When To Take Advice

In the news this week Nate Hoffelder examines Amazons surprise new move that has authors mad and perplexed. Amazon owns Goodreads and Authors have been used to running giveaways of their Print books for no money at all. Now Amazon want to extend giveaways to eBooks. Before you cheer... Amazon wants to charge you a lot for the privilege.

Porter Anderson has an interesting article on Publishing Perspectives on Amazon creating a new imprint for short fiction... from famous writers.

This week there was a lively discussion over on Passive Guys blog about how Indie booksellers came to thrive in the current book market, defying expectation.

Christmas season seems to start earlier and earlier every year. This week on the blogosphere blog posts were appearing with lists of gifts for writers. If you want to get a head start on gift buying for a writer check out Chucks Gift List... (Warning it’s Chuck so be prepared.)

Hannah Holt has an interesting post on how to make a living as a children’s writer. As a children’s writer myself, we all want to know how to do it.

One of the regular discussions in the children’s writing world is how to get boys to read. Lili Wilkinson has an impassioned article that we are reinforcing that boys don’t read because we are making a big thing about it. I found myself nodding all through it. Read it and see if you agree.

If you are a writer you have to develop a thick skin. I really hate that saying but I think I hate it because I recognise it to be true. Marie McCann has an interesting blog post to help you deal with thecritics.

Ruth Harris has put together and A-Z of interesting and informative blog posts for authors... This is one of those bookmark posts full of goodies.

Chris Fox has written some great guides on the Indie Author life but this week he posted a short video about the stuff no one really talks about. The pressures that come with being a successful author.

Joanna Penn has been rounding up some great content on her blog recently. James Haight guest posted with an article on crowd funding for authors. This is a really in depth look at how to do it. Joanna recently interviewed the two Mark’s behind the Bestseller Experiment. They talk about how they wrote published and marketed a bestseller in 52 weeks using in depth analysis of what works.

September Faulkes has a great craft post on hiding what the main character knows from the reader. This is one of those posts that explains how to do that nifty surprise switch that leaves you in awe of the writer.

In The Craft Section,

6 pillars of writer education- Art Newcomb- Bookmark

Tips for writing cross genre fiction- Casis Schreyer

Keeping your characters compelling- Janice Hardy- Bookmark

How authors can write faster- Bibliocrunch

How to make every character detail count- and Successful Query Pitch-Angela Ackerman-Bookmark

How to write funny- K M Weiland- Bookmark

What writing to market means- Holly Evans

 In The Marketing Section,

5 things I’m not doing to launch a book

Social Media content tips- Frances Caballo- Bookmark

Facebook advertising tips- Joanna Penn

Preorder strategy to build book platform- Bookbub- Bookmark

Create screencasts on mobile phones

The ultimate children’s illustrator gift guide

Writing effective query letters- Write to Done

Book marketing for children’s books

To Finish,

Write to Done has compiled a handy list of writing and blogging tools. If you are looking for anything writing software related take a look at the list.

McSweeney’s humour blog has taken a stab at how authors can ask people to buy their book. This will have authors laughing... in sympathy. (Just don’t take their advice!!)

Maureen

@craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces every month. When you subscribe you will also get a nifty book crammed full with marketing notes.  My speech is done... The feeling of relief! Thanks to all of you who hit the coffee tab during the month.

Pic: Flickr Creative Commons- Tory

The Diverse Future Of Publishing

It’s been a busy week in publishing.

The wait is over and everyone now knows who won The Man Booker. The type of book is a little eyebrow raising. The author writes in 166 different voices to tell the story. Literary writing is becoming very experimental.

While everyone was waiting for the award to be announced, that perennial favourite in publishing, diversity, was back in water cooler discussions. Has the publishing industry got any better since the last time we all said we needed more diverse voices in publishing?

Chris Jackson has an essay on Lit Hub about the need for social diversity in publishing. Are we just getting the same old stories being selected by the Ivy League grads?

