Showing posts with label joanna penn. Show all posts
Showing posts with label joanna penn. Show all posts

Thursday, July 3, 2025

Who Owns Your Rights?

 


 

In Publishing News this week,

 

The EU accessibility act came into force this week. This is aimed at publishers who are selling into the European Union. All books need to be accessible. This doesn’t mean that they have to be widely available although that might help. They have to be accessible to the disabled community. Dan Holloway has a quick rundown on what that means for authors and publishers.

 

Publishing Perspectives reports on the recent court decision over book banning in favour of the parents and how this might impact the freedom to read going forward in the United States of America.

 

Publishers Weekly reports on the American Library Association conference and what the main topics of conversation were. AI and its biases. There was a lot of chat about the impact of new tech trends on libraries and on hand were child sized robots that helped children with finding and checking out books. (It is almost the age of the Jetsons- where is my flying car?)

 

This week Mark Williams looked at two news items that expose the current publishing models shortcomings. First was the news that the Bond franchise had been bought by Amazon who are bringing out modern James Bond books to tie in with their new game. So where does that leave the original publisher? Following right on the heels of this is the Romantasy juggernaut Sarah J Maass who has licensed her brand into a global marketplace and left her traditional publishers out of the mix. 

When I am asked what is the most important subject to learn in publishing, I always answer intellectual property and contracts. These two articles highlight the importance of intellectual property and who owns it. For decades publishers have been asking for sweeping contract rights and then not doing anything with them. Savvy agents and authors keeping these rights back have discovered other entertainment companies value these licenses. Will Publishers double down on rights demands? Remember authors, you can put time limits on rights in the contract and always put a rights reversal time clause in. 

 

Victoria Strauss has a great article for Writer Unboxed on bankruptcies and why the bankruptcy clause in your contract might not protect you. This is a timely article after recent publisher bankruptcies.

 

Richard Charkin muses on globalization and the publishing trade. Printers are now global, as are Newspapers. I wonder when rights by country will fall by the wayside. 

 

John Green has a nifty little video which breaks down What the #1 New York Times Bestseller List Actually Means. Sometimes it doesn’t take much for a book to make the list.

 

Gabriela Pereira has a great article on How to deal with Failure and Rejection. You need a writer angst jar. This is a great tool to get you over the hump.

 

Joanna Penn has an interesting interview with Betsy Lerner this week. Betsy has decades of experience in the publishing world doing pretty much every job in it. She talks about finding your voice across the medium and loving book marketing.

 

Writer Unboxed has a new contributor (Gen Z ) Kit Aldridge who has an article on AI – The Big Bad Wolf or Quiet Assistant for Writers. All the comments are interesting, especially from the big names in the community. The article is generally not in favour.

If you are on the fence about this technology. You are not alone. However, the changes are so rapid that you may find that some knowledge is better than none at all. Joanna Penn’s recent Interview with Thomas Umstattd on Book Discoverability in the age of AI shows another side of this technology.  

 

It’s July and you may be looking at your goals for the year and wondering what happened. Robin Blakely has a great article on redirecting yourself and your goals.

If it is all too much check out the Frustrated Writers Colouring In Book

 

In the Craft Section,

Building believable alternate histories- Daniel Ottalini


When your draft is a mess- Stuart Wakefield- Bookmark


The playbook for antagonists- Becca Puglisi


The secret to writing witty characters- K M Weiland- Bookmark


Ending apostrophe abuse- Debbie Burke- Bookmark

 

In The Marketing Section,

TikTok marketing demographics for authors- Sandra Beckwith- Bookmark


Writing an author bio (with AI)- Kindlepreneur


How to publish a children’s book- Reedsy and Karen Inglis- Bookmark


Creative hooks drive more ad clicks- Bookbub- Bookmark


Joanna Penn interviewed Simon Patrick about Eleven labs and Producing AI narrated audiobooks. This is an interesting insight into how Eleven labs works, and how authors can use them. 

