Looking Back To Move Forward

 This week in Publishing news…

Most of the chatter this week seemed to center on a New York Times article about Publishers paying huge amounts to current celebrities and getting burned when their books don’t sell. That publishers were relying on the celebrity's social media following for sales seems to be shortsighted. Jane Friedman has a measured article in response to this craziness.

 

The Association of American Publishers released their last quarter snapshot. What do the numbers tell us? Publishing Perspectives takes the view that everything is in good heart and future sales look rosy. 

 

Mark Williams of The New Publishing Standard looked at the same snapshot and took issue with the eBook sales numbers being down. He breaks down the millions being made on untracked eBooks and suggests that AAP haven’t factored in subscription… a whole ‘nother beast.

 

Joanna Penn interviewed MichaelBrent Collings this week on writing book descriptions. It was interesting and informative. Do yourself a favour and listen or read the transcript.

 

Roz Morris has a great post on how to cope after getting a hefty developmental edit report.

This is not the time to run away and hide or drown your sorrows. Lots of good advice here.

 

Downunder- the end of the year is in sight. School finishes for Summer. It’s Christmas so there is a mad rush to clear the desk and prepare for the end of year review while in the midst of Christmas events. Kris Rusch is looking at her year in review. How was 2021 for you? We are in year two of the pandemic and instead of thinking the world will go back to how it was, maybe we need to look at a new normal.

 

Penny Sansevieri has an interesting post on the 10 keys to successful publishing. If you are putting ideas together for next year this might be a useful starting point.

 

Sometimes the end of the year brings pressure to complete all your writing tasks. It might not be good for your mental health. Writing and Wellness blog has a great article on when it is time to break the writing rules to boost your productivity.

 

Anne R Allen has a great post on the rule of three. Yes, every story no matter how small needs the rule of three.

 

 

In The Craft Section,

Editing – Redundancy quiz (12)- Kathy Steineman

Guide to Flash Fiction – Reedsy

2 great posts from Angela Ackerman- Bookmark Both- How to draw in the reader through character choices and How symbolism adds depth to the story

How to write great endings- Staci Troilo- Bookmark

 

In The Marketing Section,

Best Apps and tools for writers- Sandra Beckwith- Bookmark

Using magnets to attract readers- Terry Odell- Bookmark

2 interesting posts from Bookbub- Advertising Design Elements and Boosting revenue with audiobooks

How to launch your book and still have a life- Penny Sansevieri

 

To Finish

It’s the season of gift-giving or wracking your brains trying to figure out what to give others.

Here are two lists for you to study for gift-giving ideas for the writer.

13 unique gifts for writers, and Gifts for the work from home worker.

 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: 

 

Moving Quickly

In Publishing News This Week,

Audio – the hot growth area for publishing. When the news broke of a potential move by Spotify into the audiobook business, there was a collective gasp. One of the biggest music subscription services taking an interest in audiobooks, how would it change the audio publishing landscape? Today, Storytel one of the fastest movers in this area partnered with Spotify. If you have an exclusive with Audible… you may want to reconsider.

 

The Alliance of Independent Authors has some great podcasts/ transcripts available. This week they looked at non-disclosure agreements and how these are being used as a weapon against authors' free speech.

 

Hugh Howey has put together a Self Published Science Fiction Competition. It’s all about eyes on books. 300 books to make the cut… and then the competition is on.

 

Anne R Allen has been fielding some plaintive emails from concerned friends on what to do when someone they know looks like they have been sucked into a publishing scam. Anne points out that friends don’t let friends do this but we all know how tricky it is. No one wants to burst their bubble. Read Anne’s excellent blog for tips on how to have these awkward conversations.

 

Roz Morris is a super resource for great writing advice. This month she wrote a great post on why writers have such difficulty ‘killing your darlings.’ If you haven’t come across this phrase it means when you have written a fantastic scene or dialogue and find that you have to cut it and you just can’t. She followed it up with a great post on the 7 steps to a long-haul novel.

 

Jessica Conoley has an excellent post on Jane Friedman’s site on creative stewardship. What do you owe your story when it goes out into the world? This is where many writers feel paralysed. Sometimes all you need is to make a tense change from My story to The story. 

 

Kris Rusch is writing a new series of blog posts on decisions made from fear. What do these decisions look like? This week it’s fear vs growth. How can you navigate through the emotional minefield to make a good publishing decision?

