Barmy Weather

There are two words that describe the weather at the moment in my home town. Balmy and Barmy. You never know what you are going to get when you step outside the door.

The news around the publishing world is similar.

Are the screenwriters going on strike? (You would think the studios learned from the last time.)

Are there less eBooks being published? (Is everybody copying fake news?)

What’s happening with the bestseller lists? Penny Sansevieri has some hard truths about them.

Who had the bright idea of adding eBooks into the PLR in Britain... (I can hear the cheers from down here –yippee.)

Who knew that everyone would be listening to podcasts on their phones... which has fueled the podcast market and now audio books are going gangbusters. Joanna talks to J Daniel Sawyer about all the changes in audio. (balmy)

Written Word surveyed 1000 Kindle readers and found out some startling facts that authors need to be aware of. This is a must read!

Some things stay the same. You need author friends. Joanna Penn talks about how to find these valuable guides on the writing path. (balmy)

You need to keep learning the craft. Michael Hauge has a fantastic post on how to change your critique group so everyone is learning and growing in the craft.

The Rocking Self Publishing podcast had an exceptional episode with Kevin Tumlinson who talked about the ways to use a UBL – Unique Book Link available from Draft2Digital- free

Robin Bennis has a great post on productivity and exploding dogs.- (barmy)

Darcy Pattison has a must read post on Amazon ads... (go on... dip your toe in...)

Ruth Harris has a stand out post on rejection and failure and how to put them into perspective. (We must be barmy to do this writing thing...)

In The Craft Section,

How to format a book. Bookmark

When good characters go bad- Writer Unboxed

The character inventory

Why novellas are making a comeback- Ali Luke- Bookmark

Two great posts from K M Weiland Don’t write expository dialogue and

Overly complex plots -Bookmark Both!

5 unrealistic character traits- Mythcreants

Making your characters jump off the page- Angela Ackerman and James Scott Bell. (I have this book and it is awesome!)

How not to start a novel!- Anne R Allen- Bookmark

7 tips to deal with back story-Pat Verducci

In The Marketing Section,

Get better at pitching- Write Life

Writing a series as a marketing strategy- Peter Mulraney

4 steps to generate sales with keywords- Beth Bacon- Bookmark!

Creating author business plans- Marcy Kennedy

3 ways you are wasting social media time- Jonathan Chan

8 ways to grow your Facebook author page- Frances Caballo

Promoting series books- Daniel Arenson- Bookmark

Self publishing mistakes

To Finish,

Sometimes you just can’t find the right title no matter how hard you try. Tara Sparling has the answer. She has a collection of nifty title generators for the struggling author. You would have to be barmy not to check it out....

Maureen

@craicer

It’s nearly time to write my monthly newsletter. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. If you want to want to check it out and join our merry band of virtual coffee drinkers, make sure you subscribe. Coffee is the fuel for the blog so I’m thanking all the people who hit the coffee button this week.

Pic : Flickr Creative Commons/ Chenelle J- When the weather can’t make up its mind...

Socially Speaking

This week I’ve been thinking about social media, mostly because I’m away from it, visiting family. Every now and again it is good to get out and meet people face to face whom you only spend time with on Social Media. Shared laughter and hugs stay with you longer than emoji’s. And often the gossip is better in person.

When you spend a lot of time on line sometimes you forget to take a step back and figure out the best use of your time on line. Molly Greene has a great list of 45 ways that you may be sabotaging yourself on Social Media.

Back ups... Back Ups... Back ups...

There are so many ways to lose everything. If you are storing your work online make sure you have a copy off line too. Google just took 14 years of an artists work in an accidental deletion. Please read the comments - it could be you!

Think Longterm. Create a Body of Work. This is a key chapter in Joanna Penn’s latest non fiction book, The Successful Author Mindset. Joanna shares this chapter on her blog this week. It Is Gold!

Jane Friedman has an interesting guest blog this week from Gabriela Pereira about the value of an MFA. This is always an author discussion point. Do you need an MFA to be a writer? Genre writers say NO BUT.... Read this excellent article on the myths and realities.

Catherine Ryan Howard has just had a successful book launch of her first traditionally published book. But the second book deadline is looming up... and Catherine found it difficult to focus. This is a very honest look at how fear of the second book can hold us back. How to write a novel when you’ve forgotten how.

