Discoverability

 

This week in Publishing News…

Europe has been hit with another round of business closures as the country shuts down again in an effort to control the spread of the coronavirus. In France, the publishers are pleading with the government not to close the bookstores because it will affect the cultural life of the population. 

The Guardian reports that in the UK – online library lending was up. Apparently, everyone was turning to fiction to cope with isolation.

 

One bookstore has seen the need to give shoppers the bookstore experience while they send them to their online store. You can take a tour of the bookstore to get your virtual fix of bookstore love… It makes me want to visit this bookstore in person… what a great shop!

 

Staying with visibility in the marketplace Vietnamese publisher Ehomebooks has introduced a new global children’s book prize for an unpublished manuscript. They want to share the love with illustrators and authors who are trying to break into the industry.

 

For some publishers who thought the sky was falling six months ago… their balance sheets are not reflecting this. Bloomsbury (saved by Harry Potter in the ’90s) has seen a huge boost to their ebooks sales. Who knew there was money in them thar digital books? But interestingly the profits have spilled over to print as well.

 

Audiobooks continue to look like the next stealth battleground amongst publishers. Podcast sites (and their ability to host audiobook content) are being moved on by the likes of Spotify but this week another player entered the podcast market. IHeartMedia is bringing its considerable heft to publishers with a seismic shakeup according to The New Publishing Standard.

 

Kristine Rusch has part 3 in her series on discoverability in this new weird world we are finding ourselves in. She has a great article about thinking outside your writerly box and writing what you want to write because the publishing landscape will never go back to the way it was before. If you have been stuck in a niche now could be the time to break out. 

 

Over at Jane Freidman’s blog, Susan DeFreitas writes about what publication means. It is a great post on the wisdom of writing for yourself and the discovery that when you started on the publishing journey the core reason to do this hard, challenging, fascinating, drudgery… is the yearning to be seen.

 

Reedsy has an interesting post on Freytag’s Pyramid 5 Act Structure of the story… another way of tackling the first draft. 

 

 

In The Craft Section,

How to improve a story with action beats- Jami Gold- Bookmark

Developing an idea- Roz Morris- Bookmark

How to raise the stakes in your story- NY Book editors

Multiple points of view- Reedsy- Bookmark

Five writing mistakes- Krystal Craiker

5 ways to make your character hate you – Janice Hardy- Bookmark

In The Marketing Section,

How to find your books target audience- Miblart

5 most common mistakes in book cover design- Written Word Media- Bookmark

Favourite author marketing tools- Judith Briles- Bookmark

Maximising your author central page and 

November Unique content ideas – Penny Sansevieri- Bookmark

 

To Finish,

I came across this interesting post by K M Weiland today- On how your age affects your writing. As I was reading I was reflecting on the issues that I was interested in way back twenty-plus years ago when I started taking my writing seriously (said to myself), and what I am interested in now. Yes, your age and life stage does affect how you think about writing, and also the topics you tend to gnaw on as you write. Always keep learning about this frustrating, challenging, creative, business. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: 

 

 

Publishing - Always Learning.

In publishing this week,

There has been a mixed reaction to a publishing company releasing books written under male pseudonyms with their correct gender name. The publishing company is promoting a special collection of books, however, others are asking, is this what the authors would have wanted? Just because we can – should we?

 

The rapid growth of Amazon (40% over lockdown) has caused more disquiet in the publishing industry. Publishers Weekly reports that American publishing leaders have now written to the American government to get them to curb the tech giant’s growth before it destroys the publishing industry.

 

Publishing Perspectives recently highlighted Ukraine’s publishing industry woes as publishing in that country has taken a big hit. The New Publishing Standard looks at the global publishing industry. How well, or not, is publishing doing in other markets? This week TNPS published an article on the book trade in Europe. What can we learn from other markets? Will they be saved by the undead also? (YA vampires saved the book industry once…  Midnight Sun rockets past a million copies sold in its first week.) Meanwhile, everyone keeps one eye on the American market.

 

A piece of news that made me gasp today was a hint at the possible disruption of the audiobook industry. There has been speculation about what this company could do to the audiobook landscape.  TNPS saw the job advert and put a few things together. Enter Spotify…

 

I am always fascinated by where science and Artificial Intelligence is going. This week I listened to Joanna Penn and Mark Lefebvre have a conversation with voice doubles. It was uncanny… and the possibilities for its use slightly scary. On the other hand, imagine pressing a button at the end of writing your manuscript and having the whole thing read back in your own voice- edit on the page… and then upload as an audiobook.

