Showing posts with label mike shatzkin. Show all posts
Showing posts with label mike shatzkin. Show all posts

Thursday, July 30, 2020

The Future Of Book Marketing


This week in publishing…
Science Fiction and Fantasy Authors came out in droves to condemn Saudi Arabia’s bid to host the Science Fiction convention. Their main problem was that the restrictive nature of the Saudi society would be against the spirit of the genre.  Meanwhile, CoNZealand is happening online with overseas authors skyping into New Zealand instead of the usual extravaganza that is this year's World Science Fiction and Fantasy Convention. 

Staying with science fiction for a moment. The Verge is reporting that AI Podcast editor Descript is releasing its voice double from Beta. I know that Joanna Penn has been playing around with this. Think about narrating your books with your favourite actor’s voice or your own without having to sit in a booth for 10 hours… If you are interested in more about creativity and AI check out Joanna Penn’s recent podcast.

The New Publishing Standard reports that Big Bad Wolf, the huge Asian bookseller of remaindered English language books, is also going online. They have partnered with an online marketplace and will be selling their physical books in their usual 10-day 24-hour sale marathon. Check out how many books they intend to move- eyewatering!!! This could also be a sign of things to come.

Mike Shatzkin has been taking a look at how the publishing industry is coping with the pandemic. What is happening to the supply chain? Are they changing their practices…? thinking about changing how they operate…? still have their head in the sand?
Maybe they should be reading Penny Sansevieri’s article on the best book marketing ideas during a pandemic. 

Kris Rusch is still diving deep into the implications of Brandon Sanderson’s Kickstarter. Have you thought about all the different types of licensing in a contract? Brandon is exploiting one tiny one. With one week to go Brandon is closing in on $6 million. Kris talks about what you need to think about in your own Kickstarter campaigns.

Ruth Harris has another great article looking at the problem of how to write what you know when you can’t write what you know. Sound convoluted? It’s all about what you can change. This is another excellent article on the craft of writing.

In The Craft Section,

Plot development questions- Now Novel- Bookmark

Developing a coherent story- Jael Bakari- Bookmark



How to finish writing your book- Kevin Tumlinson- Bookmark

How to outline a novel- Roz Morris - Bookmark

Line editing tips- Jocelyn Pruemer- Bookmark

In The Marketing Section,





5 ways to use video to promote books- Cristian Stanciu- Bookmark

August Unique content ideas – Penny Sansevieri- Bookmark

To Finish,

The psychology of making a sale. How do you get people to buy what you have to sell? 
I was interested to see this marketing article try to link book marketing to the 5 principles of human behavior. How do you buy books? This week a bookseller I know called me out on deliberately not looking at the books when I was talking to her. ‘I know why you are doing that,’ she said. I had to confess that she was right. I was trying not to buy any more books. I bought new books last week and I haven’t even cracked the spine on them. 
Selling to a bibliophile is just putting the new shiny book object in front of them in a trail of book crumbs to the cash register.
#hopelessaddiction

Maureen
@craicer

It’s nearly time for my monthly newsletter to go out. If you want the best of the months bookmarked links and other assorted stuff go on and subscribe. You will also get a nifty mini book crammed full with marketing notes as a thank you. 
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.


Thursday, April 23, 2020

When we get back to normal- will it be different?


This week there were interesting anecdotes from around the book publishing community on how the continuous lockdown has affected book sales. 
Audiobook sales and podcast listening has tanked. When I thought about my own life I realized why. There are no commutes. People’s consumption of podcasts and audiobooks during their work commute drove audiobook sales. I’m behind in so many episodes in my regular podcast listening I should just escape to the car for an hour and catch up on them in the driveway. 

One country that seems to be bucking this trend is Sweden- they aren’t in lockdown therefore audiobook sales are booming.

Mike Shatzkin has been looking at the cracks that have been exposed in the publishing industry because of the pandemic. How reliant is everybody on a functioning supply chain? With paper produced in China in short supply… alternative editions seem to be the way forward but for the price-conscious having an ebook priced the same as a paper book is not going to cut it. 

