Checking off Resolutions

 

 

This week in publishing,

Amazon have decided to do away with Mobi files except for certain fixed formats like picture books. The ePub format can now be loaded onto your Kindle without being converted. As publishing commentators say… it’s about time. The ePub format is accepted everywhere else.

 

Down under, there is a ripple of concern over Booktopia, Australia’s online bookstore. The CEO resigned which triggered a share price plunge. Newspapers speculate it was over a huge earnings slump… the book business is alright isn’t it?

 

This week Darcy Pattison highlighted a problem with ISBN’s. Apparently, the 13 digit ISBN starting with 978 is running out. New ISBN’s are being issued and they aren’t being accepted anywhere as distributors haven’t caught up with the news. 

 

Joanna Penn recently interviewed small business guru Elaine Pofeldt who has a new book out. Tiny Business Big Money. This interview is a deep dive into running an author business and what is essential to get right.

 

Anne R Allen has a post on debut author book marketing. There are some scammy operators out there who target debut authors with junk marketing. The worst I’ve seen is an outfit wanting to take your book to Frankfurt to go on display…and charging a few thousand. In reality, there was an out-of-the-way stand with some books chucked on a table. No human presence at all. If you know anything about Frankfurt Book Fair, this is scammy on so many levels. Anne details other insidious practices.

 

The Alliance of Independent Authors has a new Ultimate Guide out- The Ultimate Guide to Estate Planning (part one). This is a must-read for everyone. Make a time to put down what you want to have happen in the future. Things like social media executors, where all your passwords are, who gets the film royalties…. 

 

Kris Rusch has a great post on endings and how important they are in selling your next book. Are you paying attention to the payoff? Loads of food for thought in this post.

 

Written Word Media has an in depth article on dictation. If you have been flirting with the idea, take a look at their tool comparison.

 

Do you need to write every day? On one hand, you are teaching the muse to show up. On the other hand, you could be feeding a destructive guilt cycle. Check out Katie’s Weiland’s list of pro’s and con’s.

 

In The Craft Section,

The definitive list of cliched dialogue- Scott Myers

 

2 Great posts from K M Weiland -Why your story’s premise is important and

The role of the antagonist in story structure- Bookmark Both

Using crisis to reveal character- September Fawkes – Bookmark

Setting goals, Writing to win- Beth Barany- Inspirational

 

In The Marketing Section,

Top 5 Strategies for promoting books on Social Media- Penny Sansevieri- Bookmark

2 in depth posts from Bookbub Insights- How to sell more copies of a book you published years ago  and How an anthology got boosted rankings

Instagram stories for authors – Sandra Beckwith- Bookmark

Republish vs Updating- Dave Chesson- Bookmark

Why a good book cover is crucial- Thao Nguyen

 

To Finish,

We are heading for halfway through the year, how are your New Year’s Resolutions holding up? If you made publishing that novel as a resolution and you are feeling a bit lost, Jordan at Now Novel as the definitive How To Publish A Novel in 2022, post for you.

For all the other writers who are on top of their resolutions… send encouraging energy to the rest of us. 

There is only one week to go for the Storybundle of Writing Craft books. Grab them while you can.

Maureen

@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full of marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Isaac Smith on Unsplash

Trick Or Treat

In Publishing News this week,

Audiblegate… Version 2 ‘Here’s a cool trick to play,’ said Booktok influencers, Amazon lets you read the book and return it for a new one and you can keep doing it… and you won’t be charged. 

Since Booktok influencers started sharing this ‘tip’, the rate of returned books has tripled. Authors are reporting that readers are reading an entire series, returning each book for the next one. Understandably this has authors hopping mad. There is a petition to sign to get Amazon to look at the problem and fix it- If the book is fully read there should be no refund.

 

With companies pulling out of Russia, how are the people of Russia coping? Their government is looking to make piracy legal. First up are entertainment companies.

