Thursday, August 31, 2017

Fake News




This week started with a hiss and a roar when the New York Times Best Seller list came out.  A book no one had heard of had hit number one! Then, in a fascinating real time take down by YA authors and literary detectives, the story came out through Twitter. And what a story! Read it as it happened and then read the wise advice of Kris Rusch who has seen it all before.

The USA today list is calculated purely on sales so it’s always interesting when an author keeps hitting it. What are they doing right? Here is how one author achieved it three times.

Last week I linked to Hugh Howey’s Part One and Two of his excellent mini series of posts on writing insights- written while aboard his boat floating in the Pacific with turtles.. (Not jealous not jealous not jea...)  Part Three and Part Four are just as good.

Ahh Canada... home to amazing wildlife, amazing syrup, amazing writers and ... Wattpad. But wait... Wattpad is introducing a new video storytelling app, Raccoon. Think video serial stories in real time...

Joanna Penn posted an interesting interview with Sarah Painter on how writers can overcome fear and self doubt. This is well worth a listen or read the transcript.

This week Hollywood Reporter looked at a case going to trial on who actually owns the name Jack Ryan. Was it the Tom Clancy’s estate or the film company or the widow or no one?  Can a character name be copyrighted?

Alli – or The Alliance of Independent Authors is gearing up for the next and last 24 hour online fringe conference. Each conference has a theme and the upcoming one is all about author business. This is well worth signing up for ... and its free!

Sean Platt has his fingers in many writing pies along with other creative endeavors like the Smarter Artists summit. Here is his ten point plan on how to make a living as an Indie author. Writing an amazing book is not at number one... (When I sit down to write I always hear Sean’s voice saying ... First Know Your Why!)

In The Craft Section,



Weaving back story into front story- James Scott Bell - Bookmark

Create an idea bank- Ruth Harris- Bookmark


How to slow time for more relaxed writing sessions – Elizabeth Spann Craig- Bookmark



2 great posts from Janice Hardy - Conflict – Why it isn’t about fighting and Creating Unique Characters. - Bookmark

In The Marketing Section,

The Visibility Gambit- David Gaughran- Bookmark

Ultimate guide to creating a media kit- Chris Well (This is part 4 but you should read all the other parts.)






To Finish,

Nathan Bransford has been cranking up his blog again on all things writerly. This week he asked Mike Shatzkin about the next horror nightmare for publishing... What if Barnes and Noble closed down....

So you may have noticed some changes on the blog. It’s Spring... Over the next few weeks there will be a few more changes... (I miss my space pics already.) I’m also the Fabo Judge for the next two weeks - the entries are flooding in already! Who wants a quiet life... umm.

Maureen
@craicer
  

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in my monthly newsletter. When you subscribe you get a nifty book crammed full of marketing notes.  Coffee fuels the blog so THANKS for your coffee button hits this week.

 Pic: Flickr Creative Commons – NASA Goddard Space Flight Centre- The false colour of Mercury using mineral and chemical imaging.



Thursday, August 24, 2017

Is The Sun Shining?



This week the sun disappeared in North America.
In olden times... (pick your century) an eclipse was a portent of disaster or great change.
Some might have decided that the eclipse came seven months too late. If you are an indie author publishing some romance fiction on Nook it came right on time. With no warning to the authors involved accounts have been closed. This is a great reminder about spreading your eggs among many baskets.

Kris Rusch wrote about the eclipse in a different way. Her little town prepared for an influx of visitors... and they didn’t come. Kris compares this to the book publishing industry. What happens to publishing if all the marketing goes on the books with the highest advance and they don’t sell?

Porter Anderson recently talked with Sophie de Closets, the CEO of French publishing house Fayard, about women in publishing. Sophie talked about what it was like as a young CEO walking in to manage such a venerablehouse but then she added something startling. Where are all the men in publishing? This potentially is a huge problem for identifying readers.

