Fair Value

This week I have some links to articles about the Bologna Children’s Book Fair (as promised last week.)

Publisher’s Weekly looked at what was happening in the Children’s App market at Bologna and then had a round up of the major trends coming through.

The New York Times had a piece looking at the rise of children’s publishing and the large Chinese contingent at the fair. This augers well for the new fair being inaugurated this year in Singapore for the ASEAN nations.

The London Book Fair is underway right now. Publishing Perspectives has a quick look at what the major talking points will be.

Children’s author C Alexander London this week wrote a brave article about coming out as Gay to children... and their reactions. All they really wanted to know was when the next book was coming out.

Larry Brooks has a great article on story development. What is the key criteria to the story? It’s a compelling premise. Another must read article from Larry.

Molly Greene has been carefully examining her earnings and her book goals. She sets out her Marketing goals for 2016 and the reasons why she is doing all these changes to her book business.

Recently I was chatting to my husband about Scrivener as I thought it might be useful in his office for a project his team was working on. He downloaded a free version and became a convert. This seems to be what happens when someone tries Scrivener- instant writing software love. Here is a master tips article for all those Scrivener users.

What are the marks of a Professional Independent Author? The key word in that sentence is ‘professional.’ The Book Reviewers site has a breakdown of what you should be aiming for.

Elizabeth S Craig has a great article on valuing your time. Writers are often asked to do things for free and it’s hard to say No. How do we evaluate the events we participate in so that they add value to us as writers? This is a great article to get you thinking about your time price.

In the Craft Section,

3 essential tips for your anti hero

The secret ingredient for POV magic- Kristen Lamb

Creating a strong emotional response from readers- C S Lakin

How to resuscitate a lifeless scene- Bookmark

5 important ways to use symbolism- Bookmark

10 questions to beef up your conflict.

5 traits of a winning concept- Mythcreants

When you are telling the wrong story- K M Weiland

Essential writing tools -Angela Ackerman Becca Puglisi Bookmark

In the Marketing Section,

What you need to know about Merchandising rights

Online marketing mistakes to avoid

How to put together a marketing plan

Using images for marketing- Joanna Penn Bookmark!

An Instagram primer for authors- Frances Caballo Bookmark

How to sell your book direct- Bookmark

Managing your Author Blog

Using private Facebook groups as your street team/marketers

To Finish,

This week marks the eighth year of Craicer. I have been thinking about all the things I have learned along the way.

1. Commitment to a deadline. There is nothing like the creeping hour hand of the clock to make me stop researching and get the blog published.

2. Chances to push out of my comfort zone. Researching and writing this blog every week has made me a Go To person for speaking to groups or planning programmes or podcasting. Somehow people think I know stuff.

3. When I’ve struggled with my health the fact that I had a regular appointment to research and write up for others what I have learned has kept me sane. Ok not as crazy as I could be.

I am grateful for the people who read the blog, ask questions or share the blog to new readers. It always makes me laugh when I’m with a bunch of authors and someone asks 'how do you...' and the response from the group is “Read Maureen’s blog!”

Thanks everyone for reading and sharing the blog over the last eight years!

Maureen
@craicer

Genre Journeys

This week seemed to be genre week with interesting  articles from across the genre spectrum.

Children’s Publishing day at Digital Book World had some interesting takeaways. A few years ago it was widely speculated that with all these smart phones the early adopters would be teenagers. But they aren’t. They still want a physical book with printed pages.

But the genre could be slowly changing.

Over in the Romance field the HEA (happily ever after) ending is being questioned... do modern romances need this? It isn’t reflected in real life... is it? Some interesting thoughts in this blog post and comments.

James Patterson, who is his own genre, has been making waves this week with the revelation that there is a whole publishing arm devoted to just him... and he is employing them through his publishers, which would make him a Self Publisher with a traditional publishing house or a traditional publishing house with a self publishing imprint devoted to one person. No one can decide but it makes fascinating reading especially as he is publishing across age groups.

Leo Hartas, an illustrator, makes a plea for writers to understand how to commission an illustrator. If you are in the market for having illustrations for your project... read this first. I know illustrators who say these words often.

One of the most heart felt posts on Social Media came from Anne R Allen this week. This follows on from Jami Gold’s post last week. Anne talks about the increasing pressure on writers to be everywhere... You don’t need to be. She makes absolute sense and this is a must read for every author out there.

Catherine Ryan Howard who is a Go To Guru on how to self publish has an agent and a traditional publishing deal. This is an interesting journey... and one a lot of writers are taking as Hybrid is seen as a good career move.