 

Many authors are fond of podcasts, either listening to them or creating them. Substack, known for its subscription newsletters, is dipping a toe into the podcasting arena. Mark Williams reports that a battle is looming ahead for your ears with Patreon.

 

London Bookfair is on now… in person…. Publishing Perspectives shares what is on offer at the stripped back show that also has an online companion show. The way of the future seems to be an all-access pass to the online version along with your ticket to the in-person book fair.

 

The Alliance of Independent Authors was started 10 years ago at the London Book Fair. They recently shone a spotlight on four of their authors and how they have succeeded in the last 10 years. 

Over the years Alli have hosted 24 hour online conferences in conjunction with the major book fairs. This year they have a mini-conference happening. Check out the speakers and subjects. Sign up … its free.

 

Kris Rusch wraps up her dive into copyright this week. As ever she is a must read if only so that you can be a little bit informed as to what you can make money on. This week she looks at why all the big musicians are selling their music catalogues.

 

Lisa Ellison has an interesting guest post on Jane Friedman’s blog about why your writing groups might be failing you. As you write you learn more and change your focus…is your writing group helping or hindering you?

 

Anne R Allen has a great post on writing secondary characters. Do your secondary characters try to take over the story? (yes) Anne has 5 tips to help you write great secondary characters who stay in their lane.

 

In The Craft Section,

How To Study Plot and Character- K M Weiland- Bookmark

Theme – the marrow of your story- April Bradley

Swearing in children’s books- Mary Kole

Adjectives- do you really need them- Kathy Steinemann- Bookmark

6 key qualities of the B story- September Fawkes - Bookmark

 

In The Marketing Section,

Ways to use video to engage with readers- Bookbub-Bookmark

Productivity hacks- Rachel Thompson

How to format a book using Microsoft Word- Bookmark

2 interesting posts from Thomas Umstattd, 10 reasons to delay your book launch and

How to promote using Goodreads

New advertising updates on Amazon – Penny Sansevieri- Bookmark

 

To Finish,

DIYMFA has an interesting post from Brittany Capozzi about the Vagus nerve and how it can be used effectively by writers. As I read this article I was struck by how familiar it felt to me. When you are writing an action scene do you find yourself mimicking breathing or facial expressions? (Thank goodness I don’t have a mirror near me.) Check out the article, it might turn you onto a neat trick to try when you want the muse to work harder.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Nick Fewings on Unsplash

 

Remember When…

 

 

This week in publishing,

When you get to a certain age you notice that nostalgia becomes big entertainment business. *coughMarvelcomicsCough* Sometimes the reason for the reboot of these older entertainment properties is that the new executives are mining their childhood fads. The 90’s generation is getting its turn now. This week Vulture reports that Sweet Valley High is getting a TV show. The SVH books were written by ghostwriters back in the day. A popular choice for publishers who found a formula and pumped books out using a stable of writers to do it. This is why a backlist is so important. What if that small hit spawns a cult phenomenon?

 

Mark Williams at The New Publishing Standard has been looking at the Wattpad Webtoon moves as they partner with ViacomCBS and Paramount. Intellectual Property generated by Indie authors are up for grabs for new video streaming services as all the big entertainment companies try to copy Netflix. Soon everyone will be subscribed to an entertainment streaming service.

 

Meanwhile, Kickstarter sent out a press release this week announcing their move onto the blockchain to decentralise their operation.

 “As a first step, we’re supporting the development of an open-source protocol that will essentially create a decentralized version of Kickstarter’s core functionality. This will live on a public blockchain, and be available for collaborators, independent contributors, and even Kickstarter competitors, from all over the world to build upon, connect to, or use.”

This looks like bringing the blockchain more mainstream. Interesting times ahead for the creative and collaborative community.

 

Last week I mentioned the New York Times article on Publishers and their unrealistic expectations of profits from celebrity books. This week Passive Guy dived into the article and shared all the numbers. There are eye-watering hits that publishers are taking on these celebrities. However, getting the publishing deal could be just part of the merchandise income stream for these celebrities who might not be making much money from their main source of creativity. 

