Knowing the Why

 

This week in publishing,

Beijing Bookfair has now opened after a delay due to the pandemic. Publishing Perspectives takes a look at what is on offer in the face-to-face fair. Honoured guests to the fair are either zooming in or flying in. Either way, the success of Beijing will probably set the pattern for other book fairs going forward.

 

The Alliance of Independent Authors has their craft conference soon. It’s a free 24 hour conference with great presentations from excellent writing teachers. Check out who is speaking and what is on offer.

 

Mark Williams of The New Publishing Standard writes about Audibles' expansion into new markets with their unlimited subscription model. Will the expansion of their territories tempt the big publishers into Audible finally? With supply chains in peril, digital might hold out the lifeline.

 

Kris Rusch has a great post this week on the supply chain and how it is going to impact booksellers, especially the Christmas market. All the rumours are true. Buy your Christmas books now.

If you are not sure how a book gets from acquisitions to the bookstore, Nathan Bransford has a guest post on this very subject. When you put this together with Kris Rusch's post you see what traditional publishers are up against with their supply woes.

 

Publishers Weekly talked with some agents about the Middle-Grade book market. What do they see coming up and how is the genre changing. One thing they talk about which was a talking point at my dinner table last night was the expansion of Middle Grade into lower Young Adult – Big issues stuff without the romance aspect. 

 

Jane Friedman has a guest post from Jennie Nash about the why of writing a book. This is a great post that asks an important question. If you can’t answer it you shouldn’t be writing. Knowing your why means digging deep. This is a must-read. Jennie also has ten tips to write a book worth reading.

 

In The Craft Section,

Going deeper into structure- Jami Gold- Bookmark

2 great posts from Scott Myers- Franklin Leonards advice on screenwriting and Scene Descriptions

How to use archetypical arcs in your stories- K M Weiland – Bookmark

5 ways your story hurts your novel- Janice Hardy - Bookmark

 

In The Marketing Section,

17 Book Marketing quotes to inspire- Sandra Beckwith

How to be a great podcast guest- Joanna Penn

Creating a prelaunch strategy for your book- Rachel Thompson- Bookmark

All you need to know about Book sizes- Dave Chesson- Bookmark

How Bookbub ads drive sales- Bookbub- Bookmark

 

To Finish,

This month Joanna Penn celebrates 10 years as a full-time author - entrepreneur. This is milestone anniversary. Joanna has documented her journey to being a 6 figure Indie author and sustaining this career for many years. Her podcast backlist is phenomenal as is the depth of the information that she has shared with her guests to the author community every week. She is excited for the future. I’m always interested in where she thinks the tech will go as she is an early adopter. Heres’ to many more years of fabulous learning from The Creative Penn.

She definitely knows her Why!

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Buzz Farmers

The Sharks and The Scammers

 

 

This week in publishing,

Scammers and their scammy ways have been filling my social media this week.

 

Long Time readers of this blog will know scammers are out there. They prey on the dreams of authors and change their names and methods frequently. The hardest conversation, the one we don’t want to have, is the one where we know we are going to be pouring cold water on the dreams of Newbie writers. None of us like to do that and so many of us just stay quiet and hope they won’t be burnt too much. But these conversations are necessary. Newbies don’t know the ropes like we do. At the very least tell them to google the offers with the search term scam or complaints. 

 

A Tale of Woe was shared with me this week as a warning to authors out there. This is an Author Beware situation involving scammers targeting authors on Facebook.

Authors like to run giveaways for their fans. They use their Facebook author pages. Everything is fine until a book scammer targets them. Very quickly the author’s page is cloned. A fake page is created using copy/paste from the author's page so that it looks genuine. The scammer starts targeting page followers and giveaway entrants with friend requests. From there it’s a quick hop to asking for credit card details for book sales or sending them to fake book sites. Meanwhile, the author has no idea this is happening until the complaints come in. Facebook yanks their author page and they lose all their social media accounts. A devastating blow. What can you do? 

The author in this situation shared with me their plan to save their business. Read it carefully and check your privacy settings on Facebook. These scammers are targeting authors specifically. 

“If an author or artist discovers they've been cloned they need to act swiftly. The first 24-48 hours are one of the only opportunities to contain the problem. One emergency containment method is to temporarily make an author/artist's business Facebook page only viewable to their country. Seek guidance on methods to identify the imposters and request action from Facebook and Google to delete them from the system. Once some sort of normality is resumed then gradually different countries can be added back to the page viewing list.

