Author Websites and the Personal Brand....

I’m over rain...and yes I know we were all praying for rain two months ago when we were facing a country wide drought but all those collective prayers seem to have been answered this last week in constant downpours so that we are looking at floods.

So now that we are stuck inside, our attention turns to Social Networking sites...coz I’m researching them for a little project.

As part of your brand profile publishers expect you to be social networking as well. Now some authors engage with their readers very well on facebook but it is a time suck. After all the business of being an author is writing. So before you set up your facebook fan page, your twitter account, your blog, sit down and make up a profile plan. Where do you want to spend your time?

Dan Schawbel of Personal Branding Blog has written an interesting article that has been posted all over the web this week entitled R.I.P Facebook. He has some pertinent things to say about personal branding and one of them is devote your energy to YOUR website not someone else’s!

So with this in mind I am revisiting author websites.

What should an Author website do?

Bookmarketingmaven has a short post profiling some excellent author websites.

Yael Miller has a guest post on Tony Eldridge’s blog about good web design for authors.

 Publetariat has reprinted a page from Joanna Penn about a great example of an author website. Make sure people can buy your book!!! That is the big message but there are lots of other important little snippets as well...profile... engage readers...FAQs...flash stuff....

Writer Tools

Joanna Penn is a great source of advice. She has successfully self published three books and has a huge following for her blog and website.  On her blog, thecreativepenn, this week she has a guest post focussing on 22 websites every writer must use. It is a great list. There are some great new sites to check out. Two from the list are 3D Animated Avatars for your characters and an Emotion Thesaurus (this is a wonderful resource compiled every Thursday by children’s writer Angela Ackerman.)

Icyte is a great bookmarking site that takes bookmarking to a whole new level. Your bookmarked web pages are always available stored with your highlighted tags and comments so you can access them on other computers or servers. This is especially interesting if you are researching or working collaboratively on a project.

For more ideas on author websites check out my Marketing 101 series. 

In the Blogosphere this week.

B.E.A. (Book Expo America) is underway. Check out Alice, in the sidebar-she's blogging from it. 

Galleycat has links to hot topics at the Expo including  this little video where the CEO of Figment Publishing talks about their latest initiative to bring cellphone novels to American teens.

There is a lot of comment flying thick and fast over Neil Gaiman getting 40K to speak at a library.

Neil is bemused by it and his blog post on the subject is very interesting. I always knew he was a great guy!!! More power to him I say...(holding signed copy of The Graveyard Book close to chest and sighing...)

Over on Craicerplus (myAmplify page) I have links to articles on

The Konrath effect - Will technology ruin new authors?

Ask The Publishing Guru - Choosing a title for your novel. (This one started some interesting comment on facebook)

The Feckless Goblin - 9 unsavoury characters traits of real authors (ouch)

From Victoria Mixon – 7 reasons to be glad that you are a writer. (ohhhhhh)

George Orwell, Mills and Boon writer: Taking literary mashups to the next level (ideas for your next masterpiece)

Enjoy,


maureen

pic is the master himself... Neil Gaiman

The Best and the Worst...

Writers and readers week has finished and I made it to two events... The publishing in the 21st Century panel and the wonderful incomparable Neil Gaiman.

On refection, I had high hopes for the publishing in the 21st Century panel. I have been reading a lot of websites and blogs looking at industry comment from around the world, following discussions about the impact of the iPad. At the end of the session I looked at my friend and said “I’ve got more interesting and relevant comment on my blog than I just heard from these industry leaders,”(...which included a New York editor, an English agent and one overseas owner publisher and the commissioning editor of a literary houses here in NZ.)

It could have been so much more but no one was willing to stick their neck out except to assure the audience that there would be a golden future ahead and that publishing will always need filters like themselves to tell you what was worth reading.

Yes, we need filters but how many of us have read a book which finalled or won an award and wondered what the fuss was about? Sometimes their filters don’t work for us.

