Promoting Books? Get Reading!

In Publishing News this week...

Publishers Weekly reports that Amazon is reducing it’s buy in from publishers to make space in its warehouses. Should publishers be concerned? It’s only going into the busiest weeks of the year for sales...

Staying with Amazon, they have launched a new marketplace for teachers resources. Now all those nifty resources that you make for your classroom can be sold online to other teachers.

The Macmillan CEO came out to defend their library embargo to librarians. Publishers Weekly reports librarians wern’t impressed. Read the article and think about how someone in the publishing industry could get it so wrong.

On the other side of the world Sharjah International Book Fair has just wrapped up. TNPS reports that they broke their record and had over 2 million people attend. Meanwhile down the road The Algiers Bookfair, on at the same time, reported declining numbers. They only had just over 1 million. TNPS are doing a fantastic job of showing how many potential readers are out there.  

It’s been a busy week around here as another child prepares to spread her wings and fly to the other side of the world. More of my family will be overseas than at home for the next few months. I have swapped writer duties for mother/lifecoach/cheerleader/travel organiser mode. Juggling life has shot my November writing goals out of the water. Oh for a bit of silence I thought so I was interested to read this article about writers and silence that might not be golden. Do you crave silence to write or is it a trek down to the local coffee shop?

Should writers be perfectionists? Kelsey Engen has 10 ways perfectionism kills the writer and 10 ways it doesn’t (Which side of the fence are you on?)

Recently the Guardian had an opinion piece from a crime writer who was taken to task by a concerned citizen about the content of his novels. Writing crime meant he condoned it.  Hmmm. Where does the line stop between the writing and the author?

What makes readers give an unknown author a chance? Barbara Probst posed this question to a whole range of reader groups and reported her findings in an interesting article on Jane Friedman’s site. Yes, the book is judged by the cover but that wasn’t all.

Are you setting goals for 2020? (I’m ducking for cover as I can hear the screams that we’ve only just got into November...) Stephen Spatz makes a case for planning your reading goals early. You do read don’t you?

In The Craft Section,

Character descriptions- Avoid the boring stuff- Angela Ackerman- Bookmark

Surprise your reader in every scene- September Fawkes - Bookmark

Identifying your characters fatal flaw- Becca Puglisi- Bookmark

5 Misunderstandings that keep writers from Plotting- Mary Buckham

What really drives your characters- Jim Dempsey

In The Marketing Section,

Cover reveal checklist-Bookbub- Bookmark

Finding competing book titles- Penny Sansevieri- Bookmark

The amazon super url and how it can kill your reviews

Copywriting formulas- Blogging wizard- Bookmark

Free tools for podcasting

To Finish

Penny Sansevieri has a great post on using video for book promotion ideas. It doesn’t have to be hard she says. There are some nifty sites out there who can help put together something fun. Bookmark this article and play with Book Promo for 2020.

Maureen

@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Kimba Howard

Don't Blink

This week has been quiet as everybody hunkers down to write 50,000 words. 
Amazon quietly closed its brick and mortar stores for a week and made changes. Instead of the books being face out as they were displayed before many are now spine out... and they now sport nifty e-ink price signs showing price and star rating. What are they doing with all the space they’ve freed up? Book tech.

In the showdown between libraries and McMillan publishing Who will blink first?
McMillan’s first salvo was to limit E-book copies, ramp up the price, and delay availability.
Libraries see it as an attack on the vulnerable who can’t afford the huge prices to buy print or can’t read them. (E-books have an audio capability for those with sight problems.)
Libraries are now refusing to stock McMillan titles...

How many authors have thought to themselves about changing their name to Anonymous... Imagine all the books you could say you wrote.  Publishers Weekly reports that Hachette have been warned by the American Department of Justice about the publishing of A Warning by Anonymous.
They want copies of non disclosure agreements and work histories of the Anonymous author who is an official in the White House. But will Hachette give them up? Great publicity for the book due out soon.

