The Book Brand

 

In Publishing News this week,

Recently there have been calls for the publishing industry to start using more sustainable practices. Taylor Francis Publishing have opted to send out their journals with paper wrapping instead of shrink wrapping. Read how they found the experience.

 

If you have been wondering if the subscription model will kill publishing you must be living in the United States. Mark Williams takes a look at the rising figures of subscription and wonders how long it will take for book publishers to change their tune.

 

Another day, another AI lawsuit. Google has been hit with a lawsuit filed by the same firm that filed against Open AI. They are alleging that Google ‘scraped everything ever created and shared on its platform’ to train its AI bot. DUH!

Meanwhile, Shutterstock, having embraced the Open AI model on its website, is now expanding its AI tools. When you can’t beat them, be at the forefront of the new technology.

 

If you are still wondering about copyright and AI check out Kelly Way’s recent article.

 

Publishers Weekly reports that book sales are down in the first half of the year. Backlist is propping up everyone’s bottom lines. 

Goodereader has an article on the massive cost of book piracy. Latest figures have the cost to publishers topping $300 million.

 

Berritt Koehler publishers recently published an article on the 10 awful truths about book publishing. While their 10 awful truths are awful they have at least shown how you can manage and market in this challenging industry with some good strategies.

 

It’s half way through the year and Colleen Story thinks this is a perfect time to stop – and look at your writing and publishing goals, are they on track? Do you need to change things?

 

Kris Rusch has some advice to consider. Think small. In the next interesting instalment of her niche marketing series she examines how small is big in the niche world. 

 

How much attention do you pay to the file formats you write in? Do you have the source files of your published books? What happens when your publisher disappears? David Wogahn writes an interesting article on Jane Friedman’s blog about protecting the files that make your books.

 

How easily are you distracted from your writing? Daphne Gray Grant has an article that helps you figure out how to be distraction free and productive in your writing time. First – halve your goals…

 

In The Craft Section,

9 Common Dialogue problems- Anne R Allen- Bookmark

Discover what your character fears- K M Weiland- Bookmark

5 common problems with background characters- Mythcreants-Bookmark

How to figure out which writing advice suits you best- Trisha Loehr- Bookmark

How I zero drafted a novel in 6 weeks- Kelsey Allagood- Bookmark

 

In The Marketing Section,

Best practice for selling more books - Elizabeth Craig- Bookmark

When is the best time to release a book- Sue Coletta- Bookmark

How to get a more successful launch- Penny Sansevieri- Bookmark

How to get your book into libraries- Roland Denzel and Mark Lefebvre

How to write a book description- Bookbub

 

To Finish

It has to happen. The world needs another cute digital reading device that will be the next must have item. Introducing immersive reading in virtual reality… with a pair of sunglasses?

 

While authors are wondering if they can get their book published, publishers are embracing the merch opportunities to influence the influencers. The influencers can have their pick of totes, caps, journals, bags, sweaters, mugs, limited edition prints… and on and on. Do they get the book too? Will we see Book Branded Merch shows on TikTok?

Maureen

@craicer

 

 It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links you can subscribe here to join our happy band. (Yes, I'm running late I have a good excuse... honest!)

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic Photo by Joao Tzanno on Unsplash

Standing Up

 

 

In Publishing News this week,

The death of the Ukranian writer Victoria Amelina stopped the publishing world for a moment. Everyone reflected on the life of courage and commitment to the truth this writer embodied in her professional life. Victoria had just come back from Norway where she had accepted an award on behalf of another friend, children’s author Volodymyr Vakulenko, tortured and killed by the Russians occupiers. Victoria was using her writing skills to document war crimes. She had just finished a day of presenting at the Kiev Bookfair when the restaurant she was meeting other writers in suffered a missile attack. R.I.P.

 

Publishing Perspectives reports on the opening keynote by Hugo Setzer at the Contec Mexico publishing conference. This conference is dedicated to sustainability, translation, and audio publishing. There were some heated challenges to the wider publishing industry about the need to walk the talk on sustainability practice in publishing.

 

AI is back in the dock again this week with the news of a class action against Open AI from authors whose work was recognisably scraped by AI. 

Mark Williams from The New Publishing Standard looks at the arguments in this case and draws some pithy conclusions. Is the demise of the author a valid argument in this case?

 

While the courts are looking at AI- news is breaking that Amazon is using AI to summarise product reviews. So far this hasn’t extended to book reviews but it can only be a matter of time. Will you be able to trust a book review in future?