 

Have you ever read fan fiction? That is a story set in a familiar fictional world. These stories are written by fans of popular books. C M McGuire has an interesting blog post about using fan fiction to experiment and try new styles without pressure. It is an interesting idea.

 

In The Craft Section,

How to outline a series – K M Weiland

Character building - Angela Ackerman- Bookmark

Editing down your words- Kathy Steinmann- Bookmark

Know your audience- Melissa Donovan

The multi-layer book edit- Michael Gallant- Bookmark

 

In The Marketing Section,

Two posts from Sandra Beckwith - 9 things you wish you knew before the TV interview and Author branding

Four rules for designing your book cover- Nate Hoffelder- Bookmark

How to promote your seasonal read- Penny Sansevieri

Two interesting posts from New Shelves- Using a Dear Author letter for marketing  and Market your book in 10 minutes a day – Bookmark Both

 

To Finish,

Michael Lucas has a book in the Storybundle curated by Kris Rusch. He wrote an entertaining roundup of the books in the bundle and why you should buy the collection of writing business books. If you have been meaning to check out one or two of the books on the list grabbing the bundle will get you some bonus exclusives and it pays the authors directly with a cut for charity if you want. The Storybundle is available only for another week so don’t miss out.

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Brian

 

Discoverability

 

This week in Publishing News…

Europe has been hit with another round of business closures as the country shuts down again in an effort to control the spread of the coronavirus. In France, the publishers are pleading with the government not to close the bookstores because it will affect the cultural life of the population. 

The Guardian reports that in the UK – online library lending was up. Apparently, everyone was turning to fiction to cope with isolation.

 

One bookstore has seen the need to give shoppers the bookstore experience while they send them to their online store. You can take a tour of the bookstore to get your virtual fix of bookstore love… It makes me want to visit this bookstore in person… what a great shop!

 

Staying with visibility in the marketplace Vietnamese publisher Ehomebooks has introduced a new global children’s book prize for an unpublished manuscript. They want to share the love with illustrators and authors who are trying to break into the industry.

 

For some publishers who thought the sky was falling six months ago… their balance sheets are not reflecting this. Bloomsbury (saved by Harry Potter in the ’90s) has seen a huge boost to their ebooks sales. Who knew there was money in them thar digital books? But interestingly the profits have spilled over to print as well.

 

Audiobooks continue to look like the next stealth battleground amongst publishers. Podcast sites (and their ability to host audiobook content) are being moved on by the likes of Spotify but this week another player entered the podcast market. IHeartMedia is bringing its considerable heft to publishers with a seismic shakeup according to The New Publishing Standard.

 

Kristine Rusch has part 3 in her series on discoverability in this new weird world we are finding ourselves in. She has a great article about thinking outside your writerly box and writing what you want to write because the publishing landscape will never go back to the way it was before. If you have been stuck in a niche now could be the time to break out. 

 

Over at Jane Freidman’s blog, Susan DeFreitas writes about what publication means. It is a great post on the wisdom of writing for yourself and the discovery that when you started on the publishing journey the core reason to do this hard, challenging, fascinating, drudgery… is the yearning to be seen.

 

Reedsy has an interesting post on Freytag’s Pyramid 5 Act Structure of the story… another way of tackling the first draft. 

 

 

In The Craft Section,

How to improve a story with action beats- Jami Gold- Bookmark

Developing an idea- Roz Morris- Bookmark

How to raise the stakes in your story- NY Book editors

Multiple points of view- Reedsy- Bookmark

Five writing mistakes- Krystal Craiker

5 ways to make your character hate you – Janice Hardy- Bookmark

In The Marketing Section,

How to find your books target audience- Miblart

5 most common mistakes in book cover design- Written Word Media- Bookmark

Favourite author marketing tools- Judith Briles- Bookmark

Maximising your author central page and 

November Unique content ideas – Penny Sansevieri- Bookmark

 

To Finish,

I came across this interesting post by K M Weiland today- On how your age affects your writing. As I was reading I was reflecting on the issues that I was interested in way back twenty-plus years ago when I started taking my writing seriously (said to myself), and what I am interested in now. Yes, your age and life stage does affect how you think about writing, and also the topics you tend to gnaw on as you write. Always keep learning about this frustrating, challenging, creative, business. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: 

 

 

Reframing The Writing Business

 

It is Book Fair time… online. Frankfurt is underway with over 4000 digital exhibitors. Trying to wrap your head around that is hard but luckily Publishing Perspectives has got your back and is publishing lots of articles from the Fair.  They have a quick rundown on the International Publishers Association - State of Publishing reports. This is a comprehensive series from Norway looking at the future of publishing against 7 norms. 