Kris Rusch has been looking into the past to see how publishing fared the last time there was a big disruption to the publishing industry. There wasn’t an indie book scene back then so what happened to writers. The title of her post is train wreck so that should give you some ideas. She explores the ways that writers could be much better off this time.

Penguin Random House, the biggest publisher, has been doing some experimenting according to The New Publishing Standard. They have opened an online branch in India’s Amazon platform… get ready rest of the world?


Anne R Allen has a great post on successful writers and detectives. They have lots in common. Check out the post to see your alternative career.

In The Craft Section,

Know your genre- Scott Myers





In The Marketing Section,




8 ways to sell books locally- Penny Sansevieri- Bookmark


To Finish,

The new normal is working from home surrounded by others who are also working from home. Trying to retain sanity and normality can be challenging. The virtual world is at your beck and call. Here are some ways you can keep in contact with your fans and peers. Just remember to have a great bookshelf behind you. The above picture would be just perfect!

Maureen
@craicer

It’s nearly time for my monthly newsletter. If you want to subscribe you get a nifty mini book crammed full with marketing notes as a thank you. 
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Thursday, April 2, 2020

Fighting On




As the world struggles to deal with the pandemic, the publishing world is also struggling to survive in rapidly changing times. Like the musicians of the Titanic who bravely played jaunty tunes as the ship was sinking underneath them, so the publishing world is putting on a brave face while the ground rocks under their feet. We can have book fairs online said Bologna.

Around the world, publishers and booksellers are fighting to keep going. In Italy, the first of the European countries to really grapple with the pandemic, the cultural industry federation has called on their government to see their industry as essential. Preserving and supporting Italian culture and heritage is vital in this time they say so that something remains on the other side of the pandemic.

Today, here in New Zealand, we learned that all of our major magazines have been terminated effective immediately because of the lack of advertising. That is nearly three hundred journalists out of work not to mention art editors, designers, photographers, printers, distributors etc. The flow-on effects are huge and also the potential loss of cultural and historical print institutions.

Meanwhile, Amazon, the everything store, has slowed down their delivery of what they see as non-essential. Books apparently fit in this category. If they aren’t supporting us surely they could waive their fees – the publishers cry.

There are many calls to shop indie to keep the independent booksellers alive. Many of them have ramped up their online web stores and have become creative in how they deliver locally. When you are stuck inside with the kids a dedicated book store can still get your reading books, puzzles and colouring books to you. Many bookstores are resorting to GoFundMe campaigns to stay viable. 

In times of crisis, people turn to comfort foods and occupations, binge-watching movies, TV, online gaming and reading books, all created by storytellers in different mediums. We are an essential industry. However, there seems to be a gap in the understanding of the average person that the storytellers need to be paid for their work. This is their livelihood. 
Recently, the Internet Archive in the U S made their collection of IN COPYRIGHT books freely available and downloadable. (Who needs pirates when institutions do this.) This directly tramples all over the writer's income. The Authors Guild have sent an open letter of protest

Many authors have been attacked online for NOT supporting the free downloads of their work. In the culture of free content, the creator gets nothing. This is not sustainable. 
The creator works for free only in certain circumstances- when they can afford it.  Hopefully, the W.H.O. call to creatives to help in the Covid 19 response will also generate some paying work.

While we are in lockdown and staring down the barrel of a great recession Nathan Bransford decided to interview Mike Shatzkin about how he sees the publishing world on the other side. The pandemic will cause an acceleration of consolidation and the rivals to Amazon will start to move. Fascinating ideas here.

Kris Rusch brings her calm good sense to the fore in her most recent blog. Many of us have been feeling creatively lost, struggling to get the words out and wondering how to be creative in the face of such uncertainty. Kris says this is a normal reaction and offers some great advice for getting through the tough times. Chuck Wendig also has thoughtful advice on how to cope with creativity in this time.

Sharon Bially writes that there is a silver lining in not being able to have your book launch in an article on Writer Unboxed. Here is a great opportunity to have two book launches… the online one now and when everything gets back to normal, the real-life one. Check out her ideas for making the most of the extended promotion of your book.

