Giving Gifts

 

In Publishing News

Penguin Random House CEO Marcus Dohle is stepping down after ten years at the helm of the biggest publisher on the planet. Publishing Perspectives looks at the impact Marcus has had on the Traditional Book Publishing Industry. Meanwhile, Mark Williams gives a less glowing report on Marcus Dohle’s tenure. Ouch! The fallout from that court case is still ongoing.

 

The USA Today Bestseller list is on hiatus. The news broke leaving writers in consternation. The USA Today list was a fair stab at the real numbers of the bestselling books as opposed to the *curated* numbers from The New York Times. The editor of the list was let go as a cost-cutting measure. This could be an early warning of Christmas layoffs in the publishing business.

 

Publisher’s Weekly reports that Amazon is tightening its offerings by cutting magazine and newspaper subscriptions. Also on the block is Textbook print rentals. What will be next?

 

It is looking like an AI wild west out there. The big news has been GPT3’s chatbot which has shifted the game of AI text generation. This morning I saw an article written about a particular indigenous cultural practice in our country written by the GPT3 AI that was lyrical, informed, and accurate. That an AI wrote it was mind-blowing. So where do we go from here? If you are a publisher it could be useful says Nieman labs. If you are an Artist or using AI Art, strap in for Chuck Wendig’s take on it. Techcrunch reports that OpenAI is experimenting with watermarks for AI art. After this morning’s article, I think text might need this too.

 

Kris Rusch continues to look at the publishing year in review. This week, the relevance of Traditional Publishing.

 

Richard Charkin has written an opinion column in Publishing Perspectives about the three gifts he would like to see under Publishing’s tree. I’ve got to agree with all of them! What About You?

 

Judith Briles has an interesting series of 3-minute focus YouTube videos on writing and marketing. Check out this one on organizing writing files.

 

In The Craft Section,

Foreshadowing- Jami Gold – Bookmark

How to write a thriller- Reedsy- Bookmark

Where to start developing a story- Scott Myers

Dealing with multiple drafts during revisions- Janice Hardy- Bookmark

Mining Abandoned Projects – James Scott Bell

 

In The Marketing Section,

Video Camera shy tips- Amy Rodgers Nazarov- Bookmark

Creating single author box sets- Janice Hardy- Bookmark

Updating Amazon Book and Author pages- Elizabeth S Craig - Bookmark

Holiday promotion tips- Bookbaby

How to create a newsletter- Sendinblue

 

To Finish,

The Dream Team Angela and Becca have a great Christmas gift for writers – A free webinar on secrets to engaging readers. 

This is the last blog for the year. 

It has been a challenging year on the home front and I am ready for some downtime over Christmas and New Year. The blog will be back mid-January.

In the meantime, you can read past blog posts for great craft and marketing tips.

Leave reviews for other authors (Feel free to share the top image around.) 

Check out the First Book (Ebook) in the Circus Quest series for FREE or get any of my children's Ebooks for HALF PRICE. 

 

Wishing you all a peaceful holiday break.

Maureen

@craicer

 

There is a bumper newsletter with goodies coming to all subscribers soon so don’t forget to subscribe.

If you like the blog and want to shout me a coffee or eggnog for Christmas, hit the coffee button up top or here. I appreciate all the virtual coffee love. Thanks.

 

Controlling The Books

In Publishing News this week…

 

As a teacher by trade, I have a special interest in encouraging children to read. Reading widens their horizons and can unlock the most amazing movies in your head. Reading can be a safe way of exploring a different world environment from your own, an escape, a comfort, and a learning opportunity. I have been watching the book banning in school libraries in the US with concern. My heart goes out to teachers trying to do the best for their students. This latest attack on teachers fills me with despair. Banning children’s books is a slippery slope to banning education for some children and then you become just like… ( Pick your repressive regime.) 

 

Brandon Sanderson went back on Kickstarter yesterday. He was only looking for $50,000 to fund figurines. Of course, he blew by that figure in the first hour or so. Brandon explains what he has learned about Kickstarter from earlier in the year and how he will be using it in the future. 

Kris Rusch also talks about Kickstarter and how you can structure it for your own author career. She has a free course for authors if you want to learn more about it.

 

Spotify announced that they are beginning audiobook trials and have some exciting things lined up. Audio streaming is going to be shaking up the audiobook world. I think we may be at the tipping point from nice to have new format to necessary to have new format. 

