Present and Future Plans

We are rapidly coming to the end of the year. Thoughts turn to finishing up projects before Christmas, the ideal Christmas presents and what projects to start 2018 with.

In the publishing blogosphere Patreon decided this week that increasing charges to people who were only paying a small sum to artists was the way to position themselves for the coming year. They could not have got it more wrong. Artists value their Patrons. Most creative’s have a lot of small donor patrons. These people often support many artists by sharing a couple of dollars a month around a lot of people. It all adds up. The backlash was swift. Patreon realised its blunder today. However the whole experience has left a sour taste in many peoples mouths.

Mark Coker of Smashwords has begun a podcast. He has launched with a few episodes that everyone is talking favorably about. If you listen to podcasts about the writing business you should check it out.

Rachel Thompson has a post about the end of year clean up of your Social Media. Just what does this kind of clean up entail? Rachel lists all the things you should be thinking about with the different social media accounts.

Publishers Weekly reported on the Global Kids Connect panelheld in New York last week. What is selling globally at the moment? Trends were discussed and predictions made...

Orna Ross examines the role of the entrepreneur and discovers that being an author ticks all the boxes. However there are some mindset adjustments for authors. Do you believe in yourself?

Kris Rusch has a great blog post on Sustainability. Are you prepared for it? Do you know what it looks like to sustain a career over the long haul? This is a must read post.

Joanna Penn has a great interview with Andy Bromley on selling print books through Ingram and why what they do is so interesting. (P.S. You can always find a discount code to use so it won’t cost you anything.)

The wonderful Tara Sparling has a great post on the 12 days of Christmas for writers except that hers deals with the 12 writing cliches. This is a read and must share with your writing buddies.

Christmas presents for authors... I go into my local stationery shop and spend ages in the journal and pens section... filing boxes are so pretty... Can I justify a new desk... Dream about an office... Build Book Buzz has a list of gifts for readers and writers... and check out thisgift guide from the Millions website... of course you need book wallpaper.

Some bright spark has compiled all of J K Rowling’s writing advice. It's good advice too

In The Craft Section,

Story Immersion – Improve your reader’s experience- Jefferson Smith- Bookmark

Q & A on Coming of Age stories- Michael Hauge- Bookmark

Mastering Showing vs Telling- Meg Latorre Snyder Bookmark

The power of writing groups- Writer Unboxed- Bookmark

Piller 2 for the writer – Mentoring- Art Holcomb- Bookmark

Adapting a novel into a screenplay- Alex Bloom- Bookmark

Digging Into Deep Revision- Beth Camp- Bookmark

In The Marketing Section,

640 killer Book Marketing ideas... Bookmark

How to find your ideal audience- Kimberley Grabas

Creative ways to boost reader engagement- Bookbub- Bookmark

How to sell more paperbacks in December- Selfpublishing Advice blog

36 best blogs on the business of writing- The Digital Reader

eBook distribution- Reedsy

10 major areas Authors must focus on- BookMarketing Buzz- Bookmark

To Finish,

Book Covers... They make or break your book. I always try to drop into Joel Friedlander’s Book Cover Monthly Design Awards

Lindsey Vontz from 99 designs has a look at the Top trends in Book Covers for 2018. Typography is the in thing... Lets go crazy with font...

And while we are playing with letters... Take a look at this Fantasy Pseudonym Name Generator...

You could plan a whole writing career for a pseudonym over the Christmas break....

Maureen

@craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces every month. When you subscribe you will also get a nifty book crammed full with marketing notes. My last newsletter for the year is coming soon. It’s Christmas lucky dip time!

Pic: Flickr Creative Commons Just Album

https://www.flickr.com/photos/justdigital/13984474798/in/photolist-niL69s-7MG5UL-

Marketing The Writer

This week all the different ways to market seem to be discussed everywhere. Authors are always stuck when it comes to marketing. Marketing is a mindset and suits an extroverted personality. A lot of authors are introverted so marketing books can be a real trial let alone marketing themselves.

Kris Rusch responded to a question about author newsletters this week with a thoughtful blog about why she feels uncomfortable about them. You might feel the same way.