 

The Alliance of Independent Authors has published their Year in Review. January seems so long ago. The publishing industry has grown despite Covid and supply issues. 

 

Kris Rusch continues her close look at the implications of various events in the publishing industry. She is now watching the widening of the ways between Traditional and Indie publishing. They are almost two completely different models now.

 

Tara Sparling is back on Anne R Allen’s blog with her annual funny Christmas story which pokes fun at the writer's life. This year visit Mr McGuffin’s Plot Device and Writer Unblocking Emporium where stirring events are taking place as characters complain about their stereotypes.

 

Writer Unboxed has a large group of great writers who contribute excellent articles on the craft of writing. This week Barbara Linn Probst has an excellent article on Trusting The Reader.

 

In The Craft Section,

How to make your character choices more difficult- Angela Ackerman – Bookmark

Common mistakes that pull readers out of stories Elizabeth Craig - Bookmark

How to develop a story idea- Now Novel- Bookmark

The future in stories- Jim Dempsey

8 scintillating rules for writing romance- Dana Isaacson-Bookmark

In The Marketing Section,

How to build a platform when you have no idea what it means- Rachel Thompson- Bookmark

3 ways to learn what your readers want- Sandra Beckwith- Bookmark

Authors – Tiktok promo ideas- Bookbub- Bookmark

How will sharing book recommendations help me sell books- Shepherd for Authors

10 social media design tips – Infographic

 

To Finish,

We are moving into the last week before Christmas. The Writers Advent Calendar, organised by The Dream Team AKA Angela and Becca is on the last few days. If you haven’t checked it out – you can still put your name in the giveaways for some great prizes. 

 

Next week is the last blog post for the year. I’m ready to wave goodbye to 2021.

Maureen

@craicer

 

It’s nearly time for my monthly newsletter to go out, with the bumper edition of great links from the year. If you want to subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you.

If you like the blog and want to shout me eggnog for Christmas, hit the coffee button up top. I appreciate all the virtual coffee love. Thanks.

 

Pic: 

 

Finding Bargains

 

In Publishing News this week.

The news dust is still swirling after Spotify’s purchase of Findaway last week. While everyone was venting opinions the Futurebook conference happened in London. Dan Holloway from The Alliance of Independent Authors goes over the main talking points, subscription, sustainability and the rise of new digital products. How bad is the print publishing industry for the climate? Are eBooks just as bad? 

 

Meanwhile, Mark Williams from The New Publishing Standard shone a bright light on the Futurebook conference interview with the CEO of Penguin Random House. Mark was wondering where the hard questions were about the Simon and Schuster merger and the rise of subscriptions as a marketing model. PRH pulled all their books from subscription sites. Will this change?

 

Publishing Perspectives reports on Ingram Lightning Source opening their new Print On Demand facility at Sharjah Publishing City. The world's first publishing free trade zone was announced in 2018 with a commitment by Ingram to the East and African book market. Print On Demand does have the ability to reduce at least one of the unsustainable practices of the publishing industry, returns.

Penny Sansevieri has a guest post on Anne R Allen’s blog about creating reader connections. How many readers do you need to make a difference in your sales. It’s all about the right readers, says Penny. 

 

Have you got an idea for a book but are not sure where to start? How to blog a book takes a look at how you can get started by blogging the book. They use the idea for marketing the book right alongside.

 

Have you tried writing with soundtracks? Many authors swear by the practice. I find them distracting because I tune into the music instead of writing. Matt Frick has another way of using soundtracks. He uses them to write the book when he isn’t writing. This idea could be super inspirational for story crafting.

 

Ann Patchett has an article in Lithub on creating the workspace that you need. Are you really sitting well? Do you have the right keyboard?

