Thursday, August 10, 2017

Navigating Writing in the Whirlwind


This week politics filled the news channels. Domestic and foreign policy was under the spotlight. Writers went around in circles trying to make sense of the narratives or gave up and wondered if we had crossed over into a parallel dystopian universe.

I have regularly struggled with the notion of where should I be marketing my books given that I am a children’s writer... Publishing Trends takes an in depth look at this problem that children’s writers face and has some solutions.

Spare a kind thought for Kat Rosenfield who wrote a Vulture article this week on The Toxic Drama of YA Twitter. Readers criticising a manuscript before it is even finished seems to be at the far end of acceptable behaviour. I’m not surprised that Y A authors might be playing it safe after reading this.

So if children’s writers have to play it safe what do they do on Social Media?
Anne R Allen has a great article on her blog on why blogging should be where an author is.

Agent Janet Reid talks about the contact page on your author website and how important it is. It’s not about whether you can be contacted. It’s the way you say it!

Jane Friedman has been hosting some great guest authors on her blog lately. Recently she has a case study by literary fiction author Nicole Dieker who self published her book. This is a fascinating ‘how to’ for a difficult niche.

Also in the case study file Jennie Nash has a terrific article on Why Writers Should Conduct A Performance Review. And you should download her review template. Call it professional development!

Startup Indie Author has gathered together a list of resources of great books, podcasts and articles on launching a new book. I can endorse this list because I have half the books and they are really good. (If you are looking for more information on this subscribe to my monthly newsletter and get my Book Marketing Summit notes for free.)

Kris Rusch has her final post on discoverability and it’s a must read. Kris looks at aggressive growth strategies – No it is not scary... it’s about timing.

Angela Ackerman’s post on authors working collaboratively is still making the rounds and getting comments. If you missed it from last week’s roundup- Check it out!

Tabitha Lord has an excellent article on Writers Digest about editorial calendars and how to use them to juggle the writing life.


In The Craft Section,

Two Bookmark posts from James Scott Bell


Writing all around your MS- Susan Dennard- Save the Cat-Bookmark


Write yourself into a corner- Janice Hardy – Bookmark

In The Marketing Section,

Unique swag ideas- Kate Tilton


Increase book sales – Ryan Holiday


Effective lead magnets- Meera Kothand- Bookmark


Market to grow your platform- Matt Aird- Bookmark


To Finish,

Chuck Wendig is always a sure bet for making sense of the turmoil of writing. This week he looked at writing as an act of resource management. This is entertaining and relevant as we all try to find our way through the politics and back to the page.

Maureen
@craicer

My monthly newsletter will be going out this weekend. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. I appreciate the virtual coffee love so a big THANKS to everyone who hit the coffee button this week.



Pic: Flickr/ Creative Commons - Jon Aslund


Thursday, August 3, 2017

Ch Ch Change


Changes are afoot.

Those three words can encourage anticipation or dread depending on your past experience with change.
The publishing industry has been on a roller coaster ride since 2007 and the introduction of the Kindle, the marker for huge change in the industry.
Among the changes being rolled out this week are changes to the Kindle Unlimited page read payout. Check out the new version 3.0 rules.

Facebook is turning their attention to Groups. If you are still annoyed by the changes to Author pages... be prepared. This doesn’t bode well. Groups are popular among authors for fan communities and networking groups. Boosted posts in groups will not be welcomed.

An interesting piece of news caught my eye from Harper Collins. They are actively seeking out young writers on Wattpad and offering them print deals.
This week I’ve read two publishing commentators on the death of the Traditional or Legacy midlist publishing career. Publishers are throwing money at the big writers or the debut writers. The pressure is on debut writers to have a hit right out of the box and they have no say in their contract terms. I’m hoping that the HC/Wattpad deal protects these young authors.

Passive Guy takes a look at a recent Mike Shatzkin post on the future of Barnes and Nobel, the largest book retail chain in USA. It is looking shaky with shareholders calling for it to be sold. What does it have to do to survive? Is the future bookstore Amazon showrooms?

