No targeted audience.
No onboard involvement from the people it directly affects.
Nothing new to tell anyone.
No carrot to bring in the people....there were free pancakes as it happened...the buildings inmates enjoyed a nice lunch and some waifs and strays did too...courier drivers...the odd person who had to be there for an appointment...and discovered an open day.
Read Vocalist on the nuts and bolts of putting something together...(if you have a budding muso in the house this site is great) and go here if it all gets too hard and you want to throw money at the problem to make it go away.
pic is from foxnomad. com...they have a cool quiz to see what kind of star trek crew member you travel like....