Janice Hardy is an absolute treasure. She always has solid advice for writers. It is rare for me not to link to some gem of hers every week. She has a great blog post on writing accountability. This is a great way to progress your projects...

In The Craft Section,

How to work on more than one book at a time- James Scott Bell

Checklist for critiquing a novel and 7 quick ways to whip your novel into shape - C S Lakin -Bookmark Both!

Writing Character thoughts- Darcy Pattison- Bookmark

Plotting with the Heroes Journey- Janice Hardy

Query Letters – The Pitch- Writer Unboxed

15 Character creation tips- Now Novel - Bookmark

The burden of knowledge- or how to get your thoughts on the page- Jennie Nash-Bookmark

In the Marketing Section,

The basics of Print Interior Design- Janice Hardy

6 tips to drive traffic to your author blog - Anne R Allen

How your Author Platform impacts your book sales.- Rachel Thompson-Bookmark

Social Media in 30 minutes a day- Frances Caballo- Bookmark

How to promote your work without being pushy.- Writers Alley

How to give away free books and why you should – Book Funnel and Joannna Penn-Bookmark

To Finish,

I’ve been thinking for a while about writing a monthly author newsletter.  I write for children but I blog about writing, marketing and publishing book trends for adults. This does make for a confusing brand according to the marketing experts.

When I get together with other children’s writers we always ask each other what we’re working on and we share interesting ideas. So as I can’t sit down and have a coffee with you in real life why don’t you subscribe to my monthly newsletter. I’ll share some of the best bookmarked links and some interesting (death defying) research from my current writing projects. You can ask me questions on Twitter or Facebook. I love to chat.... 

Maureen 

@craicer

Pic from Flickr Creative Commons / MySignAG

Talking Across The Room

This week ahead of the Futurebook conference, a day was organised in London where authors and publishers got together and talked to each other. This is unusual in the book business as generally the dialogue is one sided. If you do a Twitter search on #authorday it will bring up some pithy quotes that were said throughout the day to authors and publishers by authors and publishers. The first report of #authorday is up on The Bookseller – Can we trust each other? It is a must read.

Among the discussions at Author Day was the continued lack of illustrator credit in the book business. Sarah McIntyre has made this a special campaign and after Author Day updated her website to reflect this. Pictures Do Mean Business For Illustrators. Authors need to read this!

Also discussed at Author Day – Assisted Publishing and Agents as Publishers. Jane Friedman has an interview with an agent that does this... Is it ethical?

The Author Earnings team of Hugh Howey and Data Guy have turned their sights on Amazon UK. Are the results the same as the US? Some interesting takeaways here... especially for global bestsellers.

Roz Morris has been taking a close look at pseudonyms especially in this digital world where a Google search can haul up stuff you may not want associated with your pseudonym.

21 ways to turn your book into a business - this is great advice for Non Fiction writers.

If you are juggling a writing life with full time work you need to read Darcy Pattison’s excellent blog post on ways to make your life a little easier along with the 10 must have qualities for the Indie author.

In the Craft Section,

5 important ways to use symbolism- Angela Ackerman

How to bring characters back into the action- James Scott Bell

7 easy ways to research – K M Weiland

Is there enough Death in your stories?- Devlin Blake

How to write good beginnings

The biggest problem in beginnings - Agent Sarah Davies

In the Marketing Section,

Two great posts from Molly Greene- How to upload and sell on Google Play and Using Contests and Giveaways

The risks of offering a freebie- Jami Gold

How to launch a thriller series- James Scott Bell

How to launch a book for new authors - Susan Kaye Quinn

Querying a new novel while the old one is still doing the rounds - Agent Janet Reid

To Finish,

I will wrap up the year next week... in the mean time if you have a project ready to go Pit Mad will be taking over Twitter on December 4^th (US time.) Have fun!

Maureen

@craicer

Pic from Flickr Creative Commons/ Ray Bouknight

Market Your Name

This week one of my friends posted an interesting article from Sarah McIntyre about crediting illustrators. Illustrators are often overlooked by authors and award judges when it comes to promotion. It is time that we remembered that a great picture book has an author and an illustrator working in collaboration and so they both should be equally credited when it comes to promotion. Sarah came up with the #picturesmeanbusiness campaign.