The Alliance of Independent Authors has been looking at copyright. With rapidly improving AI, copyright is not keeping up. If an AI can write a book in the style of another author who owns the copyright? 

 

Barb Drozdowich has an interesting article on Anne R Allen’s blog about the psychology of selling and the superfan in book marketing. Limiting choice makes a big difference in selling your books. Angela Ackerman also looked at marketing this week with an examination of FAR marketing. Focus, Authenticity, and relationships.  They are both excellent articles.

 

Reedsy has updated their book editor and it is pretty spiffy. Check out their free writing program.

 

In The Craft Section,

How to stay on point in your plot.- Jennie Nash

9 ways to originalise your story idea- Becca Puglisi- Bookmark

Story description- Lynnette Bonner

Transitions- James Scott Bell- Bookmark

How to create a blockbuster- Story Grid- Michael Finberg

Character development-shadow- Antonio del Drago- Bookmark

 

In The Marketing Section,

4 secrets to book marketing- Frances Caballo

2 articles from Penny Sansevieri - Pitching to be a guest blogger and 

How to connect with influencers on Twitter

How to repurpose audio and video content for social media- Social Media Examiner- Bookmark

Guide to social media image sizes- Social Media Today- Infographic

Must-Do steps for Amazon ebook campaigns- Judith Briles- Bookmark

 

To Finish,

Recently I congratulated Joanna Penn and the SPA Girls for achieving significant milestones in their podcasts. It takes a special commitment to keep showing up every week to share thoughts and ideas with an audience. Often the audience has no idea what hurdles you have overcome to be present in that time and space. Kristine Rusch is also celebrating a milestone with her publishing business posts. She talks about the time when she thought there was nothing more to say and then the world changed. It’s a great post from a great voice in publishing. She has done it all and has wide-ranging knowledge of the publishing industry. Learn From The Masters, people. 

 

Maureen

@craicer

 

P.S. This is blog post 599

It’s nearly time for my monthly newsletter with loads of bookmarked links and tips.

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate  virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons- Alan Levine

Conquering The Mountain

A couple of news items caught my eye this week in publishing. 
First, a shot across the Audible bows from the big four publishers over Audibles new speech to text captions on its audiobooks. Audible is claiming it's an AI message service. The publishers are saying it is equivalent to ebook publishing. So how does Amazon, who owns Audible see this? They tried something similar in 2009 and backed down from the publisher's wrath back then... but ten years on and who is the biggest player in town?

Last weekend I hosted a day-long mini-conference on publishing and one of the sessions I programmed was collaboration. This is becoming more of a thing in the Indie world and anything that encourages groups of people to work together must be a good thing... Publish Drive has just launched a new service that helps collaborators. Abacus. It splits the money at source and so one person doesn’t get lumbered with all the tricky maths on royalty payments to a group. 

Mike Shatzkin took a look at the last ten years of the book publishing industry and notes the major turning points on the way. Ipads... Borders... and the growth of Amazon from 5th in book sales to over 50% of the book sales.

While the publishing eyes focussed on the West it is wise to keep an eye out on the East. This is where The New Publishing Standard is so valuable. Who knew there was such a book hungry market out there... not the regular publishers. The latest figures out say that Nigeria has eclipsed Japan to be the 6th largest online nation. Paper books have always been the standard in Nigeria, I wonder what will happen when they find out they can read on their phones. TNPS is launching a new newsletter just looking at the rise of African readers. While they are doing that they are also examining the subscription model. They only see good things ahead for subscription. It’s all about discovery.

Jane Friedman has a guest post from David Woghan on why self-publishers should consider their own imprint. I like to use the term Indie publishers. If you are contracting editors, cover designers, proofreaders, etc then you are acting like a traditional publisher. You are managing the production process. Traditional Publishers outsource much of their editing and design work so you can find the exact same people that traditional publishers use.  Maybe you should be thinking about imprints a lot earlier on. David talks a lot about Bowker rules. 
(If you are in NZ you can get free ISBN’s and you should.)

Anne R Allen has a great post this week on the 8 reasons why your manuscripts are getting rejected. It is not personal. You may be guilty of presenting a manuscript with a few of these errors. 

