Giving Gifts

 

In Publishing News

Penguin Random House CEO Marcus Dohle is stepping down after ten years at the helm of the biggest publisher on the planet. Publishing Perspectives looks at the impact Marcus has had on the Traditional Book Publishing Industry. Meanwhile, Mark Williams gives a less glowing report on Marcus Dohle’s tenure. Ouch! The fallout from that court case is still ongoing.

 

The USA Today Bestseller list is on hiatus. The news broke leaving writers in consternation. The USA Today list was a fair stab at the real numbers of the bestselling books as opposed to the *curated* numbers from The New York Times. The editor of the list was let go as a cost-cutting measure. This could be an early warning of Christmas layoffs in the publishing business.

 

Publisher’s Weekly reports that Amazon is tightening its offerings by cutting magazine and newspaper subscriptions. Also on the block is Textbook print rentals. What will be next?

 

It is looking like an AI wild west out there. The big news has been GPT3’s chatbot which has shifted the game of AI text generation. This morning I saw an article written about a particular indigenous cultural practice in our country written by the GPT3 AI that was lyrical, informed, and accurate. That an AI wrote it was mind-blowing. So where do we go from here? If you are a publisher it could be useful says Nieman labs. If you are an Artist or using AI Art, strap in for Chuck Wendig’s take on it. Techcrunch reports that OpenAI is experimenting with watermarks for AI art. After this morning’s article, I think text might need this too.

 

Kris Rusch continues to look at the publishing year in review. This week, the relevance of Traditional Publishing.

 

Richard Charkin has written an opinion column in Publishing Perspectives about the three gifts he would like to see under Publishing’s tree. I’ve got to agree with all of them! What About You?

 

Judith Briles has an interesting series of 3-minute focus YouTube videos on writing and marketing. Check out this one on organizing writing files.

 

In The Craft Section,

Foreshadowing- Jami Gold – Bookmark

How to write a thriller- Reedsy- Bookmark

Where to start developing a story- Scott Myers

Dealing with multiple drafts during revisions- Janice Hardy- Bookmark

Mining Abandoned Projects – James Scott Bell

 

In The Marketing Section,

Video Camera shy tips- Amy Rodgers Nazarov- Bookmark

Creating single author box sets- Janice Hardy- Bookmark

Updating Amazon Book and Author pages- Elizabeth S Craig - Bookmark

Holiday promotion tips- Bookbaby

How to create a newsletter- Sendinblue

 

To Finish,

The Dream Team Angela and Becca have a great Christmas gift for writers – A free webinar on secrets to engaging readers. 

This is the last blog for the year. 

It has been a challenging year on the home front and I am ready for some downtime over Christmas and New Year. The blog will be back mid-January.

In the meantime, you can read past blog posts for great craft and marketing tips.

Leave reviews for other authors (Feel free to share the top image around.) 

Check out the First Book (Ebook) in the Circus Quest series for FREE or get any of my children's Ebooks for HALF PRICE. 

 

Wishing you all a peaceful holiday break.

Maureen

@craicer

 

There is a bumper newsletter with goodies coming to all subscribers soon so don’t forget to subscribe.

If you like the blog and want to shout me a coffee or eggnog for Christmas, hit the coffee button up top or here. I appreciate all the virtual coffee love. Thanks.

 

The Rise Of The Machines

In Publishing News this week...

Frankfurt Bookfair opened this week with an almost return to normal programming.

The opening press conference had comments from the Fair director about the challenging times we live in and how important it is to keep the lights on in publishing houses. With the war in Ukraine stepping up, the price of heating is going through the roof in Europe. It is going to be a tough Winter. 

A reminder that SelfPubCon is on soon. A free 24 conference focused on writing and marketing from The Alliance of Independent Authors. 

 

Just what is going on around returns and unlimited subscriptions? It’s a constantly changing landscape. European companies like Storytel are experimenting with tiered access. Amazon is not… or are they. Mark Williams takes a look at what model will come out on top. (If you are a children’s writer thinking about audio this may help.) 

 

Recently Joanna Penn interviewed Derek Murphy about his experiments with AI-generated art. They talk about the wide-ranging nature of the AI’s and how they learn to produce the picture you want from your prompts. This has been contentious as the AI’s can reproduce pictures in particular artists' styles. This is causing disquiet among artists as reported in Business Insider. Will they be able to opt out? With Microsoft ready to roll out Dall-E to everyone this space is rapidly changing.

 

Kris Rusch explains the idea behind her 39 days 39 stories Christmas advent calendar. This is when you get to be wildly creative as a writer because you can and you bring your fans along for the ride. 

