Thursday, February 8, 2018

What’s In A Name...


I was listening today to the Spa Girls podcast on pen names and it got me thinking about how much a name identifies the author brand. In my blog posts I use the names of the content creators I reference as my label tags. This is probably against all the blogging rules. I have a list of experts whom I see as essential to check in with on a regular basis to provide overview of the industry or smart tips or new ideas. They are among the best in the business so I know that I am passing on quality advice.

Victoria Strauss of Writer Beware is someone that you should check in with if you are ever offered a ‘too good to be true,’ deal or for peace of mind. This week Writer Beware had a post about all the clones that Author Solutions spawned. It makes sobering reading. There are so many hydras in the forest of publishing.

Joanna Penn and Orna Ross get together once a month to talk about issues for experienced authors in a Q and A for Alli. This week they were talking about personal branding, the latest Author Earnings report and the controversy it has caused, and rebranding the Indie Author Fringe conferences

Along with this good advice Alli have put together a quick overview of author business models. What systems should you be thinking of putting in place for your author business?

Kris Rusch continues her look at 2017 and turns it around for 2018. Self publishing is not the new kid on the block. Indie publishers are now a force with almost 1 in 5 books sold coming out of the Indie community. Kris and her husband Dean have more than 30 years in the publishing industry doing everything you can think of. They are the Go To people for the Gurus of the Indie world.

Jane Friedman has a guest blog on her website about rocking a free promotion day. If you are trying to get the word out about your book, here are some places and tips you can try.

Last week I highlighted all the big changes that have happened in the last two weeks in publishing. It’s not over yet. Barnes and Noble, America’s biggest bricks and mortar bookstore, want you to tell them what you like about the book you just read. The Digital Reader is trying out their beta version... Competition for Goodreads anyone?

Write On Con starts tomorrow... Online free conference for children’s writers... Jump on over and check out the fun.
Bookbub have a list of suggestions if you want to sell your books overseas... and it doesn’t cost much!

Kimberly Rempel has written a guest post on perfectionism and how it can derail the author. This is a timely post as I find that reading some very fine books over the Christmas period has left me a little flat when I look at my own writing. I must follow Kimberley’s advice.

In The Craft Section,

Using indirect dialogue- Anne R Allen – Bookmark



Writing characters clothing- Now Novel-Bookmark





Pattern and Repetition- Gabriela Pereira- Bookmark


In The Marketing Section,






Mistakes made in book promotion- Joanna Penn- Bookmark

Bookstagram (Instagram tips)- Bookriot

To Finish, 

Among other groups rebranding their identities are the Self Publishing Guys who kicked down the doors of publishing and said follow us into the promised land. Jonny, Sean and Dave are pivoting... into something new.... Check out their new venture in their own typical style...

Maureen
@craicer
(It’s really me...)

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. This blog runs on goodwill and coffee. If you want to shout me one, just hit the coffee button on the top right. Thanks.





Thursday, February 1, 2018

Taking Turns


It’s February already???
Where did the time go?
The kids went back to school this week. I tried to find all my writing projects. They are scattered around the house in folders of scribbled notes... because the kids kept taking my computer.

This week there was a semi quiet announcement, which was pounced on by industry commentators. Walmart announced a deal with Rakuten Kobo. Walmart is a very big chain of stores selling all kinds of products including grocery. Kobo started as a Canadian eBook distributor with its own hardware reader. They operate ebook stores all over the world but not in the US. This is going to make 2018 very interesting with increased competition for Amazon.

While Kobo have been making moves so has Apple. They have rebranded their ebook store. The Digital Reader has some ideas on what Apple can do next to really ramp up the competition in the ebook market place.

Next it was Google Play’s turn. They started to sell audiobooks this week. If you have been looking at the audio format and wondering whether to do a deal with Audible with a 7 year contract lock in.... Maybe it’s time to take a look at all the other players who have audio book storefronts.

