The Year That Was

The last post of 2021.

We made it. It was supposed to be better than 2020. There was a vaccine. Now a new variant is on the march. Make no hard and fast plans for 2022.

 

This week the posts that have caught my eye 

 

Joanna Penn’s great post on productivity and finding time to write. This is a post to reflect on as you make plans for 2022. Joanna is down under and soaking up the sun. *waves Hi*

 

Anne R Allen on taking all writing rules as guidelines. This is the post that reminds you not to stress about your work.- 

 

Kris Rusch – the 3^rd in her year in review posts. I was tempted to just put the link to her post in the middle of my page… and leave it at that. She says important things for you to think about for the writing publishing business going forward.- A must-read.

 

In the Craft Section,

A good article on dialogue- Writerswrite

 

In The Marketing Section, 

Bookbub posted their best articles from this year…

 

In the meantime here is my rundown of the year with interesting links for you.

 

Jogging through 2021 

 

In January Wattpad was sold to South Korean company Naver and a hedge fund bought Overdrive 

The Fabulous Spa Girls had tips on how to set goals for your writing year. 

Then we dropped into Michael Hyatt’s website to learn about SMARTER goals, to put them into place.

 

In February- Audiblegate…where Audible encouraged subscribers to return their listened to audiobooks for a credit which they clawed back from the author because it was a ‘returned book.’

David Farland warned about new contract terms in an interview with Joanna Penn. David mentioned in passing seeing contracts that asked for All formats existing now and to be invented. Deal Breaker Alert.

 

News: D2D is now offering Payment splitting for collaborators!

In March, Audio is big was the theme and about to get bigger. 

Dr. Suess had some books pulled from reprinting because of racist stereotyping. 

Tom Clancy’s estate discovers that they don’t own the rights to Jack Reacher due to a shocking contract signed early in Tom’s career. 

 

10 questions to help you set the stage- C S Lakin

How to market a book with smart planning- Penny Sansevieri

April- to be renamed Rest In Peace

Harper Collins bought Houghton Mifflin Harcourt. 

Beverly Cleary died aged 104 

Amazon Vella launched

#Disneymust pay launched- (who knew that buying companies also meant buying their assets and if it is royalties, also their obligations?)

 

Tips for dividing your story into chapters- 10 minute novelists

30 days of Social Media content Infographic- Barb Drozdowich

 

In May, The Book Designer, Joel Friedlander died (but his excellent templates live on.) 

Storytel partnered with Spotify- That’s the audio ears of Europe wrapped up and a warning that Spotify was on the audio hunt- price no object.

 Amazon responded and bought MGM- The Backlist of films is there to be exploited. (Just remember your backlist has value even if your publishers don’t exploit it. Get limited terms of use and get your rights back)

Joanna Penn interviewed Gail Carriger on the heroine’s journey and how it differs from the hero’s journey. This is a deep dive into craft and fascinating reading /listening.

June

Some second-hand book dealers felt sorry for writers and launched a scheme to get some of them paid when their books were on-sold. 

The Pandemic began the rise of the online bookstore, now everybody has one.

Japan jailed Book pirates.

What is an NFT? Joanna Penn took a deep dive to find out. 

Christie's auctioned an NFT from Tim Berners Lee of the original source code from his invention of the internet. It was for events like this that publishing contracts now contain legal clauses like ‘universal rights in all formats existing and to be invented.’ 

 

In July Amazon introduced A+ 

Overdrive bought Kanopy , a video streaming service for public and academic libraries.

And publishers paid eye-watering sums to grab books about the Trump presidency from the insiders.

 

Understanding the mirror moment- September Fawkes

 

A brilliant article on SEO for indie authors- Alliance of Independent Authors. 

 

August 

Subscription became the new go-to for academic publishers. 

Scammers discovered audiobooks. What you can do about it.

Authors behaved badly. – N.B. Remember nothing is ever off the record so if you don’t want it reported don’t say it.

 

Dave Chesson examined the A+ content blocks and has written a comprehensive article on how to get the best out of the new bells and whistles.

 

In September, the constant news item was the future of Bookfairs… will they ever be face to face again?

Scammers cloning author Facebook pages and destroying their social media.

Amazon offers Hardback format

AI voices start getting taken seriously. 

Netflix bought the Roald Dahl estate for $500M 

Supply chain woes start to bite. (A Local bookshop has just posted they got their September orders today, 3 days before Christmas)

 

Deanna Cabinian writes on the Time vs Productivity paradox for authors.

