Thursday, December 11, 2025

Book Bans – The Non Gift for Writers

 

In Publishing News this week

 

In another blow for libraries in the United States, the supreme court has denied an appeal to re consider a book banning case in Texas. The decision affects three states and affects the freedom to access information. Publisher’s Weekly reports on the impacts that are likely to freedom of speech. 

 

The judgments being handed down on the United States courts have a bearing on publishing worldwide according to a symposium on Future Proofing Equality in Children’s Publishing held recently in the United Kingdom. Most of these book banning judgements center around children’s books. With diversity, equity, and inclusion hot topics in children’s publishing, the flow on effects from the US are impacting children’s books worldwide. Publishing Perspectives report on the symposium highlighted the increase in books being dropped before publication just in case they might violate some US ban.

 

The School Library Journal published an open letter from the owner of Lee And Low Publishing about the danger of soft censorship. Jason Low exhorts publishers to keep publishing inclusive titles. Soft censorship is a slippery slope to restriction of information. Everybody needs to get behind challenges to book banning including publishers. 

 

PEN International is an organization supported by author groups worldwide to shine a light on writers who have been imprisoned for speaking truth to power. They are fund raising for various legal campaigns for imprisoned writers. Many well known authors have supported by donating amazing collectables to the literary auction.

 

New Zealand is one of the few countries to have a Public Lending Right. This means that writers are compensated for having books in public libraries. Recently all the PLR countries got together to have an international body reports Publishing Perspectives. They are looking to exchange ideas and international cooperation.

 

Lit Hub is reporting on the possible Netflix Warner Brothers merger and why author societies are up in arms about it. Can you see any danger in a large corporation controlling all the entertainment media? Yes, Publishing books is in entertainment media.

 

Dan Holloway reports the European Union has not exempted books from the deforestation regulations. This is going to impact publishing supply chains as paper is crucial in publishing books.  James Daunt, CEO of the largest book chains in the world told the BBC that he would sell AI produced books if someone wanted to buy them. Watch for new dartboard pictures in publishing offices.

 

Mark Leslie Lefavbre is a well respected commentator on publishing. He has done pretty much every job in it. He has an essay on how the traditional slush pile has moved out of the publishing in-box and into the digital publishing sphere. He makes some great points and is a must read.

 

Agent Richard Curtis looks at collaborations and how they can be richly rewarding or a nightmare of unrealistic expectations. He talks about the best projects that lend themselves to collaborations.

 

Rachel Thompon has an outstanding post on relationship based book marketing. This is the post you need when you are figuring out how to show that you are not an AI. She offers lots of tips, and reasons to stop saying buy my book everywhere.

 

Jane Friedman has been highlighting memoir this week. She has two guest posts on the process of writing memoir. It’s Not About You. Your Memoir is Someone Elses Story by Allison Williams and Why Your Memoir Feel Like its Rambling and How To Fix It by Wendy Dale.

 

 

In the Craft Section

2 excellent posts from Janice Hardy- Freshen up tired tropes and How to edit without feeling overwhelmed- Bookmark


4 ways to protect yourself when writing trauma- Rachel Warmath- Bookmark


Anticipation – writing thesaurus- Angela Ackerman and Becca Puglisi


Trying out dictation- Gabriele Pereira

 

In the Marketing Section

2026 literary calendar- Sandra Beckwith- Bookmark!


Running successful events- Jillian Forsberg- Bookmark


12 proven book marketing campaigns- Penny Sansevieri- Bookmark


2 different approaches to direct selling- Sacha Black and Joanna Penn (podcast)


How does a good book get discovered – Brian Feinblum

 

To Finish

It’s December which means…  Lists of gifts for writers. Lit Hub has 50 interesting gifts for writers  If you are looking for a really good resource, The Dream Team of Angela Ackerman and Becca Puglisi have a Buy One Get One Free Thesaurus sale. If you haven’t checked out these amazing books… run to their store.

 

If you have any mid grade Sci Fi and Fantasy fans, there is a book giveaway happening over December. You can even get my book Star Light for free.

 

Maureen

@craicer

 

My last post for the year is next week, and Newsletter subscribers will be getting the bumper Christmas edition. You can subscribe here to join our happy band.


If you want the weekly blog in your inbox subscribe to the free Substack version.