Meanwhile, Amazon is going to have to do something about the proliferation of AI written books in the bestseller lists. Somehow the bots got in and gamed the system. Amazon did crack down, but not fast enough. To add to their woes Amazon is in court for unfair practice surrounding their Prime subscription model. Their defence lawyers will have to do an amazing job as their client even named their dubious practice after the story of the trojan horse.

 

Joanna Penn revisited AI and the Author in another great podcast session with Nick Thacker this week. This is a great discussion on using AI as a marketing tool. Nick and Joanna talk about how important it is to have a human be the creative brain behind the words.

 

The Alliance of Independent Authors has a deep dive into the seven processes of publishing. This week they are looking at marketing. This is a comprehensive article about mindset and the differences between promotion and marketing books.

 

Kris Rusch continues her excellent series on Niche Marketing. This week she examines what niche really means to the writer and how you can benefit from it.

 

Lithub traces the evolution of the celebrity memoir. 

Now Novel has a great article on using story planners to get the bones of your story down. 

Kathy Steinemann has a nifty redundancy quiz- Can you identify the redundant words in the sentences? A good craft quiz for warm ups.

 

Donald Maass has another cracker of an article on Writer Unboxed. What are your promise words? He takes a dive into the words used in the opening chapter that should signal what the story is promising the reader.

 

 

In The Craft Section,

2 Great posts from K M Weiland How to trim your word count and

Think about the lie your character believes- Bookmark

Turn the tables on popular tropes in fiction- Liz Kerin - Bookmark

A guide to writing Romance- Now Novel-Comprehensive!

Subterfuge in dialogue- Becca Puglisi

Can a novelist write like a screenwriter- Anne R Allen- Bookmark

 

 

In The Marketing Section,

How to write a good book description- IngramSpark

2 interesting posts from Penny Sansevieri- Quiz your book marketing knowledge and How the current tsunami of books reshapes book publicity- Bookmark

10 tips to get a Bookbub featured deal- Draft2Digital- Bookmark

Author newsletter data- Bookbub- Bookmark

 

To Finish,

Recently the BBC publicised another author getting a first publishing deal in her 70’s. What is interesting is this author has been signed for a 5 book deal and she is 77. Writing is for every age group and it is never too late to start. The only pre-requisite is that you have an entertaining story to tell.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links you can subscribe here to join our happy band.

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: The poster for the Kyiv Book Fair

 

The Rumours Are True

 

 

In Publishing News this week....

Earlier in the year I wrote of a rumour that TikTok would start a shop…and now they have. They aren’t selling books in it yet… but publishers will be wondering when. An important side note though, with the ownership of the TikTok site being controversial, many states and countries are looking at ways to limit its influence. If you build a business only on TikTok it could disappear overnight. Mark Williams points out that English Language publishers could be heading for a disaster here.

 

Big Bad Wolf is back. For new readers BBW is an outfit that buys up remaindered English language books from publishers and sells them in huge 24/7 book sales in Asia and Indonesia. The numbers are eye watering… and show that there is a huge market for these books in other countries. (Not to mention, a quick way to get a fast buck without the author getting a slice of the sale.)

 

Do you remember the HarperCollins strike from earlier in the year? (BTW the TV/Film writer’s strike is still ongoing.) It may have been resolved but HarperCollins seems to have mislaid payment of some outstanding bills to content writers. Lawsuits about to start.

 

In welcome news the USA Today Bestsellers list is back after its hiatus. The USA Today list is only judged on book sales across many outlets so often gives a truer picture of what is selling compared to other lists where list placement can bought.

 

Children’s writers were thoroughly approving when Michael Rosen was awarded the Pen Pinter prize "for the ability to address the serious matters of life in a spirit of joy, humour, and hope." 

 

I can already tell that Kris Rusch’s new series on niche marketing is going to be another epic series. This week she talks about multiple newsletters and why they are a good idea.

 

Recently I have seen questions from writers who have been diagnosed with ADHD about how they can manage the diagnosis and also write effectively. This article recently published in an online journal might shed some light. Other ADHD writers find that writing sprints work very well for getting the words down.

 

Writer’s Digest has a spotlight on Sacha Black – Sacha besides writing lots of books, also runs the Rebel Author podcast and has a popular series of writing craft books. It’s a great interview.

 

Writers In The Storm have an article from Karen DeBonis on What I didn’t expect after publishing my book? Post publishing depression is a real thing.

 

Insecure Writers Support Group have an interesting post on archetypes- using Christopher Vogler’s Writers journey book for inspiration.

 

Have you thought about using onomatopoeia in your stories? This article looks at how words like rattle and screech add life to your writing. 