 

Should you sell your books from your website? Sandra Beckwith 

AudiO-ctober

Paul Simon released an audiobiography Like a documentary but audio-only. (Earlier in the year, I reported that Dolly Parton is working with James Patterson on a fiction book with a companion album.) 

Ireland is trialing a Guaranteed Basic Income for artists.

The American Department of Justice began suing Penguin Random House over acquiring Simon and Schuster citing their outsized influence on publishing and writers compensation if the deal goes ahead

Sacha Black on How to kill your side characters.

Joanna Penn’s primer on understanding Intellectual Property and the ways that authors need to use and exploit what they create to make money.

 

November

What is an NFT? The question was on everyone’s lips as they tried to make sense of it for writers. 

Kobo expanded its subscription service to Oz and NZ. 

Spotify bought Findaway (and life changed in the publishing audio sphere forever.)

Anne R Allen wrote a superb post on creativity wounds. The wounds you might not know you have. 

The literary calendar of 2022-  Sandra Beckwith

  

December

Where did the time go…  End-of-year reports show publishing is still making money but only in certain formats.

Viacom CBS partners with Wattpad and Webtoon.

Publishers paid out silly money to celebrities for books and watched those books tank badly.

 

And now I’m staggering gently to the couch for a lie-down and a cool drink. 

Have a safe and blessed Christmas season. I’m off until mid-January 

It’s summer…

 

Maureen

@craicer

  

The last newsletter for the year is going out soon with the best of, the best of my bookmarked links of the year and other goodies. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me  Christmas cheer hit the coffee button up top. I appreciate all virtual coffee love. Thanks.

 

Pic: 

 

Drinks by Aperol Spritz

 

 

 

Trying To Get Paid

In publishing news this week…

The Scarlet Johannson / Black Widow standoff over a contract dispute with Disney sounds very familiar in the writing world. Earlier this year writers’ groups banded together to seek reparations after Disney didn’t pay royalties. Now they have thrown their weight behind Scarlet’s dispute. How many times do they need to be told? Pay the creators.

 

Frankfurt Bookfair is stumbling along in a will they, won’t they, be live or virtual or both or neither this year. They have been bleeding big publishers and now their guest country of honour might not show up. Mark Williams takes a look at the latest news.

 

Publishing Perspectives has an interesting article on the latest sales numbers for crime and thrillers. This powerhouse genre has usually been a reliable performer but their numbers are dropping. Why? Is it sexism?

 

There have been mutterings and warnings around the blogosphere on the supply chain issues in the book industry. Last year with lockdowns around the world, book printing slowed up and then earlier this year bulk lots of books flooded the market. The whole supply chain is in a pickle. CNN points out the problems on the manufacturing side and Publishers Weekly examines the price hikes on books due to the supply problems.

The Alliance of Independent Authors has a great chat with Adam Croft which touches on this and the big stoush between Amazon Print and Ingram Spark.

 

Staying with the Alliance of Independent Authors -they have a great article on rights reversion. When you negotiate your contracts have you paid attention to this clause. This is fast becoming one of the most important clauses in a book publishing contract. When do you get your rights back? Yes, you can negotiate this and you should.

 

There is a new monthly magazine on the print stands, The Indie Author Magazine. It is in its first year of production and being Indie focused it is available in digital and app formats. This month’s edition features the indie powerhouse group 20 books to 50k along with lots of other craft articles. 

 

Recently Jane Friedman featured an article on Darcy Pattison, an exceptional Indie children’s author. This is a totally fascinating article on how Darcy works and has succeeded in making a 6 figure income in the tough world of children’s publishing.

 

Kris Rusch has another great article in her publishing across the digital divide series. This week she examines the growth of international markets. Do you have an international focus? Do you even know where the big growth areas are? 

 

I have a few craft books on structure and am always interested in reading about structure analysis. One of the best at this is September Fawkes. She recently wrote an article on Variations of Story Structure which is a master class and a must-read!

 

In The Craft Section,

Conflict without violence – adding depth- Litreactor- Bookmark

Fantasy Army recruitment- Mythic Scribes

What nonfiction writers should learn or unlearn when writing fiction- Paula Munier

Stop keeping yourself small-Lauren Sapala- Bookmark

7 tricks to refresh a scene- September Fawkes - Bookmark

 

In The Marketing Section,

How to write an author bio- Sandra Beckwith

Ultimate guide to mailing lists – Alliance of Independent Authors- Bookmark

How to create a boxset- Bookbub

2 Great posts from Penny Sansevieri- Why a good author brand is a must- And Smarter book 

promotion with seasonal ads – Bookmark Both

How to market your book without social media promotion- Carol Michel- Interesting!