 

To Finish,

Do you remember the Readers Digest books? Condensed versions of four novels bound in hardback and available mail order on a monthly subscription. Loads of homes had them. Folio Editions borrowed a similar concept but went the opposite way into high end productions. Publishers Weekly looks at how they have reinvented themselves starting with Public Domain books and are now into licensing Folio editions of in print books. It is all about Intellectual Property and what you do with it.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Free Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by Markus Winkler on Unsplash

Thursday, June 19, 2025

Reinventing Ourselves

 

In Publishing News this week,

 

Publisher’s Weekly writes about the reinstatement of BookCon for American publishers.  Back in pre covid days America had Book Expo which died. While other countries managed to keep their big Book Fairs alive, The United States of America struggled. Enter Book Con 2026 rising from the ashes and focusing on the young trend setters and readers of today. 

 

Publisher’s Weekly also reports on the mixed results to lawsuits trying to halt or reestablish the Institute of Museum and Library Services. This is of huge importance to libraries who rely on funding from this organization in the USA. 

 

Mark Williams looks at the partnership between Mattel (the toy brand) and Open AI. As a teacher and publishing commentator he is drawing some big links with childrens toys and the familiarity the next generation have with AI already. If you are a children’s publisher or writer keeping an eye on this is a must.

 

There is another audiobook award out there. Based in the United Kingdom it’s The Speakies. Dan Holloway looks at how to enter.

 

Staying in the UK, Publishing Perspectives writes about the upcoming UK Publishers Licensing Services conference and what the main topics are. The PLS collects and distributes money from copyright licenses. The 3 day conference is free.

 

Meanwhile, over in Europe there are meetings and summer schools happening for publishers about the new EU rules of accessibility in publishing. Can your books be read by the disabled community. How will you implement changes to your publishing program if you sell in the EU?

 

Recently I listened to Joanna Penn and Thomas Umstattd talking about book discoverability in the age of AI. This was so interesting I listened to it again and sent the link to a few people. Check out the transcript or download the podcast. Food for thought.

 

David Beer of 3 Quarks Daily has an interesting article entitled Will the fear of being confused for an AI mean that we will now write differently? This is an interesting article on deep learning and being human.

 

If you haven’t checked out the Indie author magazine you really should. Chelle Honiker is the programming director of the Author Nation conference and has been the driving force behind the indie author magazine for a few years now. They have great articles on all sorts of topics. Recently Chelle compiled a group of articles on mastering your writing time.

 

If you have been wondering how to get all your virtual events, merchandise sales, book talks, launches etc under one roof check out Benventi they may just have the solution. It’s always interesting to see how new teams approach working with author pain points.

 

Sara Hildeth has an interesting article on Literary Elitism and Literary Egalitarianism.

Why do people push the notion that to read Literary works they must be among the elite thinkers? Each side has entrenched views on the subject. Do we need to review the definitions again?

 

Kathleen Schmidt writes an interesting article on publishing imprints and the marketing budgets. The Vicious Cycle of Book Publishing. This is of interest if you are wondering why your book is not gaining traction. It could be that there just isn’t any money in the budget. For instance, this month is when publishers work out their Christmas promotion budget.

 

In The Craft Section,

How to prepare your manuscript for a developmental edit- Jenn Windrow- Bookmark


Character building – Dave King


Scene segmentation- C S Lakin- Bookmark


How long should a denouement be- September Fawkes- Bookmark


360 conference highlights-Debbie Burke- Super interesting!

 

In the Marketing Section,

7 ways to repurpose your book content- Sandra Beckwith - Bookmark


Disrupting book marketing venue by venue- Lynette Burrows- Bookmark!


How to get free book advertising- Brian Jud


Why I dropped the WordPress website for Payhip- Kris Maze- Bookmark

 

To Finish,

Every now and then I wonder if anyone reads the blog. I have been writing it for over seventeen years. Sometimes it is easy to get discouraged and think blogging or compiling my weekly roundup of publishing news, writing, and book marketing tips is old hat and no one is really interested. Then I remember the little comments and emails and my newsletter subscribers who take the time to flick me comments and encouragement and I put my head down and get back to work. This week Rachel Thompson had a fantastic article on why blogging is still relevant. Of course I haven’t followed all her fabulous tips. I should have been blogging about children’s books seeing as how I write them. Ah well. Maybe that’s something I could be thinking about starting. 