In The Craft Section,


How to set tone and mood- Janice Hardy – Bookmark

How to rescue an endangered book- Ruth Harris- Bookmark

Character internalization- Jami Gold-Bookmark

500 writing prompts- Written Word Media

Write tight- James Scott Bell- Bookmark


In The Marketing Section,

7 expert tricks for author newsletters- David Gaughran- Bookmark

Book marketing during Covid 19- Judith Briles- Bookmark

Book Marketing and Covid 19-Frances Caballo- Bookmark

To Finish,

For some people, this will be a time when they commit to writing down the book they have always wanted to write. Writer Guru Jerry Jenkins has pulled together a comprehensive post on how to write a book. 

For the rest of us…
 Chin up- We can get through this.




Maureen
@craicer
(Day 7 LD)

Do you want the best of my bookmarked links in a handy monthly newsletter?
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: 

Friday, December 20, 2019

Looking Back On The Last Year Of The Decade


My last weekly roundup for 2019 and I thought I would take a trip down memory lane and look at the last year of the decade in publishing. What were the big stories? 


January 

Mark Coker released his annual predictions for the upcoming year. How well did he do? 
Amazon released lock screen ads.
Kris Rusch talked about all the mergers and consolidations over the 2018/19 Christmas break... and lo what do I see in my inbox today, Pearson sells all their remaining shares in RandyPenguin.


February 

Kris Rusch wrote one of most standout posts for author learning. Understanding Intellectual Property. Read it again. 
Young Adult debut author Amelie Wen Zhao got a pile on for having slavery as part of her book and asked her publishers to pull it because of the backlash. This is what happens when you fall foul of an echo chamber. The influencers crying foul had not taken into account that other cultures also have suffered/continue to suffer, slavery- not just the US. Amelie released her book last month and it is doing well. She talked recently to NPR about the controversy in February.
Scams reared their ugly heads. Publishing scammers prey on the clueless. Always check in on Writer Beware- they have a search function. #copypastecris burst on the publishing landscape. At last count 85 books and counting. Nora Roberts promised vengeance was hers.


March

Bookbub got into Audio and announced Chirp in conjunction with Findaway Voices. They are aiming to promote audio and grow the Chirp audience just like the Bookbub ebook audience.
Creative resistance became a byword for March – Check out Chucks very good post on how to overcome it


April

In April I ticked over eleven years of writing the weekly blog. 
Writer Guild decided that suing Talent agencies over the shonky deals for screenwriters was a good idea.
The New Publishing Standard shone a light on what China is doing in publishing.
April is the month of the Bookfairs and Kris Rusch told us to have fun with our writing even when our critical voice is trying to derail us.


May

Ingram became the only distributor on the retail book block after Barker and Taylor threw in the towel.
Google Play decided to make things difficult for aggregators, authors now have to sign up directly. However, they don’t make that easy. Mailchimp wrecked their goodwill with authors and David Gaughran eviscerated them.


June

Barnes and Noble were sold to a Hedge Fund that owns UK chain Waterstones, their CEO, James Daunt, took over almost immediately. 
Sharjah Emirates opened a TAX FREE publishing city. 
Kris Rusch discovered licensing and completely changed thinking about her writing business.
Publishers changed their terms to libraries causing widespread consternation about ebook lending rates. Macmillan recently stopped their ebook availability to libraries. 
You never discover a new author at a library and then go out and buy all their books SAID NO ONE EVER!


July 

Joanna Penn rattled brains with her mega-post on how AI will change the publishing industry. Since she published this some of her predictions became true faster than she thought. Then it was all about saving money, making money and scamming money. Pearson switched to lending textbooks to students- cue overdue fines! And everywhere there are subscription services.


August

The world lost Toni Morrison. Dean Koontz signed with Amazon. Morality clauses started to be enforced against authors and Google Play increased its royalty rates. It’s still difficult to get into though. Leapfrog nations are where the money in publishing is.