 

Jami Gold turns her lazer eyes onto the Dune Movie and looks at the Plot Arc focus vs the Character Arc focus. Jami is an excellent writing craft teacher so make sure you read this.

 

In The Craft Section,

3 critical elements in opening scenes 

Award season PDF’s of screenplays- Scott Myers- Bookmark

5 tips on writing fiction- DIYMFA

Avoiding excessive detail in your descriptions-Mythcreants- bookmark

Writing using Word Styles.- Libertabooks- Bookmark

 

In The Marketing Section,

What is an Author Platform? Rachel Thompson – Bookmark

Unique marketing ideas for December and How to sell direct to the consumer

Penny Sansevieri- Bookmark

How to track book marketing activity- Sandra Beckwith

Case study with Bryan Cohen on Amazon Ads

 

To Finish,

The Black Friday Sales are on. Everywhere you look there is an Ad for something. For writers there are sales on subscriptions or courses or books. Dave Chesson has compiled a long list of  Black Friday gifts for writers. Angela Ackerman and Becca Puglisi have found some great Black Friday bargains as well. If you are thinking of stocking up gifts for Christmas check out Robyn Roste’s list of writer gifts. 

Don’t forget this week is the last week to get the NaNoWriMo Storybundle  Craft Book collection- which has often been my yearly gift to myself.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter where I share the best of the bookmarked links and other things that have caught my eye. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons- GoFishDigital

The Battle For Your Ears

 

This week in publishing,

The news that Spotify has bought Findaway broke like a thunderclap around the publishing world. Spotify aims to be a one stop shop for everything audio and Findaway is the biggest competitor to Audible in English language audiobooks. They are keeping the Findaway team on and will throw some serious money and muscle into the audiobook world. The reaction is mixed. Some herald it as a fantastic opportunity to go wide with Spotify bringing its subscription dominant model to audiobooks. Others note with caution the negative impact Spotify has had on musicians' take-home pay. 

 

Meanwhile, Storytel was acquiring a big audiobook publisher of its own. Their acquisition of audiobooks.com marks their first foray into the English language market. They have plans to expand in other little-served English language markets. The New Publishing Standard has an interesting analysis.

Audiobook subscription is here to stay. Authors will have to decide on what company has their best interests at heart.

 

The Futurebook conference is about to kick off in London. This is run by The Bookseller and a quick look at the programme shows what they think will be the big moves in publishing and the book trade in the next few years. 

 

Miral Satter has an interesting article on the importance of audio metadata. Increasingly people are asking their smart devices to find content and entertainment. Audiobooks are obviously chock full of audio metadata. You want to be found by search engines, don’t you?

 

Kris Rusch casts her laser eye over the proposed merger of Simon and Schuster with Penguin Random House. The DOJ has halted the sale while they wrangle about causing a monopoly Kris points out it might be too late.

 

The Guardian reports that UK store John Lewis who is known for their iconic Christmas Ads is being sued by a writer who thinks they have ripped off her book. It all hinges on copyright and proving who had the idea first.

Written Word Media published their survey findings on the state of Indie publishing in 2021. 

Becca Puglisi has a guest post on Anne R Allen’s blog on finding conflict. You don’t have to look far just allow your characters to speak. If you peel back a few layers your characters have enough conflict to punch up your story stakes.

 

Recently, Sarah Penner wrote an interesting article on Writer Unboxed about the cliffhanger. Readers love to be teased she says and the art of the cliffhanger is the best way to keep them reading. So how do you write an effective cliffhanger?