Note - if the country where the imposters are based is identified it would be advisable to not add that country back to the viewing list for as long as possible. 

Google can remove 'phishing' sites within 12 hours, but Facebook offer no guarantees as to whether they can remove a profile or not. If an imposter is using a private VPN to access the internet, then they may never be found.”

Anne R Allen has a great post on how to stay safe from scammers.

 

Brenda Pollard revived an old post on how to figure out if you have received a genuine publishing offer. 

 

There are rumours on KBoards- Is Vella over before it got started? There have been grumblings about Vella from authors lately. Where are the readers for serial content on Amazon? Occasionally news does break on Kboards – Take with a grain of salt.

 

Staying with Amazon- Two publishers have filed class actions against Audible for irregularity in payments. Audiblegate is now before the courts. It promises to be an interesting court case. Here is hoping that Audible sorts out this mess that is hurting authors' pockets.

 

Kris Rusch has another great post in her series Jumping The Digital Divide – When should you get behind the hot new thing in publishing. Kris gives her reasons for a carefully considered approach. 

 

Publishers Weekly takes an in-depth look at the power of BookTok recommendations.

 

Substack- the darling of the subscription newsletter community claims the prize of Salman Rushdie to their platform. Should we take them seriously now?

 

Audiobooks wars are about to hit India with two big players eying up the 3^rd biggest market for audiobooks. The New Publishing Standard takes a look at the Indian Audiobook market.

 

Suzanne Lakin has a great post on nailing the purpose of your scene. It is a must-read.

 

In The Craft Section,

10 ways to write better plots- Now Novel- Bookmark

3 ways to strengthen a scene-James Scott Bell- Bookmark

3 rules for raising story stakes- Laurence MacNaughton- Bookmark

Revising your plot- Becca Puglisi- Bookmark

Pacing and character changes- Linda Clare

 

In The Marketing Section,

QR Code generator for authors- Dave Chesson- Bookmark

Book promotion language can attract or repel readers- Sandra Beckwith- Bookmark

Interactive storytelling -Alliance of Independent Authors transcript of conference session

A checklist for in person events- Penny Sansevieri- Bookmark

30 Book Marketing ideas – Nathan Bransford

 

To Finish,

Sometimes all you want to do is run away from the world and write. Headphones might block the world out but sometimes you need a little bit more. Kate from Wordsnstuff blog has made a list of writing music. She has a mix of classical white noise and film tracks. If writing to music is your thing check it out. 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full of marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Trying To Get Paid

In publishing news this week…

The Scarlet Johannson / Black Widow standoff over a contract dispute with Disney sounds very familiar in the writing world. Earlier this year writers’ groups banded together to seek reparations after Disney didn’t pay royalties. Now they have thrown their weight behind Scarlet’s dispute. How many times do they need to be told? Pay the creators.

 

Frankfurt Bookfair is stumbling along in a will they, won’t they, be live or virtual or both or neither this year. They have been bleeding big publishers and now their guest country of honour might not show up. Mark Williams takes a look at the latest news.

 

Publishing Perspectives has an interesting article on the latest sales numbers for crime and thrillers. This powerhouse genre has usually been a reliable performer but their numbers are dropping. Why? Is it sexism?

 

There have been mutterings and warnings around the blogosphere on the supply chain issues in the book industry. Last year with lockdowns around the world, book printing slowed up and then earlier this year bulk lots of books flooded the market. The whole supply chain is in a pickle. CNN points out the problems on the manufacturing side and Publishers Weekly examines the price hikes on books due to the supply problems.

The Alliance of Independent Authors has a great chat with Adam Croft which touches on this and the big stoush between Amazon Print and Ingram Spark.

 

Staying with the Alliance of Independent Authors -they have a great article on rights reversion. When you negotiate your contracts have you paid attention to this clause. This is fast becoming one of the most important clauses in a book publishing contract. When do you get your rights back? Yes, you can negotiate this and you should.

 

There is a new monthly magazine on the print stands, The Indie Author Magazine. It is in its first year of production and being Indie focused it is available in digital and app formats. This month’s edition features the indie powerhouse group 20 books to 50k along with lots of other craft articles. 

 

Recently Jane Friedman featured an article on Darcy Pattison, an exceptional Indie children’s author. This is a totally fascinating article on how Darcy works and has succeeded in making a 6 figure income in the tough world of children’s publishing.