Also in Publishers Weekly an opinion piece hads been shared around the virtual water cooler. We need diverse editors. This shines a spotlight on the problem of diverse books being ignored because the editors lack the understanding to champion the stories effectively. 

Tara Sparling has been writing a hilarious series on book blurb writing... Here she is with part three. Short fiction and self help.

As a writer for children I keep an eye on what is news in the wider children’s publishing world. 
An interesting article caught my eye about the lack of teen books. What do you give the good readers who are 11-14 and have read everything in their school library? They don’t want romance issues, love triangles or very bad language...They don’t identify with upper YA who are 16 plus. A gap in the market apparently. (I was this teen- I discovered Sci Fi and now I write it for this gap...)

Eric Carle at 90 has just signed away his whole lifes work to Penguin Random House. This article from Publishers Weekly was interesting as it talked about the IP (Intellectual Property) of the Carle estate. Why do you think PRH wanted it...think of the merchandising. Coming on the heels of another in depth post by Kristine Rusch on how writers have been conditioned not to expect a fair deal on IP and I just wonder who got the better of the deal, 90 year old Eric or PRH.

Jami Gold has another top notch post for writers looking for good resources to help them during the November salt mine tour of duty. 

In The Craft Section,

Mindmapping for the novelist- C S Lakin- Bookmark

Enhance your writing by layering- Jordan Dane - Bookmark

Introducing tastes in story- Zoe McCarthy

Writing the first chapter- Anne R Allen – Bookmark

Creating a mood scene using light and shadow- Angela Ackerman

Should you have exposition scenes- Go Into The Story

In The Marketing Section,

When you need a blog post idea fast- Edie Melson

Basics of an author platform- Rachel Thompson

7 vital website ingredients- Small Blue Dog- Bookmark

How to spot cover design issues- Amy Collins

How to use mailerlite for authors- Frances Caballo- Bookmark

Top twitter tips for authors- Bookworks- Bookmark

To Finish,

Craft Books Galore! Prolific works have put together 51 craft book resources for the NaNo WriMo author, and they are all free... but you need to hand over your email address and then find the time to study the books.
Have you thought of collecting your must have desk items into an exclusive store for your fans? Check out what one writer is doing with the Kit website. 

Maureen
@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you.
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic; Gary Cooper in High Noon

Writing- Ready or Not

It is nearly the witching hour. The time when the clock ticks forward into a new month. The month where writers around the world glance feverishly at their word counts and cheer or despair as the count climbs closer to the goal of 50,000 words. NaNoWriMo has begun.

So for those of you about to launch into the month of writing madness you might like Quick and Dirty Writing Tips from Melissa Donovan. Janice Hardy also has updated her post about ten things to remember if you want to be published.
And if you need any productivity or craft book help don’t forget to check out the Storybundle of great craft books especially for NaNoWriMo.

Everyone else.... Normal Transmission Will Resume Shortly.

This week The New Publishing Standard (TNPS) highlighted a couple of interesting developments. First was the launch of a new subscription service for Harry Potter fans. How can this be a new development you ask. Well back in the day, J K Rowling didn’t sell her ebook rights. And then went on to create a whole website experience around them. It was groundbreaking at the time in terms of fan engagement but also a lesson in how to really market your IP. The subscription service takes it up another notch and TNPS thinks this may become the future for books... 
Second, from TNPS was the news that Publishers Weekly was getting into the paid review game. Regardless of what you think about the ethics of paid reviews, there are some high-end book review sites that do this. Kirkus charges steeply to have a review. TNPS has some interesting comments to make about value for money.

There are some big writing conferences coming up. Kris Rusch, this week, looked at the bane of the writer – Giving Speeches. How do you manage public speaking events? How do you know you are any good? When is the writer off stage in public... (hint: Never.)
Check out her good advice. 

Ruth Harris has a great post on backlist. Have you given a thought to your backlist? Have you shown it some love? This week I reprinted my first book in The Circus Quest Series and took the chance to update the series page in the back of the manuscript. I have been noticing that Traditional Publishers are combing backlists more. They are discovering there is money to be made by slapping them up as ebooks. If they can do this why don’t you? Time to check your contracts.