 

Every year around Book Fair time The Alliance of Independent Authors holds their 24 hour online conference. This year the themes is tools. Check out the lineup and carve out some time this weekend to attend virtually!

 

This week the Indie Bookstores in America are having a box out campaign to highlight shopping at Indie bookstore instead of Amazon. Indie Book Blog published an article about the shaky future of Indie Press.’ These are all the little publishers that publish niche or more challenging genres than the big 4. Take a look at your bookshelves. How many books do you have published by small publishers?

 

While we are thinking about Indie bookstores, spare a thought for all the cinemas out there who are watching the decimation of their business. Kris Rusch looks at the future of entertainment venues- how do you reframe your business in uncertain times.

 

This week a friend sent me a link to an article published locally about the problems of supply for Bookstores coming up to Christmas. I know we hate thinking about Christmas in October but in the book business that’s what you have to do. Even though this article is about buying books… don’t forget to add printing books for Christmas sales to this. 

 

Roz Morris has a great article on how to get an early start on your NaNoWriMo project. Start planning your characters. She has great tips on how to flesh out your characters and plot and how to get all your research done so you are ready for November 1.

 

In The Craft Section,

Diving deep into Point of View- Christina Delay

The ultimate guide to creating characters- Shaunta Grimes- Bookmark

Don’t  give readers a reason to reject your novel- Anne R Allen

10 quick tips to writing disabled characters- Elena Paolini- Bookmark

10 step checklist to writing a better novel- K M Weiland

Creating the authentic villain- Kyla Bagnell- Bookmark

 

In The Marketing Section,

3 amazon reader review myths- Sandra Beckwith

Setting up a course – interview with Dave Chesson

How to craft an elevator pitch that sells- Ruth Harris- Bookmark

7 steps to self publishing success- Zara Altair

105 hashtags for writers- Frances Caballo- Bookmark

Effective Social Media for your book marketing campaign- Penny Sansevieri- Bookmark

How to find the right background image for your website – Nate Hoffelder

 

To Finish,

October is NaNoPrepMo. Sometimes the fact that November is just around the corner and pressure to write that novel in a month can suck all the joy out of writing. If you have been having a tough writing year and are struggling with the muse – Give yourself a break. Litreactor has a great article from Karis Rogerson about just writing for yourself by reframing your writing.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter with the best of my bookmarked links. Why not subscribe and get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – LeighKlotz

 

The Future Of Book Marketing

This week in publishing…

Science Fiction and Fantasy Authors came out in droves to condemn Saudi Arabia’s bid to host the Science Fiction convention. Their main problem was that the restrictive nature of the Saudi society would be against the spirit of the genre.  Meanwhile, CoNZealand is happening online with overseas authors skyping into New Zealand instead of the usual extravaganza that is this year's World Science Fiction and Fantasy Convention. 

Staying with science fiction for a moment. The Verge is reporting that AI Podcast editor Descript is releasing its voice double from Beta. I know that Joanna Penn has been playing around with this. Think about narrating your books with your favourite actor’s voice or your own without having to sit in a booth for 10 hours… If you are interested in more about creativity and AI check out Joanna Penn’s recent podcast.

The New Publishing Standard reports that Big Bad Wolf, the huge Asian bookseller of remaindered English language books, is also going online. They have partnered with an online marketplace and will be selling their physical books in their usual 10-day 24-hour sale marathon. Check out how many books they intend to move- eyewatering!!! This could also be a sign of things to come.

Mike Shatzkin has been taking a look at how the publishing industry is coping with the pandemic. What is happening to the supply chain? Are they changing their practices…? thinking about changing how they operate…? still have their head in the sand?

Maybe they should be reading Penny Sansevieri’s article on the best book marketing ideas during a pandemic. 

Kris Rusch is still diving deep into the implications of Brandon Sanderson’s Kickstarter. Have you thought about all the different types of licensing in a contract? Brandon is exploiting one tiny one. With one week to go Brandon is closing in on $6 million. Kris talks about what you need to think about in your own Kickstarter campaigns.

Ruth Harris has another great article looking at the problem of how to write what you know when you can’t write what you know. Sound convoluted? It’s all about what you can change. This is another excellent article on the craft of writing.

