Thursday, February 24, 2022

Looking For Happy



This week in publishing news,

Mark Williams of The New Publishing Standard reported that Storytel was having a shakeup with their founder and visionary leader Jonas Tellander stepping down unexpectedly. With uncertain times in Europe at the moment- finding a comfort book to read or listen to maybe a priority. 


Publishers Weekly is confident that Bologna will be back in person…however they are expecting a smaller turnout. To compensate they are expanding the children’s book fair to focus on independent publishing and educational publishing. Congratulations to the shortlisted publishers around the world for International Children’s Publisher of the year. Huia has been named in the Oceania shortlist along with Beatnik.


Anne R Allen has another timely look at scammers in the book industry. They keep changing their shonky practices. Please keep an eye on Writer Beware… if you get an offer of any sort, treat it with caution. Agents have been burned too.


Joanna Penn interviewed Craig Martell this week on tips for author success. If you have heard of the Facebook group 20 books to 50k then Craig will be a familiar name. If not, Craig runs the biggest writers conference in the world. Read /listen to this extraordinary man and his mission to empower writers.


Kris Rusch is another extraordinary resource for the publishing community. Her longevity in the industry and her ability to see through the murk to the realities of the publishing business make her a must-read resource. This week she looks at exclusivity deals- when they are a good thing and when they go horribly wrong.


Author newsletters can be a wonderful marketing tool but they often give writers a headache as they try to figure out what to put in them. Nate Hoffelder shares 8 things he learned from the Newsletter Ninja, Tammi Labrecque.


Colleen Story wrote this week on author mindset when it comes to book marketing. How do you approach marketing your book? Colleen writes about some easy changes that will change your marketing mindset.


In The Craft Section,

4 steps for second drafts- D Edwin - Bookmark

When to kill a character- Angela Ackerman- Bookmark

How to develop content for a workbook- Nina Amir- Bookmark

Flat character arcs- Lewis Jorstad

3 tips for a time bomb plot device- Becca Puglisi



In The Marketing Section,

Promote your book while watching TV- Sandra Beckwith- Bookmark

Book Marketing Burnout- Dave Chesson Bookmark

Unique branding for March- Penny Sansevieri- Bookmark

Promoting with a limited budget- Bookbub

Facebook ad images- Written Word Media

110 book marketing ideas- Smith Publicity


To Finish,

I’m in the last quarter of my current book and trying to tie up all the loose ends. This week I read an interesting article from Mythcreants on keeping the readers happy with your novel series. You don’t have to always follow the main character. Write an anthology series like Discworld or spin-off books or prequels. This article opens up a whole new drawer of ideas which is a writer’s happy place.





It is nearly time for my monthly newsletter of the best bookmarked links. When you subscribe you also get a nifty mini book crammed with marketing notes as a thank you.


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I appreciate the virtual coffee love. Thanks.


Kia Kaha Ukraine. 

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