Anne R Allen also was thinking about author marketing mindsets and wondering if a blog was a better way than a newsletter.

Donna Galenti explores some of the rookie mistakes that authors make when they first try to market themselves. Tip. Start before the book launch.

Writers know how to write but do they know how to write marketing copy? Joanna Penn has a great interview with Joanna Wiebe on tips and tricks to help you write marketing copy for your books.

Sonja Yoerg wrote a guest post for Writer Unboxed unpicking the love-hate relationship many authors have with Goodreads. Is Goodreads your friend?

Buffer had an interesting article on Google Plus for marketing. People often forget that this website is a direct link into a Google search engine.

Chris Lavergne’s publishing business is directly to young mobile professionals. He explores the way his business has been growing in a great article on Techcrunch. Short books are the way to go... and Print is for luxury books with an appropriate mark up. This seems to be flying in the face of publishing accepted practice so how come his business is expanding in leaps and bounds? Porter explores what Chris is doing and offers his perspective on it.

Alison Morton recently wrote on the Alli blog about what constitutes a marketing success. Are writers guilty of only seeing traditional publishing bestseller numbers without understanding what a break even point might be. Maybe it’s not too hard to get a bestseller after all.

In The Craft Section,

Common writer entry level mistakes- Larry Brooks- Bookmark

Writing habits we can’t fix- Jami Gold- Bookmark

How to right size your book- Ruth Harris on Anne R Allen's excellent blog.

5 qualities of a brilliant story- Roz Morris

Writing voice lessons- Paula Munier- Bookmark

The biggest reason for storytelling- K M Weiland

How to write when the going gets tough- Litreactor

April – a month of story ideas- Scott Myers- Bookmark

Improve Book Descriptions- Jane Friedman-LBF17- Bookmark

25 habits that will make you a writer.- Bookmark

How to avoid the telling trap- Marcy Kennedy

In The Marketing Section,

Sorting out your media book pitch- The Book Designer- Bookmark

How to promote a series- Bookmark

10 ways to increase your book sales- Karen Dimmick.

Seth Godin’s 5 book marketing tips

3 easy steps to double your book discoverability

17 ways to use ibook author right now- Bradley Metrock

Get over your marketing resistance- Author U-Bookmark

Social Media content categories

Joanna Penn’s keynote at LBF17 on making money with your books- Bookmark

To Finish,

Are we guilty of snobbery when it comes to Book Marketing? Is our mindset a build it and they will come attitude? Does it work? And what about the writers who think that other genre writers are somehow a lesser breed? Mandy Hager, one of New Zealand’s best writers for Young Adults puts her finger right on a problem that many writers pretend they don’t have. Are all writers equal? Is it a fault of marketing?

Maureen

@craicer

My monthly newsletter is out. If you want to get a collection of the best of my bookmarked links plus other goodies make sure you subscribe.Thanks to all those who have fed my caffeine habit by hitting the Kofi button.
 

Pic: Flickr Creative Commons/ Financial Times/ Sotheby Auctioneer.

Indie Cool

I am sitting outside listening to the cicadas and thinking hopeful thoughts that the two weeks of summer we have just had isn’t all we are going to get. The weather suddenly turned cool and now the north of the country is getting record rainfall and floods. It’s a worry.

In the publishing world Hachette just bought a boutique ebook publisher. Why? Is it because they were niche and top of their game in the Indie publishing world? Is it because now it is cool to be seen as Indie... (In last weeks roundup Waterstones disguises their chain bookstores as Indies in the high street.)

What is in the future for the publishing industry now that colouring books are no longer the break out hit?

This week Joanna Penn interviewed a music industry veteran Dave Kusek about the changes that happened in the music business and what might be around the corner for publishers. This is an interesting article. (Merch anyone?) Along with that great article she also has a standout post on Using Amazon Ads.

And where is eCommerce going in the future? Writers need to keep an eye on the real paying world here too. After all a sale could be only as far as your smart phone.

Do you have an Epic Author One Sheet? It can make a sales difference- Judith Briles. And a Stand Out Author Bio- Epic post from Anne R Allen.