In the meantime, thanks for getting all the way to the bottom of another weekly blog.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by Joshua J. Cotten on Unsplash

Thursday, May 8, 2025

The Courage To Be Creative

 


 

In Publishing News this week,

 

A new press has launched reports The Guardian. Conduit books seek to only publish books by men as they are being “overlooked with the perception that the male voice is problematic.” The founder hopes the press will help to change the narrative that boys and men don’t read. Anything to get people reading, I say.

 

The fan run Science Fiction and Fantasy conference called WorldCon is under a massive cloud at the moment. At issue is the use of ChatGPT to vet authors and panelists. Cora Buhlert, who will be on a WorldCon panel virtually, explores the problems of using AI for programming in her article, Robot Hallucinations. She uses her own name and prompt as an example of the problem the organisers overlooked. It is a minefield. If you are planning a conference- do your own homework, don’t rely on AI.

 

The attack on the arts in the United States continues. Next on the block are the National Endowments for Arts and Humanities. These two organisations have stopped or rescinded funding for Literary grants and awards amongst other important funding for the literary sector. Publisher’s Weekly reports that they fought back in the first Trump presidency, but they may not be able to fight back this time.

 

The UK Publishers Association have been reminding people of the soft power they wield in the UK economy. Their study puts the figure in the billions of pounds reports Publishing Perspectives. It all hinges on literary tourism. 

 

Spotify is retiring its Findaway Voices by Spotify, arm in August. They have sold this part of the business to INaudio. Spotify will continue with Spotify for Authors its dedicated audiobook distribution business. Dan Holloway reports on the changes for authors.

 

Recently UNESCO released a document from a trio of European organisations entitled A Call For Transparency Regarding AI-Generated Books. Publishing Perspectives reports on the document and the 3 key points UNESCO is asking for. Developing critical thinking is top of the list.

 

Mark Williams of The New Publishing Standard looks at the old model of publishing regions and why it has taken so long for the publishing industry to realise that eBooks are global and you don’t need regional publishing distinctions.

 

Publisher’s Weekly reports that Young Adult trends in books being published this year are bouncing between light and dark. A recent survey shows that its either frothy romance or dark academia that are the stories of the moment. What is there for the teen in the middle?

 

Lit Hub has an article on The Rise of The Submission Industrial Complex, or how journals are increasingly asking for fees to submit work. Some journals are using this to weed out AI written stories. But others are seeing it as a cash cow.

 

David Woghan writes an interesting article on Jane Friedman’s blog about whether you really need Ingram Spark. Print On Demand has come a long way from its beginnings. At issue is print quality and availability. In my experience IngramSpark have been excellent down under. 

 

I love researching…it’s the writing I find hard. The urge to go down the rabbit hole is something I battle every day. Kate Woodworth has a great article on how going down the rabbit hole opened her up to a whole different narrative.

 

Kathleen Schmidt has a great article on book publicity. It’s not a contest. There are many factors that help your book make a splash, having money to spend on publicity is not the only way to get a book noticed.

 

In The Craft Section,

Voice revisited- Terry Odell- Bookmark


Thriller words of wisdom- Dale Ivan Smith- Bookmark


10 things I learned teaching children to write- Tari Jewett


How readers react to reactions- Donald Maass- Bookmark


Writer Better Action Scenes- K M Weiland - Bookmark

 

In The Marketing Section,

8 strategies to boost reader engagement-David Lewis- Bookmark


Stock Photos for Book Covers-Jonathan Green- Bookmark


How to revive a dead email list- Emily Enger- Bookmark


How much does publicity cost- Kathleen Schmidt- Bookmark


Book promotion ideas- Bookbaby

 

To Finish

Joanna Penn interviewed Pia Leichter, a publicist and writer about her new book Welcome to the creative club: Make life your biggest art project. This is a wide ranging interview on being a creative director and taking those skills to apply them to writing and your own life. Changing your own narrative can happen with making small changes in your life. 