 

 

In The Craft Section,

What does you character want-K M Weiland- Bookmark

Using Story Structure to your advantage- Janice Hardy – Bookmark

How to determine your books timespan- C S Lakin- Bookmark

Positive traits can have drawbacks- Becca Puglisi- Bookmark

Save the cat beat sheet- Kindlepreneur- Bookmark

 

In The Marketing Section,

How to write a book proposal- Reedsy – Bookmark

How to Quick Pitch your book- Ruth Harris- Bookmark

Adding direct sales to your website – Written Word Media- Bookmark

What can be author swag – Bookmark

7 tips to boost your Author homepage- Camilla Monk-Bookmark

 

To Finish,

I came across this article from Colleen Story on 5 ways writers are like aliens from outer space. How dare she expose us. Yes, the truth is out there. We have been discovered. Luckily, all is not lost. Our eccentric ways are fully justified if we call ourselves writers. 

 

Maureen

@craicer

 

It's nearly time for my monthly newsletter. If you want the best of my bookmarked links and other interesting extras you can subscribe here to join our happy band.

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

 Pic: Photo by Albert Antony on Unsplash

Challenging Pages

 

 

In Publishing News this week,

The Guardian published two interesting articles based on sessions at the Literature festivals.

Author Rebecca Kuang spoke about authors writing about other races. She rejects the idea that authors must stay in their own racial lane. 

Meanwhile, French author Annie Ernaux awarded the Nobel prize for Literature last year declared it was an unwelcome surprise.

 

Publishing Perspectives reports on how Pen America is tracking educational gag orders which have risen very sharply in the last few years. This is of particular concern to universities who have mandates to allow free speech. I saw one statistic lately that showed out of 1000 book challenges the bulk of them were filed by just 11 people. 

 

The Association of American Publishers released their stat shot of all the numbers for the last publishing year. Paperbacks outsold hardbacks… online selling outsold physical. If you like deep dives into interesting stats on the health of American publishing, check out all the graphs.

 

NFT”s are quietly bubbling away in the background. Goodereader takes a dive into Literary Non Fungible Tokens and why they have some merit for authors. When you buy an ebook you actually buy the license to read it. NFT’s are a permanent buy of a digital product. If that is slightly hurting your head- The company behind Webtoon digital comics and Anime is investing in NFT avatars that will speak and move… tell your stories etc. (Ready Player One is almost here.)

 

The world is catching on to AI and calls to curb its influence are growing among tech founders. Many countries are only just starting to grapple with the impacts on copyright. Laws are being examined to see if they cover AI generated work. Because the publishing world is moving slowly on its response to AI, Neil Clarke of Clarkesworld Science Fiction magazine has put together a series of belief statements that publishing industry people can sign on to. It is still in draft mode but is getting quite a bit of attention.

 

Mark Williams of The New Publishing Standard has eviscerated Markus Dohle ex CEO of PRH over his speech at Sharjah last month. Mark pulls out all the facts and figures and shows up Dohle’s errors to devastating effect. OUCH.

 

Ruth Harris writes about writer wannabes and authors who have literary cooties. Every writer has experienced one or the other or unfortunately both. How do you deal with these people who want to rain on your parade or you personally? Ruth has some sweet revenge.

 

Kris Rusch has an interesting blog post on facing the future. She states that the writers who face the future will be the ones to survive it. She has some pretty compelling arguments based on recent publishing history. 

 

Dave Chesson of Kindlepreneur has some great free resources for writers so take the time to trawl around the site. If you are looking for writing inspiration check out the book ideas post.

 

In The Craft Section,

5 ways to use your character shadows- K M Weiland- Bookmark

How AI can help strengthen your writing- Keri Kruspe

The virtues of non linear writing- Scott Myers

Character tropes- The innocent- Angela Ackerman- Bookmark

How to manage a difficult book- Rachel Toalson- Bookmark

 

In The Marketing Section,

Tips to improve newsletter design – Sue Coletta- Bookmark

5 things I wish I knew before publishing- Jenna Podjasek

Book marketing rundown (updated) Make sure you scroll down.-Rachel Thompson – Bookmark

Book Marketing truths- Angela Ackerman- Useful information 

How to create a Book Trailer- Elaine Dodge

 

To Finish,

Today the finalists of the New Zealand Book Awards for Children and Young Adults  were announced. Congratulations to all. As a previous judge of these awards I know just how hard it is to judge and many who missed out would have come achingly close.

Writer Unboxed has an article from Julianna Baggot about how hard this writing game is. 

If you finish writing a book you have already achieved what most aspire to but never do. 

As Julianna says, we have outer critics and we have inner critics, she offers ways to handle both.