 

To Finish,

Ruth Harris always writes an entertaining article on the writing life. This week she tackled blurb writing and the fear we all have around writing them. Ruth has some great advice and tips to go big on the blurb. 

Disney writers could try this simple sentence. Pay Me For My Work That Is Making You Billions. 

 

 

Maureen

@craicer

My monthly newsletter with the best of my bookmarked links will be going out soon. When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

 

And We're Off...

 I’m Back…

Yes, this blog is one day late. It will not be a trend for the year. (Way to go, Maureen, starting 2021 with an apology… OTOH isn’t that how we feel about 2021? It is supposed to be better than 2020.)

 

Over the Southern Hemisphere Summer, I tried to take a complete media and screen break. It worked some of the time…

This week I’m back in the swing of things researching, writing, and twiddling with my current WIP. I was on a roll yesterday with Pomodoro sprint writing so didn’t stop to get the blog done.

The posts that caught my eye over summer were the usual, what will 2021 be like for writers, what can we learn from 2020, and wow, what a great idea. 

 

Written Word Media has a post on the top ten trends authors need to know about 2021.

If you have been keeping an eye on publishing news, the shrinking of the Big Publishers is on that list. Let’s buy up publishers screamed accountants. (Obviously, they know where the money is- authors backlist IP) Publishing Perspectives reports that Aussie Illustrator Robert Ingpen’s backlist of titles, owned by one publishing house has been on-sold to a new publishing house. 

In other acquisitions, over Christmas, a hedge fund bought Overdrive the Ebook library service and now there are rumours that Wattpad may be on the block. If you haven’t checked into how big Wattpad has become, Mark Williams of The New Publishing Standard has all the info and the rumoured price tag. (Eye-popping.) And just in, Nate Hoffelder reports that The Book Designer site has been sold to a dubious operator…. 

 

Looking back at 2020, Writer Beware had a rundown of all the scammy behaviour that popped up over 2020. Some of these scams are still ongoing. Don’t forget to familiarise yourself with the bad actors out there. Fore Warned is Fore Armed. I have just seen a reference to a new scam this week, Negative reviews on your books, which will be taken down by the reviewer… for a price. (Don’t engage… coz then they know you are a soft touch.)

 

Paula Munier has a handy roundup of writing lessons learned over 2020. These are timely reminders. Also, no idea, however weird, is too weird. Just think over the real-life plotlines of 2020 for a moment. (Or even the first two weeks of 2021…)

Nothing is to ‘out there’ anymore. 

 

Colleen Story thinks writers should take more risks this year. She has five reasons why this is a good thing. 

If you are wanting a challenge for 2021, the 12x12 Picture Book Challenge is open for the next month. Every year I vow that one day I must do this challenge. I’m in awe of my fellow writers who can write picture books... It is a special skill.

 

The Alliance of Independent Authors has a great roundup of Tech resources for authors for you to bookmark and investigate over the year ahead.

 

If you have been following the blog for many years. (12+) you will know I am a fan of author collectives. There is nothing like a group of authors to cheer you on. Recently Bookbub profiled a group of authors who got together to write a series set in a joint world. They are having a lot of fun. I know a couple of authors who are doing this with writer buddies- Cue writer envy- Such a cool thing to do. Check out how they make it work.

 

Alison Williams has a guest post on Jane Friedman’s blog. This is a must read for a great tip to get your manuscript from first draft to second draft to ready to publish. (Everybody cue your movie trailer voices.)

 

In The Craft Section,

Write yourself a bad review- K M Weiland- Bookmark

Editors share their top tips- Emma Lombard

The vital importance of your writing community- John Peregine

10 quick tips to make your writing craft better- Diane Glazman- Bookmark

Inner conflict- reflecting the inner struggle - Janice Hardy - Bookmark

 

In The Marketing Section,

10 Smart book promotion services- Penny Sansevieri – Bookmark

How to price your self-published book

Book Promotion a marathon, not a sprint- Sharon Bially- Bookmark

How to declutter your book marketing- Pauline Wiles

How to market your Kindle book- Penny Sansevieri

Extra,

Video on marketing on YouTube- This is by musician Mary Spender- It deals with musician income, however, this could be a heads up for the future as the book industry is following the music industry- (Subscription streaming services anyone?)

 

To Finish,

The Fabulous Spa Girls are back with tips on how to set goals for your writing year. They have a series of Golden Questions to answer which then make setting goals for the coming year so much easier. Then you can drop into Michael Hyatt’s website to learn about SMARTER goals, to put them into place.