If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

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Thursday, December 4, 2025

Counting The Cost

 

In Publishing News This Week,

 

The publishing world was rocked by the death of Porter Anderson. Porter was a long time commentator and publishing news journalist. I shared many of his articles on the blog over the last decade. He was a kind and generous man who will be missed. I still grin when I see the words The Industry. Porter coined this tongue in cheek phrase, “the industry, the industry,” when reporting on the impact of another merger of publishers or publishing shaking event. RIP Porter.

 

Publishers Weekly reports the deep dissatisfaction with the new owners of Edelweiss, the ARC copy review site and sales database. Prices have gone up sharply. Being in this catalogue was essential for small publishers but now they are being priced out.


Metadata. It’s important. And many people in publishing do not understand it. It is the difference between finding your book in an online catalogue where it is supposed to be or the book disappearing completely. Darcy Pattison has an informative post on metadata.

 

Bloomsbury has partnered with AI reports Publishers Weekly. If you sucked in your breath at that headline, you are not alone. However, they are using AI technology for discovery and engagement. Not for writing. Only for learning outcomes in their academic division. Really. 

 

Anne Trubek has an interesting article on Will AI Written Books Destroy Publishing. She lays out where AI and the publishing contract language of indemnity diverge. This is a soothing post for most writers worried that AI written books will replace them.  

 

Mark Williams has an interesting post on the music industry and how the music publishers are using leverage with the AI companies to get favourable terms. This is something that the publishing companies are trying to do. With the recent court case judgement of training AI’s coming under fair use if you buy a copy, publishers might have missed a trick with licensing.  

 

Written Word Media have published the results of their annual survey of writers. One of the interesting ways they present this data it what each finding means for the author reading the survey.

 

Richard Charkin has an interesting column on the measurement trap and how what you measure in publishing gets in the way of why you are measuring. Is the industry failing to understand the basics of good publishing judgement? 

 

Agent Richard Curtis has a guest post on Jane Friedman’s blog about the Importance of Print and why it never died. Print might still be alive but some formats of it are shrinking fast. 

 

Jenn Windrow has an excellent post on making your writing sparkle. She see’s developmental editing like a Christmas Tree. Has it got a good structure? What about the sparkle?

 

 

In The Craft Section,

The case for shrinking your novel- Amy Bernstein- Bookmark


Keeping score- Donald Maass- Bookmark


Four moments you should hold the conflict- Becca Puglisi


The most powerful writing tip- Sue Coletta- Bookmark


Naming your book- Penny Sansevieri

 

In The Marketing Section

Can Facebook ads sell books- Randi Minetor- Bookmark


Understanding IngramSparks title processing


Amazon royalties explained- Dale Roberts - Bookmark


Long term author career- Podcast with Joanna Penn and Jennifer Probst – Interesting


The Taylor Swift Newsletter strategy- Katrina God- Bookmark

 

To Finish,

The last month of the calendar year and everyone is thinking I haven’t met my goals.

If that is you, cut yourself some slack. Are you further ahead on your writing journey than the start of the year? If you need some concrete help in goal setting check out this article from the SPA Girls. They are fantastic and one of my go to podcasts.

As it’s December, there will be lists of writer gifts out there. Katie Weiland has 12 days of writing gifts to get for yourself or a friend. Treat Yourself.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the free Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

 Photo by Alexander Grey on Unsplash

Thursday, November 27, 2025

Understanding The Rules


In Publishing News this week

 

In the continuing saga of Baker and Taylor distributors, the physical warehouse and staff have found a buyer. Riding to the rescue is Lakeside Book Company who have snapped up their warehouse, employees, and print on demand service. 

 

Publishing Perspectives highlights the news that Tennessee is demanding libraries comply with a directive on age appropriate books- or gender politics by another name. This has widespread condemnation with PEN America among many organisations crying political interference in library management and reading.

 

The suspension of books with AI covers from New Zealand’s prestigious national book awards was reported around the world. The online discussions ranged from it shouldn’t be about the cover to we must draw a line in the sand, and this will strengthen the argument for other book awards. One of the issues raised was the time a book is in production. If you change the rules unexpectedly instead of gradually everyone has time to prepare. 


This morning the Book Awards Trust released the new rules for the New Zealand Children and Young Adults Book Awards. There is a clear clause on AI.

