1150 people attended the SCBWI (society of Children’s Book Writers and Illustrators) 38th L.A. summer conference last weekend. Many more attended it virtually including yours truly whenever I got the chance.
It is an amazing read! But you need to clear the decks, sit down with a coffee and have no interruptions. The team reported the main points of every presentation over the four day conference and it is remarkable reading.
The presenters are all at the top of the publishing tree in the US and the bloggers made sure they covered every hand’s on workshop by Writers, Illustrators, Editors, Agents and Publishers.
Besides the conference, theirs and ours (only 42 days to go) I have been intrigued with the concept of book tours -Blog style.
Going on a blog book tour...means staying at home in your jammies and bed hair and promoting your book as a guest author on a different blog everyday.
Aussie author Alan Baxter has just finished a blog book tour and he has written an analysis of the experience and whether it resulted in any sales.
Alan started off his tour by talking to Smashwords an indie e-publisher, about blog book tours. Alan has a couple of books with them but he was promoting his new print book.
Smashwords are an interesting outfit. If you upload your book with them you get about 80% of the retail price. Their books are sold for all e-reading devices.
I think e-readers will benefit the Adult and Young Adult reader. I am yet to be convinced that Mid Grade, which I write, and Picture Book readers would get much out of it...but I am prepared to be persuaded, especially if I can get 80% of the price. Authors typically get between 3 and 10%.
Jeff Bulla has written a great post on the 10 new rules of Press Releases. The best advice for writers is contained in point number 10.
If you are thinking of the sea change for authors, where they have to learn marketing, take some time to read this post. If you are in business and every writer and illustrator is, you need to be up with the play on new marketing strategy. Here is a sample of what Jeff has to say.
The best PR and marketing pros know that Web-based communication delivered directly to their constituents is highly effective. Now, press releases circumvent the media and appear in real time on millions of desktops. Bloggers almost instantly comment on product announcements, and smart communications pros treat these “new journalists” with respect.
I don’t apologize for linking you to lots of extra reading in this weeks post.
All of it is relevant to our core business of making a living as a Writer for Children.
Fleur Beale, countless bridesmaid at the NZ Post Children's Book Awards has scored!
Congratulations To Fleur- Esther Glen Medalist 2009