 

Kris Rusch has another great article in her publishing across the digital divide series. This week she examines the growth of international markets. Do you have an international focus? Do you even know where the big growth areas are? 

 

I have a few craft books on structure and am always interested in reading about structure analysis. One of the best at this is September Fawkes. She recently wrote an article on Variations of Story Structure which is a master class and a must-read!

 

In The Craft Section,

Conflict without violence – adding depth- Litreactor- Bookmark

Fantasy Army recruitment- Mythic Scribes

What nonfiction writers should learn or unlearn when writing fiction- Paula Munier

Stop keeping yourself small-Lauren Sapala- Bookmark

7 tricks to refresh a scene- September Fawkes - Bookmark

 

In The Marketing Section,

How to write an author bio- Sandra Beckwith

Ultimate guide to mailing lists – Alliance of Independent Authors- Bookmark

How to create a boxset- Bookbub

2 Great posts from Penny Sansevieri- Why a good author brand is a must- And Smarter book 

promotion with seasonal ads – Bookmark Both

How to market your book without social media promotion- Carol Michel- Interesting!

 

To Finish,

Ruth Harris always writes an entertaining article on the writing life. This week she tackled blurb writing and the fear we all have around writing them. Ruth has some great advice and tips to go big on the blurb. 

Disney writers could try this simple sentence. Pay Me For My Work That Is Making You Billions. 

 

 

Maureen

@craicer

My monthly newsletter with the best of my bookmarked links will be going out soon. When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

 

Are We There Yet?

Around the world, there are murmuring from publishers about getting back to face-to-face book fairs. Three weeks ago I was hearing the same conversations at the New Zealand Book Awards and now here we are in lockdown. Mark Williams of The New Publishing Standard talks about the last-minute cancellation of Beijing’s bookfair and the new normal going forward for book fairs.

 

The big news if you are an Erotica writer is the closing off of websites and income that were previously open to you due to banking regulators tightening up rules. The Alliance of Independent Authors news team talks about the latest developments in a fast-changing story and a possible solution. 

 

Kris Rusch has an interesting article this week on social shopping. If you miss shopping with your friends there is an app for you. (There is always an app.) How can authors turn this into a social experience for readers?

 

Anne R Allen has a great guest post on negotiating author agreements from Joseph Perry. This is a good roundup of terms to be familiar with when you look at your own contracts. Just remember you can change your contract- You don’t have to take everything they say. 

 

If you have come across the term author platform and are struggling with it, read this great article from Rachel Thompson. 

 

Scott Myers has an interesting article on organising your writing time. 

 

Angela Ackerman and Becca Puglisi have a team of guest writing coaches that they feature on their website. This week Suzanne Lakin is back with a fantastic post on nailing the purpose of your novel's scene. It’s a must read! 

 

In The Craft Section,

Using triggers for emotional wounds- Angela Ackerman

How interviews can help a book project- Shalene Gupta- Bookmark

Style sheets – Ruth Harris – Bookmark

Writing emotions effectively- Litreactor- Bookmark

Describing old characters-Kathy Steinnmann

 

In The Marketing Section,

Boost your chances for a Bookbub featured deal- Bookmark

Author collaboration – does it work?- Angela Ackerman- Bookmark

Use your Amazon bio- Penny Sansevieri

Fun September holidays for marketing- Sandra Beckwith- Bookmark

Facebook ads for books – Dave Chesson – Bookmark

 

To Finish,

You have a great idea. You know there is a story in there. Where do you start? Ross Hartmann has a great article on how to expand your story idea, where to start from and what questions to ask. 

 

Sometimes it is really hard to get motivated to write. Lockdown can either drive creativity or completely sap it. Look after yourself and your mental health. Schedule a dance party for one.

 

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Wendelin Jacober

The Clock Is Ticking

 

 

This week in publishing news...

Publishing Perspectives has highlighted the call from International Pen calling for protection of writers and journalists in Afghanistan. With the situation changing hourly on the ground over there, writers and journalists are being targeted. The first casualty is always truth and an incoming regime is quick to get control of the message to the people. If you want to help, get in touch with your countries author societies who can direct you to your nearest PEN branch.

 

Mark Williams of The New Publishing Standard takes a look at Hachette’s purchase of Workman this week. Hachette wasn’t interested in the frontlist but in the gold of the backlist. Publishers are taking note that their digital sales kept them afloat when the bricks and mortar stores were closed. Now they are on the hunt for vaults of backlist to make money from. 