Here in NZ we are lucky to get free ISBN’s for our work. It would be nice if we got free I.S.N.I. -International Standard Name Identifier. This means that the code attached to your name identifies you as the owner of a public work. If there are 500 Jane Smiths all saying they wrote a book... which one are you? YouTube has just become a registration agency for ISNI. What does it mean for creators? Publishing Perspectives takes a look

Kris Rusch has an interesting blog post on things that can be learned about the Indie Publishing business from the publishing train wrecks of 2017. A little bit of distance to think calmly is always a good thing.

Karen Meyers has an interesting opinion piece on the ALLi blog. Why do you need to learn to market? Her answer; Do you want to be in business? It all comes back to what you want from your writing career. A very interesting and thoughtful post.

Ann Kroeker has a solution to the ‘where to start’ problem of writing. Reverse engineer your editorial calendar. Start right from the end... publishing it. This post turns writing on its head... but it just might work.

Janet Reid answered a readers question about how hard it was to restart a writing career from an Agents perspective. It is not impossible but...


Jane Friedman has a guest post from Jennifer Probst on creating amazing secondary characters. I have been guilty of letting a secondary character have too much limelight. How can you manage these characters properly?


In The Craft Section,


How to use dictation for healthier writing- Passive Guy- Read the comments for great advice.


Script analysis – Coco  Scene break down- Go Into The Story- Bookmark

5 types of surprises- SeptemberFawkes- Bookmark

9 secrets to supercharge your fiction- Anne R Allen – Bookmark

Characterisation- Fear – Ruthanne Reid

In The Marketing Section,


Have you got a catalogue page- Darcy Pattison- Bookmark






To Finish,

It’s time for a bit of inspiration... Jerry Jenkins asked 41 Authors what they wished they knew when they were starting out...

For me... it’s amazing how much you can get done in sprint writing. AND get a computer the kids can’t borrow...

Maureen
@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. A coffee is always nice so if you want to shout me one, just hit the coffee button. Thanks.



Pic: Flickr Creative Commons / Elliott Brown - Merry Go Round at London Zoo

Thursday, January 25, 2018

Looking After Ourselves


This week after a long time away Author Earnings came back with a roar. They have sharpened up their spider bots and have delved deep into the data and have found more interesting things about all things publishing with Amazon... and they are sharing some interesting data finds with authors.
Because they are so much better at combing the data, Passive Guy was moved to sound a warning that they have to be careful as they know more about the industry of publishing than some big publishers do and this might open themselves up for lawsuits.

Mike Shatzkin has also been looking at the publishing business and he checked in with Data Guy about some key things in the book selling industry. Data Guy backs up most of what Mike has been pointing out over the last few years. There are some interesting points about Romance books and bestseller lists. (If you want a sneak preview about where we all might be heading with retail stores check out Amazon Go – Its newest bricks and mortar store.)

Agent Laurie McClean has been crystal ball gazing about what is going to be hot around the publishing offices. (If you want to get a quick glance at what agents are calling for type #MSWL in theTwitter search bar.)

Have you checked out the sexism in children’s books lately? The Guardian has and made a special study of it too. I was surprised to see such high figures of gender imbalance. Did you know that most main character animals are male?

Publishers Weekly has a great post by Jane Friedman on the value of free content... no, it’s not valueless, It is all in how you use it.

The book industry got together recently in Tunisia to look at finally doing something about piracy. Publishing Perspectives reports on the conference and the piracy discussion. It might be a case of too late...

WriteOnCon is back! The free online 3 day children’s writing conference starts in a few  weeks. Check out the schedule and book some time to soak up the great posts on your calendar. (If you write for children you really should check it out!)

Are you a healthy writer? I’m not at the moment. Moving anywhere in this heat wave is exhausting. However over the years I have been looking at standing desks and dictation. I finally got my computer to accept dictation... Unfortunately that computer is heading problems with my excellent stop it doesn’t speak clearly- (Translation; Unfortunately the computer is having problems with my accent. It doesn’t speak kiwi.) Joanna Penn has a great excerpt from her latest book on the healthy writer on dictation.

Joanna has also interviewed Alex Anders on writing diverse characters. Are you doing this correctly or are they all cardboard cutout cliches...?

