Thursday, September 18, 2008

Marketing 101a

I’ve been reading Non Fiction again!
Every month or so I pick up new marketing books from the library. I’m not that into marketing but what I am interested in, is the way marketers use psychology on their target audience. Since Fifi got me started on Blogging, I have been especially interested in online marketing.
This week I have been reading a ‘hot of the press’ book called Online Marketing Heroes- Interviews with 25 successful online marketing gurus- Michael Miller(Wiley2008)
Here, I’m going to do what one of the heroes Greg Jarboe encourages sellers to do - Get bloggers to recommend the product in their posts.
What an interesting read this book is.
As I was reading I started wondering... how can authors benefit from this book? They have a product...their can you generate interest in your work so that people want to go out there and buy it... so you can make a living wage...or even a small pittance?

Greg Jarboe (one of the heroes ) is an expert in SEO-Search Engine Optimisation.
Huh? You ask.
Apparently Search Engines look for keywords or slogans.

However if you stuff your site with lots of key words the Engines will pass you by because they are more sophisticated now...(I learn something new everyday...) They are looking for reputable sites and overloading the key words screams try hard slacker to them .

Two or three keywords or slogans are best.

And here is the next gem of information. The search engines search and rate press releases as part of news gathering.

So If you have a new book coming out. Write a PRESS RELEASE! Put in a hot slogan describing your epic and where to get it.
Make sure you have your web links in the release and post it on your site/blog internet press release site etc.

If your link buddies post your press release as well... that is Excellent news for you. Search Engines also look at how many times these hot words or slogans get mentioned in other sites. It establishes the press release as Bone Fide. And the engines are keen on Bone Fide as their reputation depends on it.

Press releases and book reviews...and word of words... blog words...It all helps...

Jumping as I do from blog to blog...(yes I know what about the WIP...I’m writing I’m writing...)Melinda to Kristin to Ally Carters blog and Ally Carters blog is a gem! (so are Melinda’s and Kristin’s)

Ally is the author of the Gallagher girls books. She writes ‘Clean Teen’(her hot slogan) YA spy books. She recently attended a writer’s conference where she felt that the questions being asked of YA authors were all wrong.
On her blog she points out what questions writers should have asked the YA authors.

She has also written a post on question’s that aren’t getting asked.

Go and read ....especially read the comments to it from the teenage fans.

Here is a taste of Ally Carter.

One of the sessions that I attended was a session on the differences in writing for teen and adult audiences. But two minutes into the session I wanted to stand up and tell everyone in the audience that they were asking the wrong questions.

Now don't get me wrong, they were no doubt very common questions, but in my opinion if you want to be successful in the YA market, they were the wrong questions.
WRONG QUESTION: How do I develop an authentic teen voice?

THE RIGHT QUESTION: Do I have a voice that's appealing to teens?

After all, would you ask "how do I write in a voice that mystery readers would respond to?" Or "how do I sound like a science fiction reader?" No. You wouldn't.

Your voice is your voice is your voice. Period. And frankly, either you've got a voice that teens will enjoy or you don't.

Furthermore, all teens don't sound the same and neither do all teen novels.

Thanks Melinda for the great links!-Thanks Fifi who linked to Melinda so I could find her blog and go same... same... same...


pic from book launch... I have all these photos...I have to use them the obscure marketing link...

1 comment:

Melinda Szymanik said...

Thank you for your kind comments. Following links can be so much fun, makes me think of Alice down the rabbit hole or through the looking glass. I've learnt so much and been so inspired by the people i've met through the clicks I've made. You never know where you might find yourself!

Very interested in the press release idea. Think I might give it a go.


Related Posts with Thumbnails