 

Writer Unboxed has another in their series of marketing posts from Anne Marie Nieves- Do You Twerk? This is an interesting post on how much social media is really authentic you or your online persona. As ever, I recommend reading the comments as well.

 

The Insecure Writers Support Group has been around for a while and aside from the great name they have a thriving community. Recently they launched another anthology and posted about ways to market the books.

 

Anne R Allen has a great post on tropes and archetypes vs clichés. If you constantly get these mixed up this is the post for you. Anne breaks down the main genre tropes.

 

In The Craft Section,

Transitions- building bridges between your plot islands- P J Parrish- Bookmark

Creating Names- Janice Hardy

How to write a chapter- Now Novel- Comprehensive

 2 posts from Angela Ackerman -Brainstorming the hero and

How to use GMC (Goal Motivation Conflict) to test a story idea - Bookmark Both

 

In The Marketing Section,

Why isn’t my title selling- quiz-Penny Sansevieri

5 reasons to be a speaking author- Sandra Beckwith

Back Cover Copy formula- Sue Coletta- Bookmark

Book signings that wow- Becca Puglisi

Cover design what works in 2022- Alliance of Independent Authors- Bookmark

 

To Finish,

It’s not long until November and the challenge of NaNoWriMo. Reedsy has put together a great prep document to get your creative teeth into. Don’t forget to check out the NaNoWriMo deals and the super Storybundle of craft resources. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Possessed Photography on Unsplash

 

Looking Back

This week in publishing news…

Publishers Weekly had a long form article asking is the publishing industry broken? Every few years there is a variation on this theme that has everyone looking deeply into their coffee cups and pronouncing the end of print, or reading, or too much entertainment competition. This article looks at the plight of young publishing professionals and the less than sympathetic reactions of their bosses. Something has got to change. Will it be publishing culture? With an overwhelming monocultural workforce and the increasing consolidation of publishing houses, there is a real worry that the breadth of views and discourse is being lost. 

 

Meanwhile, Bertelsmann, the parent company of Penguin Random House, released their 6 month report for 2022. It was scanned extensively by the rest of the publishing world for the trends and directions which have affected the world’s biggest publisher. Backlist is king! Everything is OK.

Sort of. 

Supply challenges and currency exchange problems have hurt but audio is continuing strongly. Publishing Perspectives respectfully reports on Marcus Dohle’s rousing speeches to the imprint CEO’s. 

Mark Williams of The New Publishing Standard brings his own more astringent view on the how the world’s biggest publisher is conducting business.

 

There are whispers of a new serialization app being developed that will bring together everyone’s backlist and be the solution that everyone has been waiting for, even if you didn’t know you were waiting for it. Publishing Perspectives has the scoop from the app developers involved.

 

The SPA girls podcast is appointment listening for me and this week the team were talking amongst themselves about how to find out what works for you. This is a great pep talk about not trying everything in writing, editing, and publishing.

Staying with the SPA girls – they recently interviewed Emilia Rose on how she is managing to be a 6 figure author through serialization. This is a fascinating dive into a different world of publishing where the young people are changing the game. 

 

Tom Bentley is guest posting on Jane Friedman’s blog about being persistent as a writer. Even if you are weary and feeling like you are creeping through treacle, just showing up for 100 words can add up to a book. 

 

Anne R Allen has a great article on short stories using advice from C S Lewis. This is an excellent article that got me thinking about the craft of the short form. 

 

In The Craft Section,

The conflict box- Jennie Crusie- Bookmark

5 similarities between your hero and villain- Sue Coletta

5 must-haves for a great ending- Gilbert Bassey- Bookmark

How to world build on the page- GoldenMay editing - Bookmark

One stop for writers resources- Angela Ackerman

 

In The Marketing Section,

Two great posts from Penny Sansevieri- 8 Essential recommendations for book launches and 7 reasons your book isn’t selling on Amazon- Bookmark

Twitter communities- Sandra Beckwith

5 reasons to use Amazon preorders- Dale Roberts_ Bookmark

Titles that sell have keywords and metadata- Darcy Pattison

 

To Finish,

Today is my 700^th post on the Craicer blog. I couldn’t have imagined my blog hitting this anniversary when I started posting weekly in 2008. Along the way I have published 10 books, run two national conferences, delivered speeches, judged the National Book Awards for Children and Young Adults, won The Betty Gilderdale Award for outstanding service to NZ children’s literature, been syndicated, learned and learned and learned about publishing and the international publishing world from my little corner down under. I am in constant awe of the many people who give their time freely to talk about this crazy addictive world of publishing. I don’t have much money but I have time and passion and interest in sharing what I’m learning every week. If you have been with me from the beginning I salute you. 