In The Craft Section,


Writing a Novella- Mythic Scribes- Bookmark


7 steps to plotting a novel- Martha Alderson- Bookmark

Learn How to write as you read- Now Novel - Bookmark

In The Marketing Section,


Book Promotion tips – The Book Designer- Bookmark

How to rock a free day promotion- Jane Friedman- Bookmark



Facebook changes their news feed... what does it means for authors? A must read on how the changes affect you.

To Finish,

With all the planning for the year underway... Writers need to take care of themselves too. Sometimes we find it hard and we wonder why. Lauren Sapala has a great article on mental attitudes that trip us up, and how we can trick our brains out of sabotaging us.

Maureen
@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you want to shout me a coffee just hit the hit the coffee button. I’m nose deep in iced coffee to cope with the heatwave...Thanks.



Thursday, January 18, 2018

Counting Down The Year


January continues to be....
Scorching.... Bitterly cold.... Heat wave.... Blizzard.... Torrential rain.... Amazing....
All of the above....

In publishing news this week... A ‘mistake’ on Amazon royalty pages had the Indie publishing world wildly speculating whether there were moves afoot from the biggest player in the market. When it comes to Amazon, a sniffle... could mean the Black Death for authors.
While authors nervously await royalty changes Kindle haschanged their publishing guidelines on cover images. Now that Kindle is unrolling its print option... every move is being analysed by the industry. Sadly that includes the layoff of over 50 editorial CreateSpace staff this week.

Author services companies continue to improve and change. Book Funnel is unrolling a service that will add selling direct from your website to the impressive list of things they also do for authors. They have also started a nifty blog.

Ingram Spark have started a podcast for indie authors... They promise 15 minute episodes filled with tips among other new things that they will be unrolling this year.

Kris Rusch has written the second part of her 2017 year inreview... and its another knockout post. There is lots to think about as you make your goals for 2018.

I’m always interested in what is coming down the track for writers in the future that is why I fell on Joanna Penn’s latest podcast with cries of ... “Really! OMG.” So If you want to know what got a lot of people thinking about future tech check out Publishing Tech trends for authors 2018.

I was recently asked about imposter syndrome... this can be a very real problem for authors. Here Chuck talks about it and ways to combat it. (Warnings on language... but that is half the fun of Chuck, images you can’t forget...)

Have you ever looked at a chain bookseller and wonder how they can get those deals with publishers that indie bookshops can’t? An Indie bookshop owner has come up with a way to get many Indies to collaborate for bargains. If you know any booksellers... send the link along.

Judith Briles has an interesting post on The Book Designer about Author inner circles. These are people who are trusted by the author, who understand the publishing world. How many and who should be in your inner circle?

Children’s writers in New Zealand are thrilled that one of our own is shortlisted for the Hans Christian Andersen Award... Joy Cowley has been a huge supporter of children’s writers in New Zealand over the years and her books are adored the world over. The HCH Award is also known as the Little Nobel Prize... so we’re all crossing our fingers... (Coming on the heels of NZ’s highest honour- Joy is having a fantastic year and it’s only half way through January.

K M Weiland has a great post on Why We Write- Have you ever stopped to think about it. Katie has four possible reasons why we can’t help but scribble words down...

In The Craft Section,
How to goose the muse- James Scott Bell- Bookmark

How to write a memoir- Reedsy-Bookmark

How to harness creative momentum- Gabriel Pereira- Bookmark

How to kill book sales with 10 mistakes –Anne R Allen - Bookmark



In The Marketing Section,
Preorder strategies- Bookbub – Bookmark





The eyes have it- Michael Alvear- A fascinating look at how people view the Amazon  buy page- BOOKMARK

How to get Book reviews without begging. – Dave Chesson- Bookmark

To Finish,
I’m a sucker for infographics... and K M Weiland has put together a series of great infographics from all over the place to show storytelling nuts and bolts... Go on print them out and plaster your office with them.
Then take this little quiz to see what kind of storyteller you are...

Maureen
@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Coffee always welcome.  Thanks.

