Story; Ears, Eyes, Heart.

Have you ever felt like your head had been taken over, hollowed out and then filled with cotton wool? I have been going around in a foggy daze for about a week. When life throws lots of big events your way it’s hard to find time to write or even generate much energy to create anything. (My cooking suffered as well.) This week we celebrated a family wedding and then got the news that a revered book colleague had died. For several days I drifted around the house never being able to settle. Life is a series of stories told through heart beats.

Many writers will beat themselves up for not creating something every day so it was with relief that I read Janice Hardy’s brilliant post why you shouldn’t write every day. Not only did it give me permission to rest my mind but it made me feel more positive about getting back into the writing grind.

Dan Blank took a close look at how Traditional Publishers marketed their books at Book Expo and drew some interesting conclusions for Indie Publishers. You don’t really need a fifty foot banner to draw attention to yourself.

How many of you listen to audio books? If you listen to podcasts you are more likely to listen to audio books. Can you guess the demographic that most listens to audio books? Publishing Perspectives has a great breakdown of the latest figures from this fast growing book market.

In a game changer for the audio book market which has been dominated by ACX, (*coughAmazoncough*) Draft2Digital has rolled out an exciting new service and it’s worldwide and non exclusive!

Book Marketing Tools has a great interview with Mark Dawson on Facebook ads. (He is often referenced as the Facebook ad guru.)

Editor, Sue Copsey has a fabulous post on what she sees when she gets a manuscript. Voice and heart makes a Manuscript stand out.

Frances Caballo has an interesting article on The Book Designer about the 5 necessary skills a writer must develop. While you are over on Joel’s site check out the new book design templates he has recently added.

Kris Rusch continues her Branding series. She has such interesting articles. This week she looks at brand image. You are what you write, aren’t you?

5 ways to write a perfect first draft by Katie Weiland examines the mental work your subconscious is doing. You may be writing a near perfect first draft and not recognising it

In The Craft Section,

5 ways to hook your readers-Janice Hardy

Filter words and phrases to avoid- Kathy Steinemann- Bookmark

Indicating the passage of time – Jami Gold Bookmark

Story Genius- Joanna Penn and Lisa Cron- Bookmark

Tips for historical novelists- Lucienne Boyce

Develop your writing intuition- Angela Ackerman- Bookmark

In The Marketing Section,

Timing for book launches

How to choose kindle keywords- Bookmark

How to create and market your platform for free- Melissa Flicks- Bookmark

A tool to create Facebook viral videos - Bookmark

Grow your fan base with a bookclub- Digital Book World

Improve your query letter- Jane Friedman - Bookmark

To Finish,

Last week I gave you a link to the Alliance of Independent Authors website where there is a load of great content from their Indie fringe conference. There are heaps of videos to sample. Alli have their own YouTube channel so hop on over to see all the  short Publishing 101 videos Paul Teague has been putting up. Here is one to get you started. 

R.I.P. John McIntyre: Book Ambassador and Hero

My monthly newsletter is a bit late this month. It will be going out soon. If you want to get the best of my bookmarked links and other goodies you can subscribe here. Come and join our happy band.

Maureen

@craicer

Pic Flickr Creative Commons /David Locke (Totally cute dog.)

Navigating the Writing Road

This week was Book Expo.

What used to be the biggest Book Fair in America has been slimmed down. The fair was split into a Book Con and a Trade Book Fair.  Porter Anderson rounds up the key takeaways from the Book Expo conference on Wednesday. A big focus was children’s publishing and library trends.

Not everybody was impressed with the new look Book Expo. Independent publishers were being shunted off to the side and all the innovative Book Marketing companies are starting to court the Traditional publishers. Brooke Warner of She Writes Press examines Book Expo from a small publishers point of view.

Alongside Book Expo was Indie Author Fringe. This 24 hour conference was put together by the great folks at Alli - Alliance of Independent Authors. The conference theme was book marketing and there are some standout presentations up on the Alli blog. I have been dipping into them all week. Just chock full of brilliant advice. For a taster check out Chris Well's presentation on Media Kits for Authors.