Let’s Eat CAKE.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Slashio Photography on Unsplash

 

 

The Danger of Words

 

 

In Publishing News This Week

 

The news that Salman Rushdie was stabbed at a literary event shocked the world. The death threats against him had faded from the public mind. Rushdie spent ten years in hiding and when the death threats weren’t actively being promoted it seemed that he was being left alone. Not So. His plight highlighted author safety, the problems authors face when they speak out, or up, or hold dissenting views. The right to Free Speech is held up everywhere as a feature of a functioning democracy. You have the right not to agree with their views, but you can’t deny them a voice. This week The UK Society of Authors chair Joanne Harris has been accused of not sticking up for authors who hold dissenting views, which she denies. The argument is being reported in the media and there is an open letter in support of Joanne from authors in the UK. While all this is playing out the recent survey on writers’ safety is warning that threats against writers are on the rise.

 

Frankfurt Book fair looks like it is back to the old numbers of pre covid days. 4000 exhibitors have registered to display their books and I note that Spotify and TikTok are among them. Publishing was changing fast before the Pandemic, but I don’t think anyone predicted that either of these two influencers would be at Frankfurt Publishing Fair.

 

Cory Doctorow has a new book out that shines a spotlight on punitive contracts in the creative economy. Chokepoint Capitalism- How Big Tech and Big Content Captured Creative Labor Markets and How We’ll Win Them Back. Cory has many popular writers supporting this book and because he names Audible as one of the worst for contract terms, he is having a Kickstarter to get the book recorded outside of that ecosystem. 

 

Writer Beware shines a spotlight on the scammers who prey on authors. If you suspect an offer is too good to be true check the website to see if your fears are realized. The latest scam to come across their desk is offers from agents whose identity has been impersonated. If the offer comes from an agent out of the blue…check into it. Your email query for legitimacy might be a heads up to an agent whose name and reputation have been targeted by scammers.

 

The dreaded writing critique workshop has scarred many a participant. For many prestigious creative writing courses, the Iowa method or the Milward method is the way to conduct a critique workshop. Tor’s guest editor S L Huang found out that this method was pioneered by a deeply flawed poet deeply immersed in the cold war rhetoric. There are other ways to critique creative writing and ripping the author to shreds as some sort of rite of passage is based on warped thinking. If you are interested in workshopping read the article and send it on to your writing tutors.

 

Kris Rusch brings a dose of common sense to the writer who believes other writers are competition in her latest post in her series on how writers fail. 

Sandy Vaile brings hope in her excellent post on how to have an enduring career.

 

Two interesting posts caught my eye this week. A Youtube channel that compiles writing music for authors and an interesting post on toxic productivity that afflicts writers.

 

Joanna Penn interviewed Becca Puglisi on the new Conflict Thesaurus that Angela and Becca have just released. This is volume two. Becca has some great ideas for levels of conflict in your writing. It doesn’t have to be a huge conflict but it does have to be there.

 

In The Craft Section,

Two great posts from Angela Ackerman. Does conflict belong on every page and How to build a flesh and blood character- Bookmark Both

The What When and How of character backstory -Cheryl Burman

Four steps to create perfect plot twists- C S Lakin- Bookmark

How to do a scene by scene breakdown- Scott Myers

 

In the Marketing Section,

How to create a book publicity tip sheet- Sandra Beckwith -Bookmark

How to get book reviews with special promotions- Penny Sansevieri- Bookmark

Do you need to copyright a character or title- Anne R Allen blog – Bookmark

How to make your book newsworthy- Reedsy

What makes a book cover work- Ingram Spark

 

To Finish

Last month everybody was talking about the rise in AI picture creation. There was speculation about whether AI scraping pictures was breaching copyright. Derek Murphy decided to look into an AI Picture generation site as inspiration for his characters. The results are stunning. Derek discusses the moral ambiguity of using AI images. As a cover designer himself, he sees it as another tool but not a replacement. AI hasn’t taken over yet. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

PIC Photo by Clem Onojeghuo on Unsplash

Time and Money

 

In Publishing News this week,

 

Harper Collins workers in New York are on strike over pay and conditions. When you read what they get paid, and the cost of living, it is no wonder that they say only people who are rich already can afford to work in publishing. This is untenable if you want a diverse publishing ecosystem that reflects the population.

 

Lit Hub reports that the trial date is set for PRH antitrust trial where the U.S. Government is trying to block PRH’s acquisition of Simon and Schuster. Stephen King has been roped in to speak for the plaintiff. 

 

The Hollywood Reporter has an article on contracts where there is fancy accounting going on that somehow stops copyright holders from benefitting from characters they invented that get put into movies. It stems from Marvel – owned by Disney… why am I not surprised.

