The Epic Roundup of 2018…

This will be my last post for 2018.
I’m having a few weeks off over Christmas. And it’s a day late too…. So what exciting things can I draw your attention to…
I thought I’d look back over the year and see what happened…

In January everyone was processing all the changes of 2017 and making predictions for 2018. Let’s see how they did. Joanna Penn had a list of coming tech trends for authors. Imposter syndrome- (Warning it’s from Chuck) and layoffs at Createspace had authors wondering what’s up?
Standout Craft and Marketing Articles 
The eyes have it- A fascinating look at how people view the Amazon buy page 
Katie Weiland’s fabulous infographic on Storytelling nuts and bolts.

In February
Scandal in the Children’s Lit community, Apple and Google playing with their book store fronts and the first inklings of how big Audio was going to get this year. Author Solutions has been pinged for predatory practices on newbie authors so much that their other name is shark. But did you know how many aliases they operate under?  
Standout Craft and Marketing Articles 
Killing Writer Perfectionism and Reverse Engineering Your Editorial Calendar

March was the month of… Death. With the deaths of Stephen Hawking, Ursula Le Guin and the news about Harper Lee’s estate… How prepared is your literary estate for after your death?
Findaway voices offer serious competition to Audible and writing podcasts – a source of information and creation for the modern writer., with serial novels. Don’t forget to stretch at your writing desk.
Standout Craft and Marketing Articles 
Seven strategies and Ninety-four tools to find readers 
Anne R Allen- Plot holes and Pot Holes

April had…my eleventh-year blogversary. Reviews disappearing left, right and center around the internet. The rise and rise of AI- Get Siri or Alexa to buy the books and then read them to your child. (I wouldn’t have predicted that eleven years ago!)
Standout Craft and Marketing Articles from 
Larry Brooks- Everything you need to know about story structure and 
David Gaughran- Canva- the author Go To for graphics.

In May   
Literary Embezzlement, the demise of Kindle worlds and implications thereof and GDPR and what it means for authors were the huge talking points in May. Take control of your author business and sell direct. Responsible use of mailing lists is a must.
Standout Craft and Marketing Articles from
Jami Gold - Why head hopping is lazy writing
SFF Marketing podcast- Cultivating a rabid fan base.

June followed up with Book Stuffing scandals and the implications for writers regarding copyright that Cockygate is highlighting. Patricia Cornwall jumps to Amazon and Writers and learned helplessness. Audio publishing- The next big thing!
Standout Craft and Marketing Articles from
Jane Friedman’s guests this month.
What does it mean to write a scene that works and The psychology of Author Marketing

July… When agents are found to be crooked.#daniellesmith and other predators in publishing. Why the literature Nobel was not awarded. Author income surveys and Wattpad the new go-to source for publishers to find the next big thing.
Standout Craft and Marketing Articles 
Sell your books, not your soul
Procrastinating productively

In August Walmart and Kobo teemed up… Is there serious competition ahead for Amazon? Createspace was shut by Amazon in favour of Kindle Print – (They are still ironing out the problems of this move.) Audible, owned by Amazon, changed their contracts… not for the better. And remember Cockygate?
Standout Craft and Marketing Articles from
Anne R Allen-Troubled Characters and their personality problems
Roz Morris- Building readership – a quiet rebellion

In September Bookstores were bought and sold. 
Contracts were contested and explored and Amazon put up the price of their Ads.. catching everyone on the hop. How will Brexit affect publishing? The days of nice booksellers are on the wane.
Standout Craft and Marketing Articles from
Bookbub- The biggest Ad mistakes
Go Into The Story- Protagonist vs Nemesis

October saw… a global and future focus with the Future Book conference. Publishers are looking at Asia as their next big markets to tackle and you should be too. Blockchain in publishing was talked about as the next big change to negotiate. And everyone everywhere is looking into book serialisation either Audio or subscription streaming. October is also the month where you plan for NaNoWriMo.
Standout Craft and Marketing Articles from
Katie Weiland has a magical post about the power of language
Joanna Penn Interviewed Dave Chesson about keywords for Amazon ads.

