Thursday, February 22, 2018

Is This The Real You?

Facebook is changing its algorithms. So marketing on Social Media needs a rethink. Penny Sansevieri lists the bare minimum interactions andmindset that authors should be doing.  Writers Digest also has some good advice on how not to panic but take advantage of the changes... It’s all about being your authentic real self...

Hands up if anyone knows who Arnaud Nourry is? Hmmm, not many. He is the Chief Executive of Hachette Livre which is why his comments this week, on eBooks being stupid, raised eyebrows. His company makes loads of money from them.... However he thinks the future is in 3D and digital...

Another week... another scandal... Amazon started sending out Tax notices this week and one author got a nasty surprise. His account had been used as a money laundering service and he's not the only author being targeted.  Brian Krebs takes a look at what happened and how easy it is to do....

Anne R Allen always has great advice and here she looks at blogging for authors. Do you really need to do it? 8 reasons to start an author blog. It has generated a lot of comment so if you are on the fence or need to rethink your strategy go and read what she has to say.

Kris Rusch was surprised to see an editors name on the front cover of a fiction novel. Apparently this is becoming a thing... and not for the better. Kris breaks down why this is ethically and morally dubious... let alone a sales nightmare.

If you are a visual learner you will love this neat little video on Storytelling by George Saunders. ‘Get out there and do something beautiful...’

In The Writing Craft Section,

21 fun writing prompts- TED ED- Bookmark

Wrestling with tense and point of view -Writer Unboxed- Bookmark

Writing Craft master list- Jami Gold- Bookmark

Plotting- Big Picture vs Small picture- Janice Hardy – Bookmark

5 ways to deepen emotional layering- Lakota Grace- Bookmark

In The Book Marketing Section,

Using box sets and bundling- Joanna Penn- Bookmark

Tips for the new Goodreads giveaways-Chris McMullen- Bookmark

Promote your books with online groups- Non Fiction writers Assoc.

5 Terrible ways to launch your book- Draft2Digital- Bookmark

To Finish,
The Digital Reader site run by Nate Hoffelder has an interesting collection of news, comment and resources. This infographic is lots of fun. How to determine your character by the fonts you use...


It is nearly time for my monthly newsletter. I round up the best of the bookmarked craft and marketing links from the last month. When you subscribe you will also get a nifty book crammed full with marketing notes.

Friday, February 16, 2018

On A Pedestal

I wondered if I should make a comment about the revelations in the children’s literature community this week. At first I thought No but as the ripples have become king tides I thought that people might wonder why there is no reference to this weeks biggest story in publishing. Children’s writers are human. They are put on a pedestal as special guiders of behaviour, decorum and models of decency for 'they influence children'. You want to know that the books they write have no hidden fish hooks and are wholesome enough to give to young developing minds. (Teachers also get these labels.) Most children’s writers are women. (SCBWI figures put it at 9 out of 10) The males often have the added burden of having to write specifically for boys to encourage them to read. This makes them more likely to speak at conferences and festivals and libraries. Women writers are working just as hard to lift boys reading rates but they are often asked to change their name or ghost write or use initials to make their stories palatable to a male audience. They don’t get the same level of invites. (As for POC, they are often invisible.) So this week to have a major news story about the sexual abuse meted out to women in the children’s literature community felt like a body blow. Publishers Weekly tried to take a calm tone... but now the stories are being confirmed and corroborated and Agents are distancing themselves or dumping clients. A good reminder to writers that everything you do is in the public eye and if you fall off your pedestal you don’t just hit the ground... you bury yourself in a huge crater of snakes and molten lava is poured on top.

In other news.
Joel Friedlander of The Book Designer has been looking at the nuts and bolts of print publishing for a long time. He is seeing a shift in the way authors are now viewing print and he has some advice about when you should consider using offset printers instead of Print On Demand.

Has Instagram saved poetry?  Publishers Weekly seems to think so. I wonder if the Poets agree?  I bet if Byron was around now he’d be on Instagram...

Anne R Allen has a guest post on her blog this week from a creative writing teacher. I had to laugh when I read it... this fits exactly what friends who are writing teachers have to contend with. Read and weep with laughter.

Joanna Penn interviewed Becca Puglisi about the latest thesaurus – Emotional Wounds This is a great interview.  You should check out the book too.
In another writing craft interview Michael Hauge and Will Smith talk about the four must haves in storytelling. (Yes, that Will Smith)

In The Craft Section,

Bookmark Both!

posts from Colleen Story and September Fawkes- Bookmark

Trusting your process- Lauren Sapala –Interesting essay

In The Marketing Section,

65 book marketing ideas- Mark Coker- Brand new FREE updated book from Smashwords founder. (Mark has been podcasting sections of this book this year.) Grab it!

Avoid Book Marketing traps –Penny Sansevieri Bookmark

To Finish,
Valentines day was this week. Have you ever thought of writing a book with your life partner? Alli interviews husband and wife team Charlotte Zang and Alex Knudson about how they make it work.

This week Angela Ackerman and Becca Puglisi celebrated ten years of The Emotion Thesaurus... AKA The Bookshelf Muse. Ten years and six plus books later they are the must have authors on your writing desk. Angela and Becca have a special message to all their fans. Congratulations Team! (Raising a glass for your next 10!)


In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes.  If you want to shout me a coffee, just hit the coffee button on the top right. Thanks.

Ramesseum in Egypt. The Ozymandias Colossus:

I met a traveller from an antique land, 
Who said—“Two vast and trunkless legs of stone 
Stand in the desert. . . . Near them, on the sand, 
Half sunk a shattered visage lies, whose frown, 
And wrinkled lip, and sneer of cold command, 
Tell that its sculptor well those passions read 
Which yet survive, stamped on these lifeless things, 
The hand that mocked them, and the heart that fed; 
And on the pedestal, these words appear: 
My name is Ozymandias, King of Kings; 
Look on my Works, ye Mighty, and despair! 
Nothing beside remains. Round the decay 
Of that colossal Wreck, boundless and bare 
The lone and level sands stretch far away.” - Shelley

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