This week publishing futurist Mike Shatzkin has been thinking about the need for publishers to use critical data research in the acquisitions process. These days research and data profiles are becoming easier to find and use so why aren’t publishers using them? As always read the comments for the robust discussion points.

Today while traveling on an errand a character, whom I had put on hold for a few years, popped into my mind demanding that now was the time to tell his story... never mind I’m in the middle of something big... somewhere else. Some characters are so rude! This got me thinking about Story Structure and this led me to one of Larry Brooks latest posts on structure versus pantsing. There is no opposition. There is subliminal understanding that every story should have a beginning and an end. This is a one of those A-HA posts that you will print out!

In The Craft Section,

18 tips to deconstruct novels to nail genre- C S Lakin Bookmark

7 steps to hook readers

How to write a love scene- Jane Friedman Bookmark

6 emotional motives for your characters- Mythcreants

2 Bookmark posts from  K M Weiland 5 ways to trim your word count and 11 killer chapter breaks.

The 4^th rule of storytelling from Pixar

Angela Ackerman and Becca Puglisi have compiled a popular posts list.

The critical importance of crafting a strong opening- Jody Hedlund Bookmark

In The Marketing Section,

6 ways you are ruining your book marketing- Bookmark

Social media guidelines for newbies

How authors can find readers- Jane Friedman- Bookmark

What to talk about in the marketing meeting.

A guide to what agents are looking for in the first five pages- Bookmark

6 straight forward ways to structure a blog post

To Finish,

Y A Highway is an interesting site where YA authors hang out. They have an interesting infographic (very Jasper Ffordish) with lots of clickable links on all sorts of interesting posts. This is well worth a trawl. Children’s writers cover all genres the good and the bad...

Maureen

@craicer

Colourful Easter pic from https://www.flickr.com/photos/praktyczny_przewodnik/7047496769

Subscribing To NaNoWriMo

This week Amazon review policies and translations are still topics of interest at the publishing water cooler AKA Twitter.

Selfpublishing Review has written a blog post about the new Amazon review policy detailing what you can and can’t do. A must read!

Roz Morris always has interesting posts and this week she adds her thoughts to the Translation discussion. It is always good to check out the comment stream where the discussion continues.

Porter Anderson has been looking at the Society of Authors call for fairer contracts. The Society is the UK authors collective. The Society is joining with The American Authors Guild and momentum is growing to change publishing contracts. Take the time to read this.

Subscription services may be making a come back if the latest Disney deal is anything to go by.

Sean Platt and Johnny B Truant have a popular writing blog but they are branching out into subscription too. They have been working on an App called Story Shop. They have a Kickstarter for it. Check out what they are offering, The App almost writes the stories for you!

This week a spotlight was put on organisations behaving badly.

Wil Wheton called out Huffington Post for not paying authors and then went on to expand that call to other creatives who should be paid for their work. Exposure doesn’t pay the mortgage you know.

Agent Natalie Lakosil helped by Jen Laughran shone a light on agents. Yes, agents have other jobs, they are just as poorly paid as writers... but be wary of Schmagents!

It’s the last week of October and writers around the world are holding their heads and thinking why did I say I would do NaNoWriMo.

Chuck Wendig asks the same question and adds his own particular spin to why you should/shouldn’t do it. (Usual Chuck warnings!)

Anne R Allen has a great post from Ruth Harris on the joy of writing and how to keep it going during NaNoWriMo. Ruth shares inspirational words from other authors about how to keep the momentum going.

Here is an interesting post on when to design your bookcover... If you said before you write the book... you would be right.

In the Craft Section,

Help for Pantsers and Plotters- Stephen Pressfield

Janice Hardy has two great posts, How to tighten the MS and How to polish the MS

Jami Gold has a great post on research.

Jody Hedlund talks about Tension- Bookmark!

Jane Friedman talks to Larry Brooks about compelling concepts Bookmark!

Critique Circle has 3 essential tips for NaNoWriMo

Joanna Penn on Self Editing

In the Marketing Section,

Joanna Penn lists all her marketing posts in one place. Bookmark!

Molly Greene has the website essentials

Penny Sansevieri has the essential book selling how to

Bookbub shows how to craft Author bios

Novel pitching with Chuck Sambuchino

Author platform building using email lists.

To Finish,

The people behind the Stop Procrastinating App have put together a tell all infographic on NaNoWriMo... How to survive it... How to achieve it... How to do it.

For all those attempting NaNoWriMo... Good luck

Maureen

@craicer

Pic from Flickr Creative Commons- Mondo

Thoughts in Translation

This week Amazon announced they were cracking down on fake reviewers. GULP went all the authors. Authors always think the worst. So what does it mean? Passive Guy takes a look at why Amazon has tweaked the review system. It’s all about trust.