Make the reader care! Mary Kole said in her excellent article on writing feelings, so the fact that Angela Ackerman and Becca Puglisi are about to celebrate their 200,000th book in the Emotion Thesaurus series is a big tick from writers. I was first linking to their Emotion Thesaurus for Writers (Bookshelf Muse) site about six years ago. I have the first book in the series and it’s a nifty resource. I’m waiting for the next one on Emotional Wounds.

Productivity is the name and writers are always looking for ways to amp it up... so treadmills... yes? Abbi Perets says Walking and Writing= productivity.

The London Book Fair is coming up... and Alli are running their awesome Indie fringe online event around it. Check out the speakers they’ve got lined up... and it’s free.

In The Craft Section,

5 new ideas for outlining stories

Story structure and Hollywood- Karen Woodward

Story setting- Real vs Fiction-Zoe McCarthy

Co Authoring a book

Making a scene

Conflict and suspense in every novel- James Scott Bell- Bookmark

Cultivate reader interest- Donald Maass

What counts as a substantial revision- Janet Reid- Bookmark

In The Marketing Section,

The epic guide to book launch teams- Bookthority- Bookmark!

How to print dyslexia friendly books

Why your about page matters?- Joel Friedlander- Bookmark

3 free book marketing tools- Writelife

How to sell 100x more books – Bookbub Insight

10 ways to get noticed on Social Media

10 step book launch plan- Derek Murphy- Bookmark!!

 Publishing your first book- Frances Caballo

What writers should do right after publication- Writers Digest

To Finish,

Among the more interesting bookshops I have wandered into is The Comic Bookshop. It is a haven for the geek and nerd with collectable merch but also amazing comic books.

They are Indie in every way. Litreactor has an interesting article about 8 things a Comic book store can teach booksellers. As I was reading this I was thinking of all the bookstores I know that fit the bill. They are all Indie... funny that. Indie must be where the cool kids hang out.

Maureen

@craicer

My next newsletter is coming soon so if you want to get my best of the month roundup and other goodies make sure you subscribe and join the other cool kids. 

Thank you to the wonderful people who have bought me a coffee using the Kofi button.

Pic: Flickr Creative Commons/ Pat  Ashley- Ice sculpture

Great Expectations

This week I have been thinking about expectations. This was sparked by Kris Rusch’s excellent blog post on the Indie and the Bestseller. Do you even know what questions to ask for your writing career or are you asking the wrong people? This applies to both Indies and Traditional published people.

Meanwhile Bob Mayer was also thinking along the same lines but looking at being an Introvert writer in an Extrovert world. How do we even cope?

John Scalzi takes a look at what life is like for the writer at the top of the heap. It is not all Champaign and roses.

Kelly Van Sant has an interesting blog post on Pub Crawl about what previously published means to an agent. She explains her reasons on why she doesn’t take on manuscripts from Wattpad. Read the comments for other schools of thought on this.

Do you have a media kit? What is in it? Joel Friedlander has an excellent article from Joan Stewart on what things make your media kit stand out. Dressing up your Media Kit.

Laurence O’Bryan has put together an interesting project called Author Teams. Check out what he thinks authors can do in collaboration with others.

Joanna Penn has been down under recently. While here in NZ she conducted workshops and found time to announce her new press imprint. She writes here about why she decided to go into what looks like being a Traditional publisher. Fascinating Joanna!

The Winter SCBWI conference has just wrapped up in New York and if you are interested in children’s books you need to check out the conference blog. They have a team of writers live blogging the whole event so it is chock full of interesting bits and pieces.

Tahlia Newland has been looking at audio companies. She has a comparison about who is best and why you should choose them for your audio book production.

