Thursday, October 23, 2025

Caution: Look Carefully At The Message.


 

 

In Publishing News this week,

 

Frankfurt Bookfair wrapped up and everyone is slowly trickling back to their offices in publishing land. Publishers Weekly has a rundown of the gossip, the political brickbats, the changes coming to the fair to make it more public facing, much to some publishers’ dismay. I think there will be a lot of water cooler conversations about the fair, especially the stats of more than 50% of European readers not reading more than one book a year, and the American ambassador feeling attacked because the German minister said AI was digital colonization. 

 

While AI might have been the subject of fiery speeches at Frankfurt there was a survey done that asked how many publishers were using AI. Some were but many aren’t for various reasons, reports Publishing Perspectives. It sounds like many publishers are dipping the tip of their little toe in the water, seeing which way the rest of the publishing world is going, and still making up their mind.

 

Nielsen released a report at Frankfurt showing which territories were having a growth moment. More than half but some were going backward rather than staying the same. Nielsen reported than NZ was locked in price discounting which stifled growth. (I wonder where those cheap books are?) 

 

Publishers Weekly reported who the top trade publishers are in 2025. Thompson Reuters took over pole position. It is interesting how Amazon, possibly the worlds biggest bookstore, isn’t on the list.

 

Barnes and Noble have got a new library distribution eco system sorted out. This is to try to fill the gap left by the collapse of Barker and Taylor. They are the latest in a stream of book distributors and publishers hoping to help libraries part with their meager funding. 

 

Meanwhile, in a glimpse into the future, Thomas Umsteddt reports that Walmart are making buy links directly into Chat GPT. Watch for this to be quickly adopted by Amazon. Thomas also talks about the changes to the Amazon algorithm now rewarding readers from outside the ecosystem coming to buy your books. Amazon ads are slowing down.

 

Victoria Strauss of Writer Beware has a post on the Army of Bots taking over the publishing scams. She has examples and screenshots of what to look for. As ever, if you see a newbie talking about the great offer they got – gently point out that publishers don’t randomly email you out of the blue to offer publishing contracts.

 

Chad Allen writes on Jane Friedman’s blog about Why Your Book Isn’t Enough and Why that’s Good News. This is an interesting article on platform. Could you engage more with your audience?

 

Insecure Writer Support Group have an interesting post on Fair Use. What is it and when can you use it? This is a good reminder that lawsuits follow when you take someone’s work without getting permission.

 

The Creative Law Centre has a good post on Author Estate planning. Protecting Your Legacy Beyond The Page.

 

Hank Quense has an interesting post of Elizabeth Spann Craig’s blog warning beginning writers not to use AI. This is sound advice. How can you know if AI is writing anything good? How will you learn to tell the difference? September Fawkes is also cautioning writers about over reliance on Beat Sheets. Yes they teach structure but sometimes they get in the way of the story. This is an excellent article from a great writing teacher.

 

James Scott Bell is starting a new project and he looks at the process of getting ready and when the big grind points will hit. If you are thinking about having a go at Novel November (NovNov) this is a good primer.

 

Katie Weiland has an excellent article on the midpoint which had me thinking about my own characters and where their mirror moment is. A good excuse to dive back in and see if I have really nailed that essential bit of the story down.

 

In The Craft Section,

Strengthening your prose through direct language- Elizabeth Spann Craig


Working with relationship driven scenes- September Fawkes- Bookmark


Clean 1 draft fiction Dean Wesley Smith- Bookmark


Coach your characters- Jackie Alcalde Marr- Bookmark


You keep using that word- On profanity- Tiffany Yates Martin

 

In The Marketing Section,

On Amazon verified reviews- Sandra Beckwith


Branding by standing out- Podcast with Joanna Penn and Steve Brock- Bookmark


Free reads- new service from Bookbub


Creative book launches- Bookbub – Bookmark


How Netgalley makes your book stand out- Rachel Thompson- Bookmark

 

To Finish,

This week I dropped into the Alliance of Independent Authors free conference on New Trends in publishing. These mini online conferences are excellent. My hand cramped writing notes. It is so good for those of us in opposite time zones to be able to access replays. Sadly, the two day grace period to watch the replays disappeared very fast. If you are hunting down information online about writing conferences check out YouTube. The 20books to 50k conference sessions are still up. Author Nation who have taken over the big 20 books conferences have a video podcast now. Draft2 Digital has an excellent series on Print or you can go down the Brandon Sanderson’s Writing University rabbit hole. 

If you want to grab writing craft books don’t forget to check out Storybundle’s collection, a win win win for the book authors, writers, and a charity. All this is great prep for Novel November (NovNov) coming soon. 

 

Maureen

@craicer

 

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Photo by meisam saeb on Unsplash

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