 

2021… Here we come.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

 

 

Reframing The Writing Business

 

It is Book Fair time… online. Frankfurt is underway with over 4000 digital exhibitors. Trying to wrap your head around that is hard but luckily Publishing Perspectives has got your back and is publishing lots of articles from the Fair.  They have a quick rundown on the International Publishers Association - State of Publishing reports. This is a comprehensive series from Norway looking at the future of publishing against 7 norms. 

 

Every year around Book Fair time The Alliance of Independent Authors holds their 24 hour online conference. This year the themes is tools. Check out the lineup and carve out some time this weekend to attend virtually!

 

This week the Indie Bookstores in America are having a box out campaign to highlight shopping at Indie bookstore instead of Amazon. Indie Book Blog published an article about the shaky future of Indie Press.’ These are all the little publishers that publish niche or more challenging genres than the big 4. Take a look at your bookshelves. How many books do you have published by small publishers?

 

While we are thinking about Indie bookstores, spare a thought for all the cinemas out there who are watching the decimation of their business. Kris Rusch looks at the future of entertainment venues- how do you reframe your business in uncertain times.

 

This week a friend sent me a link to an article published locally about the problems of supply for Bookstores coming up to Christmas. I know we hate thinking about Christmas in October but in the book business that’s what you have to do. Even though this article is about buying books… don’t forget to add printing books for Christmas sales to this. 

 

Roz Morris has a great article on how to get an early start on your NaNoWriMo project. Start planning your characters. She has great tips on how to flesh out your characters and plot and how to get all your research done so you are ready for November 1.

 

In The Craft Section,

Diving deep into Point of View- Christina Delay

The ultimate guide to creating characters- Shaunta Grimes- Bookmark

Don’t  give readers a reason to reject your novel- Anne R Allen

10 quick tips to writing disabled characters- Elena Paolini- Bookmark

10 step checklist to writing a better novel- K M Weiland

Creating the authentic villain- Kyla Bagnell- Bookmark

 

In The Marketing Section,

3 amazon reader review myths- Sandra Beckwith

Setting up a course – interview with Dave Chesson

How to craft an elevator pitch that sells- Ruth Harris- Bookmark

7 steps to self publishing success- Zara Altair

105 hashtags for writers- Frances Caballo- Bookmark

Effective Social Media for your book marketing campaign- Penny Sansevieri- Bookmark

How to find the right background image for your website – Nate Hoffelder

 

To Finish,

October is NaNoPrepMo. Sometimes the fact that November is just around the corner and pressure to write that novel in a month can suck all the joy out of writing. If you have been having a tough writing year and are struggling with the muse – Give yourself a break. Litreactor has a great article from Karis Rogerson about just writing for yourself by reframing your writing.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter with the best of my bookmarked links. Why not subscribe and get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – LeighKlotz

 

Publishing - Always Learning.

In publishing this week,

There has been a mixed reaction to a publishing company releasing books written under male pseudonyms with their correct gender name. The publishing company is promoting a special collection of books, however, others are asking, is this what the authors would have wanted? Just because we can – should we?

 

The rapid growth of Amazon (40% over lockdown) has caused more disquiet in the publishing industry. Publishers Weekly reports that American publishing leaders have now written to the American government to get them to curb the tech giant’s growth before it destroys the publishing industry.

 

Publishing Perspectives recently highlighted Ukraine’s publishing industry woes as publishing in that country has taken a big hit. The New Publishing Standard looks at the global publishing industry. How well, or not, is publishing doing in other markets? This week TNPS published an article on the book trade in Europe. What can we learn from other markets? Will they be saved by the undead also? (YA vampires saved the book industry once…  Midnight Sun rockets past a million copies sold in its first week.) Meanwhile, everyone keeps one eye on the American market.

 

A piece of news that made me gasp today was a hint at the possible disruption of the audiobook industry. There has been speculation about what this company could do to the audiobook landscape.  TNPS saw the job advert and put a few things together. Enter Spotify…

 

I am always fascinated by where science and Artificial Intelligence is going. This week I listened to Joanna Penn and Mark Lefebvre have a conversation with voice doubles. It was uncanny… and the possibilities for its use slightly scary. On the other hand, imagine pressing a button at the end of writing your manuscript and having the whole thing read back in your own voice- edit on the page… and then upload as an audiobook.

The Alliance of Independent Authors has been looking at copyright. With rapidly improving AI, copyright is not keeping up. If an AI can write a book in the style of another author who owns the copyright? 

 

Barb Drozdowich has an interesting article on Anne R Allen’s blog about the psychology of selling and the superfan in book marketing. Limiting choice makes a big difference in selling your books. Angela Ackerman also looked at marketing this week with an examination of FAR marketing. Focus, Authenticity, and relationships.  They are both excellent articles.

