Finding our way in the year ahead

 

And we are back into 2023…another year of watching the ups and downs of the publishing industry and trying to navigate its shoals and reefs.

The last post of 2022 had us going into the Christmas season with the news that PRH CEO Marcus Dohle was stepping down. That the USA Today list was on hiatus due to the editor being let go as a cost cutting measure. That some magazine subscriptions were uneconomic for Amazon and the Rise Of The Robots… or GPT3 Artificial Intelligence was about to change life as we know it. 

 

So, what is everybody talking about in January…

 

GPT3 is still the hot topic. 

How are publishers going to navigate books written by an AI?

How will the Amazon lists crash and burn when filled up with books written by an AI?

How will writers use this new tool or are they tools for using AI to generate ideas?

Gizmodo has an interesting article on how CNET has been using AI written article for months and nobody noticed. (You still need editors.)

The Hollywood Reporter has an article on how AI will be writing movies by 2025. (really?)

 

AI tools are here to stay and while it might be tempting to put your fingers in your ears and scream loudly it is probably better to figure out how the new technology can be used or abused and how this will impact on your own author career.

There are a few articles in this week’s roundup to get you thinking of possibilities.

First up Mark Dawson’s interview with Joanna Penn- which is wide ranging but interestingly he discusses using GPT3 for marketing ideas.

Kris Rusch looks at AI audio and discusses how it can help your readers. She links to lots of articles on the topic. 

Anna Featherstone talks about all the other tech writers should be getting a handle on in 2023. What else is out there to help the busy writer?

 

Laurie McLean of Fuse Literary, has her predictions for 2023 for the publishing industry.

Laurie mentions BookTok- The Rollingstone magazine has an article on how BookTok is changing publishing and what might happen when the influencers realise the power they have over publishers.

 

Just before Christmas- Harper Collins employees went out on strike over pay and conditions. They are still on strike and the publishing industry is looking at how long this might last and the impact on Harper Collins going forward.

In the New Year news broke that a writer who had been reported as committing suicide over bullying was alive and had a new book out with the plot sounding like real life. This did not go down well.

 

Fast Company has an article on the turn around of Barnes and Noble and how James Daunt’s experiment of putting books front and center has been instrumental in book sales going up. (Who knew that would work?)

 

I was looking at a list of books expected to come out in 2023 locally and I was struck by the covers all looking text heavy. 99 designs has an article on the latest trends for book covers for 2023. Font and Text are where the designers are playing this year.

 

The Alliance of Independent Authors has a great article on why Authors should publish Gift Books.

Penny Sansevieri has an in-depth article on the changes to A+ content on Amazon pages. There are some great take-aways in here so Bookmark this article.

 

Jenny Hansen of Writers In The Storm has a great article on Why You and Your Characters Deserve Some Ikigai – This is a good article to mull over before getting back into your writing stride for the year.

 

In The Craft Section,

Knowing the difference between all those dash’s

How to revise for deep POV- Lisa Hall Wilson

Sexy scenes -open door or closed door? - Jami Gold -Bookmark

5 ways to approach your novel like a trial lawyer- Marissa Graff- BOOKMARK

Writing Insecure Characters- Becca Puglisi- Bookmark

 

In The Marketing Section,

Why blogging is essential in the era of a fragmenting social media.- Anne R Allen BOOKMARK

Can a Facebook ad really sell books- Randy Minetor- Bookmark

2 great articles from Draft2Digital -What is Content Marketing and building your personal brand from scratch

23 successful marketing strategies in 2023- Penny Sansevieri- Bookmark

 

To Finish

After looking at all the predictions out there for 2023 this post gathered up a useful list to think about. It was written in November but the advice is evergreen.

Reedsy updated their Book Marketing mistakes post which they publish every year beginning. This is a reaffirmation that the same things need your attention year in year out.

 

This year looks like being an interesting one for the publishing industry. As you navigate your writing and author career through the shoals don’t forget to invest in relationships within the writing community. There is nothing so affirming as being able to moan to another writer who perfectly understands the ups and downs of the writer life. 

I’m off to 20Books Auckland- (if you are there too, come and find me. I will be wearing a scarf and behind a mask. That pesky virus isn’t over yet.)

 

Maureen

@craicer

 

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Thanks.

 

Pic: Photo by Jamie Street on Unsplash