"We need to protect our relationship with the page. Doing what we love is challenging but worth it."

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter to go out. If you want the best of my bookmarked links you can subscribe here to join our happy band.

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Michael Dziedzic on Unsplash

 

Reading Between The Lines

 

In Publishing News this week,

Last week publishing social media was full of comment from disgruntled authors discovering they had been let go from a prominent author agency. I didn’t link to it at the time as tempers and opposing viewpoints were swirling and I figured that everyone might calm down and things were not as bad as portrayed. Then the Authors Guild got involved to try to sort out the mess of over 20 authors with contracts in various states of negotiating being hung out to dry. So yes, things were bad. The fallout has probably permanently tarnished the reputation of the agency. There are no winners.

 

This week a hybrid virtual/in person book fair in New York was held over three days. It’s the only Book Fair that attempts to be a national book fair for the USA. After the demise of Book Expo America and virtual Digital Book World offerings, the flagship shows like London or Frankfurt aren’t happening for the U.S. Mark Williams looks at the problems of running a big book fair. Does the English language publishing world really need another bookfair?

 

Germany has just published a survey on reading in their country and the declining levels of literacy among children is alarming. They are embarking on a huge campaign to lift literacy. However, recently their teen reading levels have been huge. Is it the power of TikTok influencers?

 

James Daunt CEO of Barnes and Noble recently spoke on how his policies have changed the face of the bookselling company. The secret is in curation, and local curation at that. Also shelving non-fiction books by subject instead of alphabetically. Wow. Who knew that might work?

 

Jane Friedman has a guest post by Joni Cole on cover woes and what you can do when your publisher gets it so very wrong. Her publisher though she would be happy with an explicit cover on a book about… writing craft. 

 

Randy Peyser has an interesting post on what publishers want. This is not a specific post but does have some interesting ideas for what you should keep in mind when approaching them.

 

Ingram Spark has a useful article on choosing readable fonts for your book. If you are into designing print interiors check it out. Warning- once you go down the typeface rabbit hole you will discover a wonderful new world that can be quite addictive. 

 

Recently the Spa Girls writing podcast had an interview with Matt Bird – a writing craft teacher on the secrets of story. It’s a great interview with different ways to look at scenes and characters.

 

September Fawkes has a great article on things she wished she knew as a beginning writer. This is a must read. It doesn’t matter if you are beginning or not, there are gems to think about… print out…carve on your wall, in here.

 

In The Craft Section,

7 cool tricks for beating the maddening middle- Holly Lisle

Hero’s journey structure and examples- Lisa Taylor- Bookmark

3 steps to engaging your readers- Angela Ackerman

The difference between Character Archetypes and Tropes- Becca Puglisi- Bookmark

How to create insanely complex characters- K M Weiland- Bookmark

 

In The Marketing Section,

Marketing to Libraries- Goodstory company- Bookmark

12 ways to promote your book- Green Leaf

First impressions, Book Covers-Mibl Art-Bookmark

Relaunching with audiobooks- Bookboss Academy

Moving the needle- Huge Marketing post from SCBWI – BOOKMARK

 

To Finish

Lisa Cooper Ellison has a great column on Jane Friedmans blog, this week she writes about Beta Readers. Lisa looks at  how important they are and how you can help them out. If you prepare questions and manage their expectations it should be a positive experience for everybody. If you haven’t really made use of Beta readers before this is a handy article on how to get started with them.

 

Go Forth and Read.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic Photo by Matias North on Unsplash

 

Reading gymnastics- or how many ways you can curl up with a book.

Holding On To Your Own Creativity

In Publishing News this week…

Amazon is raising their subscription price for Kindle Unlimited by $2. This comes on the heels of the lowest page read payout to date. Today writers using Amazon Print were informed that the cost to print would be going up. 

 

Recently The Association of American Publishers had their AGM and the big event of the night was the CEO Maria Pallente addressing the issue of AI and publishing. Porter Anderson  has a full report of her speech. If you are keeping an eye on AI you will know that this week the CEO of Open AI has been asking for a regulatory framework from US lawmakers to control AI going into the future.

 

Pearson Textbooks has taken issue with the use of their IP content to train AI’s. They have started sending cease and desist letters and taking legal action. This is because they have plans to train their own AI on their own content so they can expand their business.

 

Scholastic are finally embracing digital publishing. Apparently paper mills see no extra value in making book pages. Mark Williams of The New Publishing Standard has some pithy words for the publishing industry as the head of Scholastic points out just how shaky the print arm of publishing is.

Mark also shines a spotlight on HarperCollins India and their search for a realistic AI Indian voice to change the face of audio narration in India.

