Thursday, July 28, 2011

Gotta Fly...

This week’s blog post is going to be an ‘on the fly’ posting.

It could have been a rant on the NZ government screwing up the school terms for the benefit of the rugby world cup...meaning that all primary sport tournaments have changed...leaving us with conflicting schedules all over the place...

It could have been a rant about the first released pics of the male lead characters in the Hunger Games film and how my teen has just found time to start reading the book after I warned her not to do so because her Nationals are this weekend and she needs her sleep. It is unputdownable and why do teen male leads have to look like beef cakes...this is not reality that I have seen...are we setting boys up to fail in the beauty stakes?

It could be about the wonderful Wellington Children’s Book Association AGM tonight where we celebrate the year with a panel discussion on Is Storytelling Dead?

We hope not...

But on the Twitter feeds at the moment there is discussion about the LA Times dropping all their book reviewers...and how Forbes Magazine is highlighting their ‘content creators.’ (Sort of a formalising of the brave new world...)

Jane Friedman has gone out on her own, because she has the clout to do so after maximising her visibility through Writers Digest...(Something Forbes maybe trying to tie up, by giving their journo’s permission to do likewise.) Jane has a great take on how to transition yourself...

Over on Craft

Over on Craicerplus ( My Amplify Page) I have links to articles on

Indie, Big 6 and Small Press Publishing (and how a writer can do all three)

The Hybrid Writer........(you have permission to be one)

To finish,

I would have talked about the huge stoush/debate/argument/angsting going on over at Bookends Literary blog over their decision to set up an epublishing arm. This has become the place where the whole agents becoming publishers debate is being held! At least they are trying to engage the writing community....tho some want to hang them out to dry...

And I was going to look at why book trailers could be the next big thing in your marketing arsenal following on from last week...

And this year’s Bulwer Lytton winners are out...(for the worst opening sentence)

But I have to fly...AGM’s... Tournaments...and National Dance events...are all steaming towards me....


pic is from Gizmodo...a new plane design

Thursday, July 21, 2011

Banging The Drum...

This week there has been a lot of interest and discussion around the internet on author self promotion.

Writers always struggle with self promotion. If your typical writer is an introvert type then your typical marketer is an extrovert type. As writers we are encouraged to have an online presence and be Google searchable. We must be actively promoting our books as publishing companies are not going to do this unless you are a 6 figure income author.

Increasingly the word around the web is that the big names get promoted, the midlist has to do their own promotion and debut authors have only the one book to make an impact. Bob Mayer had an excellent post which I linked to last week on what to do about this.

Children’s writers have a harder struggle with self promotion. Who do they promote to? Their readers are not the buyers of the books. If you have an online presence who is it being aimed at? Most children’s writers stick to a static web page with biographical information for children’s book reports and information about their books. Some writers develop teacher pages with teaching notes to support their books. This is a sort of ‘build-it-and-they-will-come’ mentality. However many writers are finding this is not enough and they have to engage with the community...and we’re back to who is the community the children’s writer has to engage with?

Janice Hardy has an excellent article addressing this for mid grade writers. If you are a children’s writer this is a must read. Janice has identified the ‘Influencers’ that a children’s writer must be aware of and cater to.

Nathan Bransford has been struggling with the self promotion part of being a children’s writer now that he has crossed over to the other side of the desk. Nathan has a very popular blog and his community (his readers) is made up of writers from all over the writing spectrum. 
Nathan tried to promote his book on his blog and found that it was not the success he had hoped for. This led Laura Pauling to write a wonderful article on Nathan’s problem and what he could do better. The comments are especially good as the top children’s writer bloggers have all weighed in to discuss the tricky art of self promotion.

The wonderful Writer Unboxed has a list of the 5 Must Do Book Publicity tips...starting from 6 months out...

In the craft section,

Julie Musil takes a look at why Jodi Piccoult is a best seller (news today from Publishers Weekly Jodi is writing a YA with her daughter.)

Taleist takes a look at mind mapping and how Authors can use this tool and Passwordincorrect has a nifty new way to make ebook covers. 

Over on Craicerplus (My Amplify Page) I have links to articles on

Supporting Indie Bookstores WinWin...( this is a great article, go here if the button is broken)

26 Tips for Using Images To for websites and fan pages

12 Easy Tips for Making A Viral Video Trailer (takes the hard work out of researching)
Google ebooks Lands Pottermore

To finish,

Self publishing coach has a top ten list of blogs to follow for authors...these are all related to marketing in some way...whether it is Joe Konrath talking about why to do it to Bookbuzzr telling you how to do it...

If you are wondering whether all the above relates to the principles of marketing... David Meerman Scott has taken a close look at the 4 P’s of marketing and discovered that in this new digital age...they are broken.

The FaBo team are still going strong and letting the current genre (Horror) have a few weeks more because of the holidays...In the sidebar there is a nifty little note to the kids about new books from the team that they might be interested in...a subtle kind of marketing...
I’d love to be able to scream buy my new book (long story)...but I’ll have to settle for Buy The FaBo Teams New Books -  they will be very good and Christmas is coming up... 

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