Diana Stout writes about persevering through failure. How the writer reacts to failure will show whether they will ultimately be successful. 

Creative Courage to keep writing is what we all strive for.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

Photo by Marija Zaric on Unsplash

Thursday, April 24, 2025

Speaking Up for Reading


 

 

In Publishing News This Week


Another week, another news story on the Institute of Museum and Library Services, this time it’s an open letter to Harper Collins. Everyone else has made the campaign to save the Institute a priority- why haven’t they?

 

In the UK, a new survey on reading finds that nearly half of the adults surveyed struggled to finish a book. This should be ringing all sorts of alarm bells. Most reported that they had seen a significant shift in their lack of reading in the last three years. 

Barbara O’Neal’s article on Writer Unboxed about The War of Attention is a timely reminder to be proactive in carving out reading time. 

Sara Hildreth also has a great post on types of reading slumps and how to fix them. If we all share these articles around we might get some people reading again. It can only be good for us.

 

Recently I was out with family, and we were in a pub that had been decorated with old Reader's Digest books. You know the ones, four abridged stories in one volume. I had to explain to the teen what they were. Book subscription boxes are on the up reports The Guardian. In fact they are becoming so popular as a curated reading experience that they are starting publishing companies.

 

Richard Charkin writes on the existential threat to publishing. Which one I hear you mutter. Yes it’s all of the above but the biggest threat according to Richard is the publishing industry itself.

 

While we are lamenting reading with our eyes, perhaps we could take some time to look at reading with our ears. The rise of Spotify and its commitment to audiobooks, especially the launch of its short form audio this year, has reaped a big industry prize, says Dan Holloway. 

Authors are taking advantage of the short form audio boom and reaping a nice pay day with 2000 word novellas. Revenue exceeded $2Billion in podcast advertising writes Mark Williams.

The Alliance of Independent Authors writes on how to use short form audio to your advantage. Meanwhile, over on The Creative Penn, Joanna has an interview with Derek Slaton on how he is using short form audio as serialized chapters on YouTube. This is a fascinating look at another form of storytelling with podcasting and YouTube.

 

Anne R Allen has revised her post of 10 pieces of bad advice new authors get from their unhelpful friends.- Hands up if you have received more than one of these gems of bad advice.

 

Terry Odell has a super post on the very underrated super power that every writer has. It has nothing to do with structure and everything to do with voice. 

 

In The Craft Section,

2 great articles from Becca Puglisi-6 tips for creating chemistry between characters and Effective dialogue techniques- Bookmark


How to use asides- Arthur Plotnik


Writing a fall arc- K M Weiland – Bookmark!


Villains vs Antogonists- Debbie Burke- Bookmark


Unforgettable villains- Masterclass

 

In The Marketing Section,

How to define a strong author brand- Jenny Hansen- Bookmark


Teachers guides with AI- Darcy Pattison


How to talk about your book ahead of publication- SamMissingham


Crucial elements to an author website-Carlyn Robertson- Bookmark


Prize ideas for promotions-Bookbub- Bookmark

 

To Finish,

Dan Blank takes the concept of the writers voice and expands it in this great article on the incredible power an author has to take us out of our daily life and into another world. He writes about how to use your writer friends to challenge yourself to go deeper as a writer. We all have a unique voice, are we using it in our writing?

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links You can subscribe here to join our happy band.

If you want the weekly blog in your inbox, subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by DESIGNECOLOGIST on Unsplash

Thursday, April 17, 2025

It Used To Be So Simple…


 

 

In Publishing News This Week,

 

In the continuing saga of the disestablishment of The Institute of Museum and Library Services, Publishers Weekly reports that there are only 12 people left doing the work of 75. Questions have been raised as to the ability of some of these people who seem to have been picked because of who they know and not what they know. And where is all the money going? 

 

In the Meta Lawsuit, many organisations aren’t waiting to be called but are submitting briefs to the court in support of the lawsuit, Publishing Perspectives reports. At issue is Meta claiming fair use. An argument that is supposed to be for the purposes of review in journals, not wholesale scraping.

Meanwhile, Vanity Fair has a chilling article on how Meta employees came to think that scraping a pirate site was a good idea. There was horrible little paragraph where they thought it was ok because the works themselves were valueless. Tell that to authors who have had their entire life’s work stolen.

 

Malaysia has been having a super book giveaway in an effort to promote reading. Mark Williams looks at the parent company of Big Bad Wolf and how they can lay their hands on all remaindered English language books to be able to do these big events.

 

Spotify is extending their reach in audio books and is opening up to French and Dutch language translations. They are throwing some money at it too. In their latest stats the audio listeners are primarily from the younger age bracket. Spotify is keen to promote human voices, but they are open to digital voices as well.

 

If you are still trying to make sense of tariffs in the book industry – do you pay them- do you not, The Alliance of Independent Authors has a good article to help you figure out what to do. Make sure you diversify where you get your books printed, so you can manage production costs.

 

Publisher’s Weekly reports on a panel discussion with creative industry people on how to manage AI technologies. This was interesting as there were music industry people who have been dealing with AI for longer than book people. Their advice- get involved in policing it.

 

Rachel Thompson has an article on PR scams that are targeting writers. It’s like playing whack-a-mole with scammers. All you can do is stay abreast of the ones doing the rounds and make sure newbies know about them.

 

Jane Friedman has a guest article from Anne Carley about how difficult it is to help publish other people in the self publishing space. This is because of the hoops you have to go through to establish who you are. When publishing companies are trying to weed out the scammers and pirates it can be hard to be a genuine helper for other people.

 

Joanna Penn has a super interview with Tara Cremin from Kobo. Tara gives an overview of all the great things Kobo offers and then gets into detail on subscriptions and marketing. If you already publish on Kobo are you taking advantage of all that they offer now?

 

Jennifer Dorsey writes about how to lay the groundwork for a successful nonfiction book launch. Have you mined who you know as well as what you know?

 

James Scott Bell has a post dedicated to the thesaurus and how useful it is. When was the last time you opened one specifically to find the right word.

 

Barbara Linn Probst has a great article on person and tense. Whoever tells the story is not the same as the protagonist unless you are very careful. Does the protagonist really know the inner life of all the other characters? This is a must read article.

 

In The Craft Section,

A peek inside the mind of a developmental editor- Jenn Windrow- Bookmark


Conflict is not tension- Sally Hamer


Understanding genre conventions- Gabriela Pereira- Bookmark


Cinematic technique for authors- C S Lakin


How to prepare eBooks in Word.- Diane Wolfe

 

In the Marketing Section,

How long does publicity take- Kathleen Schmidt


How to make time to market your book- Sandra Beckwith- Bookmark


How you should price your book- Matthew Holmes- Bookmark


Best Email services for authors- Dave Chesson


Getting more value from the backlist- Carlyn Robertson- Bookmark

 

To Finish,

It is the 17th anniversary of the blog today. That’s 17 years of watching the publishing industry change in front of me. The eBook, the Kindle, Amazon, Print on Demand, the rise and fall of publishing houses, the amalgamations, the rise of niche indie brands, the rise and fall of booksellers, graphic novels, audio books, translations, the rise and fall of distributors, selling direct, authorpreneurs, and now AI. The publishing world looks very different from when I started learning about it 17 years ago. I continue to learn every day. For everyone who is still reading and learning along with me, sharing little notes, the occasional coffee, the meet in person times, Thank you for still being here. It has been a wild ride. 

 

Happy Easter.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links You can subscribe here to join our happy band.

If you want the weekly blog in your inbox, subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by Simon Harmer on Unsplash

Thursday, March 20, 2025

Looking For A Life Ring.