Amazon is on track to open their tenth brick and mortar bookstore this year.  Their bookstores are small with books facing out and highly curated. Are they on to a sure thing? Their emphasis on data and buying habits suggest they are.

So is it the right time to be buying a bookstore? Dean Wesley Smith thinks so because he just bought one. However Dean has data of his own and lays out what a modern bookstore should be doing.

Hugh Howey is sailing the Pacific living the life on the boat his books bought. (Not jealous... really...) He finds time to write in between swimming with turtles and whales (not jealous....) Recently he wrote two really good posts on becoming a writer. ( and Part Two)
They are thoughtful and insightful and a great pick me up when you are staring at your MS thinking about sailing in the pacific with turtles... on a dream boat.... (OK Jealous!)

A few years ago now a bunch of crazy writers got together to write a serial story for kids. It was hard work but creatively inspiring. The crazy writers are still writing for kids but we aren’t doing serials. Every now and then I read an interesting article on Serial Writing and think ... hmm Crazy Fun. This article looks at 13 reasons why writing a serial is better than writing a book.


In The Craft Section.

How to hook a reader- Mary Kole- Bookmark

The ingredients of great series characters- James Scott Bell- Bookmark




Zero Draft Thirty is the screenwriters NaNoWriMo It kicks off in September.

In The Marketing Section,

The reason book marketing is exhausting- Rachel Thompson- Bookmark




Mailchimp alternatives- Ricardo Fayet - Bookmark


Book launch timeline- Shelley Hitz- Bookmark!

To Finish,

The New Yorker, venerable institution of prose and social comment has an article on.... Fan Fiction? Yes you did read that sentence right. It’s a good article too. Go on... dip your toe in....

Maureen
@craicer

Pic: Flickr Creative Commons Andrew Napier

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in my monthly newsletter. When you subscribe you will also get a nifty book crammed full with marketing notes. (Hi New Subscribers!) THANKS to everyone who hit the coffee button this week.
 



Thursday, August 17, 2017

Winning At Productivity


Earlier this week I attended the New Zealand National Book Awards for Children and Young Adults. Every year I try to pick the winners and end up with about a 50% strike rate.  Book Awards are subjective. What might be your jam could be the judge’s tripe stew. I often think that just making the short list is a major cause for celebration. However it was great to catch up with old friends, celebrate their success in being shortlisted and catch up on gossip.

In the writing blogosphere this week Smashwords introduced a special deals extra for their online store and revamped their coupon codes.

David Gaughran tells a cautionary tale of marketing gone wrong at Amazon because of a rogue publishers mistake. If you advertise on Amazon you need to read this.

With the melt down in international politics Anne R Allen helps everyone out with a timely reminder of good online author etiquette.

Joanna Penn has an interesting post from Zsofia Macho of Publish Drive on publishing in other countries. PublishDrive are a service like Draft2Digital but based in Hungary and cover Asia and Europe.

How do prolific writers stay productive? Check out these writing strategies. This is a fascinating insight into the world of the master writer.

If you are a traveling writer... Daniel Smith has some productivity tips to help you enjoy your travels and still do the work.

Kris Rusch talks about negotiating TV and movie deals. It helps if you know exactly what you want. A very interesting post on this market.

Johnny B Truant has an interesting post on Book Covers. Yes they go out of fashion and yes you need expert design help. Johnny shows his cover progression and why they were mistakes.

Since I figured out how to listen to podcasts in the car. I have been dipping into some interesting writing ones. Jennifer Laughran is going from strength to strength with her new podcast on kidslit publishing. Check out this one on publicity.
Lorna Faith has an interesting podcast interview on marketing plans with Nick Thacker and four part story structure.