Diversity in children’s publishing is also a hot topic. At the recent trade fair in the Pacific Northwest booksellers were told that the majority of American kids are not white and children’s publishing is moving to reflect that.

Also in children’s publishing Macmillan has created a new imprint and handpicked a team to lead it. It’s all about interactivity... the hot new thing in non fiction children’s books...

While Macmillan gears up to change the children’s book scene... Hyperion has launched a new digital hub for children centered around Rick Riorden. Are they copying anyone?

Createspace closed its doors on its online bookstore this week. Did you know they had a bookstore? Me neither.

Remember last week... Yes it was so long ago, when I introduced my blog saying the big talking points at Frankfurt were the rise of audio books and free speech. GQ magazine explains the history and rise ofAudible and why audio books are an addiction.

Besides the rise in audio being discussed at Frankfurt there was also a future look at a new looming disrupter to the publishing industry.Blockchains. Try and get your head around this possibility. Every item created will have its own identifier which will enable the purchaser to pay the creator instantaneously.

If you haven’t checked out the Indie fringe conference... The videos are up. Immerse yourself in a treasure trove of content all about Author Business.

Kris Rusch has a great post on author subsidiary rights. Do you know what these are and how you can earn money from them?

In The Craft Section,

How to write good endings- Roz Morris- Bookmark

Plot planners – Martha Alderson

How Google Docs can improve your writing

Occupation Thesaurus- Angela Ackerman

5 tips for telling resistance stories- Mythcreants- Bookmark

Brainstorming  a great novel hook- Janice Hardy-Bookmark

How to write a webseries

Tips to train your writing brain DIYMFA

In The Marketing Section,

How to crush social media as an introvert- Bookmark- Frances Caballo

Tips to get noticed on Social Media

How to improve your About Me page- Bookmark

Selling direct from your site and other goodies from the SFF Marketing podcast team. You should 

watch it.

Writing to match genre categories- Debbie Young -Alli Blog

To Finish,

Two CEO’s were talking at Frankfurt about their industry. One was optimistic that Young People would continue to read lots of print books and that publishing was doing well. The other talked about the huge amount of customers who used to come to them but no longer do... Mike Shatzkin reflects on their speeches and what the messages might actually be.

N.B These CEO’s head up two of the biggest publishing houses in the world.

Looks like murky waters ahead...

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Feel free to hit the coffee button. I live on the fumes of that most excellent drink.
 

Pic: Flickr Creative Commons- Stad Amsterdam – Denna Jones

Competition

I have been thinking about all the predictions made last year as to what the big changes will be in publishing. Remember how Audio was predicted to be the next big mover. Last month Draft2Digital introduced a partnership with Findaway voices and today Kobo launched their audio selling arm. This is competition for Audible, an Amazon company, because Kobo audio monthly subscriptions are very cheap.

While you are looking at Kobo check out their writing life podcast. This is a podcast specifically for authors by authors on what’s working or not, like this one- Five strategies for free.

Publishing Perspectives are always interesting to dip into. There are interesting articles that look at publishing as a whole. One article recently caught my eye- Richard Charkin on how the publishing industry has become overcomplicated. Richard makes some good points on region copyright and then he raises the idea that publishing doesn’t need Barnes and Noble.

Another article from Publishing Perspectives has Porter Anderson interviewing Gabriella Page-Fort, recently named a Publishers Weekly ‘Superstar.’ Gabriella heads up Amazon Crossing, which has become the biggest producer of translated material in the US. So what’s happening in the translation market? Gabriella sees lots of opportunities.

This week a plaintive post from a creative about his bank struck a chord with a lot of people. If you run your business online have you thought what would happen if the bank pulled your account over an error. Banks can be over zealous with online business’ and one creative got caught. I’m highlighting this as many writers have an online business. If you think it won’t affect you... I hope you don’t have monthly subscriptions for websites or get paid directly into your bank account...