 

Bookriot reports on PEN America and Penguin Random House taking a school district to court over book banning. This is a warning shot in the battle for freedom to read. How many school districts can take on these giants and win?

 

If you live with anyone whose profession is the subject of TV dramas you will be used to the constant comments about unrealistic work portrayals. Melodie Campbell takes a look at unrealistic portrayals of crime scenes.

 

Katie Weiland has a great article on Why There Is No Such Thing As ‘Just A Story.’ 

Suzanne Bennett has a great article on what to do with abandoned manuscripts… you don’t have to junk them. 

 

In The Craft Section,

How to write organic themes- K M Weiland- Bookmark

Setting and sense of place- Joanna Penn

Does your story make sense-Susan DeFreitas

5 ways to avoid white room syndrome- Linnea Gradin- Bookmark

Ignite with the inciting incident- Lynette Burrows- Bookmark

 

In The Marketing Section,

Infographic 7 tips to grow your social media platform- Barb Drozowich

Get reader reviews- Sandra Beckwith

Data on author newsletters- Written Word Media- Bookmark

Booklinker article on Bookmarketing- Bookmark

Tips to improve newsletter design- Sue Coletta – Bookmark

The Rebel Author Podcast -advanced marketing strategies (great episode)

 

To Finish,

What are you doing to fill your creative well? This is a question I often asked my teaching colleagues. You can’t keep giving out creatively to others if you don’t fill your well. Kris Rusch has been musing on the nature of cross training for your brain. This is a good article to mull over at the change of seasons. Are you stretching your writing brain by doing something else?

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Amritanshu Sikdar on Unsplash

 

Under The Skin

 

In Publishing News this week,

Many writers muttered Hallelujah when Ingram Spark announced they were making print file uploads of Print On Demand books free along with free revisions for the first 60 days. There was general joy all around the publishing socials. They wouldn’t have changed their policy because every other print POD service is free would it?

 

Business Insider reports that Tiktok has registered a publishing press trademark. I wonder how they are going to advertise their books to readers or reviewers or even how they will go about getting books to publish? Now all they need is a buy button…

 

The Writers Guild of America called their TV writer members out on strike. This last happened about 16 years ago… and suddenly there was lots of Reality TV popping up. The writers have been screwed by streaming. The New Yorker lays out the case.

 

The arrest of a Taiwan publisher visiting relatives in China is making the Asian book industry nervous. The disappearance of the writer and publisher is being highlighted by news agencies around the world, reports The Guardian.

 

The UK Publishing Association reports that they had a bumper year last year with physical book sales up. Mark Williams of The New Publishing Standard points out that their reported numbers have huge million dollar holes. What happened to their digital book industry?

Mark also points out the double standard over Storytel Norway being accused of favouring their own brand on their own platform. Who knew that was unethical? *coughAmazoncough*

 

Kris Rusch writes this week on the gradual breakdown of favourable terms for writers from Amazon. She has been an advocate of going wide for years. This is her last heads up blog post on the danger of putting all your sales eggs into one basket. All the signs are warning of an iceberg ahead.

 

Ruth Harris has an interesting post on Outlines, AI, and Stormy Daniels. Ruth tries her hand at using AI to write a blog post and concludes that the prose is very boring. Then she thought about a biography of Stormy Daniels….

 

Lit Reactor has a great article on books with a lack of character development and concludes it is not a problem. Do we really need to see the characters grow and change? Sometimes the fact that they don’t is comforting. 

 

In The Craft Section,

Assuaging the pain of punctuation- Tiffany Yates Martin - Bookmark

5 things to know about writing for teens- Jennifer De Leon

The difference between character archetypes and tropes- Becca Puglisi- Bookmark

What is a psycological thriller- Cailean Steed- Bookmark

What we can learn from reading bad fiction- Richard Thomas

 

In The Marketing Section,

7 tips for strategic pricing- Penny Sansevieri- Bookmark

Critique sites- Kathy Steinemann

Should you pay an influencer- Sandra Beckwith

What goes on the copyright page- Darcy Pattison- Bookmark

Readerscout- new free tech from Kindlepreneur- Bookmark

 

To Finish,

The 122 page book, Death Of An Author has been making small waves after it was recently published by Seth Godin’s press Pushkin Industries. 95% of this murder mystery is written by AI. The New York Times reviews it fairly. Some will like it. Some will hate it. 

Creativity is not under threat- yet. 

 

Maureen

@craicer

 

 It’s time for my monthly newsletter? If you want the best of my bookmarked links and other extras why not subscribe and join our merry band.

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

Pic: Photo by Possessed Photography on Unsplash

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