U K Society of Authors president, Phillip Pullman called this week for a return to fixed prices for books. This took publishing people by surprise. Can you really turn back the clock?

Kris Rusch has another fantastic blog post on Branding. Expanding your audience with slow growth. After you read her very wise words jump on over to Joanna Penn’s interview with Dean Wesley Smith on understanding copyright, intellectual property and how to license it. Dean and Kris are mentors to a whole lot of high flying authors. They are the best teachers of the business of writing around.

Ruth Harris has a brilliant post on the writers discomfort zone and how to survive and thrive in it. How do you turn anxiety into creativity?

Jane Friedman has a great post on using Amazon Ads and Joanna Penn has another standout chapter from her new Marketing Book. If you are thinking about publishing these are must read articles!

In The Craft Section,

3 ways to show not tell- Darcy Pattison


Story Tropes – Lazy or helpful- Jami Gold- Bookmark


Writing cliff hangers- Now Novel - Bookmark

Character motivation- Angela Ackerman- Bookmark

Two rules to write by- Print Posse

The Blueprint for writing a novel- Martina Boone- Bookmark!!! (print out)

In The Marketing Section,

Building relationships with readers- Rachel Thompson - Bookmark



Book Cover Design fundamentals- Joanna Penn- Bookmark





The importance of categories and keywords- Indies Unlimited- Bookmark

10 tips on working with illustrators- Kelly Mc Morris-Bookmark

To Finish,

If you are a long time reader of the blog you will know that I believe that authors need to work together collaboratively. It’s good for moral. It’s good for marketing. It’s good for accountability. It’s just good. Angela Ackerman has another six ways that working collaboratively eases the load and helps you weather the publishing changes.

Maureen
@craicer

It’s nearly time for my monthly newsletter. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. This blog runs on coffee fumes. If you want to shout me a coffee, hit the green Kofi button in the sidebar. Thanks.


Thursday, July 27, 2017

Caring for your Writer



We are half way through Winter and the local news is about flooding and snow storms and we are going into Election Season. It’s enough to make you depressed. So what’s happening in the Northern Hemisphere? They are in the middle of Summer and the news is just as dire and everyone is depressed.
Writer’s suck in the atmosphere around them and try to make sense of it in their writing. Their words can be the solace at a difficult time... a challenge to walk a mile in someone else’s shoes... an idea that changes a world.
The price for this can be carved out on the writer’s soul. Sometimes it’s hard to remain upbeat.
Anne R Allen has a standout post on Writers Block and Depression. This is a must read. Even if you have never suffered from Writers Block, recognising the signs might help you to care for your self better.

Self Doubt is another insidious dis-ease that writers suffer from. Cat Friesen has some practical ways to cope with this common writer ailment.

For a bracing dose of writer medicine read Chuck Wendig - So you are having a bad writing day.  Don’t beat yourself up about it!

If you are struggling to explain why sometimes this industry gets you down. Take a look at Kristen Lamb’s post from December. It’s a reminder on how much publishing has changed in a decade.

Looking at changes to the familiar, Frances Caballo has taken a close look at the changes on Twitter and Facebook. She explains how useful the new tools we’ve been given are.

Last week I linked to a post by Jami Gold. Did you notice her new website? Jami writes this week about why and how she changed her website. (This is all interesting to me as I play in a private sandbox tweaking ideas for a revamp here.)

Alli- or The Alliance of Independent Authors have a great blog. Recently Richard Bradburn shared his thoughts on the proper care and feeding of Beta Readers. (This week my Beta Readers found a critical mistake, proving that it doesn’t matter how many times you check something, another person’s eyes on your work is worth gold.)

PublishDrive has an interesting article on publishing books on Google Play. They can do it. While you are checking out the article, check out the company, who are an ebook distributor based in Europe. They now sell in over 400 online stores including all the big ones and they sell into Asia. (The next big market according to Joanna Penn.)