Do you call yourself a writer? When did you finally admit to yourself that YES you are a writer. One writer made the leap and noticed five things happened that she wasn’t expecting.

David Gaughran is a crusader for writers. He’s like the squeaky wheel that points out the scammers and the less than great service form the big publishing companies. After all they are competing with each other, you want great service. (Honestly Amazon, put the guy on retainer to clean up your click farm scammers.**) Here he takes a cool look at the new hot author tool-Amazon ads. Can they be done differently?

Dean Wesley Smith had an interesting blog post today on the value of the paper-back. I bet you are all nodding and saying yes. But Dean is talking about the second hand book market. (Bet you didn’t see that coming!)

Anne R Allen has a great post on 7 new writer mistakes and it’s not just new writers that make them. Check out the list and be warned.

In The Craft Section,

Boba Fetts guide to writing cool characters- Dave Chesson

6 tips for taking inspiration from history- Mythcreants- Bookmark

When you hate to outline- try doing a date line- Barbara Petoskey

The reason why you aren’t happy with your novel – Daniel Nathan

Using a novel journal- James Scott Bell - Bookmark

Story conflict- Janice Hardy -Bookmark

Writing secondary characters- Jane Friedman – Bookmark

13 writing lessons from 13 reasons why- Jennie Nash

In The Marketing Section,

How authors can use Instagram- Joanna Penn - Bookmark

Book marketingbasics- Molly Greene- Bookmark

How to set up anauthor exhibition stand- Bookmark

10 low budget ways to market- Draft2Digital

Opt in gifts and lead magnets- Bookmark

Book Cover templates- Canva

How to title your non fiction book- Jody Rein & Michael Larson

5 steps to buildinga winning email list

Quick guide to launching your next release- Penny Sansevieri

To Finish,

As you can see the blog has had a few tweaks. I have also been playing around with another test site to try things out on. Chic Geek put together 25 great Branding and Design tools you must really check out. It’s spring... time to spring clean your websites.

** And in news just to hand: Amazon are taking some people to court! YAY

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get my nifty book crammed full with marketing notes.

Pic: Flickr Creative Commons/ Stephen Bowler

Fake News

This week started with a hiss and a roar when the New York Times Best Seller list came out.  A book no one had heard of had hit number one! Then, in a fascinating real time take down by YA authors and literary detectives, the story came out through Twitter. And what a story! Read it as it happened and then read the wise advice of Kris Rusch who has seen it all before.

The USA today list is calculated purely on sales so it’s always interesting when an author keeps hitting it. What are they doing right? Here is how one author achieved it three times.

Last week I linked to Hugh Howey’s Part One and Two of his excellent mini series of posts on writing insights- written while aboard his boat floating in the Pacific with turtles.. (Not jealous not jealous not jea...)  Part Three and Part Four are just as good.

Ahh Canada... home to amazing wildlife, amazing syrup, amazing writers and ... Wattpad. But wait... Wattpad is introducing a new video storytelling app, Raccoon. Think video serial stories in real time...

Joanna Penn posted an interesting interview with Sarah Painter on how writers can overcome fear and self doubt. This is well worth a listen or read the transcript.

This week Hollywood Reporter looked at a case going to trial on who actually owns the name Jack Ryan. Was it the Tom Clancy’s estate or the film company or the widow or no one?  Can a character name be copyrighted?

Alli – or The Alliance of Independent Authors is gearing up for the next and last 24 hour online fringe conference. Each conference has a theme and the upcoming one is all about author business. This is well worth signing up for ... and its free!

Sean Platt has his fingers in many writing pies along with other creative endeavors like the Smarter Artists summit. Here is his ten point plan on how to make a living as an Indie author. Writing an amazing book is not at number one... (When I sit down to write I always hear Sean’s voice saying ... First Know Your Why!)