In The Craft Section,

Why editing matters- WriterUnboxed

Letting your antagonist drive the plot- Writers Digest- Bookmark

Layering characters for believable fiction- Victoria Mixon- Bookmark

On Core Story- Donna Macmeans- Bookmark

3 reasons to use timestamps in your novel

5 popular tropes writers struggle with – Mythcreants- Bookmark

In The Marketing Section,

3 secrets to effective landing pages- Nate Hoffelder- Bookmark

2 great posts from Penny Sansevieri 10 Bookcover rules- and Securing Amazon Reviews- Bookmark

Custom books cards- Bookbrush- Bookmark

Booklaunch for maximum sales- Bookbub- Bookmark

To Finish

Elizabeth Spann Craig always brings a note of sanity to the publishing process. It must be because she is a cozy mystery writer. This week she has a great post on author overwhelm. What can you do when your To-Do List looks and feels like a mountain. How do you tackle the writing life then? Break it down. A mountain is only climbed one step at a time. 

Maureen
@craicer

Hmm, I thought I would get the newsletter out this week… This weekend for sure! So if you want the best of my bookmarked links in a handy monthly newsletter Go on and Subscribe. You will also get a nifty mini book crammed full with marketing notes as a thank you.
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate virtual coffee love. 

Or you can head over to Smashwords and pick up my books which are on sale at the moment. Just go to my books website. Thanks.

Pic: Flickr Creative Commons – Paxson Woelber

The Same But Different

Another New Year... Another set of Writing Relating Goals and Publishing Predictions... reach for the last of the New Year’s party wine. 

Last year predictions were that Audio would start to take off. – This year continues that prediction- we haven’t seen the end of the beginning of the explosion in audiobook sales...  AI technology is ramping up. Chuck in publishers making audio-only deals and everyone in publishing is starting to take note of the gold in them thar hills....

Mark Coker always has an interesting perspective on what the new publishing year might bring. He’s more often right than wrong so take a look at what he considers to be the big issues going forward.

Joanna Penn dashed down under to catch up with family but still had time to make sure that her great podcasts were ticking over. Two recent ones that are well worth checking out are Creative Goal setting trends for 2019 and a great interview on 21st-century lessons for a creative mindset with Mark McGuiness.

Agent Laurie Mclean has also dipped her toe into the prediction pond for this year. Her big message – people reading (and finishing) a book is declining... we must encourage the eco system of books if we want publishing to survive. 

Kris Rusch and her husband Dean Wesley Smith have seen too many new publishing years to count. Kris is doing a great series on planning for the New Year. The longer I have been watching this industry (coming up to 11 years soon) the more I value Kris and her insights into what is going on. Start with her Boxing day post – The Current State Of Disruption... follow up with Part Two- Sales ... Part Three - on libraries and Part Four- Audio

Over The Christmas Break...when everyone was recovering from Christmas dinner Amazon changed tack again. Gone are product display ads... and in are Lockscreen ads. As everyone is commenting it’s a pay to play world out there.

Also in the news was the highlighting of a new trolling behaviour that is targeting successful sellers on Amazon.  They target the reviews and tell Amazon that you paid for 5-star reviews... The Zon comes down with their big sledgehammer... meanwhile the originator of the false claim reaps rewards... It’s a long process to get back to square one.

If one of your New Year’s Resolutions was to get a handle on Social Media you are not alone, Fae Rowan writes about the pain she feels when she contemplates Social Media marketing. Drop into the Writers In The Storm Blog to join in the conversation.

Penny Sansevieri has decided that 2019 should be the year of the vlog. Writers need to get a handle on using digital media as search becomes increasing image driven. And it is so easy, says Penny....

Anne R Allen highlighted a tidy list of ... new writer scams for 2019. They don’t stop trolling for newbies as we hit another new year. If you are a regular reader of this blog you will know who to avoid and where to go to find out more... don’t forget to tell the newbies out there that there is heaps of information if they just search for it. Google is your friend. Typing ‘to-good-to-be -true-offer and scam in a search bar is the first thing they should do. Remember anyone who wants you to pay them to publish your book... tread really really carefully!

Keren David over at an awfully big blog adventure ( children’s writer's blog) throws down the gauntlet to publishers about diversity... getting out of London and seeing what’s happening in the smaller centers etc etc. She has a list of great things she thinks they should do this year... after all, it is 2019. Has anyone in publishing heard of Skype? 

