Between The Covers

 

This week in the publishing world,

Simon and Schuster are back in the news again- for all the wrong reasons. In a case of not knowing what their left hand is doing- their distribution arm picked up a controversial book – this week of all weeks. This also begs the question, What was the publisher thinking when offering a book deal to someone involved in a heinous crime that hasn’t gone to court? Is it news? Is it privilege? Is it balanced? It’s not justice for the victim!

 

While everyone is talking about Amazon moving into serial publishing… Wattpad, the first serial publisher is heading to the movies. Publish the story – find the best – make a movie.

Is this what Amazon wants to copy with Vella? Crowdsourcing movie ideas?

 

This week, Mark Williams commented on Mike Shatzkin’s article about half the NY Times list being Print on Demand Books. Have the publishers turned a corner because of Covid 19?

 

Jane Friedman has two excellent posts on her blog. Everything you want to know about Hybrid publishing, a comprehensive rundown of this style of publisher. And how the pandemic has affected book publishing. Will 2021 be better? 

 

Kris Rusch celebrates 12 years of her business musings blog this week. She started it to make sense of the publishing world and we have all benefitted from it. She is an inspiration, mentor, and teacher to so many people in the business.

 

Kevin Tumlinson of Draft2Digital has an interesting blog post today on imposter syndrome. How do you know you are a real author? What are your benchmarks for this? Kevin offers some ways to think about what you are really asking yourself. 

 

Have you got a writing routine? Kristen Kieffer has an interesting post on the strong foundations you need to build a good writing routine. First, start with self-trust. 

 

In The Craft Section,

How David Lynch writes a script- take 70 cards.- Scott Myers

How to nail the first 3 pages- Lisa Cron- Bookmark

Writing prompt ideas- Now Novel

Write a story backward for climactic results- Save The Cat- Bookmark

Naming fictional characters- Anne R Allen- Bookmark

The negative Queen archetype- K M Weiland - Bookmark

 

In The Marketing Section,

Do you need to copyright your manuscript- Anne R Allen

Book promotion ideas for May- Sandra Beckwith- Bookmark

Marketing a children’s book- Penny Sansevieri- Bookmark

DIY graphics and fonts Pam Hillman- Bookmark

How to make an editorial calendar- templates- Norm Brekke- Bookmark

Should you start a podcast? Liz Barret Foster

 

To Finish

This writing game can take a lot out of you. Recently I had the day to myself. Right, I thought, I’ll get some writing done. That little comment to myself seemed to sabotage the whole process. I had an attack of the Writer Shiny Object Syndrome.

In the end I listened to MY music up loud and folded washing. Wonderfully energizing and I got some good ideas out of it too!

Scott Myers has a great article on writing and playlists for creative inspiration.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter full of the best of my bookmarked links. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a blog birthday coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: The assassins cabinet inside a hollowed book 1682- Article by Open Culture

 

Keeping On Going…

In the publishing world this week…

While everyone in publishing is looking at their bottom line and wondering if they will still be in business at Christmas… Ingram is expanding its Print On Demand centers around the world. Is this a bold move of confidence in the future or the canny move of a print distributor? Their rivals fall by the wayside and now they might have a monopoly… 

Publishing Perspectives has an article on how audiobooks for children have been credited with great results for children’s literacy over lockdown. (All teachers would agree with this.) So children’s writers are you thinking about audio?

The Guardian reports that the genre saving the publishing world's bacon in lockdown is Crime, with record numbers of books being consumed.

Subscription, or the all you can eat model of entertainment consumption, is proving a hit around the lockdown-ed world. Movies are now being first released on subscription services along with music and books. Subscription content companies are expanding across the world. Next up the Arab world gets a subscription model and Storytel makes its move into the Arab language market.

The Authors Guild have grabbed their heavy hitters, Grisham, Child, Stine et al to front a lawsuit with Penguin Random and Amazon against the KISS Library for piracy. 

I can’t help thinking the lawyers will always win and the Whac-A-Mole game of book piracy will never end.

Kris Rusch, being stuck in the U S, has been striving to keep upbeat. This week she looks at the hit the creative industries will be taking as creative companies hit the wall. Musicians whose income relies on touring will be hit hard. Writers struggling with self-doubt about their career choice need to take heart. 