In The Craft Section,

Two great posts from Go Into The Story- The 3E’s of scene description and


When you lose the desire to finish- Jane Friedman- Bookmark


Character motivation- Rescue a loved one- Angela Ackerman- Bookmark


In The Marketing Section,


Book Design Chapter Openers- Joel Friedlander


4 social media productivity tips – Frances Caballo - Bookmark



16000 preorders in 6 months- A case study- Gwynn White

To Finish,

It’s been a week of highs and lows. Productivity has taken a beating. Sometimes you just need to stare at cat gifs... or you can get creative and come up with a Periodic Table for Villains.

Maureen
@craicer


Pic: Flickr Creative Commons- Rob Schofield

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces every month. When you subscribe you will also get a nifty book crammed full with marketing notes. I went down a rabbit hole this week but I promise the newsletter will go out this weekend... with pictures...



Thursday, August 10, 2017

Navigating Writing in the Whirlwind


This week politics filled the news channels. Domestic and foreign policy was under the spotlight. Writers went around in circles trying to make sense of the narratives or gave up and wondered if we had crossed over into a parallel dystopian universe.

I have regularly struggled with the notion of where should I be marketing my books given that I am a children’s writer... Publishing Trends takes an in depth look at this problem that children’s writers face and has some solutions.

Spare a kind thought for Kat Rosenfield who wrote a Vulture article this week on The Toxic Drama of YA Twitter. Readers criticising a manuscript before it is even finished seems to be at the far end of acceptable behaviour. I’m not surprised that Y A authors might be playing it safe after reading this.

So if children’s writers have to play it safe what do they do on Social Media?
Anne R Allen has a great article on her blog on why blogging should be where an author is.

Agent Janet Reid talks about the contact page on your author website and how important it is. It’s not about whether you can be contacted. It’s the way you say it!

Jane Friedman has been hosting some great guest authors on her blog lately. Recently she has a case study by literary fiction author Nicole Dieker who self published her book. This is a fascinating ‘how to’ for a difficult niche.

Also in the case study file Jennie Nash has a terrific article on Why Writers Should Conduct A Performance Review. And you should download her review template. Call it professional development!

Startup Indie Author has gathered together a list of resources of great books, podcasts and articles on launching a new book. I can endorse this list because I have half the books and they are really good. (If you are looking for more information on this subscribe to my monthly newsletter and get my Book Marketing Summit notes for free.)

Kris Rusch has her final post on discoverability and it’s a must read. Kris looks at aggressive growth strategies – No it is not scary... it’s about timing.

Angela Ackerman’s post on authors working collaboratively is still making the rounds and getting comments. If you missed it from last week’s roundup- Check it out!

Tabitha Lord has an excellent article on Writers Digest about editorial calendars and how to use them to juggle the writing life.


In The Craft Section,

Two Bookmark posts from James Scott Bell


Writing all around your MS- Susan Dennard- Save the Cat-Bookmark


Write yourself into a corner- Janice Hardy – Bookmark

In The Marketing Section,

Unique swag ideas- Kate Tilton


Increase book sales – Ryan Holiday


Effective lead magnets- Meera Kothand- Bookmark


Market to grow your platform- Matt Aird- Bookmark


To Finish,

Chuck Wendig is always a sure bet for making sense of the turmoil of writing. This week he looked at writing as an act of resource management. This is entertaining and relevant as we all try to find our way through the politics and back to the page.

Maureen
@craicer

My monthly newsletter will be going out this weekend. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. I appreciate the virtual coffee love so a big THANKS to everyone who hit the coffee button this week.



Pic: Flickr/ Creative Commons - Jon Aslund


Thursday, August 3, 2017

Ch Ch Change


Changes are afoot.

Those three words can encourage anticipation or dread depending on your past experience with change.
The publishing industry has been on a roller coaster ride since 2007 and the introduction of the Kindle, the marker for huge change in the industry.
Among the changes being rolled out this week are changes to the Kindle Unlimited page read payout. Check out the new version 3.0 rules.

Facebook is turning their attention to Groups. If you are still annoyed by the changes to Author pages... be prepared. This doesn’t bode well. Groups are popular among authors for fan communities and networking groups. Boosted posts in groups will not be welcomed.