 

Big Bad Wolf has entered Africa. This is the first time they have moved to another continent. Mark Williams talks about their potential impact. They are only bringing 500,000 books for 12 days. (That’s books in the English language- ‘rescued’ from being pulped by publishers who won’t be paying a royalty to the author for ‘destroyed’ books.) So if there is such a demand for these books how come they don’t get sold in these regions in the first place?

 

Mark has been looking at the ongoing mess, now in its second month, that is the distribution arm of the UK’s biggest chain bookstore, Waterstones. Waterstones is trying to climb out of the pit by asking publishers for help. Their plea to publishers to send books to individual stores has not gone down well. That’s 300 stores x post and packing and inventory etc. Smaller publishers are going to the wall over this.

 

Meanwhile, one children’s publisher in the UK is looking further afield. Nosy Crow have been around for 12 years but is about to invade the US. Publishing Perspectives has the details on how they will be shaking up children’s publishing.

 

The Alliance of Independent Authors has been talking about author overwhelm. They have a great article where many authors were asked how they deal with this very real problem in the writing community.

 

Suzanne DeFreitas has a guest post over on Jane Friedman’s blog on Writerly Grit and how it leads to publishing success. Writerly Grit does not mean ploughing on alone, in fact it’s the opposite. 

 

In The Craft Section,

Is deep POV always the best choice- Jami Gold- Bookmark

Do you know the central conflict of your story?- Becca Puglisi- Bookmark

400 story ideas from Scott Myers

10 important don’ts to think about- Lucy Hay

Understanding the 7 types of Archetypes- Now Novel Bookmark

 

In The Marketing Section,

How to email a press release- Sandra Beckwith

Back cover copy tips from Judith Briles- Bookmark

5 self-publishing mistakes writers make- Bang2Write

15 clever book promo ideas- Servicescape- Bookmark

How to choose best colours for graphics and branding- Infographic- Frances Caballo- Bookmark

 

To Finish,

There has always been a fascination with finding out how other writers write. Are you a Plotter or a Pantser? Is one better than the other? Do you kill creativity with plotting carefully? Recently Ada Plamer wrote an interesting article on Tor.com on how the plotting pantsing divide has been greatly exaggerated. It’s not all in on one side or the other but something in the middle.

Once you figure out your process the books will be easier to write, won’t they?

 

Thanks for the kind words for last week's post -Number 700. Cake was eaten for breakfast as the news broke. R.I.P. Queenie. We will not see your like again.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic Photo by Freddy Kearney on Unsplash

 

Running Up That Hill

In Publishing News this week,

The social media platform Tiktok has changed the face of bookselling with the viral recommendations of Booktok influencers. This was accidental. However this week TikTok is starting a bookclub… with its biggest influencers. (I sense monetization in the works.)

 

Censorship in schools seems to be gathering momentum. It seems every week another school district is doubling down on books in school libraries. Bookriot has been looking at ways that the publishing industry is fighting back. 

 

Recently Dall-E, an AI image generating system, was in the news for making the first magazine cover for Cosmopolitan. Other media companies are looking at this creative use of AI. However, Techcrunch is sounding a warning over the indiscriminate use of copyrighted materials that the AI is learning on/scraping. What about the poor freelancer who has their image used by the AI?

 

Joann Penn was interviewed over on Author Media by Thomas Umstattd on diversifying income streams. You can listen to the podcast or read the transcript. I was interested to find out that Joanna has more than 50 income streams. Joanna has recently published a long-form guide on using Scrivener writing software for fiction and nonfiction. If you want to learn tricks and tips of this powerhouse software check it out.

 

Kris Rusch has an interesting post on Kate Bush and the power of holding onto your copyright. Who knew that RUTH would be a number one hit 36 years later?

 

Kelsey Allagood has an article on Writer Unboxed on diagnosing writer’s block and then what you can do about it.

 

Becca Puglisi has written a great article on the Revision Roadmap as a guest post over on Anne R Allen’s blog. There are some great tips here to mull over.

 

In The Craft Section,

Indicating time passing in stories- Jami Gold Bookmark

Writing the dreaded synopsis- Michelle Barker- Bookmark

Why first person POV is not deep POV- Lisa Hall Wilson- Bookmark

7 tips to help you write- Writing and Wellness

4 clever tricks to transform scenes into high stakes- Zena Dell Lowe- Bookmark

 

In The Marketing Section,

What makes a book cover work- IngramSpark- Bookmark

Get better book launch results- Sandra Beckwith- Bookmark

5 success strategies on marketing -Penny Sansevieri- Bookmark

Selling books with email- Roland Denzel- Bookmark

Reach readers- podcast transcript from Joanna Penn and Becky Robinson- Bookmark

 

To Finish,

Recently the Writing and Wellness blog had an article on how to recognise if you have gone from amateur writer to pro writer. It’s a state of mind. As I was reading it I was wondering if the 3 open manuscripts I’m revising at the same time was too much. 

(Yes. I can hear you shouting at me.) 

Lisa Betz has an interesting article on being intentional with growing your writing craft. 

I’m being intentional, as I revise… honestly. 

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links come on over and subscribe. You will also get a nifty mini book crammed with marketing notes as a thank you.

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Jeremy Lapak on Unsplash

Fishing for the Muse

 In Publishing News 

Recently Spotify CEO Daniel Ek addressed his shareholders and talked about their audiobook strategy. Spotify, known for its streaming and subscription models may be trying something different for audiobooks, a marketplace where you can buy the audiobook, not just stream it. 

In related news Spotify has just bought an AI voice platform…specifically the one that recreated Val Kilmer's voice in the latest Top Gun movie. I wonder what they want to do with it? Audio narration anyone?

 

The closing of the Costa book prize (previously The Whitbread) has sent a small shock wave through the literary community. Once the dream of many- the world's richest book prize, validation galore. Will there be anything to take its place?

 

This week Anne R Allen had a Writer Beware post on film scams. Yes, a new scam is on the horizon with scammers reaching out to say they can get your book into Netflix or Hollywood. Read the great article and Be A-Ware of the sneaky way they reel in the unsuspecting.

 

Staying with fish hooks Writer Beware’s Victoria Strauss has a close look at some copyright language that is so contradictory you don’t know what you are actually agreeing to in the contract. 

 

When the writing life gets you down the writer can be heard whimpering if only someone paid me to do this my troubles will be over. A fantastic dream? A hedge fund in the UK wants to give writers a salary to just write. The Alliance of Independent Authors looked into it and found there were some good points in the model. If this sounds like you, check it out. 

 

Kris Rusch continues her learning from the licensing expo series. The publishing industry is fixated on the latest releases, however, the money is in the backlist. That’s what the licensing expo is all about mining the longevity of your IP. The longer the better. Quite fascinating.

 

Writer Unboxed continues their PR and Marketing series with Ann-Marie Nieves. This week Ann-Marie delves into the differences between them and gets advice from some big writer names on how to make the best of book marketing communication.

 

In The Craft Section,

How to make your character sympathetic- Mythcreants- Bookmark

7 questions about your first chapter- Abigail Perry

7 essential tips to plan your novel- Beth Barany

They’re all going to die, why does it matter- Jami Gold- 

Bookmark

Make sure the reader knows who’s talking- Emma Darwin- Bookmark

 

In The Marketing Section,

Paying for a professional book review- Patti Thorn

Promoting a book with hybrid author events- Penny Sansevieri- 

Bookmark

PR and Marketing tips for authors- Ann- Marie Nieves- Bookmark

How to succeed as a non-fiction author- Penny Sansevieri-Bookmark

Instagram reels strategy- Good ideas for book marketing

 

To Finish,

Sometimes, the muse, packs their bag and leaves town. This can leave the writer struggling and feeling like a fraud. Good News. You are still a writer. Dargan Thompson has an article that picks you up, dusts you off, and gives you a pep talk about how you are still in the game.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic Photo by Clark Young on Unsplash

Publishing Icons

 

 

This week in Publishing News,

 

Reuters reported that Amazon is closing all its physical bookstores

I wonder what happened? Maybe customers didn’t like only seeing face out books of the top 100 in the store? Or perhaps customers didn’t like not taking the book away with them when they bought it, instead having to wait for it to be sent the next day. 

Or maybe it was the lack of book aware sales people or their experiences with the contactless physical shop. I wonder what they will experiment with next?

 

Publishers Weekly reports on an Industry meeting where publishers were trying to figure out what to do about the paper shortage. I reported a couple of weeks ago that Italy was dropping art books from publishing lists. But the paper shortage is biting hard and now publishers might have to change their way of business (Outmoded, some would say.) Do we really need massive print runs to get the unit price down? Booksellers have to return unsold books which then get pulped or sold to Big Bad Wolf in a cut your losses deal. Will Print On Demand be the way of the future along with a big book price rise? There may be other ways out….

 

Brandon Sanderson decided that he would have another Kickstarter. He posted it on the 2^{nd .} as a surprise. In 6 hours he surpassed his previous record and by the end of the day had passed $14 million and he has the rest of the month to go. 

How did this happen? Kickstarter author experts analysed his spectacular success. 

