Showing posts with label Mike Duran. Show all posts
Showing posts with label Mike Duran. Show all posts

Friday, June 4, 2010

Forgiveness and Group Branding

I am guilty.
I am guilty of not having a set routine, of not setting goals to check off, of procrastination...which is why this blog post is late.
Forgive me.

So what have I found to get you thinking for the next week.

The Author as Publisher...this thought was revolving around my head as I hung up the washing on the first sunny day here in two weeks. The Wall Street Journal has a good overview of what is happening with Amazon moving into the publishing market. They use several author experiences as case studies. In particular the royalty amount Amazon is paying (70%) which makes it worthwhile to look at what they are offering to authors and how this changes the publishing landscape.

With all these possibilities in mind Tony Eldridge retweeted a blog post from October last year on marketing plans with a multiple pronged attack. This is a handy list and as he says you don’t have to do all of it. One of his bullet points is joint ventures. Tony had already posted an excellent article on the synergy of working with other authors on a joint venture. Each week as I research my blog post I am finding more of these author collective initiatives. They are a very good idea.

Create a Group Presence
If you are finding the whole author online presence very daunting, get together with a few friends and create a group presence. This divides up the work each author has to do online. It promotes collective branding as a group. It can give you wider exposure.

A while ago I talked with Stacy Nyikos about the class of 2k8 and how that was set up and how it operates. It is such a good idea that it has morphed branding on its own with 2k9, and 2k10....
In a collective author venture everybody has input into the brand. The brand promotes itself collectively and individually. The brand provides speakers to events, a fan club to promote them, a built in author blog tour....
You can be as big a presence as you want and can cope with, from Readergirlz with their video TV channel to PBJunkies, writers with its focus on parent events.
(Note: As I was loading up the links to the blog I found this one for dystopian writers, courtesy of P J Hoover of Spectacle writers....)

In Facebook land I am part of a collective of writers experimenting with writing a group book. We are still developing the story but alongside we are brainstorming ways that we can bring children along for the ride online. We are going to have to think seriously about collective and individual branding the project. This all seems like adult work...when at the moment the collective energy and camaderie has us feeling like the kids at the back of the class having a secret plan and executing it while the teacher (publisher) is not looking. When we grow up and put the whole project on a more serious footing, it is still going to be fun given the personalities involved....

So having confessed I spend too much time researching social networking...Chip McGregor of McGregor Literary has a timely reminder with a guest post by Rob Eagar of what an author should be doing with the 10 plus hours they spend online.

Following on from this is a good post by Mike Duran on routine and how this can benefit an author’s career. He makes the point that he never understood why his agents asked him how fast he wrote a novel...and why that fact is important to know.

This month is SoCNoC. (Southern Cross Novel Challenge)Yes, here in the Southern Hemisphere we have our own NaNoWrMo (National Novel Writing Month) in a winter month. are organising it and people from all around the world are taking part which goes to show that authors like a goal and need a whip cracking challenge to apply butt in chair.

I attended Ruth Paul’s Two Little Pirates Book launch last night, at The Children’s Bookshop. The publishers representative commented in her speech that so proud are they of this book they had ordered 19,000 copies to be printed and distributed in Australia and Canada as well as here in New Zealand. This is a well deserved accolade for one of our best writer illustrators. Two Little Pirates is gorgeous!

Over on Craicerplus (my amplify page)

Marketing Tips for Authors 10 Tips on Preparing A Speech

The Number One Habit of Highly Creative People

The Three Best Takeaways from Book Expo America (this is a must read on copyright and royalty changes)

Author Marketing Experts inc.Free Toys and Downloads for Authors

Guardian Children’s Fiction Prize longlist...great lit for under 10s



Pic is the cover of Two Little Pirates
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