Joanna Penn has been promoting her new edition of How To Market a Book all over Social Media. She has an excerpt from the book about the polarities of Book Marketing. What do you do if you have no money to market...

In The Craft Section,

Two great articles from Angela Ackerman on setting. – Make your setting a character and Turn your setting into an obstacle course. Bookmark


Describing character eyes- Now Novel-Bookmark

Feedback Frenzy- Everyone’s opinion - Janice Hardy

Structuring events in sequence- September Fawkes- Bookmark

Sensory details in setting- Christina Delay

In The Marketing Section,


How to create pre launch buzz- Rachel Thompson - Bookmark




Advanced approaches to author marketing- Draft2Digital- Bookmark

To Finish,

I like to dive into a podcast over lunch or on car journeys when it’s just me. It is a way of connecting to the wider publishing world. Some podcasts are mini workshops. If you haven’t listened to a podcast take the plunge. Check out 30 outstanding podcasts for authors. Today I listened to the superb team from the SFF Marketing podcast who chatted about editing and mailing lists. I always learn something new which helps me to stay upbeat in this crazy publishing world.

Maureen
@craicer



I have a monthly newsletter with the best of the months craft and marketing links. When you subscribe you will also get a nifty book crammed full with marketing notes. Come and join our happy band!



Thursday, July 20, 2017

Heroes and Villains



David Gaughran deserves a medal- or at least a big payday. 
David has been pointing out scammers and highlighting the rip off artists that prey on writers for years along with Writer Beware. Lately he has been trying to make Amazon aware of the click farm scammers on their websites. This is becoming a real problem. The click farm scammers take away money from the legit writers in page reads. They also skew your research. (I have been watching the children’s bestsellers... and shaking my head over number 1 and now I know why!)

Anne R Allen has an interesting post on the rise of publishing cults and cyber bullying among authors. I hear you all muttering, how could they, but when you read Anne’s article you realise how small actions turn into large hate fests targeting hapless authors. This is a must read and share.

Bad Reviews- Do you take them to heart? Tamar Sloan recently shared her psychologist knowledge on Writer Unboxed about why readers leave a bad review. It’s not about your book.

China has a new craze... reading. But not print books. Their online serial story platform numbers are heading into the stratosphere. This is a market to watch and if you can... get involved!

Jane Friedman recently interviewed two creators who have their stories on Tapas. This is a new kid on the block online reading experience that pays the creators. If you are a web comic creator or a writer check out the interview and have a poke around the website. It’s fascinating.

Jane also has an interesting article on whether authors should be using social media. Many authors struggle with the extroverted nature of social media. Jane offers some sound advice and lots of links for further learning.

Porter Anderson takes a look at the new white paper, The Business Of Books 2017, for Frankfurt Book Fair business members. Porter looks at three important points in the paper, competition, blockbusters and digital pricing. This is an interesting look at the global impact on publishing from a few brands and a heads up on what publishers will have to come to grips with going forward.

Bookbub recently polled 14 authors on how they use preorders and whether establishing a preorder was effective. Rachel Thompson has also been looking at preorder marketing and how you can create buzz around your book before it is even out.

Written Word Media has an interesting post on pricing. What is the optimum price for your book in a promotion? It depends on what you want to acheive....

Agent Jennifer Laughran has started a podcast. This will be of interest to children’s writers as she is a top agent in the field of children’s publishing. She talks to Laurel Snyder about imposter syndrome in her first episode.


In The Craft Section,


Myths on Villains and Mental Health- Sacha Black- Bookmark

Adding suspense – Roz Morris- Bookmark

Develop Character Voices- Don Fox- Bookmark




In The Marketing Section,

How to price match free on Amazon- Molly Greene – Bookmark





Creating a Book Sell Sheet- K S Brooks- Bookmark

The marketing rule you can’t forget- Ryan Holiday – Bookmark

 9 ways to get the best out of your cover designer- Damonza and Joanna Penn- Bookmark


To Finish,

Do you remember Choose Your Own Adventure books? Every time you got to an exciting crossroads you had to make a choice. Now think about writing one. Got a headache yet?
into intricate plotting.