 


 

In Publishing News this week,

 

Just after I published last week’s blog news broke about Meta forcing a book take down. I published a note about it in my Substack blog version. The Streisand Effect is in full flight as many are picking up the book to see what the fuss is about. A tell all about the Meta company by an ex -employee. The author is barred from talking about the book. Kathleen Schmidt has the details. The Kiwi author was due to be interviewed on our state radio last Friday but the take down went into effect forcing the termination of the interview.

 

The London Bookfair is over for another year and Publishing Perspectives talks about their impressions of the fair. It looks like the new venue isn’t wonderful, but the deal hall is getting bigger. What happens when you sacrifice comfort for turnout at a bookfair? 

 

While the UK had a seven week consulting period on AI and copyright, the US has just had a three week consultation period on the same issue. Publishing Perspectives looks at publishers viewpoints on this and their warning over the fair use defense. US publishers were scrambling to put in a submission. This is a comprehensive article, and they draw on responses from the Associations of American Publishers. They quote from the American government AI action plan.

The American “AI Action Plan” is not as detailed and structured an approach as the British proposal is. Instead, the US plan—described in the current administration’s fondness for comparative bravura—”will define priority policy actions to enhance America’s position as an AI powerhouse and prevent unnecessarily burdensome requirements from hindering private sector innovation. With the right governmental policies, continued US artificial intelligence leadership will promote human flourishing, economic competitiveness, and national security.”

 

Publishers Weekly has an interesting article on a survey of Spanish language publishing professionals 75% of whom believe that the adoption of AI is unavoidable. Diving into the article there is a sort of cost benefit analysis. It is a great tool, but it could threaten jobs. Is there an upside?

 

Mark Williams points out that the robot rebellion is underway with an AI refusing to do the work of a coder. Mark also looks at lessons for book publishers learned from watching television morph into streaming. He says that publishing history is active resistance, passive acceptance, and eventual embrace. 

 

Bloomsbury is expanding its imprints. Harry Potter may have saved them, but Sarah J Mass is keeping them going and now they are acknowledging this by having a dedicated imprint for Science Fiction and Fantasy. It only took them 25 years.

 

Spotify is expanding its audiobook platform to include short form audiobooks from Indie publishers. Dan Holloway writes about this latest move and who will benefit from it.

 

The Alliance of Independent Authors has an interview with Ricardo Fayet of Reedsy on Marketing and what he sees as important for 2025.

 

Darcy Pattison has in interesting article on using AI to do preliminary copy editing. This is how she saves herself time but while she uses these and other tools she does go through a human editor as well.

 

P J Parrish has a great article on giving your secondary characters some love. Do they even have a growth arc in your story? 

 

Oliver Fox has a guest article on Katie Weilands blog which explores an alternative narrative structure. This is thought provoking stuff. We all have a favourite book that seems to break the rules of classic storytelling structure. This approach maybe the structure that resonates with you.

 

In The Craft Section,

2 fantastic articles from September Fawkes on Structuring scenes and Alternative views of basic story structure- Bookmark Both!


How to master the passage of time- C S Lakin


How to write a likable character- Lucy Hay- Bookmark


The 5 leaf clover structure of story genre- Storygrid- Bookmark

 

In the Marketing Section,

How to create email press releases to journalists- Sandra Beckwith


SEO for authors in 2025- Rachel Thompson- Bookmark


Pricing strategies to sell more books- Penny Sansevieri- Bookmark


10 tips for public appearances- Kathryn Craft- Bookmark


What do you do when the book reviewer says yes- Karen Cioffi

 

To Finish,

Who are you online? Michelle Cutler writing on Jane Friedman’s blog has a warning. If you don’t define and present yourself online, others will. How do you define yourself? Has it changed from the first time you put up a website?

 

With all the future talk of AI now becoming present talk, and in your face AI, it is worth dropping into Joanna Penn’s website to checking out all the articles and interviews she has done on the future of publishing. She offers ways to approach the changes that are now here and how to use them. Joanna advocates for using AI as a tool and doubling down on human experiences for your readers. 

We are in another publishing revolution. It might be time to hunt down a life ring for comfort and safety. 

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links you can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate virtual coffee love. Thanks.

 

Photo by Nick Fewings on Unsplash

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