Showing posts with label Steve Jobs. Show all posts
Showing posts with label Steve Jobs. Show all posts

Thursday, October 6, 2011


This week I have been contemplating the future of the modern book launch. 

A book launch is a celebration and a promotional opportunity for the author, bookseller and publisher to highlight a creative achievement and to get the printed story into the hands of readers. Pre the book launch the reviewers would have been given advance copies to review, hopefully favourably, to generate interest. People would be awaiting the launches are great affairs where the writing community gets out in support. A good book launch can propel a book onto the best seller list which then gets it noticed more....

I have attended many fabulous Book Launches at The Children’s Bookshop in Kilbirnie where John and Ruth McIntyre have been proud Godparents (and sometimes midwives) of some very special books... They were wonderful Godparents at my own book launch 3 years ago and have been encouraging and commiserating with me as my midgrade novel Craic repeatedly gets so close to the acceptance bar. Today it was announced that they have been awarded the Betty Gilderdale award for Services To New Zealand Children’s Literature and they are worthy recipients! As the current Convenor of the Wellington Children’s Book Association I am proud to announce our co hosting of the Award ceremony for them at Turnbull House on the 21st of November. (it’s nice that I can now blab this secret as well.)

With Amazon commenting last week that they were selling 2 eBooks for every 1 Print Book...the future of the book launch, the count down to the day you hold the book in your hands, has changed.
An eBook launch is a different beast altogether. You can still have the party but the signing table will be empty...the cash register won’t be ringing in the background.

Melinda Szymanik was telling me that the launch of her eBook, The Half Life Of Ryan Davis, was an email from her publisher with an Amazon gift certificate for the book attached and a celebratory glass of wine with the publisher. There will be a party when the print book comes out later in the year tho!

Three years ago the printed book would have been launched with a splash then later in the year, unheralded, the audio book and the eBook. Now the eBook comes first with the book trailer then the audio book and, if you want, you can have a print book...either P.O.D. or traditionally.

Reviewers slot in all along this process so the three months or so of new book publicity can be dragged out to a year if you are a canny marketer....A quick look at a new publisher on the New Zealand block, Pear Jam Books, shows that they understand this very well. (Great acronym use of the word PEAR! )

So here are some more great writers who are launching eBooks this week and how they are doing it.

Jane Friedman has a great guest blog from Roz Morris on her experiment of the serialisation of her novel on Kindle. Roz talks about what works and what didn’t. This model of publicity made Dickens famous...

Victoria Mixons second book on The Art and Craft Of Story is getting great reviews around the blogosphere. You can check out free samples of the practitioner’s manual here on a bookbuzzr widget or over on Storyfix where she has a chapter up on science and story in a great guest post.

Victoria also has a fantastic interview with Joanna Penn about her very successful ePublishing career and why she chose to publish this way.

The Huffington Post has spotlighted Self Publishing this week with an interesting guest post from Felicia Ricci entitled How to self publish (and seem like you’re not.) If you are looking for a step by step guide check this out!

In marketing the eBook you need to be just as careful in your planning as you were in formatting it. Tony Eldridge has a revisited a link to an article about how not to use Print On Demand (worth rereading for the tips on how to do it better.)

Tony also has a popular resource of the week series. Check out YouTube creators for help with that book trailer and Paypal tips for getting the money flowing into your account from your website.

Of course you will have a website to promote your book, eBook or trad...Bookmarketingmaven has a punchy post that reminds writers of what should be on their website...(hint; it begins with B)

Publisher’s Weekly has put the spotlight on Children’s publishing this week with an indepth article on YA publishing and where it is at. There are great quotes from agents and editors in here.
I received my copy of the 2012 Children’s Writers and Illustrators Market book this week and this article backed up all the agent interviews in the book.

Chuck Sambuchino, who edited this years CWIM, has a great interview on his blog where an agent pulls apart a successful query letter and shows why the novel got picked up which subsequently launched a successful career.