(Is anyone filtering the cell phone novel craze in Japan...the twitter novel craze...)

Neil Gaiman was amazing and wonderful and....Kate De Goldi was a wonderful interviewer (we are so lucky to have her.) Neil read three of his epic poems and had the whole sold out auditorium spell bound and silent for the entire time and then signed for three and half hours afterwards.

I wrote up my notes for Maria Gill and have since passed them on to people in Wellington who didn’t get the chance to see and experience God Gaiman. I am so lucky. (Let me know if you want a copy.)

Mary McCallum has blogged about the event and as she is more literary than I, has managed to do him justice and she has a dishy photo of him as well. IF you haven’t read any of his work go out and read The Graveyard Book (no you can’t borrow mine with the cartoon and personal message from Neil...sigh) It is wonderful writing. Or find Odd and the Frost Giants a little book he wrote for charity this year. (fabulous)

As the International Arts festival is finishing here, in Austin Texas they are being wowed by the South by South West conference and Festival. It is primarily known as a music and film festival but they have an Interactive arm and this has been providing some very interesting comment on changing times in publishing. Galleycat has collected comments on this years publishers panel on the brave new future which has links to some great notes, written and pictorial. Good thought provoking stuff.

DK publishers have released an inhouse video on The Future of Publishing which is doing the rounds (it’s a bit of a riff on the new generation video that had such an impact last year among teenagers.) However it is still very good. (watch right until the end)

And lastly a competition you might like to enter. Come up with the worst hook for very bad book. Chuck Sambuchino from Guide to Literary Agents is running the third worst storyline ever contest.

A past winner was this gem

"A man's lifelong plan to dress up like Jabba the Hutt and star in a new line of workout tapes finally comes to fruition, but everything goes horribly awry when the man gets ink poisoning, lead poisoning and mercury poisoning all at once."

Enjoy

maureen

Who are you?

This week I have been thinking about the author presence and the fundamental who-ness of public and private life.

Who are you,

on facebook?

on twitter?

on your blog?

on your website?

in the bookstore?

in person?

to your fans?

Are any of these seperate whos, the same person? Are you such a split personality that you need therapy?

I have been talking with friends about the public private life of the author...much like teachers...when their students discover them in the supermarket. (OMG Miss Crisp eats the same apples I do...or she’s seen me being whiney, now I know she will hate me...)

Since I started blogging on author marketing and other musings...learning in public about this tricky promotional world... I have seen the internet face of people change, about as fast as some publishing houses....From a few years ago when people put their whole lives out there, to now, where suddenly the public private balance is swinging more to private. (it’s about time.)

If you want to live your life in public, fine, but remember the people who live with you might not want to have public lives.

I admire the third child of Sharon and Ozzy Osbourne who refused to have any part of the publicity show that her mother cooked up to revive Ozzys career. (What? You didn’t know there was a third child?) That is a brave stand to take and I hope that aspiring authors are keeping an eye on their families reaction to publicity. Is it fair to the kids or is it emotional exploitation that will come back to haunt you....

People occasionally ask my advice on website content...the first thing I tell them is to decide who YOU want to be in public. This colours everything you do online. Because once you click that post button it is out there for the world to see...and even if you remove it later... it will remain search viable in archived threads. Ouch.

For myself I try to keep my family hidden from view (mostly because I can’t remember their names and it’s embarrassing to say thingumie in public) and myself too. (coz I hate pictures of me)

I am on twitter purely to keep up with blog posts...twitter is great for this. I use a feed that posts my blog titles to my twitter followers and receive tweets of blogs that I follow. I also use Alltop which creates a virtual magazine of up to the minute content drawn only from blogs and websites that interest me...astronomy, space tech, gadget tech, children’s publishing, marketing, commentators that I like...great for researching.

I blog, so that my name is searchable and that any kids who stumble across my book and do an internet search can find me and get to the Bones book website if they want. And for anyone else out there who stumbles across me, I hope that they find something interesting and relevant on author marketing to think about.(waving to my hidden followers....)