November, otherwise known as NaNoWriMo…. Craft articles were the flavour of the month. In publishing news- Amazon changed their systems and glitched a whole lot of writers. Now you really need to advertise as the organic discovery writers used to be able to do has disappeared. Viral sensation The Scottish Granny elevated a children’s book from 7-year-old obscurity to marketing sensation. And China is hunting for children’s books. 
Standout Craft and Marketing Articles 
I guest posted over on Jami Gold’s blog on leveling up your craft learning.
70 plot twists and examples – Reedsy
Bookcover Zone - seriously addictive

And now we get to this week in December 
Publishers Weekly had an article on Hybrid publishers and how authors are redefining success and failure in publishing.
Nate Hoffelder comments on how often Publishing hit USA Today’s list of big job layoff’s in the last decade.
Bookmark worthy posts
Make your own book video trailers for free... 
Writing intuitively - September Fawkes
Writing beats and meaningful actions- Women on Writing

As I’ve rolled through the year’s blog posts I discovered that 2018 was the year of the book cover for me. I bought six and commissioned three. I finished Book Three in my Starlight series and discovered that I have to add another book to that series.  I launched the first two books in The Circus Quest Series. (On sale over Christmas if you need some great books for your child's new Tablet /eReader.) and I was part of the Judging team for the New Zealand Book Awards for Children and Young Adults. (Waves Hi to the current crop of judges who will have their first onslaught of books about now!) It’s been a full 2018.

Have a safe and relaxing Christmas break filled with love, laughter, and great writerly thoughts.
I’ll see you back in mid-January 2019 with all those goal planning posts.

Maureen
@craicer

In my monthly newsletter, I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you like the blog and want to shout me a Christmas coffee, hit the coffee button up top or Buy a Circus Quest Book for the creative quirky kid in your life.   

pic: Flickr Creative Commons Lindsaye Eyink

Are you giving books this Christmas?

If you want the industry to survive and thrive say Brazilian Publishers, you had better step up and buy some books. This plea from the publishers struck a chord with Booksellers everywhere reports the Guardian. Unfortunately Barnes and Noble seem to have missed that memo.

The FutureBook conference was held last week in London. Among the topics discussed were the rise and rise of Audiobooks, voice technology, and podcasts. Can we make publishing rival Netflix was the cry… With Google entering the audio market we could be seeing interesting times soon.

While you are contemplating the news from FutureBook, Richard Charkin was issuing a list of Don’ts to traditional publishers about 2019 in Publisher’s Weekly. If you read the two articles together you will have a fair idea of the state of play in the publishing world going into the new year.

While Joanna is down under, (Hope the weather in Auckland is nice Joanna!) she is continuing to put interesting articles on her blog. Here are the two latest that I found interesting. Money management for authors and Tips for keeping in a Creative Routine while on holiday.

WriterHQ also has an interesting article on how to stay motivated in the Summer holidays… Tip one- ignore kids and don’t do housework… Roz Morris also has a great blog post on staying in touch with your writing project while navigating your way through Christmas madness.

Jami Gold has a great post on writing rules- what rules? - We don’t need those stinkin’ rules and don't forget to check out the writing gift Advent calendar from Becca and Angela! 

Reedsy has started a podcast for writers. The focus is on writing craft. Bang2Write reinforces this focus on writing craft by taking issue with the words aspiring writer. (Remember to expunge the word aspiring from your vocabulary at your next Christmas party.)

This week was my last week running away to my creative happy space for the year. I love it because I’m not faced with laundry, dishes, phone calls, etc. (Everybody needs a creative happy space.) My writing buddy and I spent our last day for 2018 studying Suzanne Lakin’s posts on vision and strategy for 2019. These are well worth doing. Check out all the posts in the series and grab your planner. 