Give the fans what they want. Brandon has noted that his fans like book boxes. He is releasing 4 secret books next year. In the 8 months where there isn’t a book release, he will send a book box of swag related to one of his previous books. 

He gamified the launch. He is releasing the title of each book each week of the Kickstarter so that you have to keep coming back. The books are already finished and different tier rewards release different formats. Or you can go straight to premium and get everything for $500.

He has made a cool easy shared video and his fans are getting the word out. 

That’s all you need for Kickstarter success. (And being Brandon Sanderson, of course.)

 

Apparently, there is money to be made in NFT’s. Illustrators are being snapped up to produce limited-edition images for middle managers to market as NFT’s. But if the NFT bubble bursts, on the horizon lurk custom-made 3d avatars for the metaverse.

 

Victoria Strauss has joined Writer Unboxed. Her first article for them is a breakdown of the most common writing scam that gets authors every time. Surprise! We saw your little book and we want to take it to Big Publishers/ Film Directors… someone rich and famous our fee is… Victoria shares what the red flags are.

 

Who knew that Horror was the favourite of Latin America? Apparently, we like classics Down Under. 

Check out this reading infographic-What are people reading around the world?  Market your books accordingly.

And just in case you think that books are not selling, check out Book Riots reading statistics for the last two years.

 

Ruth Harris has a great article this month on how to get rejected. Before you think oh that’s easy… just check out the mistakes that authors are making that get them rejected before they send in the manuscript.

 

In The Craft Section,

 2 Great articles from Jami Gold-Nods, smiles, and frowns. How to avoid talking heads and Story focus- Character or plot?- Bookmark

18 tips on writing better sentences- Helen Bolam

Writing prompts with dream symbols- Kathy Steinemann

Cause and effect- 2 sentences to use when editing- Kahina Necaise- Bookmark

Breaking writing rules- September Fawkes

 

In The Marketing Section,

7 questions for your book marketing plan- Sandra Beckwith - Bookmark

What sells books in 2022- Kobo- Bookmark

Book marketing resources- Indie Book review

How to launch on a budget- Thomas Umstattd- Bookmark

Have you found your book marketing niche- Colleen Story

 

To Finish,

In the children’s writing world there are touchstone authors. The ones that create a genre niche so perfectly that their books are instantly iconic. So, it was a huge sadness when the news broke that Shirley Hughes has died. An extraordinary illustrator and storyteller.

Requiescant In Pace.

 

Maureen

@craicer

 

I’m late with the monthly newsletter (Aaargh.) So if you want the best of my bookmarked links go on and subscribe. (You will also get a nifty mini book with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Illustration by Shirley Hughes. 

 

Finding Bargains

 

In Publishing News this week.

The news dust is still swirling after Spotify’s purchase of Findaway last week. While everyone was venting opinions the Futurebook conference happened in London. Dan Holloway from The Alliance of Independent Authors goes over the main talking points, subscription, sustainability and the rise of new digital products. How bad is the print publishing industry for the climate? Are eBooks just as bad? 

 

Meanwhile, Mark Williams from The New Publishing Standard shone a bright light on the Futurebook conference interview with the CEO of Penguin Random House. Mark was wondering where the hard questions were about the Simon and Schuster merger and the rise of subscriptions as a marketing model. PRH pulled all their books from subscription sites. Will this change?

 

Publishing Perspectives reports on Ingram Lightning Source opening their new Print On Demand facility at Sharjah Publishing City. The world's first publishing free trade zone was announced in 2018 with a commitment by Ingram to the East and African book market. Print On Demand does have the ability to reduce at least one of the unsustainable practices of the publishing industry, returns.

Penny Sansevieri has a guest post on Anne R Allen’s blog about creating reader connections. How many readers do you need to make a difference in your sales. It’s all about the right readers, says Penny. 

 

Have you got an idea for a book but are not sure where to start? How to blog a book takes a look at how you can get started by blogging the book. They use the idea for marketing the book right alongside.

 

Have you tried writing with soundtracks? Many authors swear by the practice. I find them distracting because I tune into the music instead of writing. Matt Frick has another way of using soundtracks. He uses them to write the book when he isn’t writing. This idea could be super inspirational for story crafting.

 

Ann Patchett has an article in Lithub on creating the workspace that you need. Are you really sitting well? Do you have the right keyboard?

 

Jami Gold turns her lazer eyes onto the Dune Movie and looks at the Plot Arc focus vs the Character Arc focus. Jami is an excellent writing craft teacher so make sure you read this.

