Thursday, July 13, 2023

The Book Brand


In Publishing News this week,

Recently there have been calls for the publishing industry to start using more sustainable practices. Taylor Francis Publishing have opted to send out their journals with paper wrapping instead of shrink wrapping. Read how they found the experience.


If you have been wondering if the subscription model will kill publishing you must be living in the United States. Mark Williams takes a look at the rising figures of subscription and wonders how long it will take for book publishers to change their tune.


Another day, another AI lawsuit. Google has been hit with a lawsuit filed by the same firm that filed against Open AI. They are alleging that Google ‘scraped everything ever created and shared on its platform’ to train its AI bot. DUH!

Meanwhile, Shutterstock, having embraced the Open AI model on its website, is now expanding its AI tools. When you can’t beat them, be at the forefront of the new technology.


If you are still wondering about copyright and AI check out Kelly Way’s recent article.


Publishers Weekly reports that book sales are down in the first half of the year. Backlist is propping up everyone’s bottom lines. 

Goodereader has an article on the massive cost of book piracy. Latest figures have the cost to publishers topping $300 million.


Berritt Koehler publishers recently published an article on the 10 awful truths about book publishing. While their 10 awful truths are awful they have at least shown how you can manage and market in this challenging industry with some good strategies.


It’s half way through the year and Colleen Story thinks this is a perfect time to stop – and look at your writing and publishing goals, are they on track? Do you need to change things?


Kris Rusch has some advice to consider. Think small. In the next interesting instalment of her niche marketing series she examines how small is big in the niche world. 


How much attention do you pay to the file formats you write in? Do you have the source files of your published books? What happens when your publisher disappears? David Wogahn writes an interesting article on Jane Friedman’s blog about protecting the files that make your books.


How easily are you distracted from your writing? Daphne Gray Grant has an article that helps you figure out how to be distraction free and productive in your writing time. First – halve your goals…


In The Craft Section,

9 Common Dialogue problems- Anne R Allen- Bookmark

Discover what your character fears- K M Weiland- Bookmark

5 common problems with background characters- Mythcreants-Bookmark

How to figure out which writing advice suits you best- Trisha Loehr- Bookmark

How I zero drafted a novel in 6 weeks- Kelsey Allagood- Bookmark


In The Marketing Section,

Best practice for selling more books - Elizabeth Craig- Bookmark

When is the best time to release a book- Sue Coletta- Bookmark

How to get a more successful launch- Penny Sansevieri- Bookmark

How to get your book into libraries- Roland Denzel and Mark Lefebvre

How to write a book description- Bookbub


To Finish

It has to happen. The world needs another cute digital reading device that will be the next must have item. Introducing immersive reading in virtual reality… with a pair of sunglasses?


While authors are wondering if they can get their book published, publishers are embracing the merch opportunities to influence the influencers. The influencers can have their pick of totes, caps, journals, bags, sweaters, mugs, limited edition prints… and on and on. Do they get the book too? Will we see Book Branded Merch shows on TikTok?




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Pic Photo by Joao Tzanno on Unsplash

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