An interesting piece of news caught my eye from Harper Collins. They are actively seeking out young writers on Wattpad and offering them print deals.
This week I’ve read two publishing commentators on the death of the Traditional or Legacy midlist publishing career. Publishers are throwing money at the big writers or the debut writers. The pressure is on debut writers to have a hit right out of the box and they have no say in their contract terms. I’m hoping that the HC/Wattpad deal protects these young authors.

Passive Guy takes a look at a recent Mike Shatzkin post on the future of Barnes and Nobel, the largest book retail chain in USA. It is looking shaky with shareholders calling for it to be sold. What does it have to do to survive? Is the future bookstore Amazon showrooms?

U K Society of Authors president, Phillip Pullman called this week for a return to fixed prices for books. This took publishing people by surprise. Can you really turn back the clock?

Kris Rusch has another fantastic blog post on Branding. Expanding your audience with slow growth. After you read her very wise words jump on over to Joanna Penn’s interview with Dean Wesley Smith on understanding copyright, intellectual property and how to license it. Dean and Kris are mentors to a whole lot of high flying authors. They are the best teachers of the business of writing around.

Ruth Harris has a brilliant post on the writers discomfort zone and how to survive and thrive in it. How do you turn anxiety into creativity?

Jane Friedman has a great post on using Amazon Ads and Joanna Penn has another standout chapter from her new Marketing Book. If you are thinking about publishing these are must read articles!

In The Craft Section,

3 ways to show not tell- Darcy Pattison


Story Tropes – Lazy or helpful- Jami Gold- Bookmark


Writing cliff hangers- Now Novel - Bookmark

Character motivation- Angela Ackerman- Bookmark

Two rules to write by- Print Posse

The Blueprint for writing a novel- Martina Boone- Bookmark!!! (print out)

In The Marketing Section,

Building relationships with readers- Rachel Thompson - Bookmark



Book Cover Design fundamentals- Joanna Penn- Bookmark





The importance of categories and keywords- Indies Unlimited- Bookmark

10 tips on working with illustrators- Kelly Mc Morris-Bookmark

To Finish,

If you are a long time reader of the blog you will know that I believe that authors need to work together collaboratively. It’s good for moral. It’s good for marketing. It’s good for accountability. It’s just good. Angela Ackerman has another six ways that working collaboratively eases the load and helps you weather the publishing changes.

Maureen
@craicer

It’s nearly time for my monthly newsletter. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. This blog runs on coffee fumes. If you want to shout me a coffee, hit the green Kofi button in the sidebar. Thanks.


Thursday, July 27, 2017

Caring for your Writer



We are half way through Winter and the local news is about flooding and snow storms and we are going into Election Season. It’s enough to make you depressed. So what’s happening in the Northern Hemisphere? They are in the middle of Summer and the news is just as dire and everyone is depressed.
Writer’s suck in the atmosphere around them and try to make sense of it in their writing. Their words can be the solace at a difficult time... a challenge to walk a mile in someone else’s shoes... an idea that changes a world.
The price for this can be carved out on the writer’s soul. Sometimes it’s hard to remain upbeat.
Anne R Allen has a standout post on Writers Block and Depression. This is a must read. Even if you have never suffered from Writers Block, recognising the signs might help you to care for your self better.

Self Doubt is another insidious dis-ease that writers suffer from. Cat Friesen has some practical ways to cope with this common writer ailment.

For a bracing dose of writer medicine read Chuck Wendig - So you are having a bad writing day.  Don’t beat yourself up about it!

If you are struggling to explain why sometimes this industry gets you down. Take a look at Kristen Lamb’s post from December. It’s a reminder on how much publishing has changed in a decade.

Looking at changes to the familiar, Frances Caballo has taken a close look at the changes on Twitter and Facebook. She explains how useful the new tools we’ve been given are.

