In publishing news this week…
This week there was a heartfelt cry from a publisher on Twitter about the print and paper supply problems that have hit publishers hard.
With the shortage of paper, printers are having to book print runs far in advance of normal. This puts pressure on the publishers to figure out how big a print run they need 6 months earlier than usual. Publishers' book reps traditionally go into shops to presell titles which is how a lot of publishers get a ballpark number for their print run. This causes problems all along the production line. What if they have a hit on their hands? Reprints can take up to four months to book in. Will interest still be in the book four months later?
Then there are other problems like the one facing Graphic Novel publisher Fantagraphics, who have an entire print run of a popular graphic novel stuck on a container ship that has run aground. This is the second time this has happened to them. (Guess the name of the ship.) With shipping almost stopped because the Shanghai port is almost at a standstill, the pain is only going to get worse for publishers. Supply chain problems will force changes in publishing.
Mark Williams of The New Publishing Standard, takes a look at the New York Toy Fair which has just been canceled again and draws some parallels with the publishing industry. We were all happy when the Bookfairs came back face to face this year but has the industry learned anything or changed its mindset to be more sustainable going forward?
Publishers Weekly recently looked at 25 years of changes to book publicity. This article explores the changes in the publishing world from the days when a publisher had a marketing team to make the author a star through to today when the author needs to have a 50,000 follower social media channel to make the book a star.
Derek Murphy has been exploring Artificial Intelligence to get ideas for writing. He shows what he fed the AI and what the AI wrote. It is fascinating stuff. Remember though, the tool is only as good as the ingredients you give it. And it is a tool for ideas…at the moment.
Anne R Allen highlights the need for a Social Media executor. Recently she found out that a dear writer friend had died two months after the fact. Social Media accounts are part of most authors' marketing and networking lives. An executor can save your estate a big headache and protect your reputation.
Kris Rusch is looking at scheduling her writing time at the moment. She examines how to think about projects in a big picture way and why blocking out time is good for your mental health.
Dave Chesson has an interesting deep dive into typesetting- If you are interested in book design take a look at all the nuts and bolts of book layout.
Diving sideways…who knew punctuation could be so interesting. P J Parrish has an article on the Killzone blog about the messages you send with your punctuation.
Storybundle has a great collection of writing craft books on offer for this month. Check out the collection. It’s a pay what you like deal. All the money goes to the authors. You get the books on your preferred device and they are yours. (Remember that eBooks bought on Amazon etc are only licensed to read on your device.) Storybundle send the books as documents so you get to keep them. I have many writing craft books on my Kindle from Storybundle. It’s a good way to keep up with the craft.
In The Craft Section,
Why authors should kill their characters- Sarah Hamer
How to write a compelling action scene- Emily Young
How to construct a story bible- Staci Troilo- Bookmark
How to find your writer's voice- Scott Myers
In The Marketing Section,
What to do with Amazon A+ content- Sandra Beckwith-Bookmark
Clever ideas for bonus content- Penny Sansevieri- Bookmark
Creating pre and post-publication flyers- Judith Briles- Bookmark
Email marketing for authors- comprehensive article.
This week marks 14 years of the weekly blog. It is a constant marker of the week's progression in my family life. Will I have time to do the blog…is always the running mental commentary on a Thursday. More often I hear ‘we can’t do it on a Thursday, Mum has her blog.’ To the long-time readers… Thank you for all the encouragement, the occasional coffee, the comments and laughter. To my loyal monthly newsletter subscribers- Thanks for reading the roundups and my writing news and woes. The stats tell me that almost everybody opens the newsletter so I must be doing something right.
Let’s head off into year 15 and see what is on the horizon… I might even buy myself some craft books to celebrate, along with cake!
Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you.
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