Joanna Penn has a great interview with Nick Stephenson on managing time and it is really worth taking some time to listen or watch her podcast. There are so many ways to automate what you do.

Another great podcast to drop into is SFF Marketing. Lindsay Buroker and co hosts Jeff Poole and Joe Lallo  talked this week about all the hot tips Joe learned from Book Expo on Book Marketing.

Bookbub also pulled together a great roundup of 7 marketing takeaways from Book Expo.

Jami Gold has put together a great roundup table of contents for all her indie publishing series of posts. This has been a mammoth series over two years. It is more than a 101 course... more like a Masters degree.

Kris Rusch continues her branding series with a great post on Brand Identity. If you have been wondering how to straddle genres or just what exactly is author branding you need to check out this article.

With the introduction of Amazon Charts there has been some discussion about the worth of bestseller lists. Amazon breaks up their charts by Most Sold and Most Read, they are not the same and there is no distinction on genre. (New HP Covers anyone?) Polygraph Lit Magazine’s new imprint, Pudding, takes a look at gender bias on the bestseller lists and in MFA programmes.

Publishers Weekly interviewed the outgoing chair of the Independent Book Publishers Association about his radical idea for Bookstores.Why don’t they have Book Espresso machines and other goodies... They could be a hub for the community... and sell ... BOOKS.

If you have ever thought about owning your own bookstore... It is now possible with Aerio. Have a curated list of books on your own website and get an affiliation cut if anyone buys a book from you. Judith Briles tells you how to do it.

This week I have been hearing about the rise of audio books and how this section of the industry is taking off. Savvy authors out there are holding onto audio rights. But now the big publishers are waking up to this gold mine. Michael Sullivan posted a breakdown on his wranglings with his Traditional Publisher Del Rey and why they are parting ways. Audio rights was the break point. This is a must read for any traditionally published author.

In The Craft Section,

Making unlikeable characters likeable- September Fawkes- Bookmark

Three types of Character Arcs – Sara Letourneau - Bookmark

Are you a writer or a storyteller- K M Weiland- Bookmark

Hiring an editor-Anne R Allen- Bookmark

Stop info dumps before they start- Jennie Nash

Collaboration mistakes to avoid- Joanna Penn and J Thorn- Bookmark

Create Awesome Female Villains- Sacha Black

In The Marketing Section,

Best categories for book sales on Amazon- Bookbaby- Bookmark

Newsletter surveys- Kate Tilton

The ultimate cheat sheet on queries- Bookmark

No one is born famous- Penny Sansevieri

Marketing your books as a group (another author collective idea)-Bookmark

Q and A on Kindle worlds and fan marketing- Aleatha Romig

Tips for selling more books on Amazon- Written Word Media

To Finish,

Navigating your way through all the advice on writing is almost a fulltime job. But have you thought about the journeys your characters are taking on the page. Writer Unboxed examines Google Maps and how you can plot out your characters journey in real time.

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces.  Get a nifty book crammed full with marketing notes when you subscribe. Thanks for hitting the kofi button this week. I’m living on caffeine as mother of the bride.
 

Pic: Flickr Creative Commons Mike Tually

The Writing Rules

Thou shalt read the writing rules... well they are just guidelines because every writer is different. 

However there are some rules that you can’t break. 

1. Don’t send a manuscript out to a publisher in Comic Sans font.

2. Don’t submit your child’s drawings as illustrations with a picture book manuscript.

I’m sure you can think of a couple more.

Ruth Harris has a comprehensive post on writing rules and guidelines, which is well worth a careful read.

Kris Rusch has another stellar post on brand and defining your target audience. I always struggle with this. Kris has some great advice. This is a timely read.

Angela Ackerman and Becca Puglisi are two rock stars in the writing blogosphere. They have a great post on helping authors succeed, because we are all in this together. Angela has put together a list of actions that everyone can do to help others. They have a pay it forward mentality... so of course they also reached out to promote Kristen Lamb’s first fiction book. Kristen has a great post about running your own race in your writing career but choose carefully who your running buddies will be.

Jane Friedman has an interesting post on FOMO (fear of missing out) and how it can cripple your productivity. How do you stay focused on the writing prize?

Danica Davidson has an inspirational post on 7 things to do when you want to give up. (Instead of giving up.) When you read she started submitting novels as a teen you realise she does know what she is talking about.

Penny Sansevieri has a must read post on book sales. It’s not about how many followers you have... it’s about engagement. Think super fans and micro influencers....

Derek Murphy likes to change things up by breaking rules or guidelines....  Recently he wrote about the weird ideas he does to write and publish bestsellers. He starts from the cover....

Julie Munroe Martin was writing recently on Writer Unboxed about putting together a survival pack if you are a writer. (No. Not a pack full of wine...) A way to keep you hitting your writing goals.

This weekend is the second 2017 Indie Fringe event run by the Alliance of Independent Authors. This free one day online conference has the focus of book marketing and some great topics will be covered check out the speakers!

In The Craft Section,

Avoiding clunky writing

Story grid your non fiction book- Shawn Coyne

5 writer goals to avoid overwhelm- C S Lakin

9 things your Main character needs- 10 minute novelist- Bookmark

Legal myths debunked for authors- Bookworks- Bookmark

Ways to start your novel- Now Novel- Bookmark

How to strengthen characters- Jami Gold - Bookmark

6 things to remember after you've finished the MS- Jody Hedlund

In The Marketing Section,

Two great posts from Book Marketing Tools, Put calls to action in your books and Loglines – how to write them. – Bookmark Both

Three Keys to writing back copy- Chris Syme- Bookmark

Insiders guide to author websites- Bookworks

14 Book Cover sites- Nate Hoffelder- Bookmark

Understanding the 3 stage buying cycle

Optimizing Blog posts- Rachel Thompson

To Finish,

Reedsy has pulled out another great infographic. This one is on copyright. This is a comprehensive fact filled How To and Go To guide on the subject.

Copyright is one rule you should not break!

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces.  Get a nifty book crammed full with marketing notes when you subscribe.
 

Pic: Flickr Creative Commons/ Lefteris Heretakis

Shiny New Toys for Authors

What more can Amazon come up with to change the publishing landscape? 

(I hear you whimpering.) The Kindle, Subscription reading, CreateSpace, Audible, GoodReads... Taaa Daa.... Amazon Charts.

No more wondering what book is the biggest seller... No more wondering if anybody has even read the bestseller or if the publisher bought the slot. Now every Wednesday you can find out... and that’s not all everyone in publishing is talking about. Porter Anderson takes a look at the first list.

Reedsy has published a white paper where they examine the take up of editorial freelancers to Traditional Publishers. With everyone outsourcing for editing, design, formatting, proofing etc, in publishing, is everyone on a level playing field?

Scribd has finally ‘fessed up to how big their subscriber base is... and they have added newspaper subscriptions... so is this where we are headed? Instead of subscribing individually to news outlets we subscribe to a service and have a buffet from everyone?

Digital Book World takes a close look at why audiobook growth is soaring.

Along with The Creative Penn podcast I like to drop in to the Science Fiction and Fantasy Marketing podcast. This week, the team were the interviewees. This was a great listen on what they are all individually doing to market their work. (After all they’ve learned from their guests....)

Kris Rusch continues her branding series of posts with a meaty article on the first things to define when you are sorting out your brand. This is a writer must read. Even if you think you know what you are doing, take the time to read this.

Jane Friedman has an interesting post on how mainstream media outlets sometimes highlight the wrong thing in a publishing story... She uses the latest publishing news about Amazon changing the buy buttons on their site as an example. Are 3^rd party operators really that bad if they bid for and get control of the buy button on your book?