Last week I linked to a post by Jami Gold. Did you notice her new website? Jami writes this week about why and how she changed her website. (This is all interesting to me as I play in a private sandbox tweaking ideas for a revamp here.)

Alli- or The Alliance of Independent Authors have a great blog. Recently Richard Bradburn shared his thoughts on the proper care and feeding of Beta Readers. (This week my Beta Readers found a critical mistake, proving that it doesn’t matter how many times you check something, another person’s eyes on your work is worth gold.)

PublishDrive has an interesting article on publishing books on Google Play. They can do it. While you are checking out the article, check out the company, who are an ebook distributor based in Europe. They now sell in over 400 online stores including all the big ones and they sell into Asia. (The next big market according to Joanna Penn.)

Joanna Penn has been promoting her new edition of How To Market a Book all over Social Media. She has an excerpt from the book about the polarities of Book Marketing. What do you do if you have no money to market...

In The Craft Section,

Two great articles from Angela Ackerman on setting. – Make your setting a character and Turn your setting into an obstacle course. Bookmark


Describing character eyes- Now Novel-Bookmark

Feedback Frenzy- Everyone’s opinion - Janice Hardy

Structuring events in sequence- September Fawkes- Bookmark

Sensory details in setting- Christina Delay

In The Marketing Section,


How to create pre launch buzz- Rachel Thompson - Bookmark




Advanced approaches to author marketing- Draft2Digital- Bookmark

To Finish,

I like to dive into a podcast over lunch or on car journeys when it’s just me. It is a way of connecting to the wider publishing world. Some podcasts are mini workshops. If you haven’t listened to a podcast take the plunge. Check out 30 outstanding podcasts for authors. Today I listened to the superb team from the SFF Marketing podcast who chatted about editing and mailing lists. I always learn something new which helps me to stay upbeat in this crazy publishing world.

Maureen
@craicer



I have a monthly newsletter with the best of the months craft and marketing links. When you subscribe you will also get a nifty book crammed full with marketing notes. Come and join our happy band!



Thursday, July 20, 2017

Heroes and Villains



David Gaughran deserves a medal- or at least a big payday. 
David has been pointing out scammers and highlighting the rip off artists that prey on writers for years along with Writer Beware. Lately he has been trying to make Amazon aware of the click farm scammers on their websites. This is becoming a real problem. The click farm scammers take away money from the legit writers in page reads. They also skew your research. (I have been watching the children’s bestsellers... and shaking my head over number 1 and now I know why!)

Anne R Allen has an interesting post on the rise of publishing cults and cyber bullying among authors. I hear you all muttering, how could they, but when you read Anne’s article you realise how small actions turn into large hate fests targeting hapless authors. This is a must read and share.

Bad Reviews- Do you take them to heart? Tamar Sloan recently shared her psychologist knowledge on Writer Unboxed about why readers leave a bad review. It’s not about your book.

China has a new craze... reading. But not print books. Their online serial story platform numbers are heading into the stratosphere. This is a market to watch and if you can... get involved!

Jane Friedman recently interviewed two creators who have their stories on Tapas. This is a new kid on the block online reading experience that pays the creators. If you are a web comic creator or a writer check out the interview and have a poke around the website. It’s fascinating.

Jane also has an interesting article on whether authors should be using social media. Many authors struggle with the extroverted nature of social media. Jane offers some sound advice and lots of links for further learning.

Porter Anderson takes a look at the new white paper, The Business Of Books 2017, for Frankfurt Book Fair business members. Porter looks at three important points in the paper, competition, blockbusters and digital pricing. This is an interesting look at the global impact on publishing from a few brands and a heads up on what publishers will have to come to grips with going forward.

Bookbub recently polled 14 authors on how they use preorders and whether establishing a preorder was effective. Rachel Thompson has also been looking at preorder marketing and how you can create buzz around your book before it is even out.

