This week as the news of Barnes and Nobles purchase dribbled out, there was a taking stock over whether their saving was a good thing. On the whole, it was seen as positive but pundits are still taking a wait and see approach. The news that Waterstones staff felt their wages were too low even in the face of their CEO saying they got a ‘stimulating job’ to make up for it went over as well as you could expect.
News of another screw-over arrived from the Digital Reader. Libraries are smarting. Publishers have been changing the terms of access to ebooks by libraries. In the past six months, three publishers have changed access from perpetual access (at way over hardback prices) to access for two years (at way over hardback prices.) One way to kill ebook lending.
Remember when Audible annoyed the romance writers over the horrible terms of their subscription offering and writers left the service in droves. After all, getting pennies when it had cost you thousands to record an audiobook wasn’t very fair. We’ll do better said Audible. They relaunched their audio subscription with a new name... but it could be the same old...
The New Publishing Standard is expanding its offering. They are backed by Streetlib who operate out of Italy. Streetlib are keen to open up the rest of the world to digital publishing. They have committed to Africa where they see the next big market for books. (Just remember all the Commonwealth countries in there...) So a dedicated newsletter for the African publishing market is about to be launched.
Marketing is always a tricky subject for authors. It is hard to put on your marketing hat when you’ve just spent ages with the creative hat on. Two interesting blog posts caught my eye this week for authors wrestling with email marketing. How to improve your email marketing and 14 content ideas for emails. Go forth and improve.
I try to get up and move around every half hour or so when I’m writing. But when you are in the flow sometimes you can forget to do this. Here is a timely reminder from one writer about what could happen if you don’t pay attention. Read it, it could save your life!
How often do you think outside the book? Are you thinking print, ebook, hardback, audio, gaming, movie, voice search, streaming, podcast... If your eyebrows lifted, check out Kris Rusch’s blog post on the licensing expo she has just attended. Joanna Penn’s guest, Makoto Takudome, shows how easy it is to get Amazon Polly to make your book into a podcast.
Voice search and audio content are here to stay. How can authors use them to tell stories? There’s a new outfit making bite-sized stories for Alexa to read out. They need writers.
In The Craft Section,10 writing blogs to check out
Writing the anti-villain- Reedsy- Bookmark
Conflicts and goals in romance- Jami Gold- Bookmark
Goal orientated storytelling tension- Chris Winkle
5 ways to keep readers glued- H R D’Costa- Bookmark
Two punctuation blunders – Anne R Allen- Upskill Here!
In The Marketing SectionHow to get easy author publicity-Rachel Thompson
Getting paid to talk- Events after publication -Emma Darwin
Ten business models for Indie authors- Orna Ross
5 Book marketing strategies- Barbara Freethy- Bookmark!
7 ways to Make more money from your books- Leslie Millar- Bookmark
To Finish,Jillyanne Hamilton has put together 20 super writing and publishing resources to help you make your book shine. Some of the resources will be familiar to you as I mention some people frequently but there are some new ones in the mix you might like to check out.
Collaboration is the way of the future. Think artists collectives, Indie publishing houses, or just getting some like-minded friends together to take on the world.