If you are wondering about how you can get the word out about your book... Check out The Book Blogger List... It is an amazing resource of who’s who in the Book Blog review world.

How to form an Indie Collective (There she goes again... Seriously, why wouldn’t you?) Take a look at all the different ways you can use each others expertise.

In The Craft Section,

Choosing the right protagonist- K M Weiland- Bookmark

Two great posts from Now Novel- How to write a classic and Writing Suspense Cliffhangers

How to write better endings- Writers On The Move

Writing subtext- Forever Writers- Bookmark

Memorable protagonists

Creating believable characters- Grace Rankin

Romantic Subplots- Writers Write

In The Marketing Section,

How to write an author bio- Anne R Allen- Bookmark

Amazon ads for indies-Frances Caballo

Using Statistics to find your ideal reader- Bookworks

Children’s Book covers-Penny Sansevieri

Creating a successful email campaign- Bibliocrunch

Optimizing your back cover- Bookworks- Bookmark

Content marketing for authors- WritetoDone

Go local in your publicity first- The Book Designer

Using Goodreads effectively- Barb Drozdowich- Bookmark

To Finish,

Jami Gold has rounded up some interesting resources for the cash strapped author. Oooh Shiny Shiny... and I’m not just talking about the way to put glitter animation on your book cover...

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Thanks everyone who hit the coffee button this week. I appreciate the virtual coffee love

Your True Self

Brand seems to be the flavour of the month.

Everywhere I look I see a reference to author brand.... Some writers think that branding is a dirty word. (A marketing term that they shouldn’t sully themselves with.) But there are some astute writers who are taking a second look at author branding.

Kris Rusch is dedicating a series of articles to it and the importance in a writers life of getting the branding right.

Anne R Allen has a great guest article from Carmen Amato on 3 mini strategies to jumpstart your career. Branding is at the top of the list. This is a must read. Do you know your one true reader?

How do you know when you are getting the wrong advice? Jami Gold has a great post on how to recognise advice you should ignore.

Susan Spann takes this a step further in her guest post looking at publishing contracts. Do you know when to walk away from a publishing deal?

Recently Becca Puglisi (one half of The Emotion Thesaurus Team) wrote a guest blog on a writers business plan. I found it really interesting as I am trying to organise my thoughts around what I want for my own writing. Take a look at this excellent article.

Chuck Wendig has the perfect brand of wise advice wrapped up in irreverent and word vomit humor. Once you get used to his style of wordplay you can focus on the message and see the gems at the core of the molten lava facade. Here are his thoughts on the business of writing.

This week The Guardian decided to look at the rise of Indie writers and how they are starting to be noticed by the movie studios. The Indie brand – cool... fresh... exciting... new...

Of course that is how all of us see ourselves. Or Not. William Kenower talks about a writers worst fear.

Penny Sansevieri has a great post on Amazon keywords. How do you find the right keywords for your metadata... and should you use keyword strings?

This week I read an interesting article about reading being something that now happens on phones. Surely not I thought. I didn’t make the connection to myself until I realised that I had just read a podcast transcript on my phone.  Prerna Gupta, one of the founders of Hooked, talks about how she got ten million teens to read on their phones. This is a fascinating look into a reading future near you.

In The Craft Section,

Treating your novel like a screenplay

A cheats guide to writing a synopsis- Sarah Juckes- Bookmark

How to use cause and effect in stories- Martha Alderson- Bookmark

Fiction Critique checklist- C S Lakin- Bookmark

Pulling weeds from the writing garden- Laural Zimmerman

When to listen to your critique group-Roz Morris- Bookmark

In The Marketing Section,

2 interesting posts from the Bookbug blog- Reasons books are rejected from Bookbub and Ideas for more Bookbub followers.