Jami Gold has a great post on organization. How do you organize your thoughts and your creativity and do you do the same for your career? Are you a throw it all at the wall and hope some of it sticks type or is everything planned out carefully? Jami has some great tips.

In The Craft Section,

2 great posts from Scott Myers- Where to start when developing a story and Inside and Outside the story universe.- Bookmark

Writing smooth transitions – Janice Hardy- Bookmark

Adding a time delay to heighten conflict – Angela Ackerman

The biggest writing craft issue writers face- Anne R Allen – Bookmark

In The Marketing Section,

Create a virtual book launch- Carol Cronin – Bookmark

3 basic rules of social media and 5 tips – Frances Caballo- Bookmark

Why quality counts – Sandra Beckwith

8 common book marketing mistakes- Penny Sansevieri- Bookmark

How to set up a sponsored product ad- Dave Chesson- Bookmark

Do you kill your widows and orphans? - Joel Friedlander – (If you don’t know what this means you need to read this article.)

To Finish,

About a decade ago a fabulous writer told me that my best work would happen when my children had left home. ‘You will be in a different mental headspace.’ I agonized over this idea. Today I read an interesting article from K M Weiland about the three stages of writing or how your age affects your writing and gained a new perspective on this. 

Take the wins where you can and keep on going. 

Maureen

@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?  When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Dimitry Baranovskii

Promoting Good Ideas

This week has felt like a year. The protest marches in solidarity with the BLM movement have gone around the world. Again, questions are being asked of the publishing industry about how diverse they really are? Author Celeste Ng is sponsoring publishing internships to help address the lack of diversity in publishing and is calling on other authors to speak up.

Meanwhile, Frances Caballo has written a great blog post on using a variety of races in your social media posts. Have you taken a look at your default colour perspective? Can you lead by example?

Here in New Zealand, the news today was the announcing of the shortlist for the New Zealand Children’s and Young Adults Book Awards. It was a great moment when I counted up that our biggest Maori Language publisher had scooped the most finalists. As a former judge, I know how hard it is to get our indigenous language books published at all. I am happy to see so many great stories getting their moment in the sun. It is also neat to see the new breadth of Indie publishing houses popping up. Now we just need to promote them!

Kristine Rusch looks at the background of book promotion and muses about the death of the traditional book promotion. What do we do now? 

Dean Wesley Smith, (Kris Rusch’s other half) goes further and takes a critical look at whether Traditional Publishing has moved on at all.

In global publishing news, The New Publishing Standard is taking a critical look at the Frankfurt Bookfair. The big publishers are running away- Can the book fair really carry on?

Publishing Perspectives have got the numbers for what happened in publishing in Europe over the last four months or so. Who knew that reading habits formed during lockdown are still continuing as everybody struggles out the other side? Non-Fiction is a winner in the reading stakes.

Joanna Penn has added another article on the basics of an author presence. This is turning into a nice little series of solid practical advice.

If you are struggling with distractions that get in the way of writing take a look at the fabulous tactics from the Prolifico writing coaches. 

Ruth Harris has a must read post on patience and persistence being the key to the writing life. This post is resonating with a lot of writers. Take a look and inhale the goodness.

In The Craft Section,

Protagonist vs Nemesis – the key to conflict- Scott Myers- Bookmark

Story feedback, free and paid options- Angela Ackerman

100 questions to evaluate your manuscript- September Fawkes- Bookmark!

How to transform memories into memoir- C S Lakin

Ask yourself WHY- Terry Odell- Bookmark

How to craft a one-page synopsis using beats- Sue Coletta-Bookmark

In The Marketing Section,

To Market To Market to sell a fat book- PeggySue Wells 

Grow a more fertile author platform- Eldred Bird- Bookmark

How to use eye dropper for consistent brand colours- Sandra Beckwith

How to make your book marketing more effective- Rachel Thompson- Bookmark

Using keywords in your kindle description – Dave Chesson – Bookmark

Who knew there was a national mud day? Unique content ideas for June – Penny Sansevieri- Bookmark

To Finish,

I was thinking a few days ago about how often authors have to perform for marketing purposes. Children’s authors are particularly saddled with this. They are invited to Book Fairs only to entertain children, not really to talk about their work or process. It is hard to switch on the performer when for most of the year you are in your own head. Scott Myers has a great post on Pitching- which is about finding your in-public persona that can take over and pitch the story. Find the courage to step out of the comfort zone and act the performer to promote your ideas. Be Like Bowie! 