Another great interview to catch my eye was Johanna Knox’s interview with Mandy Hager on Tim Jones’ blog. Mandy is an accomplished writer and here she talks about how her Blood of the Lamb trilogy has unsettled Americans and how her scriptwriting skills came in useful...

Over in the Craft section,

Agent Mary Kole has some timely advice on how not to use Social Media when looking for agents and editors.

Over on Craicerplus (My Amplify Page) I have links to

Konraths E predictions in 2009...This was Joe talking about what he thought would happen in the future...check out the comments about where we might be heading to now!

Writer Beware – Bad Publishing Clause series...ouch!!!

Make Books Easily for the iPad

To finish,

As I have been writing this blogpost, news has come in of the passing of Steve Jobs, one month after he stepped down as Apple’s CEO. He was a visionary and an extraordinary man. He could polarize a room and inspire it the same time. His commencement speech for Stanford University, just after he was diagnosed with the cancer that killed him today, is one of the most viewed speeches on YouTube and a superb testament to the power of one man who changed the world.


P.S. From time to time I put up a video as a Thank You for someone who has sent quite a few Readers over to Craicer. Melinda the following video is for you... 

Thursday, August 25, 2011

Imagination Overdrive

Another Crazy Busy Week. 
Storylines was the usual mad crazy happy experience...with hundreds of kids watching, listening, imagining, making, eating, playing and loving children’s books with author’s, illustrators, storytellers and performers of one kind or another.   It’s lovely to turn around from welcoming a visiting author and introducing them to an audience to find a young fan who wants to talk to you about your book and have you sign it.

Chris Morphew was the international author this year. He arrived in Wellington to visit schools and be our guest at the evening seminar. You could feel jealous about this 26 year old who learned to write on the job producing 12 of the Zac Power series  for 6-8 year olds before beginning to write his young adult series, however he’s such a nice bloke so we’ll say Good On Yer Mate....

In amongst the busyness I took a look on the blogosphere this morning to see what the hotly retweeted articles were....and discovered these gems.

Kristen Lamb has two great posts up on her blog this week. The first deals with how to break your addiction to the little darlings in your manuscript and Kristen offers an hilarious 12 step programme to help you Kill Them. 
The second is a great article looking at marketing fiction...and how to get new readers for your work...You need to look at this if only for the truly weird picture she has chosen to portray inbreeding...hmmm stuff of nightmares....

Bob Mayer has been visiting down under. He presented at the Australian RWA and last week end was one of the keynote speakers at New Zealand’s RWA. He has some wonderful things to say about both conferences and he is handing out accolades to us down under. Check out his article posted today on his experiences...and then have a read of another article posted this week where Bob has talked about The Myth Of The Backlist And The Dramatic Change In Publishing...lots of comments on this one about the spaghetti stick model of publishing.

Mediabistro has a great article linking to a nifty set of instructions about converting PDF’s to Kindle files or epub files. This is particularly timely with Kindle about to be released time for Christmas.

For something fun to do with your imagination and a pen...check out 3 Ways To Reinvent Vampires

Over in the Craft Corner...

The Kidlit team have a great article on overwriting...and how to spot it....and how to fix it!

Daily Writing Tips has a great article on Brainstorming for writers and 5 strategies you can use.

Over on Craicerplus (My Amplify Page) I have a link to an article

Using Video Effectively...this is a great article looking at tips and tricks to enhance your website with video.

Today Steve Jobs resigned as CEO of Apple. Immediately the share price dropped. However he will still be involved in other ways while he still can. This is one of those watershed moments in technology. Because love him or hate him he has changed the face of technology and the way we use it...from our iPods out running to our iPad on the bus...not to mention the mobile phones, iTunes, the Pixar movies, animation technology we take for granted now...  The Wall Street Journal gathered an impressive list of quotes over the years from Steve. Look back and see what he thought the technology world would do and be as he began to unleash his imagination and drive on our digital world.

next week back to normal, I hope...

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