Searching For A Market

This week in Publishing News,

 

This week Techcrunch published an article on how publishers will be able to opt out of AI searches due to new laws in the UK. The law states that AI search engines must offer a way to opt out, but with everyone using Chat GPT for search now, is that a good thing?

 

The recent US Book show examined the big movers in publishing, AI and Audio. Publishing Perspectives reports on some of the discussions and the importance of data when making decisions.

 

Publisher’s Weekly reports on an Author Guild survey on why author incomes are in decline. It’s all subscriptions fault, and libraries. People are still reading. So how do we get people to pay us for our stories?

 

Reading is a social activity. That’s the latest trend. (I can hear introverts screaming right now.) Publisher’s Weekly reports on a Frankfurt Bookfair virtual event discussing the global trend of reader social engagement that is bypassing publishers.

 

Kobo’s CEO Michael Tamblyn has a feature article on Publishing Perspectives about the office discussions on whether they would publish AI books. As he writes “This AI moment… is revealing a lot about what we believe to be important.” This is an inside look at what publishing companies are wrestling with.

 

If you want to lure a kid into the library, give them Manga. That’s the popular opinion of librarians according to Publishers Weekly who went out and surveyed them. From being very niche, it is now mainstream. It’s all down to librarians who nurtured those weird kids, giving them space to read, and now Manga is for the cool kids. 

 

Mark Williams calls out the hypocrisy from publishers as they publicly bemoan the use of AI while using it in their offices. I have some sympathy for the argument. He rightly calls out the double standard and how people are losing their jobs because of AI. It’s not, our office is more efficient as our staff are using AI tools. It’s our office replacement for staff are AI tools. 

 

Which type of Social Media is best? If you have been struggling with this question the latest article from the Alliance of Independent Authors is for you. Some social media brands work better for different genres. 

 

Alexa Bigwarfe has an interesting article on writing for AI search engines. How Is Your Next Reader Finding You? The Economist is already writing articles just for search engines. She explains about new marketing search and how authors can make their book findable in all the search noise.

 

Rachel Thompson has a great article on marketing. The Absolute Best Time To Market A Book Is Before It Exists. If you are scratching your head over that, you need to read the article. Do you want your readers to remember you?

 

The Indie Author magazine has an interesting interview with Deborah Wilde about the transition from screenwriter to books, navigating the publishing world, and reinventing yourself. 

 

In The Craft Section,

Meeting reader expectations- Jami Gold- Bookmark

Do you know Why?- Kathleen McCleary- Bookmark

How to choose the right character arc- K M Weiland -Bookmark

Writing the best twist- Janice Hardy- Bookmark

Interiority vs Visceral reactions-Susan Watts- Indepth article

 

In the Marketing Section,

Sending merch with ARC’s- Sandra Beckwith

A pitch is not a strategy- Kathleen Schmidt

Three leaks that are costing you- Alexa Bigwarfe- Bookmark

10 tips for setting up Direct Sales- Indie Author Mag- Bookmark

Give readers a clear way into your writing- Dan Blank- Bookmark

 

To Finish,

The shortlist for the New Zealand Book Awards for Children’s and Young Adults is out. I’ve judged these awards and it’s always a thrill to see what my peers have been up to and how creative our industry is. I’m especially noting how many great books are in the Te Reo section. Ka pai. It’s going to be another tough call picking the winners!

 

I’ve been thinking about the many hats that Writers wear. We can be cheerleaders for others, marketing apprentices with our own products, researchers of obscure things, and the biggest imposter syndrome badge holders. And we write as if we are separate from all those other identities. Recently I read Mark Leslie Lefebvres essay on trying to reconnect the different sides of his author life at Stoker Con. He writes so well about our dual lives and how sometimes one life takes over and crushes the other life. Food for thought. 

May you crush all your writing demons this week!

 

Maureen

@craicer

 

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Help In Publishing Land.

 

In Publishing News this week,

 

Good News for libraries in the United States of America this week, the appeal against the defunding of the Institute of Museum and Library Services was withdrawn. Librarians may still have jobs. Libraries may stay open, life might get back to normal in schools and institutions across the country. However, while librarians and their supporters were celebrating a watchdog agency was noting that far right book banning groups are using AI to scan books for detailed take down notices to libraries and schools. It’s a case of constant vigilance!