In The Craft Section,

5 things to think about when hiring an editor

Ten Writing tools

5 things I learned when switching genres- Stephanie Morell

10 tips for choosing the right book title- Anne R Allen- Bookmark

Writing Cues- Prolifiko

Joanna Penn interviewed on her writing and research

Top Time Savers for Writing- Elisabeth S Craig-Bookmark

Three types of character arcs- Sarah Letourneau- Bookmark

  

In The Marketing Section,

The top emerging Social Platforms

Book Cover Font Guide- Bookmark

Why email marketing rocks- Frances Caballo - Bookmark

6 Essential Book descriptions

5 reasons authors should blog- Anne R Allen-Bookmark

Book Cover Design- Reedsy-Bookmark!!!! (with amazing infographic)

10 content marketing mistakes- Jeff Bullas

To Finish,

Suzanne Lakin is always a great Go To when looking for inspiration for your writing. In this great post she looks at that old standby of authors... Procrastination. What might be behind it?

If you have always been a careful writer, and therefore are slow to finish writing then this article by Pamela Hodges on vomiting out the first draft and why you should could be a writing life changer.

Vigilant readers will see a new icon on the right hand side... It’s nearly ten years of weekly blogging. It would be nice if the blog bought me a cup of coffee.

Maureen

@craicer

My first newsletter of the year is out. If you want to get a monthly roundup of my best bookmarked links and other goodies... Subscribe here.

Self Examination

This week there have been some interesting posts by writers looking critically at their success or lack of it. A thread runs through all these articles of perseverance or maybe it’s  just mule like stupidity (paraphrasing Terry Gilliam here.)

Lisa Cohen has written an entertaining article on Writer Unboxed about the lessons learned over five years and six books. There are some great takeaways in here.

Taking the theme of challenging yourself... Paul Searles writes on the Save The Cat website about how he won the midnight challenge in screenwriting. The whole competition is about challenging yourself as a writer...

Fear of success is just as debilitating as fear of failure. Anne R Allen has written a blog post that is resonating across the publishing blogosphere. This is a follow on from articles I have highlighted in the last couple of weeks. An excellent read!

Roz Morris writes about moving from being a ghost writer to a writer with her own name on the cover of the book. Reviews hit harder... Accolades make you cry. This is a great article about the unexpected experiences of having your name on the book.

Joanna Penn has a great interview with David Wood on how to have bestselling series and running a small press. He publishes other Indie authors and has an interesting idea on the publishing future landscape.

Joanna Penn is coming to Auckland in February 2017. She is offering a one day seminar on self publishing. If you are dipping your toe in... or thinking about it, you probably need to go to this.

Publishing Perspectives has an interesting interview with Jason Cooper of Unbound, a crowd-funding publishing house. This model is becoming quite attractive to authors who have projects that are unusual. This comprehensive interviews talks about the crowd funding model and the future of this style of publishing.

In The Craft Section,

How to write a book with NaNoWriMo- NowNovel

Ten steps to plotting your practice novel- Writer Unboxed

Roz Morris- How to write emotions and feelings- Bookmark

Four tips for preventing flat descriptions- Janice Hardy- Bookmark

Kaizen Writing- Bookmark

The Master List of Romance plots- Bryn Donovan

The two minute writing workshop already at your fingertips- Larry Brooks- Bookmark

7 steps to writing the first novel- Joanna Penn

Trimming words from a too long manuscript- Janice Hardy

In The Marketing Section,

Tips for making yourself more promotable- Writers in the Storm Bookmark

How to create a box set bundle- Joanna Penn- Bookmark

Perfect Instagram marketing

DIY Print On Demand- The Who Is Doing What List and How Much It Costs.

Publicity for authors- Joel Friedlander interviews Dana Kaye

A case study in covers- Interesting read!

In the Print It Out and Post It On A Wall Section,

April Brown and Becca Puglisi have compiled the most exhaustive checklist of actions for publishing a novel. I think everything is covered here! (Of course you have to write it first!)

To Finish,

What Kind Of A Writer Are You? Stephen Pressfield asks the question of himself but this self examination throws up some truths about your own motivations for writing. An excellent and thought provoking read.

Maureen

@craicer

It’s nearly time to send out my monthly newsletter. If you want to get a selection of the months best links and other odd thoughts you should subscribe... 

Pic : Flickr Creative Commons/ Kaex0r

Living To Write

Some weeks in the publishing blogosphere the focus seems to be all on one particular topic.

This week everywhere I turned it was on writing craft.