In The Craft Section,

Plotting on Notecards- AR Beckert

Lessons from a lost novel- K M Weiland

The pitfalls of writing a series- Gordon Long

Inciting incidents- Reedsy- Bookmark

The hero’s journey- Joseph Campbell- Bookmark

Writing technique- Euphonics- Bookmark

Taking character relationships to the next level- Mythcreants- Bookmark

In The Marketing Section,

Visibility- Nicholas Erik- Bookmark

Nate’s big list of free and paid book promo sites- Nate Hoffelder- Bookmark

Twitter advertising infographic- Barb Drozdowich 

Bookbub ads- David Gaughran- Bookmark

Best Book Covers of 2018

14 Twitter apps/tools for writers- Frances Caballo

Indie Authors – empowered

To Finish,

The Christmas decorations are up everywhere you look. The sun is beating down!  It’s a struggle to get the kids out of bed in the last week of school. Let alone make sure all your present buying is done by then. Writer’s gift lists get updated
so you can buy for yourself... always a good idea. But Tara Sparling has the definitive article on what 
a writer really wants for Christmas.

Maureen
@craicer

My monthly newsletter will be hitting inboxes in the next few days. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you like the blog and want to shout me a Christmas coffee, hit the coffee button up top or (Look Right) buy a book for your favourite 6+-year-old. My books are available in print and ebook- and you can feel good about buying books for Christmas.   Next week will be the last blog post for the year... 

It’s all about language...

This week in the publishing blogosphere... I was struck by how many times I was reading important articles about language. 

Language as a weapon against bias.

Language as a priviledge.

Language in education.

Which is better- Short capsules of meaning or long explanatory paragraphs? 

The ability to use language correctly is a touchstone for the writer.

This week Chuck Wendig was fired from his writing job with Marvel and Star Wars. The reason... they had finally discovered he uses colourful language on Twitter. It has nothing to do with the ongoing Twitter rage and abuse felt by a section of the community over Chuck introducing an LBGTQ character in his Star Wars books apparently.

At the Frankfurt Book Fair, Publishing Perspectives interviewed Pieter Swinkel from Kobo about the rise of book serialisation and subscription models in Europe. Are they creating readers? What about binge culture?

Kris Rusch always has an eye to the future and her lengthy time in all facets of publishing gives her the ability to clearly see and articulate what is happening and likely to happen. This week she looks at Barnes and Noble. Are we about to see the end of the chain bookstore model?

The New Publishing Standard is fast becoming a must read. They focus on the global publishing industry and are not UK/US centric. The rise in AI translators has been rapid. This week they report a Chinese language book has been translated by an AI with 95% accuracy. Stop and think of the implications to publishing. (Last weeks blog had a very interesting post on whether translators should be seen as original writers.)

Dave Kudler was thrilled to be referenced in a recent podcast with Dave Chesson and Joanna Penn. He has done some in depth study on keywords. If you are studying or working with keywords and ads for marketing books this article is a must read. It expands some ideas in the podcast which is a must listen/read. 

The fabuous Katie Weiland has a magical post about the power of language to expand and illuminate ideas. How to Cherish Language. This is a fantastic post.

Joanna Penn has a great interview with Bec Evans on how to be a prolific writer. There are some great ideas and tips in this interview.

In The Craft Section,

How can you tell if your idea is worth it?- Janice Hardy- Bookmark

4 Common copyediting issues to watch for- Julie Glover

11 tips on how to scare your readers- Litreactor

3 tricks to instantly increase your writing speed- Self Publishing Formula

Creating Villain Motivations- Now Novel- Bookmark

How to outline without killing the fun of writing- Roz Morris- Bookmark

Capturing Complex Emotion- Tamar Sloan- Bookmark

When abandoning your novel makes sense

Why does learning writing take so long?- Writers in the storm-Bookmark

In The Marketing Section,

Two interesting posts from the Ingram Spark blog- How to market your book with Author Speaking and What Authors can learn from Youtube stars.

Preorder Strategies- Penny Sansevieri- Bookmark

How to perform not just read your book- Writer Unboxed

A marketing exercise for critique groups- WomenOnWriting- Bookmark!

Do Bookbub members buy at full price?

