Friday, July 20, 2012
There Be Ice Bergs Ahead....
Thursday, May 3, 2012
Against the crowd
Thursday, April 19, 2012
What's The Name Of That Song?
Today we have a typical New Zealand weather day...that’s the one with four seasons in one day...subject of popular songs by Kiwi bands.
When you live on a large island the one thing you know for sure is that the weather will change quickly...bit like the publishing landscape at the moment.
Rachelle Gardner has been wondering about the publishing landscape too. She took time out from her busy agent career to speculate on the changes and what everyone is doing now to better position themselves in the sun.
Publishing Perspectives has taken a look at who is buying print publishers...and it makes for interesting reading...the numbers are staggering and the implications for more change on the horizon very clear...at the moment Apple with cash in hand can buy the whole publishing industry and not worry about the change...
In a rare interview Larry Kirshbaum, ex CEO of Time Warner and the guy now running Amazon publishing talks about what they are doing, what they plan to do and what excites him now...Children’s Writers take note!
A few weeks back I posted a link to a part one of a discussion on midgrade writing between an agent and an editor...part three wraps up the discussion and it has been really insightful for those of us who love writing for this age group. If you didn’t get a chance to read parts one and two, go to it. I really recommend it!
Joanna Penn has an uplifting post on intellectual assets...of course you have them.
Watership Down meets Star Wars anyone?
The builders are still in...that's three blog posts written to the sound of hammers, drills and crowbars...Next week all will be quiet...the kids will be back at school...the builders will be somewhere else and the house will be mine... all mine...mwaahhaaaaahhahhhh Crazed writer takes a trip to the big smoke.....
Thursday, March 1, 2012
Weaving the strands
Thursday, October 13, 2011
Doing What We Do
Thursday, September 22, 2011
That Dirty Word...
Thursday, September 8, 2011
Taking A Punt
Thursday, October 29, 2009
The five reasons to do it....
Today I had lunch out, without a child chaperone, with two author friends. It was wonderful just briefly feeling like a human being - able to enjoy lunch in a cafe without that nagging guilt...is my child going to throw up... be impossibly demanding... hog the conversation...spill something across the table.... Of course the other authors are mothers too but they weren’t bringing their kids along for a working lunch in a cafe...and neither today was I. Yippee.
So at the end of the working lunch, one author leans over and says...” Pippa you have another book coming out... you need a website...” (the famous words that Fifi said to me 18 months ago)
“I’ve been thinking about it,” came the reply. This started the discussion of author websites.
“I blog every Thursday,” I said
“Its Thursday today, what are you going to blog about today?”
“I have no idea,” I replied, but the conversation started me thinking...
Over the last year of learning about marketing for authors these are my five essential points to putting together an author website...and how you go about it...
1. Research.
Have a look at what other authors are doing, especially in your genre. Decide what you like and what you don’t... Make a list. Some things you will need straight away...some you can work up to...
Have a look at my link list on the right. In the cool websites lists... there are a range of authors who are doing a superb job with their websites. Take a tour...
2. Who is the website for? Children? Adults? Other writers? Potential publishers and agents?
As Pippa is a children’s author... the content and language of the website matters as children researching her and her work will be ‘googling’ her name first. This is not the place to be showing pictures of your holidays at the Sunshine ‘au natural’ park.
3. Have a budget. It could be zero or thousands.
If it is zero...look at the biggest impact you yourself can do...learn techniques on free blogs. Blogging software is simple to use, it’s drag and drop technology. You don’t need to know any computer languages. You can play in private while you get the skills to put a website together...or play in public which is what I do...(coz I like learning)
If you have money, talk to a website designer about what you want...but be careful. A site that has lots of flash and whizzy stuff can take ages to download. Studies show that people are prepared to wait only about 7 seconds for a site to download...and many not even that....If you need a degree in website design to upload new content on your site it probably isn’t for you. Clean (uncluttered) easy to navigate around works every time.
3. Authors must have...names of their books, what they are about, where to buy them and some way of being contacted.
Remember that this is your public brochure to the world. If you are waiting to be published then find some other point of difference which will be of interest to a potential publisher who might be ‘googling’ you after they see your manuscript.
If you write for the Young Adult market consider having a myspace page as well. This is all part of your marketing. I recently heard of a YA author who was turned down by a publisher because they had no ‘social media’ presence. If myspace is where your readers are... that is where you should be.
A free email address can be the difference between getting a paying workshop job or making a manuscript sale.
4. When looking for a dot com name...look around for the best deals available.
You can set up a free blog and change the domain name to a dot com for very little money. There are deals out there for ten years for around $10 US...and with the exchange rate at the moment that’s almost $1.20 NZ a year (worth thinking about) If you invest some time in a free website and get a domain name, It doesn’t look any different from one that has been designed costing lots of bucks...Check out Ribbonwood designs (http://ribbonwooddesigns.com/) to see what I mean. (hi trish...love your site)
5. Be committed to updating your site regularly.
Old, out of date information is a real turn off. It shows your readers that you don’t care that much about them.
Tell them where they can buy your latest book...have competitions or extra content just for them or recipes...songs...etc that inspired the book...talk about the hidden meanings in chapter 5... Make your site fun, interactive and interesting. Not only does this show the reader that your books might be just great to buy... it keeps the search engines noticing that your site is updated, which moves your page up the rankings on a general search....Would you rather be on page 1, of the google search on your name, or page 20?
Here endeth the lesson
On another note - The Spinning Gold team are very excited for three people who in the last week have had their manuscripts accepted for publication as a result of the Pitch Slam at the conference.
We are toasting you all...
maureen
pic...the seedling...because it's the beginning of a new life...(online life)
P.S. Jon from CBICLUBHOUSE put together this video on how easy it was to get started yesterday... great minds think alike... so take it away Jon....(and to think that when I started blogging 18 months ago posting video was so out there......)
Thursday, October 1, 2009
Golden Germination
I have been jumping around this week never quite settling down and definitely needing some quality time to get my head together...however that is in short supply...what with school holidays...tsunamis etc... In my jumping around I found this on Editorial Anonymous.
So, I follow quite a few authors (and wannabe authors) on Twitter. One of them just Tweeted a link to her new web site, which is from the POV of her main character (of an unpublished book for which she is unagented). The site is professionally done and looks great, but I'm wondering how smart it is to have (and promote) a site for something that a. readers can't even buy yet, b. readers may never be able to buy, and c. potential agents might see.
Editorial anonymous responded to this query this week. It is an interesting read and the discussions that follow her post are insightful...whether you should have a website before you are published, whether you should post any of your work in progress on it or post by your main character....the jury is still out and debating.
Gone are the days when the publishers marketing team swung into action for you. The marketing of your work is increasingly up to you. You generate interest as the author and you have to find out what works for you. Melinda has posted some interesting thoughts on this.
A cool spin off from Spinning Gold is the opportunity to skype the author. Derek Wenmoth of CORE, who was on the educational publishers panel, is right into added value for kids in an educational setting. He has some amazing ideas and one of them is to have a New Zealand version of skype the author. If you want to learn more jump on over to the Spinning Gold Blog, which is still going and read all about it. Derek has also posted his thoughts on Spinning Gold.
A big thankyou to all the people who have contacted us with emails of congratulations.
We have been overwhelmed with your generosity. This was also a feature of the conference for me. Everybody’s willingness to help out and make it work.
A long time ago a friend said you need to get involved to learn the most about your chosen path and boy were they right.
I have learned and am learning constantly from you all. The variety of business cards out there (I got 17...nowhere near Frances Cherry...) the range of websites, the skills of the multi talented Children’s Writers and Illustrators who give of their time to others...you made the conference for me. There is still so much to process...and I am mulling over and chewing the bones of learning.
I think we all are.
I will be interested to see what germinates from Spinning Gold.
maureen
blogger having difficulty with posting pics...just imagine a germinating seedling....
Thursday, August 6, 2009
52 days to go...
When you wake up at 3 am on a regular basis you know that something is occupying your mind.
There is always the odd thought...you hope could be a story, but mostly you know it is going to be conference related.
Over in Los Angeles, I’ll bet the organisers of the SCBWI conference (society of children’s book writers and illustrators)are having sleepless nights. The 38th summer conference kicks off today. Four days. 66 presenters. Over 1000 delegates .
There are a couple of kiwis going over...Frances Plumpton is among them and I can’t wait to pick her brains at our conference to see what they were talking about over there.
My guess is that we will be talking about much the same topics...
Marketing and Promotion...Here is a great link to the top ten marketing tips from an author who bills herself as The Shameless Promoter
New technology and how to use it... The creativepenn (a great site) has a post on 5 easy steps to do podcasting...ramp up your website with some excerpts of your work in progress.... Or you could check out Fifis cool book trailer for GLORY
Maybe they will be talking about, and to, amazing authors like Karen Cushman, winner of the Newberry medal who will be a presenter. There is a great interview with her on the cuppajolie blog
I have a new quote for my wall from reading this interview.
“The best reason to write is just to find out what happens.” Karen Cushman
So True. (My planned plots usually last about five chapters...then I need to write to find out what happens.)
They will be talking about the future of publishing... Jane Friedman’s current post about the future of publishing is a must read. Click on the sidebar link or Go Here to read it...
If you check out our conference timetable above you will see that we address all these topics...
But mostly I think the LA delegates will be soaking up the atmosphere.
Alice Pope, The editor of the Children’s Writers and Illustrators market (writers digest annual) is leading a team of bloggers who are blogging the entire conference as well as presenting. Go here to check out some amazing interviews already.
We have got some awesome presenters, great workshops and panels and our delegates come from all over New Zealand and are at all different stages of their writing and illustrating careers.
It’s going to be great.
Now if I could get some sleep to prepare for it.
maureenpic is our conference schedule...click on it to bring it up in a large new window....
Thursday, June 25, 2009
Feeding Flu...
Friday, May 22, 2009
Busy....Busy...
So here are some little gems for you to take you into the weekend....
The team at Writers Digest have put together a conference in New York that touches on some of the themes at our own conference. So worldwide, everyone seems to be asking the same questions. There is a great line up of speakers and sessions...
Jane is an amazing resource in what’s coming and trends in the publishing world in America. Keep an eye on her....
When you take these 5 things together, I think authors will partner with publishers who offer a community of other like-minded authors (networking/growth potential), who offer diverse opportunities and methods of support, across all types of media, and who share the same values.
So it's been a busy week...