The Atlantic put out a story about a computer analysing 2000 stories and coming up with the six main arcs of storytelling. The most popular one involving a glass slipper. This is an interesting read.

Then Neil Gaiman’s advice to authors popped up all over my Twitter feed. Neil has cult status out in publishing land but hasn’t made it onto the bestseller list for the worlds richest authors (who are making a tidy sum off kids books and movies.)

Now Novel had a great post on writing advice from Nobel prize winners. You can’t beat that for excellent craft advice. (And then a whole lot of great craft articles went into my Craft Section.)

Joanna Penn had a fabulous interview with Ellen Bard on writer self care. This is a must read as every author I know can relate to this. As the weather has turned super cold here, looking after your self and your mental health is timely.

Teleread has an interesting article on Amazon Author accounts and how to make sure that Amazon doesn’t close you down over something trivial.

Joel Friedlander has an interesting article by Judith Briales on Book Piracy. Judith has a list of things you can do if your book ends up on a nasty site.

The biggest children’s writers and illustrators conference is over for another year and a good time was had by all. Those of us who live vicariously through the SCBWI LA16 Conference blog have got some excellent reading ahead with quick outtakes from every session.

In The Craft Section,

Agent Kristen Nelson continues her series on 9 story openings to avoid

Janice Hardy- On putting your five senses in. - Bookmark

Jami Gold- When is a shocking scene necessary or gratuitous- Bookmark

Roz Morris- You know what your book means but does your reader?- Bookmark

Two standout posts from KM Weiland on structure- What the mouse can teach you and Don’t make 

this structural mistake- Bookmark both.

How to evoke wonder in your writing- Writer Unboxed – Bookmark

Abbi Geni On using description in your settings- Bookmark

From the Writers helping Writers website- a comprehensive list of writer tools- Bookmark

In The Marketing Section

7 marketing trends that no longer work and what you can do instead- Penny Sansevieri Bookmark

How to market the 99c ebook sale – Molly Greene

The best ways to use Amazon Giveaways

How to get more traffic on your author website

The latest Facebook changes and what they mean for authors

To Finish,

Jane Friedman has a guest post from Jessica Strawser on 5 ways to keep writing when life intervenes. This is one of those thought provoking articles where you reflect on your writing life and think about your writing goals. Are they pushing you over the edge or keeping you from falling.

Maureen

@craicer

Get a selection of the months best links and other extras when you subscribe to my monthly newsletter.

Pic from Flickr /Creative Commons/Killa Bea

Publishing This Way or That

July has stumbled in stomping its feet about the weather and cursing about never getting a clear run at being jolly cold. (Why are my jonquils out? Its not Spring yet!)

In the roundup this week,

 Porter Anderson chats with Jon Fine on the perceived curatorial mark that Traditional Publishers bring. Jon has interesting points to raise because he has worked on both sides of the fence. He points out that Indie publishers can rise above the herd if they pay attention to all the details.

Why is Dystopian Fiction popular? Are we living in a dystopian future now? This is an interesting article from European publishers about why Dystopian fiction sells to their teen audience but at the cost of their own countries voices.

For the Typography buffs out there, some good news. Google has reorganised its Font Library for the web.  You can find fonts easily and they have a nifty comparison widget. Why is that interesting... because they have a whole lot of free fonts and you can use them on websites and other places where people might read interesting stuff online written by you.

Kris Rusch has another Deal Breakers post. This looks at Contract termination language. In these days of ebook perpetuity how can you negotiate a termination clause and what should you ask for. This is really interesting, as the term out of print in the digital age now has no meaning.

James Scott Bell has a great post on writing advice you should ignore. That doesn’t mean ignore the post. James has written quite a few excellent writing craft books and is one of my go to craft book gurus. Here he takes issue with some of that tired old writing advice and explains how you can break the rules

Joanna Penn has an interesting interview with 3D designer about how writers can utilise 3D design. No they aren’t completely opposite. Children and Young Adult writers will be able to see the value straight away. 