A note about the picture above. 

This was taken at a Black Lives Matter protest in Minneapolis over the death of Eric Garner in 2014. Eric’s last words as he was held down by police in an arm lock around the throat- ‘I can’t breathe’. Sadly, six years and many more deaths later the story repeats again. Same actions. Same words. This time George Floyd died in Minneapolis. There are worldwide protests this time. It is past time for a change in the treatment and value of the lives of all people of colour.

Maureen

@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr – Creative Commons – Fibonacci Blue

Let’s Be Careful Out There

The Covid 19 virus has started spreading across the world and the media are spending more time on the sensationalist aspects and ramping up the hysteria instead of the facts.

In the publishing world, the big conferences that are the tent poles of the publishing year are looking very shaky. London Book Fair has just been canceled due to many big publishers pulling out. Already we have book launches canceled or delayed. China is the world's largest printer for publishers. Due to travel restrictions, books are being delayed. If you can’t get your books out to the stores what can you do?

The latest Bond movie is delayed due to worries about audiences in theatres staying away because of contagion concerns.

Kris Rusch talks calmly of what happened to book sales in moments of crisis. Are you prepared for business disruption?

The news was out today, Simon and Schuster are up for sale. Among the reporting of dire predictions was the whimsical, what would you do with a book publishing company? 

Will Amazon buy it to get print legitimacy? Just think of all their backlist. (Stephen King… Judy Blume… Cassandra Clare…)

While you are contemplating owning a big publisher, Anne R Allen has a great blog post on the clueless ways people who know nothing about publishing offer advice. How many of these have you fielded at parties when someone finds out you write?

The Guardian recently published an opinion piece from a writer about the guilty secret many of us have. We are sponsored by someone rich to write. This is a truthful piece on what it is really like to be a writer these days. Sadly, it doesn’t look like it is going to get any better.

Audiobooks are going from strength to strength in the publishing world as the new format to get into. Joanna Penn has a great interview with Michele Cobb on all the opportunities in audio publishing.

I’ve been experimenting with writing sprints lately. They are lots of fun and you can get a surprising amount down if you don’t stop to edit your words in the middle. (Note to self!) The Pomodoro technique does work. If you don’t know how to do it check out this nifty post.

Do you belong to a writing group? This week I was thrilled to see the last person in a writing group I have been keeping an eye on for a long time finally have her book published. Writing groups can be your best cheerleaders. -There are many different types so search around to find your cheerleading tribe.

In The Craft Section,

Tips for revising your work- Amanda Zieba

9 Types of Narrative Devices- Joe Bunting - Bookmark

Your Subconscious speaks a different language- Cathy Yardley

Screenplay structure simplified- Scott Myers- Infographic- Bookmark

How to power your novel through the second act- Wendy Heard- Bookmark

Tips for writing a cozy mystery- Elizabeth Spann Craig

3 steps to writing diverse characters- Lucy Hay - Bookmark

In The Marketing Section,

Looking Good -Design tips for authors- Heather Weidner- Bookmark

Panel Best Practice- Penguin Random House

How to make your author future reality- Angela Ackerman- Bookmark

How to add extra categories on Amazon- Deborah Jay

How To Grow Your Author Social Media platform- Frances Caballo - Bookmark

Anatomy of a Bestselling Amazon Book Promotion- Penny Sansevieri – Bookmark

To Finish,

What do you do when you find out that your work has been plagiarized - but worse… they won a prize with it. You could go up in flames or you could doubt yourself or you could write an interesting thoughtful piece of how you deal with this. 

Take a breath, people. Innnnnn. Ouuuuut. Don’t use hysteria as your default emotion. Check out the facts. Make considered decisions. (I’m looking at you people in the back overstacking your shopping trolleys with toilet paper and bottled water.) 

Just a note- One of my nurse friends reported today that people are stealing bottles of hand sanitizer from the hospitals. Surgical masks, sanitizers, etc are needed by medical professionals. The mask does not work if it gets wet- One cough and it’s done for. 

Please use soap and water (20 seconds) and dry your hands. It works just as well.