The Alliance of Independent Authors has a great blog you should drop into. Recently, John Doppler, their contract watchdog posted about the ten most common contractual pitfalls he has seen.  The title of the blog is a great rule of thumb to assess a contract- Who does your publishing contract protect?

In The Craft Section,

Elements of plot development- NowNovel- Bookmark

Creating an Interesting character

On The Nose Dialogue- K M Weiland- Bookmark
2 Great posts from Janice Hardy The science of pacing and Busting Outline Myths – Bookmark Both.

In The Marketing Section,

Content marketing for Fiction and Non Fiction- Alli Blog-Bookmark

Bookbub ads for design inspiration

Improve author website search engine optimisation – The Creative Penn

Free Book Marketing tools- WrittenWord Media

Book marketing tips-1976write

How to promote your book on a shoestring- Prowriting aid- Bookmark

To Finish,

It’s the last day of October and if you are wracking your brains on where to start with NaNoWriMo about to begin, check out Bang To Write’s comprehensive post with loads of graphics about all the ways you can structure your story. Pick one and get started. I’m cheering you on!

Maureen
@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you.
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons –  Erik Drost 

The Unexamined Life

This week there was lots of chat around the writing watercoolers about the surprise of a joint win at The Booker awards and then came a surprising tell-all complaint about the judges and the process from one of the publishers of a shortlisted book. The whole process seems to be murky and not what you would expect from a high-end literature prize.

Meanwhile, Writtenword Media released its author income survey, for everyone who hasn’t won The Booker. Yes, we aren’t making much money but they drill down into who is and how you can change things.

This week Jane Friedman looked at the current trends over 2019 in book publishing. Publishers have finally caught on to Backlist reprints for serious money. Audiobooks and graphic novels for children (reading by other means) and there are problems ahead for the midlist children’s authors. 

Roger Packer explains the backlist experiments that the Traditional Publishers are doing... but have they got it all wrong with the pricing? In an Alliance of Independent Authors piece, Eliza Green comments on a reader rebellion... over the pricing and breaking up of Patricia Cornwall’s latest book. Amazon may have thrown their prize catch under a bus.

It’s been a while since we heard from Chuck who has been facing some pretty hefty life changes recently. This week he looks at Writer Self Care and the delicate balancing act a writer has to do to produce Art while not falling apart. 

Anne R Allen has a very thought-provoking blog this week on unexamined beliefs in writing. Do you know someone who has sabotaged themselves over a belief that is untrue but seems hardwired into their brain? So it is with writing. Are you holding on to beliefs that are sabotaging your writing?

Kris Rusch is also looking at the writing business. How are you examining the choices you make in your business? Are you leaping from one thing to another or are you examining the way carefully? Does that mean you may miss out on opportunities?

Unleash your storytelling superpower! Gabriela Pereira of DIYMFA has a new series looking at how to identify the specific archetype that you are drawn back to again and again. 

In The Craft Section,

The 10 step checklist for writing a better than average novel- K M Weiland- Bookmark

5 misunderstandings that keep writers from Plotting- Mary Buckham

How To Develop Your Book Idea- Now Novel – Bookmark for NaNoWriMo

The Ins and Outs of Internal Dialogue- Writersinthestorm- Bookmark

Pre plotting a novel – Martha Aalderson

Tips for NaNoWriMo

In The Marketing Section,

10 best Book Trailer types- Adam Cushman 

The 30 scariest author website mistakes- Pauline Wiles- Bookmark

Building a fan base- Angela Ackerman

How To Write A Book Blurb- Tara Sparling- Bookmark

You can now add audiobook codes to your Universal Book Link – Yay!

To Finish,

With all the stress factors involved in writing why would you do it? Give it all up and leave it to Artificial Intelligence. Yes, AI’s are writing books and designing book covers. You can buy a print book today, untouched by a human hand. ( A quick examination shows they probably aren’t suitable for The Booker, yet.)