Written Word Media has an interesting post on pricing. What is the optimum price for your book in a promotion? It depends on what you want to acheive....

Agent Jennifer Laughran has started a podcast. This will be of interest to children’s writers as she is a top agent in the field of children’s publishing. She talks to Laurel Snyder about imposter syndrome in her first episode.


In The Craft Section,


Myths on Villains and Mental Health- Sacha Black- Bookmark

Adding suspense – Roz Morris- Bookmark

Develop Character Voices- Don Fox- Bookmark




In The Marketing Section,

How to price match free on Amazon- Molly Greene – Bookmark





Creating a Book Sell Sheet- K S Brooks- Bookmark

The marketing rule you can’t forget- Ryan Holiday – Bookmark

 9 ways to get the best out of your cover designer- Damonza and Joanna Penn- Bookmark


To Finish,

Do you remember Choose Your Own Adventure books? Every time you got to an exciting crossroads you had to make a choice. Now think about writing one. Got a headache yet?
into intricate plotting.

Maureen
@craicer

My monthly newsletter has the best of my bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Come and join our happy band! This blog survives on coffee so a big THANK YOU to everyone who hit the coffee button this week. I appreciate the virtual coffee love.
 


Pic: Guess who?

Thursday, July 13, 2017

The Sabotage Backup


Today we suffered the first of the big winter storms. Half the country seems to be digging themselves out of snow or suffering power cuts because of high winds and wind blown debris. I saw a comment today from an illustrator friend who was obsessively backing up her work every 30 seconds just in case. So....
Have you saved your work today? Do you have a plan for saving your work? Mary Moore has a list of ways that you can save your writing just in case...

This week CreateSpace rolled out a new barcode policy. Things get tricky when you have a barcode generated that doesn’t fit their guidelines.  They are being very specific about where the barcode should be on the back cover. Being forewarned will save you time and money.

SCBWI summer conference just wrapped up. If you are a children's writer and dream about attending from afar... (like me) Check out their conference blog. The next best thing to being there.

Audio books are this years hot topic with ACX finally getting competition from Draft2Digital. Kevin Tumlinson explains why writers should think audio as part of their publishing strategy. Anne R Allen talks with her Audio Book narrator about producing audio books and how to choose the right narrator.

Sophie Knowles has an interesting post on Digital Book World about resources for Indie Authors. She highlights a few great sites that are worth checking out.

Kris Rusch continues her branding series with an in depth look at brand loyalty with a strategic look at the also boughts on the Amazonpage. There is a wealth of information right out in plain sight!

Molly Greene has been doing other interesting things instead of writing and publishing this year. She takes a candid look at what happens when you step away from your production treadmill.

Suzanne Lakin has a great post on self sabotage. Writers can be excellent at this. She has a must read post on how to recognise the signs and ways to deal with it. It’s all tied up with your self esteem as a writer.

James Scott Bell is a master at the craft of writing and this post shows you why. How do you stand out from the crowd with your work? How do you ride the edge of great writing. This is a must read!


In The Craft Section,

K M Weiland has got three great posts for you to Bookmark





In The Marketing Section,

Using Amazon's preorder to boost sales- Penny Sansevieri

2 great posts from Joanna Penn Instagram for authors and Mistakes with book promotion- Bookmark both and the link to Freebooksy




To Finish,

In the old days writers weren’t at the mercy of a power cut but they didn’t have the luxury of endless tinkering of a sentence before they printed it. The craft of writing has remained the same though. Take a look at Kurt Vonnegut’s 8 tips on how to write a good short story and ponder them deeply. And for extra homework, check out his ideas on shapes of stories which has now been backed up by a computer.

Maureen
@craicer



Backup Data. ;)

I round up the best of the months bookmarked craft and marketing links as well as some other bits and pieces. Subscribing to my monthly newsletter also is a form of backup plus you get a nifty book crammed full with marketing notes when you subscribe. 

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