Maureen

@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: 

‘Tis The Season

As we steam towards Christmas there is a slightly frantic feel in the air. Did you achieve all you set out to do this year? This week many posts were looking at time management or scheduling or just getting to grips with your To Do List. 

Picture yourself at the Writers Christmas party- let’s listen in to the top conversations around the buffet.

Kris Rusch has an interesting blog this week talking about expectations on yourself. Are you being realistic with your energy?

Scott Myers continues his ten part series on writing goals for 2020 – This week it’s time management.

Melodie Campbell talks with Anne R Allen on her blog on the three things you need to master to stay in this writing game.

Sabaa Tahir asked a bunch of authors what their best advice was to people just getting started in publishing.  Meanwhile K M Weiland pulled out a golden post which still has relevance- The 7 stages of being a writer.

Janice Hardy checks in with the agent dating game for those of you trying to find the right match. 

Max Booth is tired of the embarrassing things writers say… Are you guilty of uttering any of these…?

Publishing Perspectives shares a great Christmas Carol twist story for publishers and Nathan Hoffelder asks everyone if they know about the changes in ISBN’s coming in the new year.

It’s time to go back into your writing cave but before you do you check out this fabulous collection of weird and wonderful websites that Shayla Raquel has collected- A writers research bonanza.

In The Craft Section,

The lie your character believes- Angela Ackerman- Bookmark

Using the enneagram to write better characters- K M Weiland- Bookmark

10 pieces of advice every writer should ignore- Litreactor

How To Come Up With A Title- James Scott Bell- Bookmark

The one magic exercise every writer needs- Leigh Shulman

How to write captivating protagonists- TD Storm- Bookmark

In The Marketing Section,

10 myths and facts about publishing a book- Penny Sansevieri

Worlds Shortest Marketing Plan – Joel Friedlander

Develop your author social media strategy- Sandra Beckwith

Five self publishing mistakes you need to avoid- Stephen Spatz - Bookmark

Book Promotion 101- Bookbub- Bookmark!-

Write an awesome blog template- Bookworks - Bookmark

To Finish,

Tis the season to be… thinking about writer gifts. Every week since the start of December there has been a neat roundup of gifts you can give yourself… or tell your family to get you.

This week Lisa Tener has a nifty gift list and Jami Gold has a link to the great advent giveaway by Angela Ackerman and Becca Puglisi as well as a great bunch of discounted resources for you to snap up ready for 2020.

Next week will be my last blog post for the year. It’s the end of the school year… Summer… and Christmas madness. I’ll be doing my Christmas roundup for my newsletter and then it’s feet up for a while. 

Maureen

@craicer

If you want a feast of links and a chance to be in my subscriber Christmas draw go on and subscribe to my monthly newsletter. You will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, or an eggnog, hit the coffee button up top. I appreciate the virtual love. Thanks.

Pic: Flickr Creative Commons – The Office Christmas pun- Thad Zajdowicz

Challenging The Big Boys

Last night I attended a prestigious lecture. The Book Council of New Zealand invited Lani Wendt Young, the current Pacific Laureate to deliver the speech, Stories from the Wild: Reading and Writing in the Digital Age. It was a notable speech from a passionate speaker. First, it was given by a Pacifica woman. (an indigenous voice… how rare!) Second, It was given by a successful independent author who is carving out a whole genre of contemporary Pacifica super-natural tales to great reviews. Third, the lecture was a consummate takedown of the white towers of traditional publishing. This piece in the Spinoff written by Lani is only some of the very telling points she made. It was brilliant. I can’t help agreeing with others that we witnessed something profound that will change publishing here.

Meanwhile over in the USA many people in publishing seem to think James Daunt of Waterstones UK will come in like the White Knight on a charger to fix the Barnes and Nobel chain and it will be tea and crumpets all round. Kristen Lamb is skeptical of the way James Daunt may go about it and it all stems from how he turned Waterstones around. Publishers better be clearing space from the warehouse floor for all the returns and workers… don’t expect a pay rise.

Last week I linked to an interesting article by Anne R Allen on whether your reader really needs to know all the little details of your life. This week Cheri Baker picked up on Anne’s theme and looked at her marketing manifesto. 

Porter Anderson gets around the world as the roving editor for Publishing Perspectives. This week he looks at the successful Beijing International Bookfair. Among their offerings to the 320,000 visitors was a whole section devoted to English language learning for early childhood. 