 

In The Craft Section,

The First Chapter Checklist- K M Weiland

Plotlines points and sequences- Scott Myers- Bookmark

How to write fight scenes- Write to Done

How to show emotion in non viewpoint characters- Becca Puglisi- Bookmark

How to deal with writer's block- Dave Chesson- Bookmark

 

 

In The Marketing Section,

The literary calendar of 2022-  Sandra Beckwith- Bookmark

 2 great posts from Bookbub- Boost reader engagement and 

Promoting multi-author book series- Bookmark

Marketing Book ARC’s- Penny Sansevieri- Bookmark

Amazon keywords and Atticus – Dave Chesson- podcast 

transcript with Joanna Penn- Bookmark

 

To Finish

Christmas decorations are everywhere. This means the agony of Christmas shopping. With the supply chain problems the earlier you nail down those presents the better. The Alliance of Independent Authors has a gift buying guide for writers. 

Don’t forget to check out the Storybundle of NaNoWriMo craft and marketing books. It is available until the end of November which isn’t that far away.

The Dream Team of Angela and Becca have put together a list of Black Friday deals for writers. Check it out. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

 

Early Presents

This week in publishing news,

Publishers Weekly broke the news that The Department of Justice is suing to block Penguin Random House from Buying Simon and Schuster citing it would “enable Penguin Random House, which is already the largest book publisher in the world, to exert outsized influence over which books are published in the United States and how much authors are paid for their work.”

As the news broke around the Publishing blogosphere there were some candid comments about not wanting to be a Simon and Schuster author if the sale went through. 

 

Kobo have increased their digital subscription model Kobo+. Australia and New Zealand now get the chance to try the subscription model of digital reading. Mark Williams reports in The New Publishing Standard. 

While Kobo is expanding its English language digital subscription Audible have made the big leap to India. This market promises much but what about the authors providing the books in the subscription model. India sells books very very cheaply. Volume might be the only way to earn any money. And don’t forget Audiblegate. Will Audible throw authors under the bus to get Indian Ears?

 

The Bookseller reports on a sobering piece of research on disability access and publishing. It is already hard enough to find disabled characters in stories but in the publishing houses it is even harder to find them in the offices of publishing houses.

 

The Alliance of Independent authors has a comprehensive explanation of NFT’s for authors. This is a digital offering that is suited to authors who can bundle a limited edition together. And every time it gets on sold the author can make a little money. If you aren’t sure whether NFT’s are legit check out the article. 

 

Even while the world struggles with a pandemic- Big Bad Wolf will always be there to sell books in their 24 hour, ten day Asian book fairs. Millions of remaindered English language books get snapped up by buyers. This year they are partnering with Shopify. The mind boggles at the sheer size of putting together a digital storefront to sell millions of books in a short space of time.

 

Susan DeFreitas has a great guest article on Jane Friedman’s blog this week. Maybe it’s not your plot. Susan takes a look at common plot problems and how they come back to your character arc. Once you’ve got that sorted the plot problems fix themselves. 

 

In the Craft Section,

3 steps to building a story world- Janice Hardy

The secret to writing authentic villains- Kyla Bagnall- Bookmark

A premise isn’t a plot- Janice Hardy Bookmark

2 Bookmark articles, Finding Time to Write and Take the stress out of writing- Michelle Millar

 

In The Marketing Section,

Can introverted writers market their books- Rachel Thompson – Bookmark

How to secure endorsements- Penny Sansevieri- Bookmark

Bookbub ads for design inspiration- Bookbub

How to create a reader profile- Alicia Dale- Bookmark

7 questions to ask before writing a sell sheet- Joseph Kunz- Bookmark

 

To Finish

Every year I’m sure that Christmas decorations go up earlier and earlier. This year because of supply chain issues around the world the word is out to get your Christmas buying in early. Angela Ackerman and Becca Puglisi has gathered together the best books to gift writers for Christmas – Order Now!  While you are in a book buying mood don’t forget to grab the Storybundle Nano collection. A swag of great craft books and the authors get the money. A Christmas present for everyone.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

 

Conflict, Disruption and Scandal.

 

In Publishing news this week,

Scandal, shock, and naughty words were muttered around author communities this week. 