Maureen
@craicer

My monthly newsletter has the best of my bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Come and join our happy band! This blog survives on coffee so a big THANK YOU to everyone who hit the coffee button this week. I appreciate the virtual coffee love.
 


Pic: Guess who?

Thursday, July 13, 2017

The Sabotage Backup


Today we suffered the first of the big winter storms. Half the country seems to be digging themselves out of snow or suffering power cuts because of high winds and wind blown debris. I saw a comment today from an illustrator friend who was obsessively backing up her work every 30 seconds just in case. So....
Have you saved your work today? Do you have a plan for saving your work? Mary Moore has a list of ways that you can save your writing just in case...

This week CreateSpace rolled out a new barcode policy. Things get tricky when you have a barcode generated that doesn’t fit their guidelines.  They are being very specific about where the barcode should be on the back cover. Being forewarned will save you time and money.

SCBWI summer conference just wrapped up. If you are a children's writer and dream about attending from afar... (like me) Check out their conference blog. The next best thing to being there.

Audio books are this years hot topic with ACX finally getting competition from Draft2Digital. Kevin Tumlinson explains why writers should think audio as part of their publishing strategy. Anne R Allen talks with her Audio Book narrator about producing audio books and how to choose the right narrator.

Sophie Knowles has an interesting post on Digital Book World about resources for Indie Authors. She highlights a few great sites that are worth checking out.

Kris Rusch continues her branding series with an in depth look at brand loyalty with a strategic look at the also boughts on the Amazonpage. There is a wealth of information right out in plain sight!

Molly Greene has been doing other interesting things instead of writing and publishing this year. She takes a candid look at what happens when you step away from your production treadmill.

Suzanne Lakin has a great post on self sabotage. Writers can be excellent at this. She has a must read post on how to recognise the signs and ways to deal with it. It’s all tied up with your self esteem as a writer.

James Scott Bell is a master at the craft of writing and this post shows you why. How do you stand out from the crowd with your work? How do you ride the edge of great writing. This is a must read!


In The Craft Section,

K M Weiland has got three great posts for you to Bookmark





In The Marketing Section,

Using Amazon's preorder to boost sales- Penny Sansevieri

2 great posts from Joanna Penn Instagram for authors and Mistakes with book promotion- Bookmark both and the link to Freebooksy




To Finish,

In the old days writers weren’t at the mercy of a power cut but they didn’t have the luxury of endless tinkering of a sentence before they printed it. The craft of writing has remained the same though. Take a look at Kurt Vonnegut’s 8 tips on how to write a good short story and ponder them deeply. And for extra homework, check out his ideas on shapes of stories which has now been backed up by a computer.

Maureen
@craicer



Backup Data. ;)

I round up the best of the months bookmarked craft and marketing links as well as some other bits and pieces. Subscribing to my monthly newsletter also is a form of backup plus you get a nifty book crammed full with marketing notes when you subscribe. 

Thursday, July 6, 2017

Party Details



Today I hosted an hour of an online FB Book Launch Party for a Y A thriller by Helen V Fletcher called Broken Silence (Promo: grab the ebook for 99c.)
I felt a bit nervous as I have never done anything like this before but Helen said she would hold my hand and so I jumped in. It was a blast! I started with party music and the hour just flew by. Lots of authors joined in the launch. They talked about their books and had giveaways and mini competitions for prizes. And the prizes are up for 24 hours so jump on over and join in the fun.

Helen’s book is contemporary Young Adult. Anne R Allen has a great post on her blog about writing contemporary fiction. I had no idea that the word lengths were getting shorter. Anne writes about the reasons you can’t write War and Peace anymore and expect it to sell.