The lawyers are back from holiday and lawsuits are piling up. 
The AAP is taking Audible to court over captioning
Authors Guild is taking a class action against Cengage Publishers over their subscription service.
The Romance Writers Of America are taking a lawsuit over the trademark of the word “Tamer”. The funds for this have been provided by the authors of the Cocky Collective. 
(Cockygate lives on..) 

Kris Rusch continues her look into licensing IP. She comments on how the whole thing can get overwhelming and offers some great ways to think about how to tackle which rights to license. How much do you care about the story? She suggests learning about licensing by first working with a story you don’t care too much about.

Scott Myers of Go Into The Story has a great roundup of the posts he made as he broke down Andrew Stanton’s TED talk on what makes a great story. Go Into The Story is mainly aimed at screenwriters but authors can learn a lot from the screenwriter's approach to story.

In The Craft Section,

Worldbuilding- Writelife- Bookmark

Get out of the writing doldrums- Jane Friedman

5 tips for engaging characters- Bethany Henry- Bookmark

7 Rules for cliffhangers- Ruth Harris- Bookmark

5 ways story stakes keep readers glued- H R D’Costa

In The Marketing Section,

Audiobook Promotion ideas-Mary Locke - Bookmark

Creating promotional copy that works- Janice Hardy

How to create a pre-launch strategy- Rachel Thompson- Bookmark

7 Social Media Tips for Authors- Scot La Counte- Bookmark

How to title a book- Dave Chesson- Bookmark

To Finish,

Recently Rachel Gardner shared that her fellow agents had a brainstorming session thinking up side hustles for their author clients. A side hustle is another stream of income. So writers based on your research what could you get a side hustle in…Hmm Spacecraft design anyone?


Maureen
@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you.
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

pic: Flickr Creative Commons Sumo- Better than Bacon

Storytellers – The Future You

At one point this week I thought that my weekly blog would just be full of Book Marketing advice. I kept seeing great articles that I thought you might be interested in. And then I wondered if I was seeing them because it is nearly the end of Summer (on the calendar, not in temperature) in the Northern Hemisphere. The Autumn push of new titles ready for the new school year and the Christmas market is about to begin. The (Northern Hemisphere focussed) twice-yearly push of new titles in Spring and Autumn dominates the International publishing calendar.
So check out 
31 ways to promote your Facebook page
5 ways to maximise audience engagement
And a great post on Book Promotion from The Book Designer blog.

Then all the craft articles started appearing in my Inbox. A great infographic on story ideas from Chloe Twist. Roz Morris had a great article on back story description and point of view hacks and Elizabeth Craig had a great tip on saving your outlines.

This week’s news in publishing- Google Play is now renting books from Open Road Media… like a library. I’m not sure where this is going and nobody else seems to know either.

David Gaughran has an informative post on the changes coming to Facebook Ads.

Lit Hub finally caught up with moves that Artificial Intelligence is making into the publishing world and wondered about Author Avatars. Your author avatar can now read your book in your voice to the reader.
If you want to know where all this technology is heading check out the AI and the author interview with Orna Ross and Joanna Penn from The Alliance of Independent Authors podcast. I have been fascinated with where this might lead in the next five years. 
(If you are shaking your head in disbelief just think about the take up of voice-related search with Alexia, Siri, and Google Assistant predicted to top 50% next year.)
Parents are limiting screen time but have no problem getting Alexia to read stories to their kids.

What can an author do but get ready to face the future with some ideas of what may be important for their careers? That is where you should be keeping an eye on what Kris Rusch is talking about with Licensing. Her latest post looks at all the different types of licenses authors can take advantage of. 

Jami Gold has an interesting guest post from Augustina Van Hoven on dealing with Author overwhelm… It’s all in how you plan. (Try not to be overwhelmed with all the planning tips…)

Anne R Allen has a great post on kicking the whole lot to the curb and focussing on what your reader wants. Do they really need an intimate view of your life or just the news that a new book is coming…

In The Craft Section,

2 great posts from Now Novel 5 uses for minor roles and How to start a chapter- Bookmark

Story fundamentals- Bookbaby

Evoke reader emotions- C S Lakin- Bookmark

Dialogue tips to captivate readers- Roz Morris Bookmark

How to avoid melodrama- Mythcreants-Bookmark

Understanding conflict- Janice Hardy- Bookmark

In The Marketing Section,

2 great posts on book marketing planning- Book marketing timelines  and planning book marketing for holidays - Bookmark

Book promotion as a public service- Sandra Beckwith - Bookmark

Email marketing secret weapon- David Gaughran- Bookmark

Using Lyrics in your book- Everybody always asks about this.