 

In The Craft Section,

3 critical elements in opening scenes 

Award season PDF’s of screenplays- Scott Myers- Bookmark

5 tips on writing fiction- DIYMFA

Avoiding excessive detail in your descriptions-Mythcreants- bookmark

Writing using Word Styles.- Libertabooks- Bookmark

 

In The Marketing Section,

What is an Author Platform? Rachel Thompson – Bookmark

Unique marketing ideas for December and How to sell direct to the consumer

Penny Sansevieri- Bookmark

How to track book marketing activity- Sandra Beckwith

Case study with Bryan Cohen on Amazon Ads

 

To Finish,

The Black Friday Sales are on. Everywhere you look there is an Ad for something. For writers there are sales on subscriptions or courses or books. Dave Chesson has compiled a long list of  Black Friday gifts for writers. Angela Ackerman and Becca Puglisi have found some great Black Friday bargains as well. If you are thinking of stocking up gifts for Christmas check out Robyn Roste’s list of writer gifts. 

Don’t forget this week is the last week to get the NaNoWriMo Storybundle  Craft Book collection- which has often been my yearly gift to myself.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter where I share the best of the bookmarked links and other things that have caught my eye. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons- GoFishDigital

Any Excuse

 

In Publishing news this week,

Heading into the last quarter of the year and Author social media has been commenting on the saga called Bad Art Friend. I don’t think there are any winners in the story of writers behaving badly. The real winner was the man who got the kidney.

 If you are going to write about a true event – change the details.

 

Dave Eggers is launching a new book. However, he has a caveat. He is only allowing certain bookshops to stock it. Maverick move or cunning publicity stunt- Check out the Guardian article and see who gets the new book.

 

Another publishing platform follows in Wattpad’s footsteps. Techcrunch reports that Inkitt has scored some big money to get into film, audio, and merch, all from an AI figuring out what the top stories are on their platform. While we’re on the tech side- StoryOrigin has launched a Beta reader model for authors.

 

If you have been trying to figure out just how we ended up in a paper – ink - labor - haulage- book shortage, read this explanatory article from Vox. And order your Christmas books now!

 

The New Publishing Standard has an interesting article on Podcastle- an AI podcasting production platform. I went down a rabbit hole checking them out and they really sound interesting. It seems like every week I have something about AI and audiobooks in my blog. This form of publishing is rising like a rocket.

 

Fiction has been renamed. I can see you all scratching your heads and saying To What?  Fiction is now ‘Upmarket Fiction’. Anne R Allen explains how this term became a catch all. I think I’m still firmly in the down-market fiction bookshelves…

 

Kristine Rusch has been musing on writer burnout. When everything gets too much, and you come to a screeching halt in your work what do you do? Do you take your own advice?

Be kind to yourself- We are living in interesting times.

 

Joanna Penn talked with Katie Weiland in the latest Creative Penn podcast. K M Weiland has been writing excellent blog posts on the craft of writing for years and has a series of excellent craft books. (I have some.) Check out the podcast and/or the transcript on outlining. Lots of meaty craft tips.

 

Do you need a Writing Coach? Jane Friedman has a guest post from Seth Harwood, a writing coach, on what it is they do and how to figure out whether you need one.

 

Now Novel has an interesting article on how to develop a story idea. This is chock full of advice so bookmark or print it out to study.

 

In The Craft Section,

7 ways to write pertinent antagonists- K M Weiland – Bookmark

Writing and the art of surrender- Lindsay Syhakhom

How to write conflict without bad guys- Angela Ackerman- Bookmark

Self editing tips- Write Life

How to kill your side characters- Sacha Black – Bookmark

10 ways to write better plots – Now Novel

 

In The Marketing Section,

Maintaining an Author blog is easy- Anne R Allen – Bookmark

How to be your own book publicist- Sandra Beckwith- Bookmark

Don’t rely on Facebook- Miral Satter- Timely!

Be where your readers are- Frances Caballo

Promote your book before its published- Bookbub

3 simple ways to improve your platform- Penny Sansevieri- Bookmark

 

To Finish,

The Alliance of Independent Authors collected a list of craft books that their members think are indispensable. There are some familiar titles on the list. If you are thinking of getting any of them for Christmas, order now.

Every year Kevin Anderson curates an excellent collection of writing craft books for NaNoWriMo. It’s out now and there are some hot off-the-press ones in this collection. As I said in my newsletter- It’s a win/win. The authors get the money directly, you get great books and for another win you get to support a charity.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Daniel Oberhaus (2020)