 

Meanwhile, Kris Rusch has been looking at Omnichannel marketing. What does that mean to the author? It is the seamless experience of drawing a reader into your lair  book world and giving them the same experience wherever they encounter you. It is an interesting read and the way of future marketing.

 

Publishing Perspectives reports on moves to introduce gamification serial writing apps. Write the serial and unlock a whole lot of enhanced content around it with in-app purchases. Take a look at what may be speeding down the track towards you.

 

Bookfunnel has just announced an exciting new feature- They are getting into author newsletter swaps. They are making it easy to find other authors to swap freebies with. 

 

Time has discovered Goodreads, or really the mess of review bombing that has been escalating over on Goodreads. Amazon owns Goodreads and the experience for authors is not a good one. Time for a clean-up of the review trolls. 

 

New Zealand’s publishers were planning their conference this weekend. Publishing In A Disrupted World. A very prescient conference theme as it happens. Their guests are live streaming in so they may be able to move the whole thing online.

 

Jane Friedman published a guest article from Sangeeta Mehta on two agents' advice on publishing with a small press. Is it was worth it? Some interesting ideas were put forward. Writer, E J Wenstrom published an article this week on what she had learned in 6 years being with a small press.

 

Anne R Allen has a great article on cliche story beginnings and how they have evolved. It is especially good if you aren’t sure if your beginning is a cliché.

 

In The Craft Section,

Story Obstacles- or when you have to take two steps back- Jami Gold- Bookmark

3 things to know about endings- K M Weiland - Bookmark

Describing character emotions, problems, and solutions- Angela Ackerman- Bookmark

10 self-editing tips- Maryann Miller- Bookmark

3 useful tips for getting your book written- Lucy V Hay- Bookmark

 

In The Marketing Section

Building an ARC Review team- Dave Chesson- Bookmark

How to use pre-order strategies on Amazon- Penny Sansevieri- Bookmark

How to market to local media- Penny Sansevieri

What is a soft book launch?- Sandra Beckwith- Bookmark

Working with Google Docs- TheWriteLife- Bookmark

 

To Finish,

Yesterday New Zealand went into a snap Lockdown as we had one case of the Delta variant of Covid 19 in the community. Our countries strategy has been to Go Hard. Go Early. This has enabled us to quickly get on top of the pandemic and then life goes back to the way it was. It has been 16 months since our last tight lockdown so we know the strategy works. As we are a gateway to the Pacific Islands we are protecting them as well until we all can be vaccinated. One case quickly turned into 10 and then into 21, but we have traced everybody with genome sequencing so we know where and how it got here. This kind of fast turnaround science was unheard of a few years ago. So what should we do in a tight lockdown? Some writers might think 'I should write that novel', but not everyone has the ideal writing environment if the house is full. Writer Unboxed recently posted an article on the 6 excuses you can use for not finishing your novel in a pandemic.

Or you could be Catherine Ryan Howard – one of our Indie touchstones, who has gone on to have a big thriller career. Catherine wrote a thriller in lockdown about lockdown called 56 days. She writes a small rant in the Irish Times about how it came about. Take one lockdown…

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – David Lofink

 

The Sinners And The Saints

 

In Publishing News this week,

The UK publishing industry is in turmoil this week over a controversial book that was called out by commentators, who then found themselves targets in a social media pile-on. The book has been pulled for a revision but the apology over the mess has created more controversy with well-known authors tweeting their support citing free speech without checking the facts. There is an open letter being circulated about the treatment of the commentators. 

N.B. If you hold an honoured position in the industry, be very sure of all the facts in the story before making public statements. No one will believe you made the statement as a private individual. As my journalist friends say, Nothing is ever off the record!

 

News broke this week of depths of parsimony attributed to one of the wealthiest entertainment companies on the planet. The comic book creators for the Marvel Movie franchise are being paid a flat fee of $5,000 and if they are lucky, a seat at the premier.

Yes – You did read that right. Check your contracts people and learn what all the terms mean.

 

Here in New Zealand, we celebrated the best children’s and young adult books of the past year. A fantastic night was had at the NZCYA awards by all as we gathered in person after last year’s virtual gathering. We are very mindful of the privilege here in NZ. In a nice touch, we applauded last year’s winners who were present. Congratulations to everyone who were finalists and winners on the night!