In The Craft Section.

How to get emotion on the page- Lisa Cron-Bookmark
The different types of editing- Writer Unboxed
Resources for writers- June Takey- This is an all you can eat blog post Bookmark!
8 writing tools to get the words flowing
Setting up a kanban board to reach writing goals in 90 days. Organise and win at writing...

In The Marketing Section,

What to include in your marketing strategy
Follow these steps when you publish your first book
Bookbub ads- David Gaughran- Bookmark
Using Pinterest to market children’s books- Jane Friedman- Bookmark
Amazon Advertising for KDP authors in 2019- Chris McMullen

To Finish,

Over my summer break, I had some fun trying different dictation solutions. Google came out the clear winner with almost 100% accuracy... except for the lag in voice capture which meant I lost the beginning of every sentence. All the words it caught were 100% accurate tho. At the huge Consumer Electronics Show (CES) The big tech giants were showing off their snazzy voice everything applications... including translations.
In 2019 will we be able to dictate content and have it automatically translated including social media posts to become a truly global publishing consumer and provider... 
Fasten your seatbelts...  

Maureen
@craicer

In my monthly newsletter, I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you like the blog and want to shout me a coffee- hit the coffee button up top. Thanks. I appreciate the virtual coffee love.

Pic: Flickr Creative Commons- Davity Dave

Party Details

Today I hosted an hour of an online FB Book Launch Party for a Y A thriller by Helen V Fletcher called Broken Silence (Promo: grab the ebook for 99c.)

I felt a bit nervous as I have never done anything like this before but Helen said she would hold my hand and so I jumped in. It was a blast! I started with party music and the hour just flew by. Lots of authors joined in the launch. They talked about their books and had giveaways and mini competitions for prizes. And the prizes are up for 24 hours so jump on over and join in the fun.

Helen’s book is contemporary Young Adult. Anne R Allen has a great post on her blog about writing contemporary fiction. I had no idea that the word lengths were getting shorter. Anne writes about the reasons you can’t write War and Peace anymore and expect it to sell.

If you were writing a huge novel you need time to beaver away. Where do you find it? Aha! Try this technique for working smarter, suitable for any writer.  While we are on nuts and bolts of the writer’s physical environment check out Copyhackers best practice for setting up your home office!

My lunchtime break saw me riveted to the SFF marketing podcast. Lindsay, Joe and Jeff were interviewing Joanna Penn on her new book Launch to Market 3rd edition. Joanna says that it is 60% different from the first edition, which I have so... It’s on my want list.

Cynthia Shannon has a comprehensive breakdown of all the things you need to do for planning and having a Goodreads giveaway. I have been watching the results of experiments in an author group I belong to and it seems like a good thing to try.

Kathryn Goldman has a comprehensive post on audio rights. Who actually owns them? This can get tricky when you produce your audio book. Performance rights... broadcast rights...  translation audio... All the rights you didn’t know you had... (see Joanna Penn’s interview above for more options.)

The fabulous Kris Rusch continues her excellent series on marketing and brand discovery. Her in depth attention to detail posts are like a university course. I feel she should be required reading in a Creative Writing diploma.

Writers Digest has an interview with Kristen Owens on 10 actions she has learned in her first year of professional writing.

In The Craft Section,

Avoid opening page info dump- Jami Gold – Bookmark

How to skip the boring parts of your writing- K M Weiland

The power of the unlikely protagonist- Writer Unboxed – Bookmark

What is irony?- a cool post from Reedsy

8 tips for writing in cafes- Louise Marley

How to add meaningful subplots- K M Weiland – Bookmark

Saving the day by solving the problem- Beth Hill- Bookmark

In The Marketing Section,

Using your official name on Twitter- Roz Morris

Digressing slightly to shout out to Kevin Tumlinson who writes such great content for the Draft2Digital site. Here are three recent posts.

8 elements of a good title- Bookmark

10 low or no budget ways to promote your book- Bookmark

Author overheads-What you need to know.

Kevin is also the host of the Wordslinger podcast, which is one of my new great podcasting finds!

To Finish,

Today has been a day about organising... Helen organised a fun online book launch but it wouldn’t have worked without attention to detail. What were the secret schedules of the great authors... did they work the same way? Check out this article and be surprised!

maureen

@craicer

It’s nearly time to schedule my monthly newsletter. (Hi to the new subscribers!) I round up the best of the months bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Thanks everyone who hit the coffee button this week. I appreciate the virtual coffee love.