The Frankfurt Book Fair has been happening and suddenly everyone is talking about translations. Germany just happens to be a huge market for translations. The Bookseller talks about the move to global authorship.

Amazon is in the translation business (of course) and Publishing Perspectives this week talked about the huge injection of cash into Amazon Crossing and sounded a note of caution to the translators who make it all happen.

Joanne Harris delivered a speech this week at the Manchester Literary Festival which is getting shared all around the internet. Why do people expect authors to work for free? Do readers ever ask what does the author wants from them? This is a fabulous read!

Jami Gold asks authors - What is your long term plan? This is one of those posts that have you thinking for a long time after you read it. Every author should read this.

This author life has its ups and downs, Lance Rubin wrote a great post on blocking out the noise and just creating.

Sometimes you come across a piece of writing that turns you on your ear and that you just have to share with someone. That happened to me this week when I heard a podcast interview with Paul Bishop on Authorbiz. I listened to it in the car and then couldn’t wait to share the ideas with my writing partner. Just WOW.

In the Craft Section,

Now Novel has two great articles- What is good writing and Guide to Writing a Romance novel

The secret power of Voice – James Scott Bell

Tips for Queriers- query, synopsis, first page

Brainstorming the hero – Angela Ackerman

Book critique ABC’s for authors – Kate Tilton

Secrets of bestselling authors

Letting go of the practice novel- Writer Unboxed- Bookmark!

Turning a unique phrase - Joanna Penn

In the Marketing Section,

The secret to a powerful author brand- Kristen Lamb

Help - My Amazon reviews have disappeared

5 tools to double your eBook sales

Get books into global markets- Molly Greene

5 basic elements of an Author website – The Book Designer - Bookmark

How to write the best author bio

Building an Author platform

How to deal with the stress of self publishing

Website of the Week.

Larry Brooks has an excellent website full to bursting with great content on writing. Here are just two recent stand out posts. The unspoken pinch point – climax and How to plan your novel in 6 weeks. Both are bookmark posts!

To Finish,

Infographics... Translating lots of information into handy charts.

The 8 infographics every author needs and The infographic for how to organise your writing desk.

And now you know everything.

 Maureen

@craicer

Pic From Flickr Creative Commons- Dan McKay

The Revolving Door of Publishing

Writers & Illustrators: All the networking/promo in the world can’t help unless you get your book FINISHED first. pic.twitter.com/XeliPtgAHG

— Debbie Ridpath Ohi (@inkyelbows) August 25, 2015

This week the hot topic around Twitter was that self published sleep book for kids written by a sleep psychologist which raced to number one on Amazon and is now in a 7 figure publishing deal. Hugh Howey looks at all the changes in publishing in this story.

Germany announced this week that they are scrapping DRM on Ebooks. Predictions that the English language will be next could be far fetched. Mike Shatzkin looks at DRM free implications and reading books on phones. Surveys just out say the number is up to 1 in 7 people mainly reading on their phone but which apps are the best for this.

Writer Beware reports that the Author Solutions case has been dismissed as they settled out of court... that’s one class action down... (PRH has deep pockets...)

Can data dictate publishing decisions? That’s the topic for Futurechat this week. With data being mined by Kindle Unlimited who know exactly when a reader stops reading to phone companies who know where and when a reader is reading.... What are the implications for publishers?

Anne R Allen looks at author blogs. How can you do better?

Writer Unboxed revisits the ten things not to say to a writer in light of some dubious comments being said to writers very recently.

Larry Brooks is writing for the Killzone blog and he has a few wise words to say about authors letting rip on their manuscripts before they have learned some fundamentals of the craft... (for a less measured approach see Chucks rant.)

Christina Katz has a post looking at 10 things happy productive writers do that they don’t need to.

Author Chronicles takes issue with those annoying pop up adds.

In the Craft Section,

Perfect opening lines- from TOR

How believable themes build believable plots

How to describe people (Great post)

7 tips for proof reading your book

Chuck has a no holds barred post on rookie mistakes that new writers make. (You may never look at dialogue tags the same way again.)

Janice Hardy has two guest writers writing some great posts. 
Bonnie Randall on killing your darlings unless you can give them goals and Amy Christine Parker on writing outside of your comfort zone. (Bookmark)

In the Marketing Section,

11 ways to promote your book with images

Query Letters- What agents love and loathe

Four podcasts every self publisher should be listening to

Selling digital products and services - Jane Friedman

Building an author website – Joanna Penn

How and where to obtain book reviews – James Rose

How to use Twitter to find Book Reviewers- Ricardo Fayet (Bookmark)

To Finish,

The Queen’s bookstore in London has turned hand selling into a high end art and a global enterprise... so now they are mixing it up by having a bookseller in Asia. Yes... I mean A Bookseller NOT A Bookstore...