Contracts are such tricky beasts. Always stay aware of changes in their language.

 

Another week, another article about Tik-Tokers sharing the news that you can return your eBooks after you’ve read them from Amazon. Meanwhile, authors are complaining that they are now in hock to Amazon for the delivery fees of returned books. They have to pay for the reader stealing from them. How many articles will it take before Amazon does something?

 

Keep your eye on contracts is a Kris Rusch mantra. This week she talks about a tricky practice that is happening more often, the agent as producer. Why isn’t the creator the producer? With money drying up in traditional contracts some agents have hit on another way to clip the ticket first.

 

Big Bad Wolf is back, says Mark Williams. They never really went away. When Covid 19 hit they converted to an online store but now that the world seems to be opening back up so are they, just with a few book fairs. So they only have 5 million or so English books on offer. If you don’t know anything about BBW you should really read this article. English Language publishers are really missing the gravy boat here.

 

Publishing Perspectives has an interesting article on Open Road Media’s push to publicise their front list. They made their money by buying up print backlists and converting them into eBooks and now they are looking at Front List publicity. Take a look at how the indies do it and then copy with lots more money.

 

The Alliance of Independent Authors has an excellent article on boosting your backlist. Lots of great tips here.

 

Anne R Allen has a great article on likable characters. You can’t just put any likable character in your book it all depends on your genre. 

 

In The Craft Section,

How to tell if your writing has slipped out of deep POV- K M Allen

3 tips to finding your emotional truth- Lucy Hay- Bookmark

How to avoid writers guilt – Angela Ackerman- Bookmark

4 supporting characters your hero can learn from- Lewis Jorstad- Bookmark

Checklists and Tip sheets from One Stop for Writers

 

In The Marketing Section,

Creating a book imprint- Write Publish Sell- Bookmark

How to write a hook for your novel- Jack Jordan

2 great posts from Bookbub- Ad designs promoting series and 

How to use Facebook to promote books. Bookmark Both

Sell books without Amazon- Penny Sansevieri

 

To Finish,

I am a fan of Debbie Ohi’s writer comics and found object illustrations. She always has a quirky take on writing and publishing that livens up my social media feeds. Recently she talked about Linda Sue Park’s Pomodoro technique. I like Pomodoro. It can get you out of a rut fairly fast. Write (Don’t edit) for 25-minute blocks. Linda Sue Park breaks that down even more.

Staying with writer tools check out Patricia Bradley’s Writer Toolbox post. It’s just the thing to start you thinking about craft.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Ricardo Díaz on Unsplash

 

Lending A Helping Hand

 

This week in publishing news,

The Los Angeles Times published a big article on the #Disneymustpay saga with quotes from the action team and a deep dive into the way Disney interprets contracts. I’ll bet there were fist pumps everywhere…also a lot of L A creators and lawyers checking over contracts. Hometown karma for Disney.

 

Instagram is flirting with NFT’s. This story from Techcrunch is interesting because Instagram is opening up a marketplace that a lot of people have access to. If you aren’t sure about NFT’s yet, keep an open mind and read the article. When we all live in our virtual reality life it might be handy knowledge.

 

The Society of Authors in the UK has a campaign running for the reform of hybrid publishers. There are legit hybrid publishers out there and there are some shady ones, very shady ones. Check Writer Beware if you want to be really sure about how your publisher stacks up.

 

Meanwhile, across the pond, The American Library Association is fighting back against all the book banning that has been going on. They have collected a formidable group of organisations to help them highlight this growing problem. I was shocked when I realised that ¾’s of the books banned were from marginalised writers. I didn’t realise it was so high. 

 

The New Publishing Standard always has an eye on what is happening around the rest of the world. This week they published an article about Sweden’s very high take up of audio subscriptions. 

 

Juliet Marillier has a great article on Writer Unboxed this week on supporting other writers. She lists a few ways you can do this. One of the easiest is to write a review as everybody knows that each review is gold. Juliet has a few other ideas to add and there are more in the comments.

 

Kris Rusch has an interesting article this week on How Writer’s Fail. As I was reading it I was thinking that optimism is a key ingredient for being a writer. You have to be optimistic to start writing, to continue writing, to finish, to revise, and to keep writing in spite of everything trying to stop you. Nurturing this mindset is the biggest and best thing we can do for ourselves and others. 

 

Colleen Story has a great website, Writing and Wellness. Here are two posts that nurture writers if you need a mental hug. Quotes to encourage you to keep going and Ways to make your writing mornings more awesome.