In The Craft Section,

Plot development questions- Now Novel- Bookmark

Developing a coherent story- Jael Bakari- Bookmark

Authentic dialogue- CS Lakin

How to finish writing your book- Kevin Tumlinson- Bookmark

How to outline a novel- Roz Morris - Bookmark

Line editing tips- Jocelyn Pruemer- Bookmark

In The Marketing Section,

176 resources and tool to market and launch your book- Digital Publishing – Bookmark

Apps for Bookstagram- Bookriot

How to market a book with 5 simple website upgrades- Penny Sansevieri- Bookmark

Spoilers won’t spoil your book promotion- Writer Unboxed

5 ways to use video to promote books- Cristian Stanciu- Bookmark

August Unique content ideas – Penny Sansevieri- Bookmark

To Finish,

The psychology of making a sale. How do you get people to buy what you have to sell? 

I was interested to see this marketing article try to link book marketing to the 5 principles of human behavior. How do you buy books? This week a bookseller I know called me out on deliberately not looking at the books when I was talking to her. ‘I know why you are doing that,’ she said. I had to confess that she was right. I was trying not to buy any more books. I bought new books last week and I haven’t even cracked the spine on them. 

Selling to a bibliophile is just putting the new shiny book object in front of them in a trail of book crumbs to the cash register.

#hopelessaddiction

Maureen

@craicer

It’s nearly time for my monthly newsletter to go out. If you want the best of the months bookmarked links and other assorted stuff go on and subscribe. You will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Bex Walton Topping & Company Booksellers

Sometimes you just need coffee

(to stop you reaching for the bottle…)

This week the Cilip Carnegie and Cilip Kate Greenaway medals were announced. These awards are for the best children’s book and best illustration published in The United Kingdom. There were two things that stood out for me when I read about the winners.

The Cilip Carnegie went to a dyslexia-friendly independent publisher- Barrington Stoke for Lark by Anthony McGowan. This is a win for all those publishers who take publishing risks to make books accessible to children who struggle with reading. The other winner caught me by surprise- I am so used to seeing Shaun Tan’s brilliant work that I thought he had probably won it before. Not only is he a first-time winner of the illustration prize but he is the first winner in the history of the prize to be a person of colour. (Fill in your oath of surprise here.)

The Black Writers Guild sent an open letter to UK publishers, this week, making specific requests to tackle inequalities and representation in the publishing business. It was signed by over 100 Black authors. The publishers have responded with many saying that they will do better… 

Meanwhile across the pond – The Department of Justice is suing Senator Bolton over his forthcoming book in an attempt to halt publication. You can’t buy this kind of publicity and Simon and Schuster know this…They are promoting three books with all their free publicity, including a tell-all from the president’s niece and a biography of the president’s wife.

Mark Coker of Smashwords writes an annual crystal ball prediction at the beginning of each year. Today he released a crystal ball prediction for life in publishing after Covid 19.

Victoria Strauss of Writer Beware has updated her post on 6 things to watch out for in contract clauses. It is a very good guide for how to spot red flags. I watched a twitter exchange today between two big Science Fiction Authors about contract negotiations and saw one advise the other to get limited terms. This means when the rights revert back to the author. Savvy authors are now putting this into their contracts- although it’s a fight. Many writers are asking for Limited Terms for Rights Reversal for a period of way under 10 years. 

Jami Gold is taking some time to reassess how much time she puts into her blog. As much as she loves to write one of the best writing process blogs around she also needs to watch her health. This is a timely reminder to readers of her popular blog. Are you doing too much and neglecting your health? Cutting back is better in the long run than falling over completely. 

Derek Murphy of Creative Indie has written some interesting workaround posts over the years. Here he takes a look at the review policy of Amazon in particular the ARC’s review policy. How can you work around their rules to get reviews?

Along with interesting posts, Derek also makes available great tools to help writers. Here is a free novel outlining template for Scrivener. (Derek is also the guy behind Free DIY Bookcovers and the 3d book cover generator)

Mark Tilbury has a great post on the mirror moment in your writing. If you aren’t sure what it means check out the post. He gives a shout out to James Scott Bell’s Book – Write Your Novel From The Middle- which is superb.

In The Craft Section,

 2 Great Posts from Angela Ackerman – How To Avoid A Half Baked Idea and How to describe a location you’ve never visited -Bookmark Both!