What you are doing wrong on Twitter - Rachel Thompson- Bookmark

To Finish,

Shannon Hale is an award winning author of a popular series of books – Princess Academy. Here she writes in the Washington Post about the way books are presented to boys and how we unintentionally stop them from reading with the way we introduce books to them. Are we guilty of unconscious gender bias? Changing the language we use around boys and reading could be the magic trick that encourages life long readers. 

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. 

Pic Flicker Creative Commons- Yandle

Taking Care Of Business

This week in publishing...

The publishing world is watching carefully to see how the Walmart Kobo ebook store will change things. Kobo, a Canadian company, is making a strategic move against Amazon in the US by partnering with the largest bricks and mortar chain. Forbes business magazine asked the CEO of Scribd what he thought of the move. His answer surprised them.

It has happened... CreateSpace is now officially closing. Moving all your titles over is now mandatory unless you publish in Chinese. For some reason Kindle Print does not support this which is a blow for translators.

Beijing Book Fair is on the hunt for children’s books. Publishing Perspectives takes a look at the biggest Asian bookfair and why they want educational materials. 

The Guardian recently shone a spotlight on the evolution of writers festivals and the way authors are treated at them. Take your average insecure introvert writer and stand them up in front of a festival crowd and say Entertain Us... Hmmm. Are they asking too much from writers? How about appearing nude? Yes, this is happening...

TechCrunch reports that Amazon is ramping up a book subscription model for children’s books, Prime members only. Can this work? Other subscription models have fallen by the wayside. Will children’s books be any different?

I saw a reference late last week to a courtcase in Australia between an agent and a writer with the nub of the dispute- What is in a verbal contract? Kris Rusch takes a look and has some recommendations to authors. This is a must read! .

Anne R Allen has an interesting article about Ian Fleming. The Bond author was completely involved in the production of his books. This is a fascinating insight into what made these novels successful. 

I’m in the middle of writing a series... well two actually. I was interested to see Chuck Wendig recently posted an article on his blog about how hard it is to write a series. I found my self nodding along and stifling laughter. (Warning it is Chuck.)

In The Craft Section,

How to use the thesaurus properly- Useful guide fro authors-September Fawkes

How to make plot captivating- 7 strategies- Now Novel- Bookmark

Reedsy have two great posts 20 + writing strategies and a video on First Person Point of View- Bookmark

The three act structure, formulaic or foundational- Bookbaby – Bookmark

How important is talent- Lizzie Shane

In The Marketing Section,

How to write a publishable first novel- Anne R Allen

How to market poetry- Penny Sansevieri- Bookmark

How to target readers with Bookbub ads- Bookmark

Distribution- Should you go wide or narrow? - Becca Puglisi- Bookmark

5 ways authors can save money- Chris Kridler

How to win at the game of Book marketing – Charli Mills- Bookmark

To Finish,

Roz Morris stepped back and looked at her desk and then her office and mused about the importance of having the right things around you to write. This is a kind of a love letter to the writers desk. Stop and take a moment to look at your writers desk. Is it inspirational?

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Thanks everyone who hit the coffee button this week. I appreciate the virtual coffee love.

Pic: Flickr Creative Commons – Seattle Municipal Archives- Mayor John Dore 1936

Dirty words

Selling Selling Selling. The words that Authors hate. 

But I just want to make up stuff and write. 

I don’t know how to sell. 

What if no one likes it? 

This cuts right to the core of the writer secret fear. What if I can’t write and they finally find out I’m a fraud. 

This week Roz Morris wrote an excellent article on building a readership as a quiet rebellion against selling. It is a must read.

K M Weiland has an excellent post - How to market when you hate marketing... It’s all about mindset. If you reframe the conversation to giving... This is a great post. Lots to think about.

If you are an Indie/Hybrid Author you will know that getting a Bookbub featured advert is the holy grail of Book Marketing. Many apply - few are chosen. Bookbub is introducing another new service... New Releases...

Bookbub was at The Romance Writers Association conference- Romance writers are some of the savvyest writers around. Bookbub has an RWA book marketing takeaway list. 