Heading To Mt Doom.

We have women's bookstores, children's bookshops, new age emporia ... would a shop dedicated to New Zealand books fly, d'you think?
— Jolisa Gracewood (@nzdodo) September 13, 2013

Last week I started to write my blog post but ended up writing a 2 page letter of complaint to the government MP’s who decided that closing down Learning Media was a good thing.

From a teaching point of view my first Go To Resource was the School Journal Index book, 5 years of Journals indexed by subject and age level and theme.  With four levels of journal coming out three to four times a year, there was a lot of fiction, non fiction, plays, poems and craft activities to form the core resource component in literacy, science and numeracy  programmes.

Learning Media, who produced these resources, are a dedicated bunch with a commitment to high production standards... because they know that their work is what New Zealand children learn to read on. They used to work inside the Education Ministry producing not only free core resources in English but also in Maori and Pacific Island languages. The Ready to Read series was one of the first graded reading series for teaching reading in the world with stories by Margaret Mahy, Joy Cowley and Dorothy Butler among the first to be published.

My school was part of a group of schools that regularly hosted overseas teachers to show them best teaching practice because New Zealand consistently placed in the top tier of OECD literacy achievement. Every teacher who came through my class looked at the quality of the School Journal and sighed with envy. ‘How can we get something like this?’ was the most common refrain. From a writing point of view I, like so many New Zealand children's writers and illustrators, got my start in the School Journal. They happily provided feedback so you became a much stronger writer. Now New Zealand's common refrain is 'How can our government wreck something like this?'

New Zealand’s current publishing landscape has made international news...and not in a good way although NZ’s children’s books seem to be holding up. Because of our small size (4 ½ million) the publishing struggles going on overseas are played out here in a much more dramatic fashion. Porter Anderson covers the recent collection of articles about The Death Of Publishing In New Zealand in Publishing Perspectives along with news that The MAN BOOKER Prize will be open to all English language novels from next year...not just the ones published in the UK. This change is not being celebrated by everyone....

We Kiwi’s have an interest in the MAN BOOKER as we have a young writer in the shortlist for the prize...proving that even tho we don’t have a publishing industry we do have great writers.

So what is a kiwi writer to do when faced with the one way journey to Mt Doom.

Self publishing or working with small Indie publishers seem the only way to go... many commentators are saying that thinking outside New Zealand is the only way to survive. But do we then write generic Northern Hemisphere stories or do we really celebrate New Zealand cultural style and promote our stories (choice eh!) unashamedly? It means a cultural shift because Kiwi writers are like Kiwi birds... happy to be running around in secret, in the dark...we’re not flashy!

So if you are thinking Self Publishing... Publishers Weekly is now behind you...

Passive Guy talks about the rise and rise of audio books and Publishing Perspectives warns about 10 counter intuitive tips that Self Publishers try.

The incomparable Joel Friedlander has added some more templates to his Book Design template collection...and they are all children’s!

In the Craft Section,

10 simple rules for good writing.

Formatting Manuscripts Indie Style

Jody Hedlund with another brilliant post on getting to know your characters and plot.

K M Weiland on most common mistakes.

Chuck Wendig on 25 steps to edit the unmerciful suck from your stories. (usual Chuck warnings apply)

5 rookie mistakes negotiating a contract

In the Marketing Section,

10 things I’ve learned crowdfunding writers try.

Setting the right price for your book.

Susan Kaye Quinn on Book Discovery in the Digital Age

Publishing Crawl on Researching Literary Agents

Jody Hedlund on strategic ways to give away books

Writer Unboxed on the Query Detox

Joel Friedlander has a guest post from Anne Hill on How toSell Books from your Website.

Website to Check Out,

Lydia Sharp has a timely blog post on Posture and tips forwriters from the Physio...(I’m sitting straighter already.)

To Finish,

This week I ventured into The Children’s Bookshop for one book (yeah right!) The Fault In Our Stars by John Green. If you haven’t come across John Green, take some time to look at this explanation of the John Green and Vlogbrothers phenomenon. I have been following John Green for a while...and admire what he is doing to connect into his tribe of Nerdfighters. And by the way the book is excellent!

maureen