Just when you think you know what is coming next in publishing...

maureen
@craicer
Pic from Inkyelbows… Debbie Ridpath Ohi

Market Your Name

This week one of my friends posted an interesting article from Sarah McIntyre about crediting illustrators. Illustrators are often overlooked by authors and award judges when it comes to promotion. It is time that we remembered that a great picture book has an author and an illustrator working in collaboration and so they both should be equally credited when it comes to promotion. Sarah came up with the #picturesmeanbusiness campaign.

Darcy Pattison has a guest post on Jane Friedman’s blog about the promotion of children’s books and how she is using Pinterest as an experiment because children’s books are about the visual. 

Anne R Allen has a great resource blog for writers. This week she writes about the care and feeding of THE MUSE for writers. There is lots of great advice in here.

Going to conferences can inspire you to new projects. Joanna Penn talks about attending the ThrillerFest conference and what she learned there. This is a really fascinating article as Joanna is exploring the hybrid author position here. She also has a great interview with a publishing futurist…what might be around the corner and coming soon to an author near you... 

Following along on this theme is Porter’s think piece - finding and building fans of books is the most important thing an author can do ... here he reports on some big thinkers in the publishing game on this kind of marketing.

Jane Friedman has been getting serious of late with email marketing. She has written two excellent blog posts on email newsletters for authors and how to improve the newsletter to make it relevant. I’m interested in exploring this from a children’s writer point of view. Who do we send newsletters to...

I don’t subscribe to many newsletters but one I do and try to read frequently is Larry Brooks. His Storyfix website is great. His newsletters are direct and punchy on the craft of writing. Larry recently had a melt down moment which is worth reading. Writers you need to study your craft... figure out some stuff then apply it. If you write then you should read this.

Four important questions that agents ask writers in the pitch session... and yes you should be able to answer them...

In the Craft section,

Goals Conflict Stakes- Janice Hardy (Bookmark)

Copyediting –it’s not rocket surgery- The Book Designer (Bookmark)

Writing Terrible first drafts

Fishing out your manuscript hook- Kate Moretti (Bookmark)

How to write a synopsis- sorta- Ava Jae (Bookmark)

9 ways to use point of view to strengthen characters

4 Revision Goals- Darcy Pattison (Bookmark!)

In the Marketing section,

Does it pay to do a print book- Molly Greene

The unexpected effect of perma free- M Louisa Locke- Bookmark

Marketing Books as an Indie author

12 secrets to selling books

10 mistakes authors make that cost them a fortune

Cleaning up your Amazon Central Book Page- Elizabeth S Craig

How to sell more copies of a book you published years ago- Bookmark

Offering free ebooks to subscribers- Elizabeth S Craig 

Website of The Week

Every now and then you come across a web comic that exactly illustrates the writing life. Chances are you have seen an Inkygirl comic. So you really need to check out her awesome website where she has other great helpful tips. Inkygirl is also promoting the #picturesmeanbusiness campaign to recognise picture book illustrators on metadata and awards.

To Finish,

Mark Coker of Smashwords recently put up his Slideshare deck ... 6 hours of concentrated workshopping on publishing ebooks. You don’t have to wade through all of it. Just look at the transcript and scroll down to the section that interests you. This is like a Master class in eBook marketing.

Maureen

@craicer

Pics From the fabulous Inkygirl

Great Communities

This week I have been thinking about writing communities. There is the small community of writers that you meet with regularly, then the larger community of writers that you know of in your genre that you see occasionally at events. The engage-with-only-online community and the global community of writers. There is a wealth of online information for writers but make sure you meet up with other writers for face to face interaction. It is an important part of feeling that you belong in the community.

Jane Friedman posted an interesting article on her website on the importance of community to an author. You cannot promote into a vacuum. 

The UK publishing community got together recently for their association AGM and heard some straight talking from their guest panel on changing publisher perceptions. Publishing Perspectives reports on the speeches that must have made uncomfortable hearing while any author in the room would have been silently cheering.

Claude Nougat has a blog post saying that Newbies should not be self publishing. The game has changed so much it is a waste of time. It is an interesting point of view and she makes some good points. All communities need robust voices.