Pic: Flickr Creative Commons/ Bill Ward


Thursday, January 11, 2018

Predicting 2018





Down Under the turn of the numbers to a New Year is clouded by the fact that we are all on our Summer holidays and we don’t want to think about work... let alone make goals for the year. However Back To School sales in stationery stores get the writer brain ticking. How can I justify getting that shiny new journal? 2018 Goals... that’s how!

So now you have the shiny journal, the cool pen and you’ve eaten all your Christmas chocolate. Time to make some goals. Jo Eberhardt over at Writer Unboxed has a great article on making SMART goals. This is the advice you need for making goals that are achievable. A must read.

My Twitter feed has been filling up with crystal ball gazing for the coming publishing year. Along with pleas for submissions to stop as Agents and Editors get the NaNoWriMo onslaught of manuscripts that January always brings.
To start planning for 2018 it is wise to look back at 2017 and see what worked and make plans for more of the same. Kris Rusch has a great wrap up article on what the big five publishers did last year and how this will impact publishing going forward. This is well worth a read and a think about especially if you are or have been Traditionally published.

Mark Coker has compiled his list of what he thinks will happen in 2018... more of 2017. However he does make a few points that seem to be echoed everywhere. Audio still hasn’t hit its limit.... It is the fastest growing format and now there are some real competitors in this market. Audible, who did a lot to grow the market by hooking listeners into hearing free audio books, may need to change their T.O.S to remain top of the heap. (If you think that last sentence sounded familiar think Kindle and free eBooks and that Amazon owns Audible.) Mark has plenty of other nuggets to get you thinking.I’ve finally checked out his new podcast- Smart Author- and its chock full of great information.

Written Word Media have written a very full article on what they see coming in 2018 and how writers should be positioning themselves to take advantage of it.

Orna Ross from the Alliance of Independent Authors has been crystal ball gazing as well. Orna has turned her focus on how technically savvy authors are going to have to be to take advantage of new technologies and trends if they want a career that sustains them in the long haul.

These are the best of the roundups that I have seen in the last two weeks so grab a cool drink and think about new things to learn or new goals to make.

Joanna Penn has a great blog on productivity tips that can give you a few new tools to try in 2018. These are all common sense goals but maybe they can help you stop procrastinating and get those words down.

Anne R Allen has started the new year with a great post on 8 things more important than writing talent. This started a great conversation in her blog comments. It is not enough to want to be a writer... you have to do the work!

In The Craft Section,


Best free resources roundup for writing-Angela Ackerman and Becca Puglisi- Bookmark





Secrets of good storytelling- K M Weiland- Bookmark

In The Marketing Section,




Selling truckloads of books - Penny Sansevieri-Bookmark


Embedding social media in your posts- The Book Designer- Bookmark

Street teams and how to use them- Draft2Digital-Bookmark


To Finish,

Setting goals can sometimes create stress. There is the immediate self doubt stress... along with the-big-obstacle-course-that- life-likes-to-throw-at-you-when-you-thought-it-was-going-to-be-a-smooth-path stress.

As you start into the New Year you need some inspiration along with all the goal setting. Orna Ross talks about creativity with Joanna Penn. Are you filling yourself up on creative projects that don’t feel like work?

Here’s to a fabulous start to the writing year...

Maureen
@craicer

In my monthly newsletter, coming soon, I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you want to shout me a coffee just hit the hit the coffee button. Thanks.
 

Pic: 


Thursday, December 21, 2017

Gifts and Predictions


This will be my last post for 2017.
As the politics of the USA played out throughout the year... everyone in the publishing blogosphere became effectively punch drunk. Predictions went out the window and future planning in the industry had an undercurrent message of unless-we-haven’t-all-perished-in- an-apocalyptic-event.

Predictions for 2018 are already starting.
Publishing Perspectives looks at 5 trends Scholastic editors think will be popular in 2018 for children’s books.

Neil Hughes looks at the how digital storytelling is shaping what stock images are going to popular in 2018. This is an interesting look at what is being requested across the visual platforms.

Goodereader has an in depth look at where audiobooks is heading in 2018 based on statistics. There a quite a few interesting trends being highlighted including a global library card.