 

In New Zealand, a government ministry gave money to a start-up. (It can’t be called a start-up if it is 6 years old, but I digress) The Start-Up’s innovative idea was to find out what New Zealand readers are searching for and make appropriate recommendations. This is a big project. They asked and got a big grant of money. But then the flaws in their idea were exposed. One of their recommendations, buy your content (books) from Amazon. (Shipping costs from the US are astronomical.) Had no one in the ministry heard that local indie bookshops do a similar job? I see that Publishers Weekly has picked up this news item. (Shakes head sadly.)

 

News broke that a group of prominent American Young Adult authors were touting NFT’s to their fans to write content for them in a murky publicity stunt. Their publisher really hadn’t thought through the copyright implications of this. Many authors yelled naughty words this morning and the project has been quickly taken down… but mud sticks.

 

Forbes breathlessly announced the arrival of a wonderful social media platform that aims to disrupt the publishing industry by… gathering readers in one place to talk about books. 

This is an innovative idea. I wonder that it hasn’t been tried before. There have been howls of laughter around the publishing world. But maybe this Oxford MBA grad is onto something.

 

Mark Williams of The New Publishing Standard always has a well-researched take on international publishing news. He takes a look at the quiet takeover of a French ebook subscription company and the gateway into a huge market it promises for this Swedish company.

 

This week the children’s writing community around the world lost the king of the-coming-of -age survival story, Gary Paulson. Hatchet made an impact in gritty boy alone survival stories even down under. Gary wrote other great stories that slipped under your skin when you read them. Here is a great tribute to a great writer.

 

Recently KDP slipped in a new feature to the barcode section on the print book cover. If they provide the barcode they will add a transparency QR code which you can load with extra information about the book. Lots of possibilities here.

 

Don’t forget to sign up for the free Alliance of Independent authors 24 hour craft conference. It’s happening this weekend!

 

Kris Rusch has an interesting article on IP. How much do you know about your IP? What about books that are out of print and still relevant- shouldn’t they be saved? She takes a look at an Australian project to save cultural works of art that are still in copyright but out of print. Have the publishers missed a cash cow here?

 

Chapter titles, do you agonise over them? Children’s writers know this can be an important touchstone for children when they are learning to read. Anne R Allen has a great post on why she thinks they should be important for adult readers. Namely the eBook. What better way to advertise your book than the chapter titles- after all we do it for non fiction.

 

October is National Novel Preparation Month- The month where you get all your planning done so you can start November with a roar. Stephanie Bourbon has a great article on how to plan as a Pantser writer and hit a winning streak. Angela Ackerman also has a great nuts and bolts article on NaNoWriMo prep. It’s time to sharpen your pencils.

 

Are you addicted to research? Recently editor Denise Willson wrote on Writer Unboxed an excellent article on how to tackle plot holes, dragging middles and spicy events that have lost their fizz. It’s all in your research.

 

Bridget McNulty has a great article on Now Novel which breaks down the 6 types of Story Conflict. This is a useful resource to remind you that there are other conflicts besides name calling and punch ups.

In The Craft Section,

How to make the reader care- Ross Hartman- Bookmark

Top 5 Subplot mistakes- Lucy Hay- Bookmark

Two great posts - Internal conflict and Using conflict to build tension- Becca Puglisi- Bookmark Both

Capturing complex emotions- Tamar Sloan

 

In The Marketing Section,

November holidays for promo- Sandra Beckwith

Comp authors and marketing- David Gaughran – Bookmark

Why understanding categories is critical- Penny Sansevieri-Bookmark

Nonfiction Keyword strategy- Dave Chesson- Bookmark

12 things about book marketing and social media- Indie Reader

 

To Finish,

October is rapidly disappearing, and the problems of the supply chain are about to bite. It might be doom and gloom for print over Christmas, but have you thought about innovative ways to highlight eBooks and audiobooks? Lisa Norman writes about a different way of viewing the coming supply disruption. She has some brilliant ideas. It has changed my thinking… off to make notes.

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Jean Phillipe Bourque