Thursday, September 25, 2014

Branded


Amazon love/hate fuels a lot of debate in the publishing blogosphere. Each side of the argument has its passionate adherents. What you can’t do in publishing is ignore Amazon. If they are not bringing out a new device (described as a game changer by a kids lit agent this week) then they are changing the game in publishing with a new publishing innovation.
Rumours abound as Digital Book World reported chat from authors who are part of an Amazon focus group. Are crowd-sourcing manuscripts and covers the next move?

This week Mike Shatzkin looked at the use of Amazon exclusives in the battle to get market share at book launch time. His article specifically looked at Hugh Howey’s public worry about whether to take a hit in sales for publicity over the 90 day Amazon exclusive. Just how powerful is the Amazon exclusive brand?

Hugh Howey has focused his laser eye on the worst kept secret of rigged best selling lists. The big brands NYT bestseller and WSJ bestseller on a book guarantee branding for the authors life... but are they being gamed by their own brand?

Dave Gaughrin has written a searing post on Big Name publishers and their use of Author Solutions. Publishing Is Rotten To The Core.This is a must read post. When the brand becomes rotten...

Michelle Huneven has written an essay about Writing and thetrouble with it... one of those bookmark posts that you just have to share!

In the Craft Section,

In the Marketing Section,
Jane Friedman on Authors Social Media

Generating income by diversifying... great post from Writer Unboxed

Joanna Penn on author entrepreneurship

Self-Publishing
Molly Greene on how Self-Publishers can improve the industry.

To Finish,
Writers are often asked what their brand is to distinguish them.

Chuck takes a look at Author Branding...in Chuck style! (Warning Chuck is not for the faint of heart... and you will need to put down your drink!)

Friday, September 19, 2014

Vote for...


Dropping into the Twitter and Facebook publishing world conversations provided a welcome relief from the Election fever which is gripping two nations. 
The worry over the vote and who is voting and who is skewing the vote can get overwhelming and put people off voting.

Things that caught my eye this week.
Clay Shirkey’s post... All the big guns are weighing in on whether Clay is right about Amazon and the future of publishing.
If you are inside the big five camp.... poor us. Amazon is the bad guy. We had to collude on pricing to compete with them. We are the best arbiters of taste for the public.
Amazon on the outside… Why do higher ebook prices have to subsidise hardcovers. Lack of access to physical bookstores made us big. Publishers gave Amazon digital rights 7 years ago and never thought about the impact...

Reader’s voting with their feet.

Hugh Howey on DRM Is it dumb or brilliant? (When the argument flags pull out DRM)

Agent Chip MacGregor and his new trends in publishing post. This is nice roundup and one for writers to think about.

Writer’s vote with their M.S.


Vote for Chuck!

In the Craft Section,



How do I revise my novel- the plot whisperer.




In the Marketing Section,



Publishing Middle Grade how one writer is doing it.

To Finish,
If you are needing to escape from all the voting madness and give yourself some writing time here is a list of the worlds best writing retreats for you.

It is New Zealand's Sufferage day where women campaigned and got the vote 121 years ago (first country in the world!) On the eve of the general election…

"Do not think your single vote does not matter much. The rain that refreshes the parched ground is made up of single drops" - Kate Sheppard. 


Sorry this blog is late again...
maureen


Pic from flickr.com/photos/alancleaver  The green tick is not an endorsement of any political party. 

Just get out and VOTE!

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