I privately email and play on a wordpress site...that one day may morph into a public website (or not...depending on whether any publishers pick up any of my novels currently languishing on their desks...)

Nathan Bransford has bogged on author privacy recently here. A great post as ever...there is a comment on Neil Gaiman’s fiancé Amanda Palmer who lives her life on line purely for marketing purposes as a musician....as Neil blogs and tweets obsessively I guess he is fine with it...although he has kids....(hmmm one of my novels deals with the fall out of a parents famous public life on a child...)

The great Jane has blogged on two wonderful posts I recommend you read on writing, for the money? Jennifer Topper on why she has a free ebook novel...and Mark Barrett has a fabulous post on a new interpretation of Yogs law - that money should flow to the writer not away from the writer. It has a whole new perspective on the changing face of the middlemen in publishing...ie how content gets to readers...Go read and ponder...

To answer my own question at the beginning...

It’s a wysiwyg. (what you see is what you get)

I don’t think I’m any different on line.....hahahahahahahahahaha. ducking now.....

maureen

PS Alice Pope Of CWIM fame posted this video on her blog...take it away Erin.....

Warning! Links can be addictive....

In my quest to find interesting materiel for my blog...I follow links on others blogs...I’m thinking of you that’s why I do it. (yeah right) and tripping over to Tania Hutleys blog, I was caught by a link and followed it to the Book Publicity Blog.

When to schedule a bookstore event and when not to...and this blog was written with the help of tweeps ...people on twitter who post one line comments back. to the blogger. There were some good points to consider but lovers of Neil Gaiman will appreciate the comment on this post about an event he has just appeared at in Dublin’s Chapters Bookstore.

One of the first things that struck me after I read the good post on book store events was the huge list of book related blogs that Yodiwan has linked to on their own site. Bookgasm, bookninja, books and booze, books and you name it the list goes on and on and on.

Johanna Knox is about to start another blog as if the three she has got going isn’t enough. This one,tho, will be about books. She is already lining up guest bloggers....good marketing Johanna....(thanks for asking me....shameless self promotion.)

So book blogging is the topic toujour....

There have been various attempts to use the internet and writing in real time in creative ways.

Some writers are posting chapters on line and building up an audience for their work...One author I have heard of (not children’s) in NZ is having fans pay her to write the next thrilling instalment....

Publishers are starting to ask for extra content especially in the YA market. This sort of thing is becoming more prevalent in contracts overseas. The publisher writes a clause into the contract about adding content on their websites in character voices....or supporting full blogs in character voices....

Imagine the take up if you had to write a blog for Edward Cullen from the tween community....I note that P J Hoover has got lots of comments after she posted on the ages reading the Twilight books and they are young (about 9 and 10 yrs old) which is quite scary...because they often still believe that the fantasy world is real...

I have a book blog for Bones (clic on the pic)which has chapters that were cut out on the final edit and extras such as how I came to write the book etc. I always write the blog address for kids when I’m signing...so they can see the extra content.

That book is finished but what about book blogs from writers who are still writing...

The lovely Tania Roxborough is getting quite a lot of interest in her book blog and the book isn’t even published yet.

Banquo’s Son is a sequel to Macbeth....and who better to write it than Tania or TK Roxborough. How she fits it in with full time teaching secondary English as well as a full on family life is amazing!

Check out her blog and the cool template for it and read some of the juicy excerpts in what I know will be a great book.

and lastly tho not quite on the book blogs topic....Tim Jones has the press release up for

The Cuba Street Garret writers colony.....

If you are in Wellington looking for writing space....this could be for you. Doug Wilkins (on the NZSA Wgtn committee) has previously set one up in San Francisco and there could be a chance for a writers exchange.

Go have a look!

Warning! Following links can be addictive. Where have you been taken to lately...?

Chain link pic is from http://www.author-promotion.com/ (Spot the new links in my sidebar)