 

Publishers Weekly published an Op Ed Politicians should not be choosing what our children read. Danny Caine points out that this is the same argument used by both sides but the government is about to do just that with a new law being introduced in the US House of Representatives this week for debate.

 

Reuters reported that the Judge in the Bartz vs Anthropic case has frowned upon the $300 million fee to lawyers administering the settlement. And to general cheering by everyone the lawyers have agreed to reduce the fee substantially. They still pocket a lot though. 

 

I was interested to see in the Around The Book World news roundup from Publishing Perspectives about a Japanese Manga publisher beginning to publish weekly episodes of their novels in nine languages. They also want to move into publishing their novels in English. At the recent London Book Fair there was handwringing from publishers about the rise of other countries publishing their books in English instead of going through English publishers. If we can AI translate into another language, so can they. In the end it will be the marketing of these books that will make the financial difference to the publisher bottom line.

 

Next week – all eyes will be on BookCon in New York. Will it be successful? Will America finally get a national book fair again? 2 days, 250 exhibitors. Publishers Weekly wants to predict smiles all round.

 

At the same time as BookCon, Bologna Children’s Book fair will be celebrating 63 years of existence with the guest of honour- Norway. (It could have been us except our NZ politicians dropped the ball and own goaled to the derision of the children’s book community in NZ, but we don’t hold a grudge. *CoughNovemberelectionCough*) The fair is chock full of events celebrating and discussing children’s literature and literacy and what to do about AI. 

 

Last week I mentioned Harlequin partnering with an AI studio to produce microdramas. LitHub published an essay from Maris Kreizman Dear Harlequin: Nobody Asked For Your Weird New AI Video ‘Microdramas’. Maris doesn’t hold back. She mentions all the things they should be doing. Ouch! 

Mark Williams takes a different view of the news. He points out that microdramas are an $11 Billion market in Asia. Romance is just the first genre to embrace it. Genre publishers will be looking and wondering if it is a goldmine for them. 

 

Ossandra White has a thoughtful essay on what might be stopping you from creating. She runs through the usual physical discomfits and then into mental mindsets.

 

Pushing yourself out of your comfort zone was a sentence that resonated with me in the Writer Unboxed essay from Allison Winn Scotch. Five Things I Didn’t Know About Publishing Five Years Ago. Tackling a scary project could be just what you need to grow as a writer.

 

Dan Blank has a great essay on how to talk about your writing. We’ve all been there. That moment when someone asks you Have you written anything I’ve read? Aside from the clueless question- how would I know what you read… you demur and fail to mention anything you have written. Dan has some tips to turn the conversation around.

 

In The Craft Section,

How to keep the flow with Dialogue tags- Ellen Buikema

Writing Book 2- Ines Johnson- Bookmark

Seven common story problems- Collen Story- Bookmark

Internal Conflict vs External conflict- K M Weiland- Bookmark!

What Noir can teach any writer- Ruth Knafo Setton- Bookmark

 

In The Marketing Section

Author Photos- Sandra Beckwith- Bookmark

How to read your story aloud to an audience- Lynette Burrows

Plan your Marketing Quarter- Ines Johnson-Bookmark!

Substack as a marketing tool- Podcast and transcript Orna Ross- Bookmark

Crafting marketing emails- Pine State Publicity

 

To Finish,

Mark Lefebvre wrote recently about a question from a newbie writer asking for anyplace that had non-judgmental instructional resources for new writers who are worried that they were going about publishing all wrong. 

This is a fast changing behemoth business and anyone trying to dip a toe in the water of publishing is bound to flail in the water while learning not to drown. 

Mark kindly points them in the right directions from his vast experience of doing practically every job in publishing. You Don’t Have To Figure This Out On Your Own. This is a pin on the wall post to use when you get a plaintive wail from a newbie writer. ‘But what do I do?’ Answer: You read this post from Mark LeFebvre and maybe check out Maureen Crisp’s Craicer blog. *SMILE*

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the free Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

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