Maureen
@craicer

My monthly newsletter is due out this weekend. It's a long weekend here so there are no excuses... (kids, garden, market bookstalls... I will prevail...)When you subscribe to the newsletter you also get a nifty mini book crammed full with marketing notes as a thank you. If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons – Thomas Galvez

Planning For The Future

This week I have been thinking about Preptober and the drive to write a novel in a month. I was listening to Joanna Penn’s interview with Grant Faulkner, the executive director of NaNoWriMo and the comment came up that even if you don’t write your 1700 words in a day or you binge write and take day-long breaks- you are still laying a foundation of habit. The habit of writing. 

While we are in Preptober... Reedsy has a roundup of things to help you prepare for November. Perry Elisabeth has 15 simple things to help you survive NaNoWriMo
If you are wondering about giving dictation a go in November check out Daily Writing Tips. They recently had an article about dictating books into speech recognition software. There are writers who absolutely swear by this. 

Jami Gold has been thinking about vision and goals. How do we know we have succeeded in our goals if we never articulate them? Jami has gathered together great worksheets and resources to help with goal setting and author business.

Over in the Publishing world, it’s Frankfurt Book Fair, one of the biggest industry book fairs in the world. Publishing Perspectives reported on the opening keynotes. Did you know that Netflix is sourcing content from books in translation? They are looking at best sellers in other languages and then creating a TV series. Book then TV show.

The other keynote that caught my eye was the warning to the publishing industry about the rise of AI and what that may mean for copyright going forward. This is a hot new topic and one that is getting a lot of traction from publishing commentators. Last week I linked again to Joanna Penn’s article on how she thinks AI will impact the author community. Keep an eye on this tech development.

Mike Shatzkin keeps an eye on the publishing industry. He has been a commentator and consultant on publishing and future predictions for over 40 years. Recently he published an article on the 7 ways publishing will change in the next few years. Backlist will be king and watch out for major changes in Non-Fiction publishing.

The other writer I like to go to is Kris Rusch. She also has a long history in the publishing industry. She has edited, commissioned, written just about every type of writing there is. In this weeks article, she looks at the three types of writers that are in publishing now. She predicts only one of them will survive. 

Kris references that article that I commented on last month. If you are still trying to get to grips with what a book deal means and what an advance is check out this article from Electric Literature where an agent explores the ins and outs of a book deal.

James Scott Bell has a great post on How To Describe Your Main Character. You may think duh, but how often do you write a list of attributes? Do you sprinkle them in your writing or avoid it altogether? This week I had a conversation about this with a writer from a minority culture. I have tended to avoid descriptions thinking readers would fill in their own preferences until it was suggested to me that readers have been conditioned to expect that the character will always be white, able-bodied and without glasses unless specifically stated otherwise.  Hmm. Lots of food for thought for me. I imagine all my characters as mixed race. I don’t know why because I’m not. I have never described skin tone deliberately in my writing, maybe it’s time to start. 

In The Craft Section,

How to create an antihero- Icy Sedgwick

Rules – do we need to follow them?


How to proofread- TCK Publishing

Watching out for redundancy- Jami Gold- Bookmark

A story idea each day- Go Into The Story- Bookmark

Tweak boring stereotypical white dudes- Litreactor- Bookmark

In The Marketing Section,

How to build a long term career- James Scott Bell

Two great posts from Penny Sansevieri- Using competing book titles for book marketing and 12 questions I’m always asked about Book Marketing- Bookmark

3 reasons to start planning Christmas Social Media campaigns now- Frances Caballo

Using kindle keywords- Dave Chesson (New research from Dave.) – BOOKMARK

Tips for compelling book description Part Two

To Finish,

Every year the good folks at Storybundle put together a special bundle for NaNoWriMo. Over the years I have filled my Kindle up with great writing craft books from these bundles. Take a look at this year's Nano Storybundle. The money goes directly to the authors, a little bit goes to charity, you get a great bargain... WIN/WIN

Maureen
@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: