Facing The Music

 

This week Japan just jailed some copyright pirates. (Is that a cheer I hear from authors?). How much did publishing lose? The New Publishing Standard crunches the numbers and asks is it piracy if the pirates were just filling a gap in the market? 

 

The European Writers Council is looking sideways at EU member nations this week who have been dragging their feet over ratifying the Single Market Digital Copyright Directive. They have had two years. There are now some very nervous content providers out there looking at their disappearing copyright. Publishing Perspectives looks at implications.

 

Dave Chesson is on a roll with another comprehensive article on how to choose good book titles. This is a fascinating deep dive into the emotion of book titles… just in case you thought they were pulled out of a hat.

 

Kristine Rusch has another great post on fear based decision making in publishing. There is so much to mull over in here. Kris is writing mainly about the US publishing world but these things echo around. I know that print runs have been drastically cut in the last ten years here in NZ.

 

Anne R Allen has a very good blog that is chock full of interesting content. This week Anne has a mini-rant on self-publishing. It is not a childish game. This is not a let’s play at publishing dress-up. It’s a business and the choices you make at the beginning can make or break you. (Totally Agree)

 

I was interested to see an opinion piece on Forbes about micropayments and the continuing lack of a viable way to show one-time appreciation. It was big news about five years ago as everybody thought it would be sorted soon. And still we wait. A tip jar could make all the difference to writers whose work is stuck behind paywalls and subscription plans. How many subscriptions does one person need?

 

Brenda Copeland has an interesting article on Show and Tell. We often hear writing advice that emphasises the Show -Don’t Tell mantra. But sometimes you need some telling. Brenda shows where it is most effective.

 

In The Craft Section,

5 types of surprise and how to write them- September Fawkes- Bookmark

5 ways to get unstuck- Lisa Tener

2 great posts from Jami Gold -How we can avoid talking heads and Characters and Settings- make them interact- Bookmark Both.

Archetypes- The parent- (another in her excellent series) K M Weiland - Bookmark

 

In The Marketing Section

FAQ on Lyrics In Books-Bookbaby- This question comes up all the time- You may need to bookmark it if it’s something you want to do in the future.

Book promotions- The long term- Anne Janzer

How to get awesome book cover blurbs and Who are the best Booktubers- Sandra Beckwith- Bookmark Both

Podcasting as an Indie author- The Alliance of Independent Authors- Bookmark

 

To Finish

The New Zealand Book Awards for Children and Young Adults Finalists were announced today. Congratulations to all finalists. I have been a judge for these awards and it is no easy task. There would be many fine books that would have just missed the cut. We need a longlist. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Tim Green - Sax Maniac

 

Playing Catch Up

 

In interesting news for writers from The Guardian, a couple of second-hand book merchants have been working on a scheme where writers can get a small payment if their books get on sold. Hopefully, the idea gains traction and goes worldwide. 

 

Mike Williams of The New Publishing Standard takes a look at the German acquisition of Print On Demand business Bok2. Lessons learned from the pandemic – The Backlist keeps your publishing business afloat and this means Print On Demand is important. 

 

When you read Kris Rusch’s latest post on fear in publishing and how, even with credible data on backlist, it's hard to believe that publishers are still hoping a magic reset button will be pushed and everything will go back to the way it was before. The pandemic is changing entertainment. Now it is all about subscription- How many subscription services do you pay for? 

Diana Urban of Bookbub has just published the key Marketing and Sales takeaways from the virtual U S Book show hosted last week by Publishers Weekly. It’s all about the power of the backlist. – There’s gold in there and some savvy publishers are now putting dedicated teams on to mining it. 

Writer’s Digest has an excerpt from a new book, Book Wars by John Thompson, on 3 crucial changes that have impacted the book industry. John sees a publisher move to a reader-centric model as being the next big change in publishing-but have the publishers left it too late? 

 

Publishing Perspectives has an interesting article on how the Arab world is changing its book buying. Most books are sold in big book fairs but with the pandemic Arab booksellers have had to develop online stores.

 

Dave Chesson has been working hard on an interesting and comprehensive article on How To Format A Book. It is chock full of information (A mini book's worth!) This is the go-to article for anyone who wants a little bit more information before dipping their toe in. Dave’s site is full of other great resources so take some time to check it out.

 

Briefing a beta reader- Brenda Pollard has an interesting blog post on how to educate your beta readers to get the most out of them. Beta readers are the readers who get the book before it’s published when you still have time to fix any errors.

 

In The Craft Section,

A beginners guide to structure- writing cooperative

Archetypes- The King Arc- KM Weiland – Bookmark

When to break the rules – Karel Segers

Rewriting your novel - Linda Clare- Bookmark

Tips on writing the boring stuff- Jenna Harte-Bookmark

 

In The Marketing Section

Ten ways for authors to waste money- Nate Hoffelder

The ultimate guide to selling children’s books- Karen Inglis – Bookmark

What is a soft book launch- Sandra Beckwith – Bookmark

Book marketing- 14 tips- Bewrit

5 types of video for social media marketing-Joe Forte

100 Facebook promotion groups for writers – Kathy Steinemann- Bookmark

 

To Finish,

Sandra Beckwith has reviewed Ricardo Fayet’s book - How to market a book. Ricardo is one of the founders of Reedsy and has had a ringside seat to the changes in the book industry over the last five years. Reedsy has a lot of free courses and resources and this book is Free as well. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Steven Pisano

 

Selling Your Wares

This week in publishing,

Last week’s hot news of Storytel partnering with Spotify has been rippling through the publishing community. It’s been a rollercoaster lately with publishers buying publishers and audio publishing subscription services getting bigger. This week Amazon laid down $8 Billion and bought MGM. Not everyone in the entertainment business is pleased about this. Mark Williams looks at the IP treasure trove that Amazon has just acquired.

Meanwhile, Amazon inks its first library deal.

 

Jane Friedman wrote a salutary article How Much Do Authors Earn which has us all wincing but agreeing. Many authors earn more from side hustles than from straight writing. But all is not lost says Jane.

 

Being an Author is all about…Networking. Did your soul just shrivel a little when you read that? The Alliance of Independent Authors has a comprehensive post on the art of networking for authors. How and why it is important and full of great tips. If you are really struggling as an introverted author for marketing advice check out this week’s 6 figure author podcast especially on marketing for introverts.

 

Today is the last day to pick up the Storybundle of writing business books. Don’t miss out.

 

SEO Sherpa recently contacted me to let me know of a comprehensive post on metadata that they have prepared. Before you scroll past- Stop. Do you have a website? Do you want your website to show up in searches? Do you know that a few simple tweaks of your description metadata will boost your website in a google search? If you know all the tricks scroll past- if not, take a look.

 

Kris Rusch is continuing her interesting blog series on fear based decision making. She is making some strong points in this series about how this affects what projects get greenlit. If you know how to frame a project so it sounds familiar, you have a much better chance of getting it picked up.

 

Jordan at Now Novel has a comprehensive post on how to write critiques and evaluations. This is something that every author should have in their toolbox of tricks- you never know when you will be asked to give critical feedback. (Like today’s request from my nephew…)

 

In The Craft Section,

How to submit to Literary Journals- Meredith Allard

5 ways to write realistic dialogue- Courtney Walsh

Balancing your cast of characters- September Fawkes- Bookmark

Organising research and notes in Scrivener - Gwen Hernandez

Setting as character- Jami Gold - Bookmark

What to include in your first draft- J D Edwin- Bookmark

 

In The Marketing Section,

Planning a Book Launch- Bookbaby- Bookmark!

How to write a query letter- Nathan Bransford

Are you ready for book marketing? -Frances Caballo

Help others, help yourself- Penny Sansevieri- Bookmark

Unique Marketing ideas for June- Penny Sansevieri- Bookmark

 

To Finish,

Writers Digest has been in the business of writing inspiring articles for writers for many decades. Recently they asked a bunch of authors, what is the one piece of advice you would give to writers. Here is a comprehensive collection of advice with links to interviews. Go forth and be inspired. 

 

Maureen

@craicer

 

It’s time for my monthly newsletter. If you want the best of my bookmarked links, come and subscribe. You will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. Thanks for the coffee love this week. I really appreciate it. 

Thanks.

 

Pic: Flickr Creative Commons – Chas B

 

Moving Quickly

In Publishing News This Week,

Audio – the hot growth area for publishing. When the news broke of a potential move by Spotify into the audiobook business, there was a collective gasp. One of the biggest music subscription services taking an interest in audiobooks, how would it change the audio publishing landscape? Today, Storytel one of the fastest movers in this area partnered with Spotify. If you have an exclusive with Audible… you may want to reconsider.

 

The Alliance of Independent Authors has some great podcasts/ transcripts available. This week they looked at non-disclosure agreements and how these are being used as a weapon against authors' free speech.

 

Hugh Howey has put together a Self Published Science Fiction Competition. It’s all about eyes on books. 300 books to make the cut… and then the competition is on.

 

Anne R Allen has been fielding some plaintive emails from concerned friends on what to do when someone they know looks like they have been sucked into a publishing scam. Anne points out that friends don’t let friends do this but we all know how tricky it is. No one wants to burst their bubble. Read Anne’s excellent blog for tips on how to have these awkward conversations.

 

Roz Morris is a super resource for great writing advice. This month she wrote a great post on why writers have such difficulty ‘killing your darlings.’ If you haven’t come across this phrase it means when you have written a fantastic scene or dialogue and find that you have to cut it and you just can’t. She followed it up with a great post on the 7 steps to a long-haul novel.

 

Jessica Conoley has an excellent post on Jane Friedman’s site on creative stewardship. What do you owe your story when it goes out into the world? This is where many writers feel paralysed. Sometimes all you need is to make a tense change from My story to The story. 

 

Kris Rusch is writing a new series of blog posts on decisions made from fear. What do these decisions look like? This week it’s fear vs growth. How can you navigate through the emotional minefield to make a good publishing decision?

 

Have you ever read fan fiction? That is a story set in a familiar fictional world. These stories are written by fans of popular books. C M McGuire has an interesting blog post about using fan fiction to experiment and try new styles without pressure. It is an interesting idea.

 

In The Craft Section,

How to outline a series – K M Weiland

Character building - Angela Ackerman- Bookmark

Editing down your words- Kathy Steinmann- Bookmark

Know your audience- Melissa Donovan

The multi-layer book edit- Michael Gallant- Bookmark

 

In The Marketing Section,

Two posts from Sandra Beckwith - 9 things you wish you knew before the TV interview and Author branding

Four rules for designing your book cover- Nate Hoffelder- Bookmark

How to promote your seasonal read- Penny Sansevieri

Two interesting posts from New Shelves- Using a Dear Author letter for marketing  and Market your book in 10 minutes a day – Bookmark Both

 

To Finish,

Michael Lucas has a book in the Storybundle curated by Kris Rusch. He wrote an entertaining roundup of the books in the bundle and why you should buy the collection of writing business books. If you have been meaning to check out one or two of the books on the list grabbing the bundle will get you some bonus exclusives and it pays the authors directly with a cut for charity if you want. The Storybundle is available only for another week so don’t miss out.

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Brian

 

If you could see the future.

 

In publishing news this week…

 

The high-powered writing teams pulled together by various author organisations are having an impact on Disney. Finally, there has been some positive movement on behalf of the writers whose books were acquired by Disney in media buyouts. For some reason, Disney thought that meant they didn’t have to pay royalties. 

 

Meanwhile, Mark Williams decided to figure out how many royalties Amazon has paid out over the last few years to indie authors. A 1 with a lot of zero’s after it.

Mark also has an interesting news post on South Korean media giant, Kakao, and their deep chequebook. They are making a real play for eyes in the online reading serial space with China and India in their sights. 

 

The Alliance of Independent Authors has a comprehensive write-up on finding followers and true fans. This is a must-read. It goes into the background of the original 1000 true fans and how this has changed.

 

Five years ago I received an award from my peers where I had to give a lecture. I asked what they wanted and they told me ‘talk about the future.’ Since then other award winners have sometimes name-checked me- mostly to say they didn’t understand what I was talking about. I referenced the rise of blockchain and how publishing on the blockchain will change author's futures. Fast forward to now. I have had an eye on NFT’s trying to understand exactly how they work. This article explains how NFT’s have changed artist's lives. As you read through swop the word ‘art’ for ‘books.’ A little glimpse of the future that is coming.

 

This week Jane Friedman has an excerpt, The New Holy Grail of Traditional Publishers – Direct to Reader relationships, from a new book, Book Wars. The excerpt looks at how publishers are trying to get the sort of data that Amazon has and why it is important to them. Interesting reading.

 

Joanna Penn interviewed Gail Carriger this week on The Creative Penn blog. Gail talks about the heroine’s journey and how it differs from the hero’s journey. This is a deep dive into craft and fascinating reading /listening.

 

Don’t forget those deals from last week- They are both limited time.

 

In The Craft Section,

Overthinking your writing- K M Weiland - Bookmark

Deep Point of View – Joslyn Chase-Bookmark

What they want- same but different- Scot Myers

Tips for writing fight scenes -Sandy Dragon

Avoid cliché responses- Becca Puglisi

Mystery novels – 5 things you need- Melodie Campbell- Bookmark

 

In The Marketing Section,

11 free things you can do to buzz your book- Sandra Beckwith

How to set up an email list – Joanna Penn Bookmark

Book Advertising design elements- Bookbub- Bookmark

5 ways to improve book marketing on Amazon- Penny Sansevieri- Bookmark

The authors guide to eBook pre-orders- Written Word Media-Bookmark

 

To Finish,

Ten years ago I came across The Book Designer, Joel Friedlander, who had a blog devoted to font, typography and formatting of books. eBooks were just becoming a thing and there were lots of discussions over readable fonts etc. I fell in love with font sites and learned all sorts of odd information from Joel. A few years later Joel decided to help out authors by putting together easy to use templates for print books. I bought some and loved them. Then he went on to curate the Indie Cover design awards. Joel sold The Book Designer site last year but kept Book Design Templates going. This week Joel died from cancer. He leaves behind thousands of fans and a real legacy of service to the Indie Book Community. His products are top-notch and still available. His advice was stellar. He will be sadly missed.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Steve Dean