Zetta Elliott has an article in the School Library Journal that makes the call to change the publishing community from the 89% white to a more diverse lineup because surely this would result in more diverse publishing. She has to self publish to get important black stories out there for children. It is an amazing article and echoes indigenous issues in publishing here in NZ.

An interesting comparison was recently examined in the Huffington Post on book launches.

A self published author and a traditional published author compared notes. It is an eye opening read. I keep thinking that authors grouping together to tackle this would be the way to go.

Over on Twitter there is a Twitter Fiction festival contest happening. A J Walkley talks about how to participate and how Twitter helps writers. #TwitterFiction

In the Craft Section,

Seven secret weapons that will make you a better novelist – Larry Brooks

(Bookmark)

Foreshadowing

The Worst Types of Plot Fails

101 plot resources for writers

When your scene is dragging 5 ways to add tension

Story Climax- forcing your characters to move onwards (bookmark)

Do you know the heart of your story?

What to do with a chapter that is too short- Janice Hardy

Joanna Penn talks screenwriting with Lucy Hay and how it can help authors.

In the Marketing Section,

How to make your best webcam impression

Promoting books in a saturated market

Do you have a publishing plan- Jami Gold (Bookmark)

Going on an offline book tour

Have you failed – awesome (bookmark)

How to sell more books on Amazon

Preparing your book marketing for KDP Select free days

Website of the Week

If you haven’t checked out Alli (Alliance of independent authors) you should. There is a ton of information on their website and blog including this gem for how to make pre orders available on CreateSpace books... and how you need a good writers retreat. A great example of a writing community.

To Finish,

Chuck Wendig (warnings on language) is master of the descriptive sentence that explains a writing truism. Here he explains the writing journey for experienced writers to a newbie writer in his Chuck style... a nice example of community. (choking with laughter warnings)

As I have been writing this my region has been undergoing flooding and roads have been cut off all around. People have been opening up homes to stranded commuters all across the city. Half of my family are sleeping in a strangers home tonight. A great community celebrates its members and also reaches out and supports its members in times of crisis.

Thank you Wellington.

maureen

@craicer

Pic: Flickr/Creative Commons/ Jim Baker

The Visibility Fog

As I write this I am sitting in a car looking out on Cook Strait. On a good day you can see the South Island. Today I just see an empty expanse of white coming down on the rolling sea about 500 meters away. Visibility limited.

Somewhere out in the white are big inter–island ferries coming through the strait, along with smaller fishing boats and huge cargo ships. Modern boats have radar so there won’t be collisions.

Book visibility seems to be a theme running through my roundup today. Somewhere in the white noise of Amazon your book is floundering around. How can you make the book visible so it has less chance of sinking without a trace.

Book Radar

Your Cover. 

The Book Designer (AKA Joel Friedlander) has a good post on what a cover should have. Alan Rinzler also has talked to one of the best cover artists in the business about what is iconic and important.

Metadata. 

This is how your book is described on any digital platform. Penny Sansevieri describes in detail how to do this for Amazon. You will learn things about search that will blow your mind.

Getting Endorsements and Reviews.

All book marketing comes down to word of mouth in the end. Either the book is being hand sold in the bookstore, Indie bookstores do this amazingly well, or you found a great book because someone told you about it.

Writer platform goes into fine detail about how to target and get reviews. Training Authors has an interesting post on getting endorsements. These are cover pull quotes.

Joanna Penn talks about little tweaks that increase your email subscriber list which increases your reader reach and your visibility.

Small publishers are just as keen on visibility. BAP books is shaking things up with a pay what you want publishing model for a poetry book. They have had great success. It is daring... innovative... would it work for any book? Not sure... but I’m talking about it on my blog at the bottom of the Southern Hemisphere so it’s definitely visible.

In The Craft Section,

Writing with all five senses.

Writing to gaming music. (This is really interesting.)

Deepen your conflict by forcing your hero to embrace the grey of morality - Angela Ackerman

How do you know if your concept is right? Larry Brooks with two video tutorials on nailing your concept. (Bookmark)

How to use lyrics without paying a fortune.

In The Marketing Section,

10 questions to ask when researching your competition.

Plan your marketing with the power of story.

How to get your readers to do the marketing for you.

The evolution of the author website.

Book Marketing truths few experts will admit.

Marketing your series- Lindsay Buroker (bookmark)

Website of the Week

Actually it is a roundup of websites… on self publishing some of which will be familiar. But you may find a new one to try out.

To Finish,

Ryan Holiday has an interesting article on Growth Hacking for Creatives... This is thinking outside the box for visibility.

Maureen

@craicer

Pic: Cook Strait... what you see on a good day.