Darcy Pattison has a guest post on Jane Friedman’s blog about the promotion of children’s books and how she is using Pinterest as an experiment because children’s books are about the visual. 

Anne R Allen has a great resource blog for writers. This week she writes about the care and feeding of THE MUSE for writers. There is lots of great advice in here.

Going to conferences can inspire you to new projects. Joanna Penn talks about attending the ThrillerFest conference and what she learned there. This is a really fascinating article as Joanna is exploring the hybrid author position here. She also has a great interview with a publishing futurist…what might be around the corner and coming soon to an author near you... 

Following along on this theme is Porter’s think piece - finding and building fans of books is the most important thing an author can do ... here he reports on some big thinkers in the publishing game on this kind of marketing.

Jane Friedman has been getting serious of late with email marketing. She has written two excellent blog posts on email newsletters for authors and how to improve the newsletter to make it relevant. I’m interested in exploring this from a children’s writer point of view. Who do we send newsletters to...

I don’t subscribe to many newsletters but one I do and try to read frequently is Larry Brooks. His Storyfix website is great. His newsletters are direct and punchy on the craft of writing. Larry recently had a melt down moment which is worth reading. Writers you need to study your craft... figure out some stuff then apply it. If you write then you should read this.

Four important questions that agents ask writers in the pitch session... and yes you should be able to answer them...

In the Craft section,

Goals Conflict Stakes- Janice Hardy (Bookmark)

Copyediting –it’s not rocket surgery- The Book Designer (Bookmark)

Writing Terrible first drafts

Fishing out your manuscript hook- Kate Moretti (Bookmark)

How to write a synopsis- sorta- Ava Jae (Bookmark)

9 ways to use point of view to strengthen characters

4 Revision Goals- Darcy Pattison (Bookmark!)

In the Marketing section,

Does it pay to do a print book- Molly Greene

The unexpected effect of perma free- M Louisa Locke- Bookmark

Marketing Books as an Indie author

12 secrets to selling books

10 mistakes authors make that cost them a fortune

Cleaning up your Amazon Central Book Page- Elizabeth S Craig

How to sell more copies of a book you published years ago- Bookmark

Offering free ebooks to subscribers- Elizabeth S Craig 

Website of The Week

Every now and then you come across a web comic that exactly illustrates the writing life. Chances are you have seen an Inkygirl comic. So you really need to check out her awesome website where she has other great helpful tips. Inkygirl is also promoting the #picturesmeanbusiness campaign to recognise picture book illustrators on metadata and awards.

To Finish,

Mark Coker of Smashwords recently put up his Slideshare deck ... 6 hours of concentrated workshopping on publishing ebooks. You don’t have to wade through all of it. Just look at the transcript and scroll down to the section that interests you. This is like a Master class in eBook marketing.

Maureen

@craicer

Pics From the fabulous Inkygirl

It’s All Subjective

.@ardit_haliti You think I should write something where nobody dies? Hmm... it wouldn't be easy. I'm all about the death.
— J.K. Rowling (@jk_rowling) February 18, 2015

This week I have been mulling over the perfect conference program. This is highly subjective. Why do you go to conferences? Some people say networking. Some say up-skilling in your craft. Some say to learn new approaches to old ideas. That’s my ideal, learning. I’m not into great big crowded rooms where everybody is glad handing and I know no one. So planning the perfect writers conference for me has to have plenty of learning opportunities and meet and greet without being overpowering. We are in the middle of refining our program for Tinderbox2015 and I have a big problem. I want to go to everything!

As I look through this week’s links for you it is amazing how many of them link into something in our conference program.

Passive Guy has linked to two posts this week that have people talking. Do publishers really understand SEO (do you?) and Authorpreneurs. from The Economist which has weighed in saying what authors should be doing regarding their business which is finding influencers and publishers should be publishing celebrity authors to stay afloat. Reading the comments on both those articles is entertaining. And in breaking news Pharrell is writing a series of children’s books... about being HAPPY.

Porter Anderson takes a good long look at publishing terms everyone gets wrong and the implications for planning your writing business. Do you really get royalties if you self publish? And why you need to know the differences.

Publishing Perspectives has an interesting opinion piece about whether agents and publishers want authors that know about the publishing business. Do MFA programs want clued up authors?

Darcy Pattison talks about her last 18 months. This is chock full of information about the decision to Indie Publish and what she has learned. (this is a bookmark post!)

Today was a #MSWL day on Twitter. Agents and Editors write on Twitter what Manuscripts they wish would come across their desks. Type #MSWL in the search bar. If you do query an agent or editor from this, mention the tweet. Another cool search on Twitter is #tenqueries. Agents and Editors going through their slush pile will comment on ten queries live on Twitter and their immediate response. This is a great heads up about what grabs and what doesn’t.

In the Craft section,

The great James Scott Bell has a new post on story and structure and how they must love each other.

Author Biz has a great interview with Editor Shawn Coyne who is working on a story grid book for editors. This is a bookmark post! (and a print out the Storygrid and stick it on your wall post.)

Jeff Goins on overcoming writers block.

Jody Hedlund on the 5 point character checklist (great revamp of her website)

When do you rewrite an old manuscript and when do you let it die...

Ava Jae on what she’s learning as a publishing intern

How to make the most of a writing retreat

In the Marketing section,

55 digital branding tips for Authors

Lindsay Buroker has been sourcing covers from fiverr for short stories - she explains how to do this.

7 must do tactics for promotional tweets. (please don’t spam... the 90/10 rule should apply- thats 90 pieces of interesting stuff for every 10 promotional tweets)

7 things you learn when your book is published.

Moderating panels – How to be rude in the nicest possible way

Writelife interviews four authors about the real cost of self publishing

Website of the Week

Bibliocrunch is an interesting hangout. Not only do they host chats on Twitter but they have lots of resources for the Indie Authors.

Here are two of their recent articles- Using Skype to organize a virtual writing groups and

Tshirts with memorable book quotes on them...

To Finish,

John Green is known for a lot of things that he does well. However today he found out something he doesn’t know well - The quotes from his books. This made for a great confessional post to his brother about how he always assumed that the quote memes were from his books...oops 

If you are interested in finding out more about Tinderbox 2015 - The National Children’s Writers and Illustrators Conference in Wellington, NZ, October 2-5^th  send us an Email to 2015tinderbox AT gmail DOT com and we’ll put you on our dedicated mailing list for updates and news.

maureen

John Green's confession below.

Tweet from a conversation thread with J K Rowling.

Believe It

April rolled in and the weather is stunning! New Zealand’s capital city perched on steep hills overlooking an almost circular harbour gets a lot of wind. We are used to it. A force 5 gale to everyone else is a gentle zepher for us... except in Autumn. 

We have no wind. Everything is calm. The sky is that perfect autumn blue. The sea is sparkling. The temperatures are balmy...and no one believes us when we say this!

This week around the publishing blogosphere... It is the season of Book Fairs with many agents hopping from Bologna to London. Mary Hoffman writes what it was like to be a children’s author at Bologna. Interesting to get the UK authors perspective on this book fair. (After you stop feeling jealous.)

Porter Anderson looks at some of the issues likely to be talked about at The London Book Fair happening next week.  It’s all about the numbers...again. He also has an Ether column looking at whether publishers are ready to have important discussions on the future of the industry. Some believe they already are...

Charlotte Jones has a post on 7 things I heard at a book festival, which has some interesting takeouts for authors.

Mashable has a must read post on when your blog is hacked and what to do. Read. Believe. Do.

Writer Beware is the blog of Victoria Strauss and she does an excellent job of shining a spotlight on unsavory practices and scams. As I was reading this one I found myself questioning whether I had read it before...it was starting to sound so familiar. And that is the problem. It is now so common for this kind of scam to take everybody in. Writer starts a hot new publishing house, everything sound fine, then things get hard, everything falls apart, founder disappears...

An interesting article caught my eye this week. Why self publishing is so good for literary culture. I think there are a lot of good points in it but you may not believe me.

Chuck has a hard time believing a pirates explanation for why he has pirated Chucks work. Take some time out to read this as it shows two points of view of a very controversial situation in digital publishing. Do you believe it’s all about 1’s and 0’s?