 

In The Craft Section,

Plot vs Story- September Fawkes- Bookmark

Can a writer quote song lyrics?-Anne R Allen- Bookmark

The difference between plot and story and why you need both- Heather Davis

Ten tools for writers – Kathy Steinemann

Bad Book Descriptions- Book Riot

 

In The Marketing Section,

How to write an author bio- Beth Barany- Bookmark

Can you revive a dead book- Dave Chesson  Bookmark

Book Launch Calendar- Scribe Media

Creating your copyright page – Alliance of Independent Authors – Bookmark

How to work with your graphic designer- Colleen Story

To Finish

The dream team of Angela Ackerman and Becca Puglisi are celebrating this week. It is ten years since they launched the Emotion Thesaurus. This blue book has been bought by writers all over the world and translated into other languages. Along the way, it has been joined by other books in the series. They reach out to help writers every single day with their resources. Angela and Becca have put together a fantastic prize pack of resources as a 10^th anniversary celebration. Enter to win or send a message of congratulations for a top notch resource. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full of marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic:Photo by Hanna Morris on Unsplash

Everybody’s Talking.

 

 

This week in the Publishing blogosphere,

 

There has been a lot of talk in the U.S. on book banning. It seems every other day some state feels the need to ban books for some reason or another. Many in the publishing and library field are calling it an onslaught against diverse books. The Authors Guild decided to launch a Banned Book Club. They have partnered with an App, selected their first book, and invited the public to join them in discussion. 

 

Staying with the U.S. Writer Beware notes that Audible has changed its tax reporting policy making it harder for authors to separate out expenses. If you have an audible account check out the article for the heads up.

 

This week writers in six countries got an email from Google about the ability for them to take an eBook and convert it into an audiobook. If you have your books on Google Play you can sell the audio there as well as on your own website. At the moment you can’t sell AI generated books on any audio platforms. Mark Williams of The New Publishing Standard shares his thoughts on this latest move. Check out the latest voices Google are offering as a demo. Many authors have been commenting on this move in the last few days. The consensus is if you have short-form nonfiction it could be a great addition to your catalogue, the jury is out on fiction.

 

Kris Rusch reports on her recent class with a practising entertainment lawyer. She details what she has learned and how these practitioners differ from book agents. Of course, as she has many decades in publishing she was able to talk about the times when a lawyer would have been a good idea.

 

With all the chatter at the Authors office cooler, (Twitter) about Elon Musk buying Twitter there was renewed interest in alternative social media outlets. Bookbub repeated their best social media for authors article. I have heard of a few more new kids on the block that are getting traction, Mastodon and Ello. As with any social media you have figure out if 1. Your readers are there. 2. You enjoy/ are comfortable with that style of social media.

 

Staying with social media, Dean Wesley Smith had a great blog post on keeping all your social media marketing resources for each book in a special folder. When he detailed what his team does, I was surprised. It is a comprehensive collection, but you can see the value in it straight away.

Joanna Penn has an interesting interview with Theodora Taylor about aiming for seven figures. It is a wide ranging interview full of little gems on mindset, planning, writing, and inspiration. 

Angela Ackerman has an interesting post on using seasonal symbolism to shift your writing mindset. It’s a way of reconnecting with your writing goals. Angela is focused on Spring… here we are going into Autumn but the ideas on refocussing are just as good

 

Ruth Harris has a great blog post on half-baked ideas that you put in the back of the filing drawer. As you become more proficient at writing there are ways to rework these old projects and finish baking them.

 

In The Craft Section,

How to write a plot twist- Jerry Jenkins- Bookmark

The challenge of the second novel- K M Weiland

Foreshadowing- A revision skill- Kathryn Craft- Bookmark

Creative ways to brainstorm ideas- Becca Puglisi- Bookmark

Scenes vs Sequels- Jami Gold

 

In The Marketing Section,

Literary agents and query resource questions- Mae Clair

The difference between book reviews and endorsements- Sandra Beckwith

 

2 great posts from Penny Sansevieri- Simple book marketing strategies

 And Promoting with bonus content- Bookmark

3 creative ways to use Book2read URL- Draft2digital- Bookmark

 

To Finish

The Alliance of Independent Authors recently celebrated its 10^th anniversary. As part of marking the occasion, they have published their predictions for the decade ahead. Take a look at their recipe for publishing success this decade. 

Going Direct. Audio. Collaboration. Authenticity. 

As I head into the fifteenth year of the blog, I think they are right on the money. Authors need to work together in as many formats as possible and cultivate a direct experience with the reader. After all they can’t replace the meeting of minds that completes the reading experience with an AI.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links, go on and subscribe. You will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by saeed karimi on Unsplash