September

The Medium article by Heather Demetrios on how to lose a third of a million dollars without trying dominated the month.  Dean Wesley Smith took clueless writers to task about learning the business. Chuck Wendig pointed out that the first job of a newbie author is to ASK QUESTIONS.


October

The prep month for NaNoWriMo. 
Mike Shatzkin published his list of how publishing will change in the next few years.  Everybody was talking about how exploiting your backlist was the next big thing and Are you hanging on to unexamined beliefs that are holding you back. 
New Zealand lost Jack Lasenby, one of our most-loved storytellers for children.


November 

NaNoWriMo hit along with one of the biggest Indie Authors conferences around 20 Books to 50k. Dean Wesley Smith’s keynote is a must-watch. 
Big Bad Wolf is getting bigger and bigger. There is a huge market for Engish language books in Asian countries. Ruth Harris looked at the publishing rollercoaster and how to stay sane. Just who is really listening to audiobooks? An untapped market awaits.


December

I leave you with the inspiring post from Angela Ackerman and Becca Puglisi. How To Build A  Roadmap To The Author Future You Want.

May you have a Blessed Christmas and a Peace Filled New Year 
See you in January.
Maureen
@craicer

Get in quick and subscribe to get my last newsletter of the year All the interesting craft and marketing links from 2019. 
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.


Thursday, October 17, 2019

Planning For The Future




This week I have been thinking about Preptober and the drive to write a novel in a month. I was listening to Joanna Penn’s interview with Grant Faulkner, the executive director of NaNoWriMo and the comment came up that even if you don’t write your 1700 words in a day or you binge write and take day-long breaks- you are still laying a foundation of habit. The habit of writing. 

While we are in Preptober... Reedsy has a roundup of things to help you prepare for November. Perry Elisabeth has 15 simple things to help you survive NaNoWriMo
If you are wondering about giving dictation a go in November check out Daily Writing Tips. They recently had an article about dictating books into speech recognition software. There are writers who absolutely swear by this. 

Jami Gold has been thinking about vision and goals. How do we know we have succeeded in our goals if we never articulate them? Jami has gathered together great worksheets and resources to help with goal setting and author business.

Over in the Publishing world, it’s Frankfurt Book Fair, one of the biggest industry book fairs in the world. Publishing Perspectives reported on the opening keynotes. Did you know that Netflix is sourcing content from books in translation? They are looking at best sellers in other languages and then creating a TV series. Book then TV show.

The other keynote that caught my eye was the warning to the publishing industry about the rise of AI and what that may mean for copyright going forward. This is a hot new topic and one that is getting a lot of traction from publishing commentators. Last week I linked again to Joanna Penn’s article on how she thinks AI will impact the author community. Keep an eye on this tech development.

Mike Shatzkin keeps an eye on the publishing industry. He has been a commentator and consultant on publishing and future predictions for over 40 years. Recently he published an article on the 7 ways publishing will change in the next few years. Backlist will be king and watch out for major changes in Non-Fiction publishing.

The other writer I like to go to is Kris Rusch. She also has a long history in the publishing industry. She has edited, commissioned, written just about every type of writing there is. In this weeks article, she looks at the three types of writers that are in publishing now. She predicts only one of them will survive. 

Kris references that article that I commented on last month. If you are still trying to get to grips with what a book deal means and what an advance is check out this article from Electric Literature where an agent explores the ins and outs of a book deal.

James Scott Bell has a great post on How To Describe Your Main Character. You may think duh, but how often do you write a list of attributes? Do you sprinkle them in your writing or avoid it altogether? This week I had a conversation about this with a writer from a minority culture. I have tended to avoid descriptions thinking readers would fill in their own preferences until it was suggested to me that readers have been conditioned to expect that the character will always be white, able-bodied and without glasses unless specifically stated otherwise.  Hmm. Lots of food for thought for me. I imagine all my characters as mixed race. I don’t know why because I’m not. I have never described skin tone deliberately in my writing, maybe it’s time to start. 


In The Craft Section,

How to create an antihero- Icy Sedgwick

Rules – do we need to follow them?


