Caution: Look Carefully At The Message.

 

 

In Publishing News this week,

 

Frankfurt Bookfair wrapped up and everyone is slowly trickling back to their offices in publishing land. Publishers Weekly has a rundown of the gossip, the political brickbats, the changes coming to the fair to make it more public facing, much to some publishers’ dismay. I think there will be a lot of water cooler conversations about the fair, especially the stats of more than 50% of European readers not reading more than one book a year, and the American ambassador feeling attacked because the German minister said AI was digital colonization. 

 

While AI might have been the subject of fiery speeches at Frankfurt there was a survey done that asked how many publishers were using AI. Some were but many aren’t for various reasons, reports Publishing Perspectives. It sounds like many publishers are dipping the tip of their little toe in the water, seeing which way the rest of the publishing world is going, and still making up their mind.

 

Nielsen released a report at Frankfurt showing which territories were having a growth moment. More than half but some were going backward rather than staying the same. Nielsen reported than NZ was locked in price discounting which stifled growth. (I wonder where those cheap books are?) 

 

Publishers Weekly reported who the top trade publishers are in 2025. Thompson Reuters took over pole position. It is interesting how Amazon, possibly the worlds biggest bookstore, isn’t on the list.

 

Barnes and Noble have got a new library distribution eco system sorted out. This is to try to fill the gap left by the collapse of Barker and Taylor. They are the latest in a stream of book distributors and publishers hoping to help libraries part with their meager funding. 

 

Meanwhile, in a glimpse into the future, Thomas Umsteddt reports that Walmart are making buy links directly into Chat GPT. Watch for this to be quickly adopted by Amazon. Thomas also talks about the changes to the Amazon algorithm now rewarding readers from outside the ecosystem coming to buy your books. Amazon ads are slowing down.

 

Victoria Strauss of Writer Beware has a post on the Army of Bots taking over the publishing scams. She has examples and screenshots of what to look for. As ever, if you see a newbie talking about the great offer they got – gently point out that publishers don’t randomly email you out of the blue to offer publishing contracts.

 

Chad Allen writes on Jane Friedman’s blog about Why Your Book Isn’t Enough and Why that’s Good News. This is an interesting article on platform. Could you engage more with your audience?

 

Insecure Writer Support Group have an interesting post on Fair Use. What is it and when can you use it? This is a good reminder that lawsuits follow when you take someone’s work without getting permission.

 

The Creative Law Centre has a good post on Author Estate planning. Protecting Your Legacy Beyond The Page.

 

Hank Quense has an interesting post of Elizabeth Spann Craig’s blog warning beginning writers not to use AI. This is sound advice. How can you know if AI is writing anything good? How will you learn to tell the difference? September Fawkes is also cautioning writers about over reliance on Beat Sheets. Yes they teach structure but sometimes they get in the way of the story. This is an excellent article from a great writing teacher.

 

James Scott Bell is starting a new project and he looks at the process of getting ready and when the big grind points will hit. If you are thinking about having a go at Novel November (NovNov) this is a good primer.

 

Katie Weiland has an excellent article on the midpoint which had me thinking about my own characters and where their mirror moment is. A good excuse to dive back in and see if I have really nailed that essential bit of the story down.

 

In The Craft Section,

Strengthening your prose through direct language- Elizabeth Spann Craig

Working with relationship driven scenes- September Fawkes- Bookmark

Clean 1 draft fiction Dean Wesley Smith- Bookmark

Coach your characters- Jackie Alcalde Marr- Bookmark

You keep using that word- On profanity- Tiffany Yates Martin

 

In The Marketing Section,

On Amazon verified reviews- Sandra Beckwith

Branding by standing out- Podcast with Joanna Penn and Steve Brock- Bookmark

Free reads- new service from Bookbub

Creative book launches- Bookbub – Bookmark

How Netgalley makes your book stand out- Rachel Thompson- Bookmark

 

To Finish,

This week I dropped into the Alliance of Independent Authors free conference on New Trends in publishing. These mini online conferences are excellent. My hand cramped writing notes. It is so good for those of us in opposite time zones to be able to access replays. Sadly, the two day grace period to watch the replays disappeared very fast. If you are hunting down information online about writing conferences check out YouTube. The 20books to 50k conference sessions are still up. Author Nation who have taken over the big 20 books conferences have a video podcast now. Draft2 Digital has an excellent series on Print or you can go down the Brandon Sanderson’s Writing University rabbit hole. 

