Thursday, July 29, 2010

It's A Dirty Job But Someone Has To Do It...

This week I have been contemplating promotion. 
Not for myself, but as an idea. It didn’t matter what I was doing, sooner or later some aspect of promotion ideology flitted through my brain because of a comment or an article or a question...It was everywhere.

The launch of the Fabo Story project...How do we promote it to kids?

The Wellington Children’s Book Association  AGM and panel event on Heroes...How do we promote it to the public?

Every good twitter link coming at me seemed to be on Promotion.

Then I got an email implying that we must have has PR and promotion experience to put on our very successful conference for children’s writers and Illustrators last year.
Actually No, however I did check out every book in the library to do with planning events and business management. This was an attempt to learn as much as I could about how we could get the word out and give the best conference we could, to people who were trusting us with their hard earned cash.

Promotion is part of being in business and business is what you are in if you are a writer.

Promotion is not a dirty word. It is a necessary word. 
You want an editor to look at your work so you must promote yourself as being professional, by writing the best story, presenting it well...clean pages, typeset, spell checked...
You want people to read your book...Telling readers about it, getting your name known, your author visits etc are all promotion for you.

Yvonne Perry of Online Promotion Made Easy has a good article to help you get started with building an author platform including a great set of links to overview articles.

Joanna Penn of The Creative Penn site has pulled together all the articles she has done over the year into one comprehensive links page on marketing. She covers everything from platform to podcasting.  She is a one woman university on the subject.

The Intern has five thoughts on book promotion, after her experience on a book tour. She is funny, ascerbic and thoughtful.  Her commentators agree that she is driving them crazy staying anonymous when she has a book to promote...Which does seem like the opposite of what she should be doing but you need to check out the blog to find out why....

Has anyone recently told you how brave you are?
Probably not. The writing life doesn’t come off as requiring courage. In a normal day’s work, the worst danger you’re likely to face is a paper cut.
But if you’re a writer – if you’re taking ideas out of your head and turning them into words – then you’re sure as hell brave. Don’t forget that. Never let anyone convince you that what you do is easy or not a real job or even safe.
And that is just the beginning....

Elana Johnson stopped by on the blog this morning to comment on my shout out to the WriteOnCon team. I am in awe of their vision to create a conference for Children’s Writers around the world to participate in for free. What she didn’t know was that I planned to link to an interview with her fellow team member Jamie Harrington about how the conference came about. 

As you can stay at home and attend this awesome conference it is timely to look at the whole working from home thing. The workawesome site has 16 tips to boost your productivity if you work from home.

Over on Craicerplus (my Amplify page) I have articles on

5 Book Marketing Do’s and Don’ts

7 Reasons Why You Are Time Poor...(mea culpa)

How To Self Publish An E Book (This is so comprehensive....print it out)

5 Rules For Writing Y A

A brilliant article from Nathan Bransford on The One Question Writers Should Never Ask Themselves

How One Author Is Using Scribd To Find Readers

I noticed a few weeks ago that I had a large spike in my readers...when I did some investigation I found my blog had been mentioned by a family member on a discussion board for young mothers.  
The promotion was nice and unexpected and as I have tried to reward my blog promoters with a video just for them... I racked my brains to come up with something suitable....

And in shameless self promotion I entered myself in the Net Guide Web Awards for best New Zealand blog on a that’s one voting closes tomorrow (Friday 30th) I am expecting that there will only be one vote....snigger.... 


1 comment:

Maureen said...

oh and keep an eye on Alice Popes Blog in the sidebar...
SCBWI summer conference in LA kicks off this week and Alice heads the team blogging the whole conference in real time....

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