Alice Lutyens of the Curtis Brown Agency warns about a trend she is seeing from Traditional Publishers. Contracts are arriving with the assumption that audio rights will be included in the print/ebook deal. It seems that Audio books are a thing now... (who knew?) and publishers want a piece of this rapidly growing market.

If you have spent 2017 trying to make sense of Amazon’s constantly changing rules you are not alone. John Doppler from Alli has a good round up of what myths or misunderstandings you might have about publishing with them.

Facebook has been changing the way it is dealing with authors. Alex Newton has a look at what they are cracking down on and what might be changing in the near future.

If you are an Indie publisher and are thinking about translations... Porter Anderson has an interview with an agent that specialises in matching up indie stories to translation publishing houses.

Kris Rusch looks at quitting.... No, not her career... just the reasons that authors quit the publishing business. This is a follow up to her burnout post. Food for thought over Christmas and for 2018 planning.

Anne R Allen talks about the secret rules of writing... you know... the really secret ones... and when to break them. A stellar writing craft post to end the year with.

In The Craft Section,

Short Story ideas- Reedsy- Bookmark!!!!



Six tips for sequels- Mythcreants


Dumb little writing tricks that work- Go Into the Story-Bookmark

In The Marketing Section,

Book Promotion- The Book Designer- Bookmark






Self publishing software roundup - Dave Chesson- Bookmark!!!

To Finish,

Last minute Christmas presents for writers... besides the journals, pens, chocolate, bookcases, alcohol... which are essentials!
Bill Ferris has the Passive Aggressive Christmas gift list for writers....
and Angela Ackerman has the Writers Holiday Gift List... where you can’t go wrong... and
Reedsy has 28 gifts for writers... which you could have year round... Jane Austen socks...mmm

Have a peaceful Christmas break filled with all good things.
I will see you half way through January...

Maureen
(about to load two huge boxes of books to read over Christmas into the car...)
 @craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces every month. When you subscribe you will also get a nifty book crammed full with marketing notes.  Thanks for all the messages and coffees over the year... 

Thursday, December 14, 2017

Present and Future Plans


We are rapidly coming to the end of the year. Thoughts turn to finishing up projects before Christmas, the ideal Christmas presents and what projects to start 2018 with.

In the publishing blogosphere Patreon decided this week that increasing charges to people who were only paying a small sum to artists was the way to position themselves for the coming year. They could not have got it more wrong. Artists value their Patrons. Most creative’s have a lot of small donor patrons. These people often support many artists by sharing a couple of dollars a month around a lot of people. It all adds up. The backlash was swift. Patreon realised its blunder today. However the whole experience has left a sour taste in many peoples mouths.

Mark Coker of Smashwords has begun a podcast. He has launched with a few episodes that everyone is talking favorably about. If you listen to podcasts about the writing business you should check it out.

Rachel Thompson has a post about the end of year clean up of your Social Media. Just what does this kind of clean up entail? Rachel lists all the things you should be thinking about with the different social media accounts.

Publishers Weekly reported on the Global Kids Connect panelheld in New York last week. What is selling globally at the moment? Trends were discussed and predictions made...

Orna Ross examines the role of the entrepreneur and discovers that being an author ticks all the boxes. However there are some mindset adjustments for authors. Do you believe in yourself?

Kris Rusch has a great blog post on Sustainability. Are you prepared for it? Do you know what it looks like to sustain a career over the long haul? This is a must read post.

Joanna Penn has a great interview with Andy Bromley on selling print books through Ingram and why what they do is so interesting. (P.S. You can always find a discount code to use so it won’t cost you anything.)

The wonderful Tara Sparling has a great post on the 12 days of Christmas for writers except that hers deals with the 12 writing cliches. This is a read and must share with your writing buddies.

Christmas presents for authors... I go into my local stationery shop and spend ages in the journal and pens section... filing boxes are so pretty... Can I justify a new desk... Dream about an office... Build Book Buzz has a list of gifts for readers and writers... and check out thisgift guide from the Millions website... of course you need book wallpaper.