If you want to grab writing craft books don’t forget to check out Storybundle’s collection, a win win win for the book authors, writers, and a charity. All this is great prep for Novel November (NovNov) coming soon. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the free Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. 

Thanks.

 

Photo by meisam saeb on Unsplash

Is It A Trend?

 

 

In Publishing News this week.

 

The Anthropic court case news was everywhere.

A quick rundown of the case so far. Anthropic (Claude AI) were taken to court in a class action on unlawfully training their AI on pirated copyrighted works. The judge indicated fair use was the issue and they could have bought a copy of each book for training. However, they used stolen work- so there was a case. Anthropic settled out of court for $1 Billion. (less than 1% of their recent venture capital fundraising) Each author stands to get $3000 if they or their publisher had registered the book with the US copyright office. Authors discover their publishers haven’t copyrighted their books. The judge comes back and says hang on this settlement is not fair. Who knows what will happen next.

 

While Apple was celebrating their latest iPhone, in court news they are being sued by authors for copyright infringement and yes… they used a pirate site to train their AI.

 

Media Voices has an article about a new AI on the block that publishers can use to find places where their content has been reused or pirated without compensation. 

 

Elsewhere, Spotify is teaming up with Booktok to launch Booktok Hub a dedicated site to get Booktok recommended audiobooks through Spotify. They will use the viral power of Booktok to sell books to you.

 

This week International Literacy Day was not celebrated with joy. A report out from the World Literacy Foundation laments that literacy is going backwards. An estimated 2 Billion people cannot read a simple sentence. This is appalling. Bring back the old days when rich people funded libraries and lifted literacy. 

 

Bologna Children’s Book Fair and Shanghai Book fair have got together to produce a fair dedicated to illustration and pop culture. This looks like an exciting event to go to. Publishing Perspectives reports what’s on offer in November. 

 

With the huge interest in K Pop stories, a new publishing company has been set up to bring more of these stories into the English language. Publishers Weekly details the rise of the webcomic publisher Crossed Hearts.

 

Publishers Weekly also has an in-depth article with Agents on Middle Grade fiction and the trials of bringing these books to market in the current restricted publishing atmosphere. Despite all the hurdles they remain optimistic.

 

Darcy Pattison has an excellent article on publishing children’s books. She lays out the different models and talks about what you might want from your career. Your goals will determine your business model. 

 

Jami Gold has an excellent article on Angela and Becca’s blog about How to Differentiate Stories from AI Slop. What do you bring to the table in your writing that an AI can’t. This is a must read for reasons not to let AI do the creative work for you.

 

In the Craft Section,

It’s what’s up front that counts-James Preston

How to write stories that matter- Lynette Burrows – Excellent!

Foreshadowing in writing- Tammy Burke- Bookmark

Does my Character have to arc our of their want- September Fawkes - Bookmark

Make yourself the most useful critiquer- Lisa Poisso- Bookmark

 

In The Marketing Section,

Bookbub Ads- easy to create- Bookbub- Bookmark

How to use geniuslink to sell books- Rachel Thompson -Bookmark

Podcasts and authors- Sandra Beckwith

How to have multiple identities- Alliance of Independent Authors

Surviving author photos- Randy Susan Meyers- Bookmark

 

To Finish 

A writer just can’t help it. They have to find out what everyone is writing. Chasing Trends is always the hot topic at writer’s gatherings. Can you get in on the ground floor of a trend? Ellen Buikema has a great article on spotting trend cycles and when to just leave them alone and write your own unique story.

You might just start a trend!

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the free Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Pic  Photo by 愚木混株 Yumu on Unsplash

Who Has The Power?

 

 

In Publishing News this week,

The first of the AI lawsuits has been decided with a Californian Federal Judge handing down a pre-trial ruling that the Anthropic company was using fair use to train its AI using copyrighted material. However, the fact that they used pirated material was a problem. Read the article from Publishers Weekly and find out what the AI companies are doing now to get around licensing the work for training purposes. I wonder if the judge will address the trampling of the moral rights of the authors.

 

Publishing Perspectives looks at the latest statistics from the American Publishers Association and sales are down across the formats. These numbers are just snapshots they hasten to add. Hopefully it is not a downward trend.

 

On the African continent Mark Williams based in The Gambia looks at how AI is making an impact in publishing. If you can’t get any print books and only sporadic internet what are you to do? Mark talks about how publishing in Africa is quietly breaking records as they figure out ways to get books into the hands and ears of people across the continent.

Mark also looks at a little Romanian startup with big plans to grow across Europe and Latin America. It’s not about competing with everybody else but looking at who everybody else is overlooking and filling the gap.

 

Because writing and journalism go hand in hand, I try to keep an eye out for what is trending in journalism writing. Reuters, one of the world’s biggest news agencies, has released their digital news report for 2025, a snapshot on where people get their news from and who they trust to give them news. Ouch. Social Media wins out. 

Adam Tinworth drills into the data and points out how journalists have to change to cope with the emerging media tsunami.

 

In fun uplifting news, London has its first dedicated romance book store, The BBC reports. Finally, some positive reporting about this genre. Could it be because the Romance genre was behind $1billion worth of sales last year in the UK? The bookstore is loud and proud with a Smut Hut inside it. Interesting how the BBC just couldn’t bring themselves to name the bookstore.

 

The Alliance of Independent Authors has an interesting article on the audiobook book boom and how indie authors and publishers are looking closely at KDP’s AI Virtual Voice. Is it worth doing and how do you price it for the consumer?

 

Anne R Allen has an excellent article on building inventory. This is a positive spin on not being published. I am reminded of one of our most beloved children’s authors who when an American Big Publisher saw her work at an exhibition came calling. Do you have anything else besides that story, she was asked. Margaret Mahy pulled a suitcase out from under the bed. It was stuffed with stories. 

 

Johnny B Truant has been writing lately about the Artisan Author. He has an interesting article on taking back the power over your author career. Have you really looked at who has the power? It is often not the author. So what can you do about it?

 

Savannah Cordova has an interesting article on Angela and Becca’s blog about writing what you know. She turns this familiar writing adage on its head. Know What You Write. 

 

In the Craft Section,

Different character arcs for the same character- K M Weiland Bookmark!

Do you have to use the 3 act structure?- C S Lakin

Semi colons and other punctuation- Becca Puglisi- Bookmark

The importance of conveying character- September Fawkes- Bookmark

6 cheats to tell well- September Fawkes.

 

In The Marketing Section,

5 tips for stella cover design in 2025- Savannah Cordova

10 Amazon KDP secrets- Rachel Thompson- Bookmark

Pinterest -best kept author marketing secret- Melisa Bourbon- 

Bookmark

2 Great posts from Written Word Media- Pen to camera don’t ignore YouTube and Marketing on a shoestring- Bookmark

 

To Finish

Being a kiwi… a New Zealander, I am used to seeing the Haka – often described as a Maori War chant by overseas commentators, at important events. To the outside world it is mostly seen on television at international sports matches to honour the opposition by bringing your best game. Here in Aotearoa New Zealand, it is also performed to honour someone who has achieved great mana or made a community impact by their life and actions. School prizegivings and graduations are often punctuated by Haka from the families of students. It stops us all in our tracks. The recipient is usually in tears for the honour bestowed. The Haka is never taken for granted. Recently Elizabeth Heurgo wrote in Writer Unboxed about the passion of the Haka and how she is using it to tackle the blank page. It’s a fascinating essay linking the Haka to Literature and Booker Prize winners. Your blank page may generate the honour of a haka for your work. You just have to write. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by Mateusz Wacławek on Unsplash

Reinventing Ourselves

 

In Publishing News this week,

 

Publisher’s Weekly writes about the reinstatement of BookCon for American publishers.  Back in pre covid days America had Book Expo which died. While other countries managed to keep their big Book Fairs alive, The United States of America struggled. Enter Book Con 2026 rising from the ashes and focusing on the young trend setters and readers of today. 