In The Craft Section,

Insights into your midpoint scene- C S Lakin

Writing multiple points of view- use music- March McCarron

Weaving back story into front story- James Scott Bell - Bookmark

Create an idea bank- Ruth Harris- Bookmark

Tracking your writing- Prolifico

How to slow time for more relaxed writing sessions – Elizabeth Spann Craig- Bookmark

5 ways to introduce a fantasy language-WritersEdit

What to do when you can’t make things up- Roz Morris

2 great posts from Janice Hardy - Conflict – Why it isn’t about fighting and Creating Unique Characters. - Bookmark

In The Marketing Section,

The Visibility Gambit- David Gaughran- Bookmark

Ultimate guide to creating a media kit- Chris Well (This is part 4 but you should read all the other parts.)

437 Book Marketing tips- Derek Murphy

Why I used ARC’s to promote my book- Alli Blog- Bookmark

How to throw an online launch party- Kristen Lamb

Martin Crosbie’s list of Book Promo sites- Bookmark coz its huge!

Amy Collins looks at all the right things to do in Book Promo

To Finish,

Nathan Bransford has been cranking up his blog again on all things writerly. This week he asked Mike Shatzkin about the next horror nightmare for publishing... What if Barnes and Noble closed down....

So you may have noticed some changes on the blog. It’s Spring... Over the next few weeks there will be a few more changes... (I miss my space pics already.) I’m also the Fabo Judge for the next two weeks - the entries are flooding in already! Who wants a quiet life... umm.

Maureen

@craicer

  

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in my monthly newsletter. When you subscribe you get a nifty book crammed full of marketing notes.  Coffee fuels the blog so THANKS for your coffee button hits this week.

 Pic: Flickr Creative Commons – NASA Goddard Space Flight Centre- The false colour of Mercury using mineral and chemical imaging.

Is The Sun Shining?

This week the sun disappeared in North America.

In olden times... (pick your century) an eclipse was a portent of disaster or great change.

Some might have decided that the eclipse came seven months too late. If you are an indie author publishing some romance fiction on Nook it came right on time. With no warning to the authors involved accounts have been closed. This is a great reminder about spreading your eggs among many baskets.

Kris Rusch wrote about the eclipse in a different way. Her little town prepared for an influx of visitors... and they didn’t come. Kris compares this to the book publishing industry. What happens to publishing if all the marketing goes on the books with the highest advance and they don’t sell?

Porter Anderson recently talked with Sophie de Closets, the CEO of French publishing house Fayard, about women in publishing. Sophie talked about what it was like as a young CEO walking in to manage such a venerablehouse but then she added something startling. Where are all the men in publishing? This potentially is a huge problem for identifying readers.

Amazon is on track to open their tenth brick and mortar bookstore this year.  Their bookstores are small with books facing out and highly curated. Are they on to a sure thing? Their emphasis on data and buying habits suggest they are.

So is it the right time to be buying a bookstore? Dean Wesley Smith thinks so because he just bought one. However Dean has data of his own and lays out what a modern bookstore should be doing.

Hugh Howey is sailing the Pacific living the life on the boat his books bought. (Not jealous... really...) He finds time to write in between swimming with turtles and whales (not jealous....) Recently he wrote two really good posts on becoming a writer. ( and Part Two)

They are thoughtful and insightful and a great pick me up when you are staring at your MS thinking about sailing in the pacific with turtles... on a dream boat.... (OK Jealous!)

A few years ago now a bunch of crazy writers got together to write a serial story for kids. It was hard work but creatively inspiring. The crazy writers are still writing for kids but we aren’t doing serials. Every now and then I read an interesting article on Serial Writing and think ... hmm Crazy Fun. This article looks at 13 reasons why writing a serial is better than writing a book.

In The Craft Section.

How to hook a reader- Mary Kole- Bookmark

The ingredients of great series characters- James Scott Bell- Bookmark

3 tips for using Scrivener corkboard

3 reasons you don’t need a character arc- Janice Hardy

2 great articles from Now Novel- 7 examples of great plot twists and How famous characters teach characterisation. Bookmark

Zero Draft Thirty is the screenwriters NaNoWriMo It kicks off in September.

In The Marketing Section,

The reason book marketing is exhausting- Rachel Thompson- Bookmark

9 tips to clarify your target market- Lisa Tener

Using Canva for book marketing- Bookmark

How to promote yourself as an author

Mailchimp alternatives- Ricardo Fayet - Bookmark

28 book marketing tips

Book launch timeline- Shelley Hitz- Bookmark!

To Finish,

The New Yorker, venerable institution of prose and social comment has an article on.... Fan Fiction? Yes you did read that sentence right. It’s a good article too. Go on... dip your toe in....

Maureen

@craicer

Pic: Flickr Creative Commons Andrew Napier

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in my monthly newsletter. When you subscribe you will also get a nifty book crammed full with marketing notes. (Hi New Subscribers!) THANKS to everyone who hit the coffee button this week.
 

Heroes and Villains

David Gaughran deserves a medal- or at least a big payday. 

David has been pointing out scammers and highlighting the rip off artists that prey on writers for years along with Writer Beware. Lately he has been trying to make Amazon aware of the click farm scammers on their websites. This is becoming a real problem. The click farm scammers take away money from the legit writers in page reads. They also skew your research. (I have been watching the children’s bestsellers... and shaking my head over number 1 and now I know why!)

Anne R Allen has an interesting post on the rise of publishing cults and cyber bullying among authors. I hear you all muttering, how could they, but when you read Anne’s article you realise how small actions turn into large hate fests targeting hapless authors. This is a must read and share.

Bad Reviews- Do you take them to heart? Tamar Sloan recently shared her psychologist knowledge on Writer Unboxed about why readers leave a bad review. It’s not about your book.

China has a new craze... reading. But not print books. Their online serial story platform numbers are heading into the stratosphere. This is a market to watch and if you can... get involved!

Jane Friedman recently interviewed two creators who have their stories on Tapas. This is a new kid on the block online reading experience that pays the creators. If you are a web comic creator or a writer check out the interview and have a poke around the website. It’s fascinating.

Jane also has an interesting article on whether authors should be using social media. Many authors struggle with the extroverted nature of social media. Jane offers some sound advice and lots of links for further learning.

Porter Anderson takes a look at the new white paper, The Business Of Books 2017, for Frankfurt Book Fair business members. Porter looks at three important points in the paper, competition, blockbusters and digital pricing. This is an interesting look at the global impact on publishing from a few brands and a heads up on what publishers will have to come to grips with going forward.

Bookbub recently polled 14 authors on how they use preorders and whether establishing a preorder was effective. Rachel Thompson has also been looking at preorder marketing and how you can create buzz around your book before it is even out.

Written Word Media has an interesting post on pricing. What is the optimum price for your book in a promotion? It depends on what you want to acheive....

Agent Jennifer Laughran has started a podcast. This will be of interest to children’s writers as she is a top agent in the field of children’s publishing. She talks to Laurel Snyder about imposter syndrome in her first episode.

In The Craft Section,

Seven ways to bring characters together- Mythcreants- Bookmark!

Myths on Villains and Mental Health- Sacha Black- Bookmark

Adding suspense – Roz Morris- Bookmark

Develop Character Voices- Don Fox- Bookmark

Three reasons you don’t need a character arc- Janice Hardy

5 things I learned from Story Expert John Yorke- Bang2write

John Grisham’s tips on how to write fiction

In The Marketing Section,

How to price match free on Amazon- Molly Greene – Bookmark

Bookfunnel bundles- Katherine Hayton- Bookmark

When reader targeting goes wrong – David Gaughran

10 things I did right in my debut- Litreactor

Tips for finding your audience on Goodreads- Carman Amato- Bookmark

Creating a Book Sell Sheet- K S Brooks- Bookmark

The marketing rule you can’t forget- Ryan Holiday – Bookmark

 9 ways to get the best out of your cover designer- Damonza and Joanna Penn- Bookmark

To Finish,

Do you remember Choose Your Own Adventure books? Every time you got to an exciting crossroads you had to make a choice. Now think about writing one. Got a headache yet?