In The Craft Section,

Subtext- How to write what’s not written- Bookmark

Combining genres- Stephen Pressfield

Multi-dimensional lead characters

15 tips to increase your productivity- Molly Greene

Choosing the right story setting- KM Weiland Bookmark

151 Plot resources- Now Novel

The 5 key turning points- C S Lakin- Bookmark

In The Marketing Section,

4 ways to respond when someone bugs you online

Book promotion – Do this, not that – The Book Designer- Bookmark

10 ways to build your author mailing list

How to prep for author events- Janice Hardy

How Goodreads can grow your readers- Frances Caballo

Create a box set bundle- Joanna Penn-Bookmark

To Finish,

If you are looking into a publishing future that is starting to have overtones of a dystopian landscape and you aren’t quite sure about self publishing, an Australian print company has a step by step overview of what you need to know. Google has a lot of answers to questions. Read widely about how others are doing it before you you leap in.

Maureen

@craicer

Pic from the AMAZING Debbie Ridpath Ohi/ Comics for Writers

Voicing The Truth

This week one of my friends was surprised by an ‘Agent’ who reached out to her on her Linked In account. Of course an agent is going to contact you out of the blue in this way. Yeah Right!

My friends immediately did a Google search and up popped a Writer Beware notice. Writer Beware is a great site sponsored by the Science Fiction and Fantasy writers. This site covers scams, bad agents, agent scams, publisher scams... shonky contracts... it is a minefield out there. If you get contacted by an ‘Agent’ be very wary. Google first. And search their name with Writer Beware and Preditors and Editors.

Anne R Allen has made a list of Facebook scams targeting writers. It’s not pretty. I’ve seen most of them in the last six months. If it is too good to be true... then it’s not legit and you could be opening yourself up to hacking or malware or both.

Staying with scammy stuff the writers who entered the Star Trek writing contest got an email that asked them to work with Simon and Schuster’s self publishing arm Archway Publishing. This is a front for Author Solutions. If you have not heard of Author Solutions then you must read this article by Dave Gaughran. When you see the list of reputable publishers using them it will make your hair stand on end.

Kris Rusch has another great post on contract negotiation as part of her deal breakers series. All writers should be reading this series. Forewarned is a forearmed. Knowledge is power... you get the drift!

The problem of distribution for Self Publishers is a tricky one. Meghan Harvey has written a clear article of the problems. Some of her commenter’s have some innovative solutions.

This weekend Tumblr is running a mini Bookcon. If you need some inspiration or a way to fill up a few hours check out the great speakers.

Last week I linked to the latest Author Earnings breakdown. Joanna Penn has decided to break down her earning for the last year and show you what she has been doing and what worked for her. This is a generous post. She lays it all out. It is thought provoking and impressive. Thank you Joanna!

In the Craft Section,

Two Bookmark posts from Janice Hardy

How can you tell if your idea is worth it?

But what are you really saying – subtext

K M Weiland-Character goals

10 do’s and don’ts on seeking feedback- Jenny Nash

Balancing dialogue and description – Jane Friedman

10 ways to keep your reader enthralled

The Awesome Duo of Angela Ackerman and Becca Puglisi have two new thesauri to add to their Writers Thesaurus collection Both on Setting - Rural and Urban. Angela even went to the trouble to get arrested so she could authentically write about the settings. (not for real) So they have some great posts on Setting- Building a story garden and Level up your setting to celebrate the new books.

In the Marketing Section,

Checklists Cheatsheets and Worksheets - The Book Designer -Bookmark

13 ways for authors to use Twitter lists

The importance of your author photo

Tracking ebook links- Bookmark

Planning your Social Media calendar -Writers in the Storm -Bookmark

To Finish,

Voice is one of the hardest things to describe, to write and to nail in a novel for a writer. Every so often I get asked to look out for an article that can help writers understand voice. Chuck has a guest post by Cassandra Khaw on just this and it is a knockout. 

When scammers and pirates want to stop your voice being heard it is hard to rise above it and sing loud. But writers need to do this. We speak for those who can't. We can change attitudes with our writing. This week a hate crime on a huge scale in Orlando tried to stop the LBGT community and the world amplified their voice. 

It's your voice! Write it!

Maureen

@craicer

Pic: The Auckland SkyTower