 

Publisher’s Weekly also reports on the mixed results to lawsuits trying to halt or reestablish the Institute of Museum and Library Services. This is of huge importance to libraries who rely on funding from this organization in the USA. 

 

Mark Williams looks at the partnership between Mattel (the toy brand) and Open AI. As a teacher and publishing commentator he is drawing some big links with childrens toys and the familiarity the next generation have with AI already. If you are a children’s publisher or writer keeping an eye on this is a must.

 

There is another audiobook award out there. Based in the United Kingdom it’s The Speakies. Dan Holloway looks at how to enter.

 

Staying in the UK, Publishing Perspectives writes about the upcoming UK Publishers Licensing Services conference and what the main topics are. The PLS collects and distributes money from copyright licenses. The 3 day conference is free.

 

Meanwhile, over in Europe there are meetings and summer schools happening for publishers about the new EU rules of accessibility in publishing. Can your books be read by the disabled community. How will you implement changes to your publishing program if you sell in the EU?

 

Recently I listened to Joanna Penn and Thomas Umstattd talking about book discoverability in the age of AI. This was so interesting I listened to it again and sent the link to a few people. Check out the transcript or download the podcast. Food for thought.

 

David Beer of 3 Quarks Daily has an interesting article entitled Will the fear of being confused for an AI mean that we will now write differently? This is an interesting article on deep learning and being human.

 

If you haven’t checked out the Indie author magazine you really should. Chelle Honiker is the programming director of the Author Nation conference and has been the driving force behind the indie author magazine for a few years now. They have great articles on all sorts of topics. Recently Chelle compiled a group of articles on mastering your writing time.

 

If you have been wondering how to get all your virtual events, merchandise sales, book talks, launches etc under one roof check out Benventi they may just have the solution. It’s always interesting to see how new teams approach working with author pain points.

 

Sara Hildeth has an interesting article on Literary Elitism and Literary Egalitarianism.

Why do people push the notion that to read Literary works they must be among the elite thinkers? Each side has entrenched views on the subject. Do we need to review the definitions again?

 

Kathleen Schmidt writes an interesting article on publishing imprints and the marketing budgets. The Vicious Cycle of Book Publishing. This is of interest if you are wondering why your book is not gaining traction. It could be that there just isn’t any money in the budget. For instance, this month is when publishers work out their Christmas promotion budget.

 

In The Craft Section,

How to prepare your manuscript for a developmental edit- Jenn Windrow- Bookmark

Character building – Dave King

Scene segmentation- C S Lakin- Bookmark

How long should a denouement be- September Fawkes- Bookmark

360 conference highlights-Debbie Burke- Super interesting!

 

In the Marketing Section,

7 ways to repurpose your book content- Sandra Beckwith - Bookmark

Disrupting book marketing venue by venue- Lynette Burrows- Bookmark!

How to get free book advertising- Brian Jud

Why I dropped the WordPress website for Payhip- Kris Maze- Bookmark

 

To Finish,

Every now and then I wonder if anyone reads the blog. I have been writing it for over seventeen years. Sometimes it is easy to get discouraged and think blogging or compiling my weekly roundup of publishing news, writing, and book marketing tips is old hat and no one is really interested. Then I remember the little comments and emails and my newsletter subscribers who take the time to flick me comments and encouragement and I put my head down and get back to work. This week Rachel Thompson had a fantastic article on why blogging is still relevant. Of course I haven’t followed all her fabulous tips. I should have been blogging about children’s books seeing as how I write them. Ah well. Maybe that’s something I could be thinking about starting. 