Many writers use Gmail. Anne R Allen has a interesting guest blog from Nate Hoffelder on the changes that are coming to Gmail and how Authors can make use of them.

Two great posts from Jane Friedman’s website recently - Non Fiction writers who let their knowledge get in the way. We have all met that person who is full of facts and figures and can turn an interesting subject into a boring one really quickly. What can Non Fiction writers do differently?

Do you need a Trade Distributor? I am wrestling with this at the moment. Jane Friedman has an excellent post on what a trade distributor will do for you and what they won’t.

Kris Rusch has been thinking of writers who are pushing themselves hard in the Hamster Wheel of Doom. Are you writing to market too much without writing a book of the heart? 

Do you have an author uniform? Do you need one? I hadn’t thought about it before until I realised that quite a few of my fellow children’s authors do have an author uniform... sometimes unconsciously. Then I wondered about the writers for adults... 

In The Craft Section,

Beyond visuals how to show other senses- Jami Gold Bookmark

Emotional wounds- Angela Ackerman ( Buy the Book)

Creating unforgettable settings- Becca Puglisi

Crafting a body language voice- September Fawkes- Bookmark

Man vs Self- Now Novel -Bookmark

7 steps to create a flexible outline- K M Weiland

Building Characters layer by layer- James Scott Bell – Bookmark

The hero’s emotional midpoint

In The Marketing Section,

Adding a video to your Amazon Book Page- Bookmark

Questions about Writer Platform- Rachelle Gardner

Bad book design choices from The Book Designer- 

Stop selling books Start selling benefits- Bookbaby- (Interesting flip)- Bookmark

Preventing Amazon book reviews from deletion- Iola Goulton

How to self publish and market a children’s book- Joanna Penn talked to Karen Inglis this week about  this subject in another great podcast. Bookmark

To Finish,

Among the other dirty words whispered around writing and publishing are scams that target the newbies.

The Alliance Of Independent Authors has got a wary eye on something new. De Montfort – a hedge fund specialist has added a new venture... De Montfort Literature.  A writer will be selected and paid a years salary to write a novel. Sounds too good to be true... Well If you think a hedge fund can flip the book publishing world on its head... pick winners and bestsellers... and leave the writer alone to write what they want... which is what they are promising then the successful writer had better read their contract very carefully. Take a look at what could go wrong under this model.

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. I promise… Newsletter out this weekend.

Pic: Flickr Creative Commons- Marc Falardeau

Being Authentic

April slunk in along with the Easter eggs so it took a while before anyone noticed it. 

Amazon announced it was closing down Kindle Scout. This was unexpected and as industry pundits have said it was always an experiment anyway.

What wasn’t an experiment was a Twitter thread detailing the two different conferences that authors experience when they go to RWA, the biggest writers conference around. If you are a Writer of Colour what you experience is vastly different. 

A few months ago I linked to a plea by a British Independent Bookseller to have an organisation that could have the same marketing clout as the big chains. The House of Lords said tell us more and so this week publishing executives spent a few days informing the Lords just what makes a level playing field. A literate population is essential.

Attendees at Bologna Children’s Book Fair were talking about literacy too and the rise of Audio Books for children. With the increasing popularity of in home smart speakers, the big children’s publishers are adapting books into interactive experiences that 'Alexa' or 'Siri' can use to entertain your child.

Recently Steena Holmes sent out a plea to authors about finding your authentic fans and sticking by them. This is an interesting post and one to really think about if you find yourself in a marketing daze.

Have you ever had to give a performance of your work to an audience? Yes, it can be nerve wracking. Cristin O’Keefe Aptowicz has 10 tips for taking your page to the stage.

This week Amy Collins has an interesting post about One Big Don’t. It is an important read for authors who are Indie publishing. If this is you... take the time to read it... and do your research.

Also in the Don’t category was the Twitter thread where a male author decided to take issue with the #ownvoices movement saying he was quite capable of writing from a woman’s interior viewpoint. Unfortunately when excerpts of his work were posted in the comments they didn’t prove his point. Woman wrote descriptions of themselves as they thought a male writers would write... also including famous male writers turgid descriptions of women and then the New Yorker published an op-ed. This is why Point of View matters so much in writing.