 

The New Publishing Standard takes a look at how the first year of subscription with Kobo+ shaped up. Every week there seems to be something about subscription plans as big players and not so big players jostle for room. This is our publishing future, as Mark Williams points out. You can’t ignore it you have to learn to work within it.

 

If you create comics you might need to look at a rapidly growing comic distributor platform which has just raised a substantial chunk of cash to expand with AI.

 

The stellar human being, Dolly Parton, is writing her first fiction book with James Patterson.

In an interesting creative addition, Dolly is also writing a companion album of songs that explores the themes in the book. 

 

This week Time magazine published the 100 best Young Adult books of all time. It made for interesting reading and a lot of Twitter congratulations to living authors. How many books have you read?

 

Nathan Bransford has a guest post from an acquisitions editor detailing all the steps that go into acquiring a book. Interesting reading.

 

In The Craft Section,

Don’t let excess baggage bring down your characters- Marissa Graff- Bookmark

Write like you are in love- edit like you are in charge- James Scott Bell 

Dual points of view- E J Wenstrom- Bookmark

Every hack needs an ideas file- Bill Ferris

Which story structure is right for your book- Savannah Cordova- Bookmark

The flat archetype of the child- K M Weiland- Bookmark

 

In The Marketing Section,

How to give readers a direct amazon review link- Sandra Beckwith- Bookmark

10 ways to handle bad reviews- Indie Author News

Book marketing success and 5 top Twitter tips for authors- Rachel Thompson- Bookmark

Personal branding for authors- Kimberly Grabas- Bookmark

Book Release Checklist – Elizabeth S Craig- BOOKMARK

 

To Finish,

When chatting to the supreme winner at the New Zealand Children and Young Adults Book Awards, Tania Roxborogh, she recounted a familiar story of feeling utterly demoralised as a young writer. James Scott Bell has a great article on advice for the demoralised writer. 

Success is sweeter after a long agonising climb to the top.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Steve Snodgrass

 

Publishing - Not A Sprint

 

This week in publishing news

Canadian authors have been dealt a blow with their Supreme Court ruling that collecting royalties from educational institutions cannot be enforced. This is a long-running dispute going into its 10^th year of wrangling after an amendment to the law saw educational institutions copying an estimated $150 Million worth of material with no compensation to the copyright holders.

 

If you receive a notice asking you to prove your right to publish your own work, what can you do? The Alliance of Independent Authors has a comprehensive article of advice for you. This is something to keep an eye on with some scammers claiming books and putting them on Audible without the creators knowledge. You might not have decided to make an audiobook but a scammer can see the opportunity. With the rise of AI voices getting better they don’t have to work very hard to do it either.

 

Mark Williams of The New Publishing Standard takes a look at Academic publishers, Pearson. Academic publishers don’t make a cent from the second-hand market which is where most students shop for books. But now they have a plan. Enter subscription. Now you don’t have to choose between rent and an academic textbook.

 

Have you been struggling to get back into a writing rhythm? Kristine Rusch has a great post on getting into the writing groove. Easy does it. Don’t go for broke.

 

Reedsy have a comprehensive article stuffed full of tips for anyone looking to find out about audiobook production and publishing.

 

If you are looking for critique partners check out Critique Circle

 

Dave Chesson has examined the A+ content blocks that Amazon are now offering and has written a comprehensive article on how to get the best out of the new bells and whistles.

 

Suzanne Lakin has a masterful breakdown of how to infuse micro tension in your story. She calls it the secret ingredient to the commercially successful novel.

 

In The Craft Section,

How do I include diverse people in fantasy worlds- Mythcreants

What do your characters falsely believe- Jami Gold

Revising your plot after your first draft- Becca Puglisi- Bookmark

The steadfast character arc- September Fawkes  Bookmark

Curiosity and tension in storytelling- Stefan Emunds- Bookmark

 

In The Marketing Section,

Unique content marketing ideas for August- Penny Sansevieri- Bookmark

Writing Author blogs – Anne R Allen- Bookmark

The best day to discount books- Bookbub

All about email lists- Reedsy- Bookmark

Do Ads work and How can you tell -SPF James Blatch- Interesting article

3 tips for a great cover reveal- Greer Macallister

 

To Finish,

It’s Olympic time and in amongst the spectacular achievements are the human interest stories that have all the elements of a riveting novel. You can always check Nownovel’s great post on 10 ways to write better plots and see if they match up.

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Peppe702