How to proofread- TCK Publishing

Watching out for redundancy- Jami Gold- Bookmark

A story idea each day- Go Into The Story- Bookmark

Tweak boring stereotypical white dudes- Litreactor- Bookmark


In The Marketing Section,

How to build a long term career- James Scott Bell

Two great posts from Penny Sansevieri- Using competing book titles for book marketing and 12 questions I’m always asked about Book Marketing- Bookmark

3 reasons to start planning Christmas Social Media campaigns now- Frances Caballo

Using kindle keywords- Dave Chesson (New research from Dave.) – BOOKMARK

Tips for compelling book description Part Two


To Finish,

Every year the good folks at Storybundle put together a special bundle for NaNoWriMo. Over the years I have filled my Kindle up with great writing craft books from these bundles. Take a look at this year's Nano Storybundle. The money goes directly to the authors, a little bit goes to charity, you get a great bargain... WIN/WIN

Maureen
@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic:


Thursday, July 25, 2019

Conquering The Mountain


A couple of news items caught my eye this week in publishing. 
First, a shot across the Audible bows from the big four publishers over Audibles new speech to text captions on its audiobooks. Audible is claiming it's an AI message service. The publishers are saying it is equivalent to ebook publishing. So how does Amazon, who owns Audible see this? They tried something similar in 2009 and backed down from the publisher's wrath back then... but ten years on and who is the biggest player in town?

Last weekend I hosted a day-long mini-conference on publishing and one of the sessions I programmed was collaboration. This is becoming more of a thing in the Indie world and anything that encourages groups of people to work together must be a good thing... Publish Drive has just launched a new service that helps collaborators. Abacus. It splits the money at source and so one person doesn’t get lumbered with all the tricky maths on royalty payments to a group. 

Mike Shatzkin took a look at the last ten years of the book publishing industry and notes the major turning points on the way. Ipads... Borders... and the growth of Amazon from 5th in book sales to over 50% of the book sales.

While the publishing eyes focussed on the West it is wise to keep an eye out on the East. This is where The New Publishing Standard is so valuable. Who knew there was such a book hungry market out there... not the regular publishers. The latest figures out say that Nigeria has eclipsed Japan to be the 6th largest online nation. Paper books have always been the standard in Nigeria, I wonder what will happen when they find out they can read on their phones. TNPS is launching a new newsletter just looking at the rise of African readers. While they are doing that they are also examining the subscription model. They only see good things ahead for subscription. It’s all about discovery.

Jane Friedman has a guest post from David Woghan on why self-publishers should consider their own imprint. I like to use the term Indie publishers. If you are contracting editors, cover designers, proofreaders, etc then you are acting like a traditional publisher. You are managing the production process. Traditional Publishers outsource much of their editing and design work so you can find the exact same people that traditional publishers use.  Maybe you should be thinking about imprints a lot earlier on. David talks a lot about Bowker rules. 
(If you are in NZ you can get free ISBN’s and you should.)

Anne R Allen has a great post this week on the 8 reasons why your manuscripts are getting rejected. It is not personal. You may be guilty of presenting a manuscript with a few of these errors. 


In The Craft Section,

Why editing matters- WriterUnboxed

Letting your antagonist drive the plot- Writers Digest- Bookmark

Layering characters for believable fiction- Victoria Mixon- Bookmark

On Core Story- Donna Macmeans- Bookmark

3 reasons to use timestamps in your novel

5 popular tropes writers struggle with – Mythcreants- Bookmark


In The Marketing Section,

3 secrets to effective landing pages- Nate Hoffelder- Bookmark

2 great posts from Penny Sansevieri 10 Bookcover rules- and Securing Amazon Reviews- Bookmark

Custom books cards- Bookbrush- Bookmark

Booklaunch for maximum sales- Bookbub- Bookmark


To Finish

Elizabeth Spann Craig always brings a note of sanity to the publishing process. It must be because she is a cozy mystery writer. This week she has a great post on author overwhelm. What can you do when your To-Do List looks and feels like a mountain. How do you tackle the writing life then? Break it down. A mountain is only climbed one step at a time. 