In the meantime, thanks for getting all the way to the bottom of another weekly blog.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by Joshua J. Cotten on Unsplash

Uniquely You

 

Apologies for no blog last week. It was family medical drama week.

In Publishing News this week,

 

In my blog two weeks ago, I wrote about the US government firing the Director of the Copyright office. As with all these government moves there are court cases pending to slow down the speed of these changes. The Copyright Director is suing to get her job back.

 

Across the pond in the UK, Elton John and other big names lambasted the news that the AI transparency act favours tech companies, calling the government decision criminal and irresponsible. Publishing Perspectives has a detailed look at what went wrong with the proposed law.

Giving tech companies an almost free rein to use copyrighted material seriously undermines what copyright stands for. At the moment the EU seems to be the only jurisdiction where artists copyright matters. Keep an eye on what your own government is doing around these laws for creative artists.

 

In an I-can’t-believe-it move, a Texas court has reversed a book banning law, stating that libraries must be the voice of the government. The librarians are warning that this smacks of propaganda for the state. 

 

The invisible first lady of America is bringing out a memoir. Eyebrows are raised as the narration of the memoir is a cloned AI voice, which will also be used in translations. Mark Williams looks at the rise of synthetic voices and the possibilities for publishers.

 

The UK Children’s Laureate has launched a campaign to get families to read in response to the dismal reading statistics that were announced recently. It is well known that if you read to children from birth they start school with a big advantage that only keeps continuing. Congratulations to our own newly appointed Reading Ambassador for New Zealand, Kate De Goldi.

 

Publishing Perspectives has an interesting essay from an Indian publisher on the rise of Print on Demand use by publishing companies and how it is changing the nature of the publishing business. These insights could be applied to other publishing territories as well.

 

Literacy is being challenged. What can publishers do about it? Richard Charkin writes in his monthly column about the clouded nature of publishing stats and how the underlying news means we must worker harder to engage readers. Key to this is amplifying the uniqueness of their authors.

 

Two great podcasts caught my eye this week… The SPA Girls celebrated 500 episodes with a great chat about the past and where they think the future of publishing will go.

Joanna Penn interviewed Comic and Game maker Dave Morris about creative control, world building and AI tools. Dave has some interesting insights on training AI on your own content. 

 

If you are looking for some great craft books check out Storybundle. Kris Rusch has curated an excellent collection of books  –  You pay not much – the authors get the money and so does a great charity. Win Win Win.

 

Writers and discipline. We chase it, revere it, get the apps, try the productivity short cuts. Harper Ross writes on Writer Unboxed about the discipline myth and what sustains us.

 

Lisa Norman has an excellent post on staying true to our unique voice. Over the years all the tools we have used to showcase our writing have changed but our unique voice hasn’t. 

 

September Fawkes has a great post on misaligned characters wants and plot goals. When the character is acting against what they profess they want sets the scene for a weak plot or theme. How can you fix it?

 

In the Craft Section,

Secondary Characters- all the fun and less work- Laurie Schenebly Campbell

Choose a powerful foundation for POV -Lynette Burrows- Bookmark

Plot twists- crafting the unexpected- Tammy Burke-Bookmark

The power of connotation in picture books-Chelsea Tornetto- Bookmark

Enneagram for character development- K M Weiland – Bookmark

Reading like a writer- Michelle Barker

 

In the Marketing Section,

10 little known Substack features- Rachel Thompson

10 things I wish writers knew about marketing- Dan Blank- Bookmark

How to maximise being a podcast guest-Sandra Beckwith- Bookmark

What is book bundling and how does it work- Penny Sansevieri- Bookmark

Video marketing tips for authors- PR by the book

Audiobook marketing- Reedsy- Bookmark

 

To Finish,

It is mid way through the year. Where has the time gone? How are the writing goals? 

If you are feeling down in the dumps, try a creativity date. Monica Cox has an interesting post on Angela and Becca’s website about the benefits of the artist date. You don’t need to date an artist you just need to make time for creativity, with no strings attached. Create for the sheer joy of creating. 