In the Craft Section,

How to take all the fun out of writing and end up with something soulless and soul crushing

When it’s time to walk away from your writing.

Story Themes – What is your world view?

Getting Quiet and Letting Go of Expectations.

Weasel words you should always look out for.

What is Speculative Fiction?

What’s Love got to do with it (believe me, a brilliant article!)

In the Marketing Section,

Kris Rusch continues her remarkable series on Discoverability this week with two posts. Publicity Campaigns and Surprise.

Darcy Pattison continues her Build An Author Website from scratch series.

Digital Book World...has collected together a comprehensive list of resources for authors

Joanna Penn - On Building a literary community

Public speaking for Introverts

A Free Screenwriting App

To Finish,

To succeed you must set some writer goals or you can believe everything this writer advises you...(with tongue firmly in cheek.)

maureen

Online Identity

The debate this week on the blogosphere is Author Websites.

They take too much time.

The authors should spend their time writing not on social media.

Most author websites are outdated...never updated and boring.

VS

Engaging websites connect readers with the author.

Connected readers are your marketing team.

In this modern age you need to be searchable as an author and have an online home.

So many opinions on this one...

Digital Book World was hosting a conference this week where this was discussed and the pro’s and con’s debated thick and fast... Here is their very detailed breakdown of the discussion.

Jane Friedman then picked up the baton and added her considerable intellectual weight to the discussion in her blog.

My two cents worth.... Time and again I have seen comments by editors and agents that if they really like the MS and they don’t know the author personally they google their name. This means that you should give them something to find...that you control. If it is your website...showcasing your style... Great.

Readers wanting to find out more about you and your books should be able to... and wouldn’t it be great if they could go on and buy your book! Check out Darcy Pattison’s article on the Codex survey about what readers want on an Author Website.

Joanna Penn source of amazing writing and marketing information for authors often interviews leaders in this field. Here she is, talking with Dan Blank on Combating Platform Fatigue...It is an hour long video blog so clear the decks for this one.

In Craft,

6 ways not to start your novel

Kidlit.com looks at building your book lexicon

Top 5 reasons to write New Adult

An easy technique to make your writing more immediate and effective

In Marketing,

PublishingGuru -  Twitter for authors

Training Authors – are you losing customers over this common problem

Your Writer Platform – defeat obscurity tips

Gordon Burdett on a handy tip for titles

Website to check out: The Insecure Writers Support Group.They have put together a great site chock full of info.

On Twitter today...The coolest writer in residence programme ever... Go enter!

To Finish,

Susan Kaye Quinn has been blogging her book over the last couple of months. It is a how to book on self publishing...I have been referencing Susan for a few years now and she is a great source of knowledge and inspiration. This chapter looks at Booksellers and Susan details her bookstoreof the future... If they were like this you wouldn’t get me out of them. (hmm it's difficult now....)

This is timely as Booksellers conferences are all over the place... everybody trying to find the solution to keep them going...which we all need when so far this week, in our small country, 3 independents have gone out of business.

If we end up only being able to sell online we will need our websites more than ever...

maureen

Pic from Flickr/Creative Commons/ SEOplanter 

Burning Up The Charts

Nothing happens quickly in publishing.... This used to be the mantra. Today the Department of Justice released some of their documents from the Agency Pricing lawsuit against Trad Publishers. An economics  professor did some helpful charts. My Goodness the publishers involved moved at the speed of light!

Across the blogosphere and looking at another lawsuit...Porter Anderson takes a close look at the reporting around the Author Solutions lawsuit...or lack of it. In a case where the number of authors who may have been burnt by the various imprints of this *helpful* publishing company run up past 150,000 how is it that this case is not being widely reported in mainstream media or even in some specialist publishing journals.

Interestingly the same judge is presiding over both cases...wonder if she’ll write a book about her experiences.

What saddens me is how little research is done by potential authors to find out the state of play in publishing right now. 

1. It’s hard to get a traditional deal. 

2. Agents are becoming de facto publishers. 

3. Authors are having some success in self publishing. 

4. Self publishing is a lot of work and you need to know what you are doing. 

5. You will not get rich as a writer.

This is reality. 