Have a look at this hand drawn map from a CYOA book author. This is a fascinating insight

into intricate plotting.

Maureen

@craicer

My monthly newsletter has the best of my bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Come and join our happy band! This blog survives on coffee so a big THANK YOU to everyone who hit the coffee button this week. I appreciate the virtual coffee love.
 

Pic: Guess who?

Navigating the Writing Road

This week was Book Expo.

What used to be the biggest Book Fair in America has been slimmed down. The fair was split into a Book Con and a Trade Book Fair.  Porter Anderson rounds up the key takeaways from the Book Expo conference on Wednesday. A big focus was children’s publishing and library trends.

Not everybody was impressed with the new look Book Expo. Independent publishers were being shunted off to the side and all the innovative Book Marketing companies are starting to court the Traditional publishers. Brooke Warner of She Writes Press examines Book Expo from a small publishers point of view.

Alongside Book Expo was Indie Author Fringe. This 24 hour conference was put together by the great folks at Alli - Alliance of Independent Authors. The conference theme was book marketing and there are some standout presentations up on the Alli blog. I have been dipping into them all week. Just chock full of brilliant advice. For a taster check out Chris Well's presentation on Media Kits for Authors.

Joanna Penn has a great interview with Nick Stephenson on managing time and it is really worth taking some time to listen or watch her podcast. There are so many ways to automate what you do.

Another great podcast to drop into is SFF Marketing. Lindsay Buroker and co hosts Jeff Poole and Joe Lallo  talked this week about all the hot tips Joe learned from Book Expo on Book Marketing.

Bookbub also pulled together a great roundup of 7 marketing takeaways from Book Expo.

Jami Gold has put together a great roundup table of contents for all her indie publishing series of posts. This has been a mammoth series over two years. It is more than a 101 course... more like a Masters degree.

Kris Rusch continues her branding series with a great post on Brand Identity. If you have been wondering how to straddle genres or just what exactly is author branding you need to check out this article.

With the introduction of Amazon Charts there has been some discussion about the worth of bestseller lists. Amazon breaks up their charts by Most Sold and Most Read, they are not the same and there is no distinction on genre. (New HP Covers anyone?) Polygraph Lit Magazine’s new imprint, Pudding, takes a look at gender bias on the bestseller lists and in MFA programmes.

Publishers Weekly interviewed the outgoing chair of the Independent Book Publishers Association about his radical idea for Bookstores.Why don’t they have Book Espresso machines and other goodies... They could be a hub for the community... and sell ... BOOKS.

If you have ever thought about owning your own bookstore... It is now possible with Aerio. Have a curated list of books on your own website and get an affiliation cut if anyone buys a book from you. Judith Briles tells you how to do it.

This week I have been hearing about the rise of audio books and how this section of the industry is taking off. Savvy authors out there are holding onto audio rights. But now the big publishers are waking up to this gold mine. Michael Sullivan posted a breakdown on his wranglings with his Traditional Publisher Del Rey and why they are parting ways. Audio rights was the break point. This is a must read for any traditionally published author.