Maureen
@craicer


Hmm, I thought I would get the newsletter out this week… This weekend for sure! So if you want the best of my bookmarked links in a handy monthly newsletter Go on and Subscribe. You will also get a nifty mini book crammed full with marketing notes as a thank you.
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate virtual coffee love. 

Or you can head over to Smashwords and pick up my books which are on sale at the moment. Just go to my books website. Thanks.


Pic: Flickr Creative Commons – Paxson Woelber

Thursday, February 14, 2019

How Do You Count Success?



Around the publishing blogosphere this week...


Ah Bologna! The biggest children’s book fair in the world. (Secretly every children’s writer wants to go…)
Bologna is about to get bigger! This years themes African American culture, women, and handwriting.
Check out Porter Anderson’s run down on what’s new to the fair.

It’s writing convention season in the Northern hemisphere… so you need to know what to pack.
Check out this list of must haves from Gail Carriger- (don’t forget foot lotion!)


Bustle decided we needed to be reminded of the book scandals so far this year… We are in the seventh week
and we have had five scandals in publishing… Are we in a depraved industry or finally at the point where we are
calling out BS?


A scandal that wasn’t mentioned was The Authors Guild report on author incomes and their downward trend
that came out in January. This caught some people by surprise. (Who knew there wasn’t any
money in publishing?) However there were plenty of people who disputed the figures. Orna Ross,
Director of Alliance of Independent Authors made some interesting comments about using money to
figure out if you were successful. (Some genres had a problem with that…)


A friend told me about an email last month from a company offering to write her autobiography as she was a
busy scientist. She must be famous. We laughed, but it is a serious matter. These scams target the clueless
about publishing. Be a great friend, alert people to scams. (If you want to laugh, check out their emails along
with their spell checker and understanding of science papers… ;)


I was interested to read Agent Janet Reid’s answers to a question about what to do when your
publisher looks like they’re going belly up… This reminded me of Kris Rush’s blog on IP a few weeks ago
and if you haven’t read it… YOU MUST! (- and the comments).  Kris is back with an interesting view of
the Consumer Electronics Show and new media. Remember, once upon a time eBooks were NEW.
(And look how they changed publishing.) Kris points out some new ideas
to be aware of. (Check your contracts… beware of rights grabs for media not invented yet.)


Last month I mentioned that Mike Shatzkin, publishing futurist and commentator, had been down under
and visited our fair shores. Mike took the time to speak to people in the book industry here about
what the big problems are.Here is what he found out and what publishers can do about it.


Jami Gold has been looking at Social Media platforms… which do you use and why?
Jami has some good advice for which ones would best suit you.


If you are an Indie publisher you will have come up against this important question… Go wide or Select?
Here are the pros and cons. Meanwhile Richard Charkin charts his Indie publisher journey so far
who knew it would start with 1000 emails...


The WriteLife blog has compiled their best sites for authors 2019… There are the tried and trusted ones…
and some new kids in the mix.

In The Craft Section,

How to write a Macguffin- The Maltese Tiger- Bookmark

Creating authentic villains- Kyla Bagnall- Bookmark

The 6 figure master fiction plot-Janice Hardy - Bookmark


In The Marketing Section,


How to use Goodreads for authors- Dave Chesson- Bookmark

10 reasons why people leave your website- infographic- Barb Dozdowich


To Finish,

It’s great to check in with Catherine Ryan Howard every now and then.
It shows how far a life can change in a decade in publishing. Catherine has just
published her 72 easy steps to get an Edgar nomination. If you are a thriller/ crime writer,
these are big genre awards! Practically an overnight success story!



Maureen
@craicer


In my monthly newsletter, coming soon, I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you like the blog and want to shout me a coffee- hit the coffee button up top. Thanks.


R.I.P Opportunity... The last message... My battery is low. It is getting dark.

15 years of exploration on another planet... originally designed for 90 days.  

An OUTSTANDING achievement for the Rover Robot Team!

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