If you were writing a huge novel you need time to beaver away. Where do you find it? Aha! Try this technique for working smarter, suitable for any writer.  While we are on nuts and bolts of the writer’s physical environment check out Copyhackers best practice for setting up your home office!

My lunchtime break saw me riveted to the SFF marketing podcast. Lindsay, Joe and Jeff were interviewing Joanna Penn on her new book Launch to Market 3rd edition. Joanna says that it is 60% different from the first edition, which I have so... It’s on my want list.

Cynthia Shannon has a comprehensive breakdown of all the things you need to do for planning and having a Goodreads giveaway. I have been watching the results of experiments in an author group I belong to and it seems like a good thing to try.

Kathryn Goldman has a comprehensive post on audio rights. Who actually owns them? This can get tricky when you produce your audio book. Performance rights... broadcast rights...  translation audio... All the rights you didn’t know you had... (see Joanna Penn’s interview above for more options.)

The fabulous Kris Rusch continues her excellent series on marketing and brand discovery. Her in depth attention to detail posts are like a university course. I feel she should be required reading in a Creative Writing diploma.

Writers Digest has an interview with Kristen Owens on 10 actions she has learned in her first year of professional writing.

In The Craft Section,

Avoid opening page info dump- Jami Gold – Bookmark


The power of the unlikely protagonist- Writer Unboxed – Bookmark

What is irony?- a cool post from Reedsy


How to add meaningful subplots- K M Weiland – Bookmark


In The Marketing Section,


Digressing slightly to shout out to Kevin Tumlinson who writes such great content for the Draft2Digital site. Here are three recent posts.


Author overheads-What you need to know.
Kevin is also the host of the Wordslinger podcast, which is one of my new great podcasting finds!

To Finish,

Today has been a day about organising... Helen organised a fun online book launch but it wouldn’t have worked without attention to detail. What were the secret schedules of the great authors... did they work the same way? Check out this article and be surprised!

maureen
@craicer

It’s nearly time to schedule my monthly newsletter. (Hi to the new subscribers!) I round up the best of the months bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Thanks everyone who hit the coffee button this week. I appreciate the virtual coffee love.

Thursday, June 29, 2017

Book Love


Where were you twenty years ago?
I was teaching and scribbling stories at night. We had just got internet and I found a great group of UK writers on a listserv. One night the discussion turned to word of mouth promotion.
‘There’s a great debut story just published, everyone is talking about,’ said one UK author. I went to my local specialist bookseller (who passed away recently,) While he was stacking on the counter the pile of books he thought I should read to my class, I asked him about this book, Harry and the stone... He put Harry Potter and the Philosopher’s Stone on the pile saying- ‘my last book, it’s a good read.’ I finished it at 2am and started reading it to my class that day. 
It became the most talked about book in the playground. I was seeing in real time the power of good storytelling transporting children to another world. Teachers and parents would stop me and ask about the book that even the non readers were talking about.... 
That’s the holy grail of writing when the reader can’t bear to close the book. It has nothing to do with clever phrases or perfectly executed grammar. It grabs you by the throat and demands your attention. You can’t sit down to intentionally write a story like this. The magic can't be forced.
This week is the 20 year anniversary of the publication of Harry Potter and the Philosopher’s Stone and Di Dickenson looks at the criticism leveled at the book series and asks is it justified.

Kris Rusch has her next post on discoverability. This weekshe looks at brand loyalty. This series is cracking along. Kris always gives you plenty to think about.

Brain Pickings has a great post on different styles of great writing. Are you an explainer, an elucidator or an enchanter? Which should you aim to be?

Orna Ross has been thinking about the underlying prejudice towards self publishers in the wake of the recent Byte The Book debate. Why is self publishing still seen as vanity publishing when the reality is very different. Is traditional publishing the new vanity?

R L Stedman has an interesting post on rights. Do you know all the different rights that you have in one piece of work? This is a great reference and eye opening for the new writer.