In all of the above a publishing firm that tells you that they can dissolve all those barriers... just hand over your credit card...is one to run away from! So many people go into this with their eyes shut...following the dream...which can turn into an ugly nightmare.

Elisabeth Naughton has written about her publishing journey from Trad to Indie and it makes interesting reading. It is a very honest and reflective piece, which mirrors the journey that publishing itself has taken in the last five years.

In April, just before the London Book Fair, the Guardian published an opinion piece on how the rise of self publishing has changed the book world and the implications for traditional publishers.

Russel Blake (suspense writer) has written the definitive post on How To Sell Loads Of Books.

In one post he sets out a career plan and an implementation schedule. (must read post)

Aussie writer Scott Gardner talks about finding an international voice if you live in far flung countries. Interesting comments on this guest piece for Publishing Perspectives.

In Craft,

Elisabeth Spann Craig on the What If method of generating ideas...(this is my preferred method)

Ava Jae on writing inmultiple POVs (Very good advice!)

Darcy Pattison on 7 reasons your manuscript might be rejected.

Angela Ackerman talks about Donald Maass (uber agent) and his ideas on cultivating the reader...its all about emotional layering....

Layering information in your story...Info with Attitude from the Killzone team.

In Marketing,

Livehacked has got The Marketing Plan...This is long, so set aside some time for this one. It is the guide to marketing self published books.

17 Steps To A Reader Grabbing Title.

13 Timeless Lessons On Marketing from the father of advertising, David Ogilvy. You will never look at an ad the same way again.

To Finish,

Neil Gaimen’s Make Great Art, book of the sensational speech from last year, is out and I have held one in my hands. It is a thing of beauty. Brainpickings has Neil's 8 Rules for Writing, which you can follow and have chart topping success like Neil.

To write...

you 

have

to

put

one

word

after

another.

maureen 

Pic fromFlickr/Jorel....so geeky.  (hehehehe... a pie chart)

What's The Name Of That Song?

Today we have a typical New Zealand weather day...that’s the one with four seasons in one day...subject of popular songs by Kiwi bands.

When you live on a large island the one thing you know for sure is that the weather will change quickly...bit like the publishing landscape at the moment.

In the blogosphere over the last few days...another shift has taken place with Amazon acquiring the print and ebook rights to the Fleming Estate for the next ten years. Amazon has Bond...there must be a collective shiver going around the big six.

Rachelle Gardner has been wondering about the publishing landscape too. She took time out from her busy agent career to speculate on the changes and what everyone is doing now to better position themselves in the sun.

Publishing Perspectives has taken a look at who is buying print publishers...and it makes for interesting reading...the numbers are staggering and the implications for more change on the horizon very clear...at the moment Apple with cash in hand can buy the whole publishing industry and not worry about the change...

In a rare interview Larry Kirshbaum, ex CEO of Time Warner and the guy now running Amazon publishing talks about what they are doing, what they plan to do and what excites him now...Children’s Writers take note!

In the craft section...there are some goodies for you.

K M Weiland talks about talking...specifically if your characters are talking too much...

Darcy Pattison has a great post on 11 questions to ask yourself when revising.

The Editors Blog has a great post on Backstory and how and when to dribble it in...This is one of those read it and bookmark posts!

A few weeks back I posted a link to a part one of a discussion on midgrade writing between an agent and an editor...part three wraps up the discussion and it has been really insightful for those of us who love writing for this age group. If you didn’t get a chance to read parts one and two, go to it. I really recommend it!

Mary Kole of Kidlit.com has a great post on the reality check of a critique and how many writers looking for golden prize of being discovered don’t realise the hard work that has already been put in by those who are....

Check out 25 things to sell your book and not be spamming from badredhead media...actually just check out this site!

Joanna Penn has an uplifting post on intellectual assets...of course you have them.

The wonderful Storyfix site has a great guest post on mash ups...I love mash ups...Go and get some inspiration...and creative writing prompts.

Watership Down meets Star Wars anyone?

The builders are still in...that's three blog posts written to the sound of hammers, drills and crowbars...Next week all will be quiet...the kids will be back at school...the builders will be somewhere else and the house will be mine... all mine...mwaahhaaaaahhahhhh Crazed writer takes a trip to the big smoke.....