A-Z of Character Archetypes- Wordhunter- Bookmark

Determine your raison detre as a writer- Katherine Grubb

Weaving The Backstory- Anne Hawkinson

How to become a writer- C S Lakin

In the Marketing Section,

2 great posts from Penny Sansevieri -How to market a book with a virtual event  and The ultimate guide for authors on SEO- Bookmark Both!

Go Local first for book publicity- Joan Stewart- Bookmark

When book sales limp along- Judith Briles

Blurbing and being Blurbed – Barbara Linn Probst

To Finish,

From time to time I mention author book collectives and how the power of a group can supercharge your writing success. I have mentioned Triskele books before but recently Roz Morris interviewed the founders for an in-depth look at what makes their collective work.

Last week I had fun doing dictation into my word document although I noticed that I was mostly writing dialogue. Bang2Write has a great post on writing 1000 words before 9 am. Not quite sure how they say you can do it without coffee tho.

Maureen

@craicer

My monthly newsletter will be coming soon. I round up the best of my bookmarked links and other assorted tips.

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr – Creative Commons –  Daniel Cadenas

Getting Your Ducks In A Row

In publishing news this week, there was consternation as the generous donor to the Bookshop hardship fund was revealed. Was it a PR coup, genuine, or a sarcastic tribute from a company that is loathed by brick and mortar stores. 

While governments are scrambling to keep their economies going in the wake of the pandemic…there have been calls to see books as essential to the well being of communities. The UK publishers set out a 5 point list of demands. Meanwhile, a couple of agents took a different view and wrote why books aren’t essential in a Publishers Weekly column.

This week Publishing Perspectives reported that China’s bestsellers seemed to have bucked the slump in sales that has hit everywhere else. It’s a fascinating look to see what makes the bestsellers list over there.

If you want a deep dive into analytics Alex Newton of K-lytics fame made his analysis of the coronavirus impact on the book market free today. Well worth a look.

Bologna Bookfair is rolling out a series of online events next week as they move the trading hall to a virtual marketplace that replaces the postponed fair. They are using the postponed dates 4-7^th May for their virtual fair. This is probably going to be the way of the future so all eyes will be on Bologna to see how it works out.

Has reader behavior changed through this uncertain time? Are you reading more or less? New books or old favourites? Digital or Print? Bookbub has a revelatory article on what they are seeing.

At the end of last year, Joanna Penn interviewed Andrea Pearson about productivity. Andrea runs her writing business from home while homeschooling young children and hosting two podcasts. If you need tips on how to juggle life… check out the transcript or listen into the podcast. (She is a juggernaut!)

Kris Rusch is always my Go To. (As if you didn’t know- LOL)  She makes sense of this crazy world of publishing and how we can approach it. This week she warns that Traditional Publishers who are delaying book launches until later in the year could be doing themselves and their authors a huge disservice. She has some good advice. 

Today I saw in my Twitter feed the first of the publishing layoffs of editors and book designers. Sadly, this is just the beginning. I think we will see a very contracted book industry before the end of the year.

In The Craft Section,

The difference between an inciting incident and a plot point- Jami Gold- Bookmark!

Writing through distractions- Jody Hedlund

Never mow the same grass twice- Michael Bjork

Mastering the basics of point of view and dialogue-James Scott Bell- Bookmark

How to outline a novel- Roz Morris- Bookmark

How to avoid writing a dull series-David Farland- Bookmark!

In The Marketing Section,

Amazon cuts KDP ebook minimum for Euro countries- Roger Packer- News

4 ways to market YA titles- Jennifer Tucker

Public Speaking for writers- Sally Jenkins

Build a community of readers- Karen Lock Kolp-Bookmark

Unique content for May – Penny Sansevieri- Bookmark

To Finish,

Just when you feel overwhelmed at all you should be doing, struggling to create writer energy, along comes Ruth Harris. Her gust of common sense stops you in your tracks and makes you rethink what you are doing. 10 ways to feel like a writer when you can’t write thanks to the coronavirus is a MUST READ. I played around on book cover sites and invented books for the hell of it and along the way did some learning and it was great for my mental outlook. I could float along without feeling that I was paddling furiously to get nowhere.

Note To Self- Be more like a duck.

Another year has ticked over in the life of the blog. It is nice to see that people I linked to way back, in the beginning, are still hanging in there. What changes we have seen in the last 12 years. We are definitely living through interesting times in publishing. 

Maureen

@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter? 

When you subscribe you get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Keith Ellwood- Mallard Ducks