How to get endorsements for your book- Shelly Hitz

Marketing with your next book- Janice Hardy

A recipe for a non traditional marketing plan- Writer Unboxed

Creating a box set bundle- Joanna Penn

Getting book reviews- Reedsy - Bookmark

How authors can work together for promotion- Bookmark

How to build your author brand from scratch- The Book Designer- Bookmark

To Finish,

Once in a while you come across someone who has such a passion for life that you stand back in awe of their energy and drive. They live a life of not compromising on what they love. Every meeting is a joy of laughter, robust opinions and new ideas. When you think their name, scenes from past meetings fill your mind and you find yourself grinning.

One of the champions of the New Zealand Children’s Writing Community left us last night. We are all feeling a little lost today. Barbara lived a life filled with story. She wrote, she reviewed, she assessed, she collected children’s books. Her knowledge of books and writers careers was second to none. A librarian, a mentor, a lover of children’s books, to the very last month of a life, well lived. 

R.I.P. Barbara Murison.

x

Maureen

@craicer

Pic: From Barbara's blog. A treasure trove of book reviews and events.

Your Writing Dream World

Just before I wrote this I was watching a YouTube clip about a teen who was on Britain’s Got Talent with an amazing voice. Simon Cowell hit the golden button and she was showered with golden tickets... It was her dream come true.

Here in writing land we all secretly wish for The Phonecall or The Surprise Party from the Movie Studio... or even that someone else makes dinner so you can stay in your imaginary world.

Living in your writing dream world can be a great escape from the real world at the moment. But it is always wise to keep one eye on what is happening in publishing outside your study door.

So did you hear about Amazon changing the Buy Button links on their book pages? Any 3^rd party vendor can bid for that link. The publisher doesn’t necessarily get the sale. The Independent Book Publishers Association is not happy. Does this open the door to pirates?

The Outline talked with a few publishing exec’s about what effects cutting some of the best seller lists from The New York Times would have on publishing overall. It was a bit grim for debut authors. Consolidated and Conservative is not what you want to hear.

Kobo has a nifty new feature starting up called Kobo Plus. And it looks just like... Kindle Unlimited except without the exclusivity.... Is it a dream come true for authors?

Molly Greene had a reader contact her about her books. After a conversation Molly asked the reader to write a blog post for her about what readers want. This is a fascinating glimpse into the power reader mindset.

David Gaughran is a sharp cookie and he has a standout post on data. How does the ‘also boughts’ on your book page affect your sales. Who is Amazon pointing to your book? Sometimes it’s not your dream audience.

Anne R Allen has a great post on career mistakes. She’s made them so you don’t have to. It’s always wise to find out what not to do before you jump in to what looks like the dream pool.

Jane Friedman has a great post on how a book can become a bestseller and a post on Author Collectives... I keep saying this is the way to go... Get your writing friends together, you might be the next Bloomsbury!

Kristen Lamb touches on a topic that has been worrying some authors. There are many predators out there wanting to sell you a course promising great things for your writing career. How do you tell the good ones from the bad ones? Before you flick out your wallet check out what she has to say.

Alli – The Alliance of Independent Authors, has another excellent Indie Fringe online conference event coming up.  Check out Orna’s talk with Porter Anderson on why Book Expo America has changed its name and dumped its successful Indie hub.

You have found the most amazing song that fits your book so well... BUT what is the thinking around using song lyrics. Check out this post before you unleash a nightmare with your book.

Angela Ackerman, besides researching her great Emotion Thesaurus line of books, often finds other cool reference sites for authors. Here she lists her favourites and they are awesome. 

In The Craft Section,

5 steps to building a plot outline- Casey Griffin-Bookmark

Character Archtypes and How to introduce Characters- Now Novel- Bookmark Both

Weird Writers block tricks

10 writing prompts to help unstick your first draft- 10 minute novelist

How to edit your story

Who owns the scene- Storydoctor- Bookmark

One dimensional characters- K M Weiland

Writing Blurbs- Rayne Hall-Bookmark

In The Marketing Section,

How to use infographics for branding

5 tips for using swag- Jesikah Sundin- Bookmark

KDP rules roundup- Bookmark

How to determine your price point- Nathan Bransford

Using visual content for marketing

Two Great posts from Penny Sansevieri- Common pitfalls for Indies and

  Hot New Amazon keywords – Bookmark Both!