 

Reedsy has updated their book editor and it is pretty spiffy. Check out their free writing program.

 

In The Craft Section,

How to stay on point in your plot.- Jennie Nash

9 ways to originalise your story idea- Becca Puglisi- Bookmark

Story description- Lynnette Bonner

Transitions- James Scott Bell- Bookmark

How to create a blockbuster- Story Grid- Michael Finberg

Character development-shadow- Antonio del Drago- Bookmark

 

In The Marketing Section,

4 secrets to book marketing- Frances Caballo

2 articles from Penny Sansevieri - Pitching to be a guest blogger and 

How to connect with influencers on Twitter

How to repurpose audio and video content for social media- Social Media Examiner- Bookmark

Guide to social media image sizes- Social Media Today- Infographic

Must-Do steps for Amazon ebook campaigns- Judith Briles- Bookmark

 

To Finish,

Recently I congratulated Joanna Penn and the SPA Girls for achieving significant milestones in their podcasts. It takes a special commitment to keep showing up every week to share thoughts and ideas with an audience. Often the audience has no idea what hurdles you have overcome to be present in that time and space. Kristine Rusch is also celebrating a milestone with her publishing business posts. She talks about the time when she thought there was nothing more to say and then the world changed. It’s a great post from a great voice in publishing. She has done it all and has wide-ranging knowledge of the publishing industry. Learn From The Masters, people. 

 

Maureen

@craicer

 

P.S. This is blog post 599

It’s nearly time for my monthly newsletter with loads of bookmarked links and tips.

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate  virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons- Alan Levine

Getting Creative

 

This week in publishing news…

Publishing Perspectives reports on Penguin Random House India’s moves into the European market. Take one branch of a worldwide company… add a big distributor … Stir… and bake a new revenue stream.

 

This week I attended a virtual awards ceremony for the New Zealand Book Awards for Children and Young Adults. It was an odd experience as groups of us gathered around the country to watch a semi-live streaming event and cheer on our colleagues and winners. There was a tremendous outpouring of love for our finalists online throughout the week. It was bittersweet to not be there in person. Kate Reed Perry wrote a recent article on how virtual book events need to change to bring in some magic. Let’s get creative with our events.

 

The Alliance of Independent Authors (Alli) has pulled together a big post on Lockdown lessons for authors. With countries tentatively making a break from lockdown authors share what they learned and how they would do things differently. 

 

How much does the rest of the world know about the Asia Pacific publishing region? Mark Williams from TNPS has a roundup for Alli- Did you know that 50% of the people online in the world are in this region? What devices do they read on? Who caters to them? How do you reach 886 million online readers?

 

Have you been looking at your writing software and wondering whether you are missing something crucial? Author Media has a round-up of the writing software authors are using in 2020. Tech Crunch reports a new kid on the block aimed at creatives. Circle brings all your community engagement, courses, extra creator content into one space. Put together by the team behind Teachable.

 

How often have you seen a movie based on a book and wondered what happened?  There was a Twitter storm when the first pictures of BBC America’s The Watch, based on Terry Pratchett’s beloved books, were released this week. Not what the fans wanted at all.  Kris Rusch continues her look at licensing Intellectual Property and how they are working with a games company to take her books and characters into the gaming space. How much control should an author have over the product? Is it like films?

 

Rachel Thompson has an interesting article about self-publishing now and how authors have to understand all the ramifications of choosing this way of publishing. 

 

In The Craft Section,

How to write, and what not to write about the family, in your memoir- Sharon Harrigan- Bookmark

2 great posts from Angela and Becca- 6 tricks to layer on the stakes and Conflict thesaurus- Losing one’s temper- Bookmark Both

Begin at the beginning – or maybe not – Barbara Linn Probst

The trials and tribulations of DIY audiobooks- I popped this into craft because it has audio craft tips.- Andrene Low

 

In The Marketing Section,

Social media might not mean what you think it means-Sadie Hartmann- Bookmark

Book Cover redesigns- Alexander von Ness

A deep look at reader guides- P H Solomon- Bookmark

7 Book Marketing mistakes authors make- Penny Sansevieri- Bookmark

4 top book formatting mistakes to avoid- The Book Designer

 

To Finish,

We were doing so well… and then, as a friend said, Covid bit us on the butt again.  New Zealand goes back into lockdown. So to all those writers stuck back at home with the kids and the spouse and the pets and the mayhem… Here is the hacks guide to writing while the kids are at home.

 

Stay Safe. Be Kind. (Let’s rock those masks…)

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter?

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons- Curran Kelleher Venice Mask