Isn’t that why we started writing in the first place?

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. You can subscribe here to get the best of my bookmarked links and other extras.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

Photo by Nick Karvounis on Unsplash

Is it Good Literature?

 

 

In Publishing News this week,

 

If you are a comic book publisher by now you must be suffering severe stress at the uncertainty of the Diamond Comics distributor woes. They have a buyer. They haven’t a buyer. Their potential buyer is now suing them. Publishers Weekly tries to keep everyone up to date.

 

Also suffering is the Children’s Publishing community with the news that Albert Whitman and Co is in bankruptcy after 106 years of trading. After a series of disastrous moves and the failure to pay people, usually the first sign of a sinking publishing ship, the company has closed. But will anyone get their money back?

 

The money is being handed out by Spotify - $100 million this year already. Mark Williams looks at the symbiotic nature of podcasting and audio books and speculates what else Spotify might be doing with the spoken word.

 

This week Canada had a national election that highlighted what happens when another countries president tells you how to vote. Amongst the first laws that Canadian authors want fixed is the poorly worded copyright law that is hurting the creative community in Canada.

 

The Book Industry Study Group (BISG) had their annual meeting in New York. The theme – Move Fast and Fix Things. Publishing Perspectives reports on the outcomes from the study group that identifies pain points in publishing and how to fix them.

 

Back in court are five well known authors challenging the legality of the book banning in Florida. Several states are waiting on the outcome as it will set a precedent on whether their book bans are lawful. It is slow going but the outcome is important. Luckily these authors have the financial resources to see it through.

 

Dan Holloway reports on moves to make AI generated films eligible for The Oscars. While you are pondering this, check out Wiley (Academic publishers) guidelines for using AI in book and journal writing. My thought is that by the end of the year most publishers will have specific guidelines like these. After all, if they are using it in their offices can they really demand others don’t?However, be very transparent in your AI dealings. Publishers won’t back you up if there is a court case. You are on your own, and they may just sue you to make the point.

Use AI as a tool to help creativity. Your author voice is original, and an AI is not. An algorithm can’t feel like a human can. 

 

Amy Bernstein has a great post on Jane Friedman’s blog about using fiction techniques to make your nonfiction book better. Borrow From Fictions Toolbox to Elevate Your Nonfiction Book.

 

Andrea Grigg has an interesting post on Writers in the Storm about Emerging from Writers Block. When you have tried everything and beaten yourself up for having writers block it might be the permission to quit that frees you. Everyone’s creativity is different. 

 

Two excellent craft articles caught my eye this week. Becca Puglisi’s Build Character Growth Milestones into your story and Katie Weiland’s impressive take on the Corrupt Character Arc. These are two outstanding posts on the craft of writing compelling characters. 

 

In The Craft Section,

Trigger questions for world building- Jaime Buckley- Bookmark

Genres of writing – Storygrid- Comprehensive!

Building scenes with beats- C S Lakin- Bookmark

The 5-4-3-2-1 of scene setting- Diana Giovinazzo

Why you should avoid bored protagonists -September Fawkes- Bookmark

 

In The Marketing Section,

3 author mistakes when marketing- Sandra Beckwith

10 strategies to grow your author newsletter -Rachel Thompson- Bookmark

Where to find readers- Fussy Librarian

Is Kindle Unlimited right for you – Penny Sansevieri- Bookmark

Approaches to marketing – Story Empire- Bookmark

 

To Finish

 

A long time ago before we had children… my husband and I used to hold Port and Poetry nights for our friends. It was our version of a literary salon. Friends would arrive with Port… or something else and their favourite poems and we would read them out loud. Sometimes there would be a theme, or we would just gossip about world events. When the kids came along we didn’t hold so many, but they were allowed to read out their favourite poems when we did. The Guardian recently wrote about the new literary salons being held. Funny, Sexy, and a bit Weird- how the young are doing literary salons now. Take an odd venue, stuff it full of people- bring a DJ, and read anything you like. 

Literature, always in fashion!

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by Iñaki del Olmo on Unsplash