Creative book marketing ideas

Selling a children’s book series

How to Brand yourself

To Finish,

Darcy Pattison an Indie Children’s Book author recently had a guest post on The Highlights Foundation Blog. In her article she listed the 50 things Indie Publishers had to do for each book. You will need a lie down... but like all dreams they can come true with hard work, perseverance, knowledge, whiskey...

Maureen Crisp

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. To say Thank You for subscribing you get a nifty book crammed full with marketing notes.  Make sure you subscribe to check out the book.Thanks everyone who hit the coffee button this week. I appreciate the virtual coffee love.

Pic: Flickr Creative Commons – Jeff Krause

Barmy Weather

There are two words that describe the weather at the moment in my home town. Balmy and Barmy. You never know what you are going to get when you step outside the door.

The news around the publishing world is similar.

Are the screenwriters going on strike? (You would think the studios learned from the last time.)

Are there less eBooks being published? (Is everybody copying fake news?)

What’s happening with the bestseller lists? Penny Sansevieri has some hard truths about them.

Who had the bright idea of adding eBooks into the PLR in Britain... (I can hear the cheers from down here –yippee.)

Who knew that everyone would be listening to podcasts on their phones... which has fueled the podcast market and now audio books are going gangbusters. Joanna talks to J Daniel Sawyer about all the changes in audio. (balmy)

Written Word surveyed 1000 Kindle readers and found out some startling facts that authors need to be aware of. This is a must read!

Some things stay the same. You need author friends. Joanna Penn talks about how to find these valuable guides on the writing path. (balmy)

You need to keep learning the craft. Michael Hauge has a fantastic post on how to change your critique group so everyone is learning and growing in the craft.

The Rocking Self Publishing podcast had an exceptional episode with Kevin Tumlinson who talked about the ways to use a UBL – Unique Book Link available from Draft2Digital- free

Robin Bennis has a great post on productivity and exploding dogs.- (barmy)

Darcy Pattison has a must read post on Amazon ads... (go on... dip your toe in...)

Ruth Harris has a stand out post on rejection and failure and how to put them into perspective. (We must be barmy to do this writing thing...)

In The Craft Section,

How to format a book. Bookmark

When good characters go bad- Writer Unboxed

The character inventory

Why novellas are making a comeback- Ali Luke- Bookmark

Two great posts from K M Weiland Don’t write expository dialogue and

Overly complex plots -Bookmark Both!

5 unrealistic character traits- Mythcreants

Making your characters jump off the page- Angela Ackerman and James Scott Bell. (I have this book and it is awesome!)

How not to start a novel!- Anne R Allen- Bookmark

7 tips to deal with back story-Pat Verducci

In The Marketing Section,

Get better at pitching- Write Life

Writing a series as a marketing strategy- Peter Mulraney

4 steps to generate sales with keywords- Beth Bacon- Bookmark!

Creating author business plans- Marcy Kennedy

3 ways you are wasting social media time- Jonathan Chan

8 ways to grow your Facebook author page- Frances Caballo

Promoting series books- Daniel Arenson- Bookmark

Self publishing mistakes

To Finish,

Sometimes you just can’t find the right title no matter how hard you try. Tara Sparling has the answer. She has a collection of nifty title generators for the struggling author. You would have to be barmy not to check it out....

Maureen

@craicer

It’s nearly time to write my monthly newsletter. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. If you want to want to check it out and join our merry band of virtual coffee drinkers, make sure you subscribe. Coffee is the fuel for the blog so I’m thanking all the people who hit the coffee button this week.

Pic : Flickr Creative Commons/ Chenelle J- When the weather can’t make up its mind...