In The Craft Section,

3 creative writing exercises from Roz Morris... then get a whole heap more from Reedsy

Writing romantic and fight scenes- they are the same... NowNovel- Bookmark

4 ways to simplify your writing process

Writing is rewriting- tips to help you-Bookmark

When is it time to say goodbye to your Work in Progress and give up on it.- Anne R Allen- Must 

read!

In The Marketing Section,

Book Marketing Mistakes- Reedsy- Bookmark

31 Book Marketing tips- Bookthority- Bookmark

How your author platform  affects sales- Rachel Thompson

How to embed social media posts- Frances Caballo- Bookmark

How to get also boughts- Written Word Media- Bookmark

Mining your old content

To Finish,

Nathan Bransford has been struggling with concentration. He decided to fix it once and for all and discovered some good tips.

Last week I linked to an infographic that helped you brainstorm a book idea. This week what are you going to call your new Indie Press?

So coming soon from Black Fuzzy Turtle Press- the compulsively readable thriller about a lovesick ghost’s dream to explore their eating disorder....  

somewhere in a multi-verse near you...

Maureen

@craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in a monthly newsletter. When you subscribe you will also get a nifty book crammed full with marketing notes. I promise to be early this month...
 

Pic: Flickr Creative Commons / Mike Lawrence CreditDebitPro.com

Independent Unique Individuals

How often this week have you wondered about the motivations of people?

Shannon Hale is a top notch children’s author. She recently wrote a post on her experiences with school visits where she was introduced as a girls writer. She has some interesting strategies to challenge this opening but she raises an interesting question- Are we unconsciously limiting boys reading due to gender bias?

This week The NY Times launched a new best seller list.Audio. This will be interesting as Audible (owned by Amazon) has 90% of the market and they never share data...

Draft2Digital, ebook aggregator, has introduced a new nifty feature, book formatting for print books. You can use this feature for free.

Nick Stephenson has an interesting blog for Indie publishers. This week he profiled an author who amassed 3000 rabid fans before the book was out by creating the world the book is set in. It is a fascinating story... if you are into world building check it out.

When was the last time you walked into a bookstore? Was it an Indie bookstore? Did you feel the difference? Julie Rosenberg on Writer Unboxed has a post on how important Indie bookstores are becoming.

Penny Sansevieri has written a great post on Amazon ads. If you have wondered about how they work this is the post to read and Bookmark.

Roz Morris has a great post on the five stages of book production and why Indie publishers should follow them in strict order. Not only will it save you heartache it will also save you money!

Anne R Allen has a great post on choosing character names. For me the story doesn’t start until I have the character name sorted. It is so important. If you have ever struggled with getting the right name check this out.

In The Craft Section,

The myth of all you can eat sensory details- Lisa Cron- Bookmark

Creating editorial maps- Marcy Kennedy

Dumb little writing tricks that work

Writing a perfect first chapter- Writer Unboxed Bookmark

Is your novel premise and no plot?- Janice Hardy- Bookmark

What are your catnip tropes?

What is a Mary Sue? This is a must read post! TCK publishing- Bookmark

In The Marketing Section,

Amazon book promotion techniques- Bookworks

Author website basics

How to find a reputable agent- Bookmark

9 types of pitches for promoting- Joan Stewart - Bookmark

5 unique strategies to market on Goodreads- Penny Sansevieri- Bookmark

To Finish,

What’s the opposite of a dystopian world... If you said utopian you would be nearly right. There is a new Sci Fi kid on the block... Solar Punk and its mission is to promote an alternative future within reach... oooh Shiny!

Hands up if you’ve stretched today while sitting at your computer.  Here are 5 tips to get that author body moving so you can invent more independent and unique characters.

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you enjoyed this blog you can shout me a coffee by hitting the coffee button up top or share the blog with your writing friends. Thanks
 

Pic Flickr Creative Commons/ Dave Catchpole