If you are an illustrator or know one, point them in the direction of this global award for illustration. Entries close in a few weeks and the prize is quite nice...

Jami Gold has been struggling with burnout. She writes an important article on writer self care.

A group of grad students have got together to pool their talents and set up a research group for writers to use. Check out their new weekly blog. If you need a grad student to do some research for you this could be a valuable resource.

Litreactor has an interesting blog on book reviews, specifically why they don’t look at 5 star reviews. This is a really interesting read about how important the 3 and 4 star reviews are to people looking for the next book to invest time in.

In The Craft Section,

4 reasons to outline your settings K M Weiland - Bookmark


Write better fiction- Killzone blog

Better book titles- April Davila- Bookmark


Check out Writing excuses podcast. This weeks episode –outlining



In The Marketing Section,


Getting book reviews- Book marketing tools






3 best practices for marketing- Kevin Tumlinson- Bookmark

To Finish,

I met a composer friend yesterday and I was lamenting that I couldn’t make up my mind on whether to take up the offer of a piano to replace our keyboard. It means moving some bookcases to make room. He laughed and noted that I could always put the books on top of the piano... win/win.
It’s not that I hoard books... um they are just good friends... all of them... (over 2000.) But I’m not a true hoarder. These famous people had much more extensive collections....

Maureen
@craicer

Pic: The first cover. Ours is a patchwork of spellotape holding it together... but nobody in the family wants a new edition. The magic is still in the old one.


If you want to get the best of my bookmarked links and other goodies you can subscribe to my monthly newsletter. Come and share the book love.

Friday, June 23, 2017

Writing Heroes

 photo tumblr_lztpueZx1u1r5uzsdo6_250.gif


It has been a turgid time in the house recently. (Now you have to check I used turgid correctly... clue British dictionary.) ¾’s of the household have been hit with an awful viral cold. The only trips out for about a week have been to restock on tissues, cough syrup, tissues, honey, tissues and chicken (for soup.)

When you are sick, your thoughts can go spiraling down into the pit of despair. You can suffer from comparison-itis,  FOMO disorder and subjectio. Amanda Palmer shared her thoughts on this insidious type of thinking for creative people. It is well worth a read and reality check.

This week my Twitter feed started to fill up with comments about a Byte-The-Book debate in London between Joanna Penn and Euan Thorneycroft on The Author as Publisher -Opportunity or Vanity. By all accounts it was a wonderful debate. Some very interesting points were raised over the future of reading.

This week, writing hero, Jami Gold had an interesting post on the Heroes journey... how are we applying the lessons we make our characters go through to our own lives. Are we real life heroes? 
Jami raises interesting points about personal growth.

Recently Debbie Ridpath Ohi was interviewed on how she manages her online life and her work as an illustrator of children’s books. One of her secrets... it helps to be an introvert. (whaaa???)

Katie Weiland shared her 5 stages of writing process from conception of idea to revision. It is a standout post from a writing craft legend and a MUST READ.

In The Craft Section,

The 3 tiers point of view technique-Writer Unboxed- Bookmark

Emotion amplifiers- Angela Ackerman- Bookmark

Character driven plot- Rachel Geisel- Bookmark

In The Marketing Section,


3 steps to know your audience-Digital Book World- Bookmark

A plan for finding new readers- Book Marketing Tools

To Finish,

Jane Friedman published an article today on a writer’s guide to fair use and permissions and got 123 comments in very short order. This is a hot topic with accepted practice, internet freedoms and legal requirements all rolled up into one confusing mess which Jane does her best to straighten out. This is definitely a bookmark post from one of the online heroes in the publishing world.

Maureen
@craicer

My monthly newsletter is finally out. (helped along with plenty of tissues...)  If you want to get the best of my bookmarked links and other goodies you can subscribe here. (No germs will be shared... )


Pic: How many of you can name the show, episode, character.... (shiny)


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