Thursday, September 25, 2008
Marketing 101b -5 things you need to know...
Got your attention did I?
More Little Gems from the ‘Online Marketing Heroes’ book (see previous post.)
1. Be Web friendly in your Online writing.
Reading large chunks of text on screen is hard on the eyes. Try to have your text blocks in small to medium chunks in a good size font. This makes your message very user friendly.
2. Use Web friendly headlines... and sub headings.
Search engines just love these - especially if you hyperlink them to another page on your site. Be a little mysterious....5 things you need to know????
How many times have you found yourself just having to go and have a look...because there is a number in the heading and a question to be answered?
3. Use key phrases
and hyperlink them to other parts of your site...or where ever.
Check out the personal book review on the Bones blog. Use key phrases in the body of your text . Don’t use too many -see my previous post, just strategically place them for the search engine to find.
4.People love people.
Use photos to make your website/blog more interesting. Try to use a photo every post you make.
Check out Fifi’s blog. She is doing a great job of highlighting her artwork and her poetry. Every post has a different style of art which showcases her unique style and tells the world she is a great illustrator....and available for that special commission....
5. ‘Above the fold’
Don’t forget that newspapers do this all the time -the big picture or headline to grab your attention is at the top... even if we are not interested in the latest scandal in parliament, our eyes are dragged to the big headline...PETERS TO GO... shopping for a new suit...
and so it should be on your website.
I hope that these ideas give you food for thought. I am enjoying the research...
I have lots of sticky notes all over this great book and have gathered some great ideas for authors on using interactive content to the best advantage on your website...but that is for the next post.
P.S. I’ll try to post it before next week... but you know how it is... school holidays...laundry....WIPwriting....