In The Craft Section,

Making unlikeable characters likeable- September Fawkes- Bookmark

Three types of Character Arcs – Sara Letourneau - Bookmark

Are you a writer or a storyteller- K M Weiland- Bookmark

Hiring an editor-Anne R Allen- Bookmark

Stop info dumps before they start- Jennie Nash

Collaboration mistakes to avoid- Joanna Penn and J Thorn- Bookmark

Create Awesome Female Villains- Sacha Black

In The Marketing Section,

Best categories for book sales on Amazon- Bookbaby- Bookmark

Newsletter surveys- Kate Tilton

The ultimate cheat sheet on queries- Bookmark

No one is born famous- Penny Sansevieri

Marketing your books as a group (another author collective idea)-Bookmark

Q and A on Kindle worlds and fan marketing- Aleatha Romig

Tips for selling more books on Amazon- Written Word Media

To Finish,

Navigating your way through all the advice on writing is almost a fulltime job. But have you thought about the journeys your characters are taking on the page. Writer Unboxed examines Google Maps and how you can plot out your characters journey in real time.

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces.  Get a nifty book crammed full with marketing notes when you subscribe. Thanks for hitting the kofi button this week. I’m living on caffeine as mother of the bride.
 

Pic: Flickr Creative Commons Mike Tually

Shiny New Toys for Authors

What more can Amazon come up with to change the publishing landscape? 

(I hear you whimpering.) The Kindle, Subscription reading, CreateSpace, Audible, GoodReads... Taaa Daa.... Amazon Charts.

No more wondering what book is the biggest seller... No more wondering if anybody has even read the bestseller or if the publisher bought the slot. Now every Wednesday you can find out... and that’s not all everyone in publishing is talking about. Porter Anderson takes a look at the first list.

Reedsy has published a white paper where they examine the take up of editorial freelancers to Traditional Publishers. With everyone outsourcing for editing, design, formatting, proofing etc, in publishing, is everyone on a level playing field?

Scribd has finally ‘fessed up to how big their subscriber base is... and they have added newspaper subscriptions... so is this where we are headed? Instead of subscribing individually to news outlets we subscribe to a service and have a buffet from everyone?

Digital Book World takes a close look at why audiobook growth is soaring.

Along with The Creative Penn podcast I like to drop in to the Science Fiction and Fantasy Marketing podcast. This week, the team were the interviewees. This was a great listen on what they are all individually doing to market their work. (After all they’ve learned from their guests....)

Kris Rusch continues her branding series of posts with a meaty article on the first things to define when you are sorting out your brand. This is a writer must read. Even if you think you know what you are doing, take the time to read this.

Jane Friedman has an interesting post on how mainstream media outlets sometimes highlight the wrong thing in a publishing story... She uses the latest publishing news about Amazon changing the buy buttons on their site as an example. Are 3^rd party operators really that bad if they bid for and get control of the buy button on your book?

If you are wondering about how you can get the word out about your book... Check out The Book Blogger List... It is an amazing resource of who’s who in the Book Blog review world.

How to form an Indie Collective (There she goes again... Seriously, why wouldn’t you?) Take a look at all the different ways you can use each others expertise.

In The Craft Section,

Choosing the right protagonist- K M Weiland- Bookmark

Two great posts from Now Novel- How to write a classic and Writing Suspense Cliffhangers

How to write better endings- Writers On The Move

Writing subtext- Forever Writers- Bookmark

Memorable protagonists

Creating believable characters- Grace Rankin

Romantic Subplots- Writers Write

In The Marketing Section,

How to write an author bio- Anne R Allen- Bookmark

Amazon ads for indies-Frances Caballo

Using Statistics to find your ideal reader- Bookworks

Children’s Book covers-Penny Sansevieri

Creating a successful email campaign- Bibliocrunch

Optimizing your back cover- Bookworks- Bookmark

Content marketing for authors- WritetoDone

Go local in your publicity first- The Book Designer

Using Goodreads effectively- Barb Drozdowich- Bookmark

To Finish,

Jami Gold has rounded up some interesting resources for the cash strapped author. Oooh Shiny Shiny... and I’m not just talking about the way to put glitter animation on your book cover...

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Thanks everyone who hit the coffee button this week. I appreciate the virtual coffee love