Some bright spark has compiled all of J K Rowling’s writing advice. It's good advice too

In The Craft Section,

Story Immersion – Improve your reader’s experience- Jefferson Smith- Bookmark

Q & A on Coming of Age stories- Michael Hauge- Bookmark

Mastering Showing vs Telling- Meg Latorre Snyder Bookmark

The power of writing groups- Writer Unboxed- Bookmark

Piller 2 for the writer – Mentoring- Art Holcomb- Bookmark

Adapting a novel into a screenplay- Alex Bloom- Bookmark

Digging Into Deep Revision- Beth Camp- Bookmark


In The Marketing Section,




How to sell more paperbacks in December- Selfpublishing Advice blog



10 major areas Authors must focus on- BookMarketing Buzz- Bookmark

To Finish,

Book Covers... They make or break your book. I always try to drop into Joel Friedlander’s Book Cover Monthly Design Awards
Lindsey Vontz from 99 designs has a look at the Top trends in Book Covers for 2018. Typography is the in thing... Lets go crazy with font...

And while we are playing with letters... Take a look at this Fantasy Pseudonym Name Generator...
You could plan a whole writing career for a pseudonym over the Christmas break....

Maureen
@craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces every month. When you subscribe you will also get a nifty book crammed full with marketing notes. My last newsletter for the year is coming soon. It’s Christmas lucky dip time!



Pic: Flickr Creative Commons Just Album


Thursday, December 7, 2017

Looking For The Silver Lining


This week the Christmas music really ramped up in stores. Here in the Southern Hemisphere we have the triple threat of School Year End Madness, All Things Festive, and Summer which starts on December 1. We are in the middle of a heat wave and facing water restrictions six weeks earlier than normal. The grass is dying.

Indie Burnout is the topic of Kris Rusch’s latest blog. Are you setting yourself punishing schedules? Worrying about 60 day cliffs or writing 10K in a day. Kris is noticing more and more burn-out cases. She has some good advice for managing your career.

A must read/listen is Joanna Penn’s latest blog on estate planning for authors. Do your heirs know that they are responsible for your literary estate for 70 years after you die? Have you got everything organised? There are lots of tips in this podcast.

School Library closures are happening more and more in the UK. Cressida Cowell is sounding a warning that this trend is really hitting the already disadvantaged children who don’t own books. The National Literacy Trust’s latest report is particularly grim reading. 

Meanwhile UNESCO has released a report highlighting a real concern over boys reading ability. This week on Facebook I shared a post on why kids are turned off reading. If you assess their every page turn how do they learn to read for pleasure?

The Guardian published an article about a once respected publisher going to the wall leaving huge debts and then seemingly starting up another publishing company. Authors are crying foul...

Meanwhile Rosie Amber has a post looking at the dodgy nature of some independent presses. Are they asking for money... always a worrying sign. Know what you are getting into.

It is not all Doom and Gloom... Publish Drive a nifty little aggregator, based in Europe and distributing into China and the East has just made their service available to the US. This is great news for all those people who got stuck with Pronoun’s sudden demise.

Anne R Allen always has great advice. Here she looks at 10 tips that keep your author blog running sweetly.  Elizabeth S Craig has some great tips for productivity and To Do Lists.

How Indies can stop worrying and learn to love bookmarketing. This is an attitude change. A timely post from Belinda Griffin.

In The Craft Section,

Wounds matter- Kristen Lamb

Identity and theme in YA- Sara Letourneau- Bookmark

PB creation templates-Debbie Ohi- Bookmark


Editing your writing- NowNovel- Bookmark


In The Marketing Section,


Book Review sites and Twitter lists –Bookworks- Bookmark

Finding a Literary Agent- Jane Friedman





To Finish,

It’s been an interesting time recently watching prominent people in the media fall on their swords... or get impaled by their actions over sexual harassment. You would like to think publishing is above all that.... sadly no.

To Finish on a happier note... I’ve been named as one of the five judges for the New Zealand Children’s Book Awards. This means that I will be doing what I love best over Christmas – READING!

Maureen
@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you like what I do, feel free to hit the coffee button. Thanks.




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