What is Book metadata-(If you don’t know, you MUST read this.)

Tales from the book promotion road trip… (what not to do)

To Finish,

Scott Myers has a useful poster on character types to help you with spicing up your stories, or just printing out and decorating your office and Squibler has the 17 best websites to check out for advice on writing and lifting your writing game. 
In the end, all we can do, as writers, is tell our stories as best we can in the right format for the most impact and entertainment. We are the storytellers.

Maureen
@craicer

My monthly newsletter is due out this weekend. I round up the best of the best links.When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. I’m living on coffee at the moment as I juggle a few projects. If you want to shout me a coffee as thanks for the blog feel free to hit the coffee button up top. I appreciate all the virtual coffee love. Thanks.

Pic: Mr Bean as Avatar

Book Battles

In publishing news this week …
Oh, the excitement… Dean Koontz has taken a deal with Amazon Publishing. Industry pundits are interested in Mr Koontz comments about the new and exciting times ahead for him. They are also interested to see whether the bookseller chains who would not stock any books from Amazon are now going to change their tune.

Also in bookseller news is the Green Manifesto created by the UK Booksellers Association which seems to be getting traction in other countries. The booksellers are to commit to recycled paper and less wasteful packaging and returns. The big word in that sentence is RETURNS. Booksellers have always sent back stock to the publishers. Is this the end of the Return system?

While Booksellers are wrestling with these questions, Macmillan has fired a shot at libraries with a change in their ebook lending terms. They join other big publishers who are upping the ebook price, delaying the availability and limiting how many borrows before the library has to buy another copy. I can’t help thinking that we are supposed to nurture our readers in this multimedia entertainment marketplace. I‘m not sure if the publishers have thought this through.

Kris Rusch continues her look into licensing options for authors. This week she realises that art that is commissioned for books can also be licensed. This opens up another potential marketing stream. Interior art branded products… cover pictures… posters.

Ruth Harris has a great blog post on the art and craft of the elevator pitch. That moment when you have to say what your book is about. Give them the old razzle-dazzle… Ruth points out how to construct a good pitch. This is a must-read.

How is your self-care as a writer? Could it be better? Are you looking after yourself? Elizabeth Spann Craig has a good post on keeping on top of your writer health.

Jami Gold has the quintessential master publishing plan. This was published on Janice Hardy’s blog two years ago and is still relevant so take a look.
While you are thinking about master publishing plans take a look at this excellent post on the Alli blog on Book Metadata. All the things you should know about your book. Grab this useful template to help you understand it. Great Resource!

David Gaughran has a great post on understanding how to craft a Bookbub ad. David has written a book on the subject but here he shares some great tips. (His book is great too.)

In The Craft Section,

Story Tropes- make them resonate – Jami Gold- Bookmark

So-called screenwriting rules – Scott Myers – Bookmark

7 tips to write funnier fiction- The Creative Penn blog

Writing captivating characters- Shaunta Grimes- Bookmark

Three lesser-known archetypes- Angela Ackerman

In The Marketing Section,

How authors use Instagram- Bookbub- Bookmark

Convert readers to subscribers- Bookworks- Bookmark

Book launch- party if you want to- 

3 ways to use language to sell more books-Rob Eagar- Bookmark

How to reach influencers- Jane Friedman

To Finish,

The Guardian books page recently had an article on the top ten fictional libraries… and I was shocked that Unseen University library did not make the list. Hmmm. The librarian must be jumping up and down with rage. The omission is as bad as calling him a monkey. Check out which libraries did make the list…

If you want to travel the literary tube in London check out this version of the famous London Underground Map

And finally, feast your eyes on the top 5000 bestselling book covers…. You can filter the search by genre, gender, mood…. Go down that rabbit hole… into L space.

Maureen
@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Ook by Paul Kidby – Discworld Librarian.