“ 11. Works containing AI-authored text, in part or in whole, are not eligible for entry in any category of the awards. Use of AI for research and minor editorial or formatting support is permitted. Submitters should clarify any queries they have with the awards administrator before entering. If, after submission, a work is found to include ineligible AI-generated text, it will be disallowed. Entry fees will not be refunded and submitted materials will not be returned.

Note: Ahead of the 2027 awards, the awards organisers are consulting with the children’s book sector, including with illustrators and designers, to provide clarity around the use of AI for illustrations. Potential submitters who are currently working on books that will publish during the eligibility period for the 2027 awards (1 April 2026 to 31 March 2027) should bear in mind the potential for restrictions on its use for illustrations.”

Their gradual introduction of rules for illustration and AI use gives everyone who already have books in production a grace period. 

 

The Society of Children’s Book Writers and Illustrators recently held a webinar on the state of the industry. Gone are the months where children’s books propped up publishers. In this brave new world SCBWI believe it’s time to make everything fresh again.

 

Tanzania has a publishing problem, reports Mark Williams of The New Publishing Standard. With all the English language books flooding into the country, reading in their native language is on the decline. What to do? 

 

Elle Magazine has an interesting article on the celebrity culture of using ghost writers. The quality of your ghost writer collaborator is now the hot thing. Can you get a Pulitzer Prize writer to ghost write your book?

 

Written Word Media has a comprehensive article on the latest AI scams for writers. Sigh.

Meanwhile, in another twist Victoria Strauss of Writer Beware reports that scammers are impersonating famous writers, calling you up to sell the dream.

Let’s be careful out there. Please pass this knowledge on to newbies. It doesn’t hurt to ring the company and ask if their email is genuine but do your own google search and website contact. I know of one local writer who did this and exposed a whole scam operation from a hacked financial account.

 

Chelle Honiker of Author Automations has an interesting article on using AI to streamline all her office jobs. 

Jenny Hansen also shows how you can use AI in 8 cool non writing ways to protect your work- which means not sharing it in the first place. (Yes you can turn off sharing in AI.)

AI is a tool, you can use it as such for proofreading but the accepted practice is don’t use it for creativity. AI does not have the human experience or voice.

 

Rachel Thompson has a brilliant post on repurposing content. Have you got an article or notes filed away that you can repurpose for social media, website articles or into different bite size notes? Rachel shows you how to do more with your work.

 

Kobo Writing Life has an interesting article on the three technical skills writers need to develop. This is a good advice. Are you learning your craft? Do you keep learning? Do you reread your writing craft books? This is also the last week for the Storybundle of writing craft books. Don’t miss out.

 

In The Craft Section,

Creating subtext in deep POV- Lisa Hall-Wilson- Bookmark


Edit your book as if it’s a screenplay- Lesley Krueger


Memoir examples- Reedsy


Ethical and moral dilemmas in crime fiction- Chris Berg and Paul James Smith- Bookmark


Is your character the true antagonist- September Fawkes- Bookmark

 

In The Marketing Section,

The importance of your author website- Kobo-Bookmark


The power of the free prequel- Harshini Fernando- Bookmark


Amazon Metadata mistakes- Bookbaby


The 100 rejections challenge-Libby James-Bookmark


Ebook Distribution Deep Dive – Reedsy - Interesting

 

To Finish

As we move into the last month of the year it's gift giving season with Black Friday deals, Cyber Monday deals and then Christmas. Sandra Beckwith is first off the rank with a collection of writer gifts that you might like people to buy for you. The best gift to give a writer is reviews, book sales, a coffee, and then maybe trawl the list for something they really need.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the free Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

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Thursday, November 20, 2025

The Spirit of The Gift



 

In Publishing News this week

 

The closure of Baker and Taylor book distributors has ongoing ripple effects throughout the book publishing industry. As the biggest book distributor to libraries, publishers are scrambling to put together dedicated sites. Small publishers are left hanging and now the implications are being felt with other book distributors. Publishers Weekly reports on Lectorum Publishing’s closure. Lectorum, the largest independent distributor of Spanish language books explains that the hits kept coming and they couldn’t overcome them. 

 

Spotify is expanding its reach again. This time into the Nordic countries home of Storytel. Storytel have just posted a third quarter profit. Europe and the American continent have been the preferred audiences to chase. I wonder which one will get to Asia or Africa first. Spotify reports that more than half of its listeners are under 35. With the younger demographic of Africa’s population, the struggle for the worlds ears between these two companies is just getting started.

 

November had three big conferences for the publishing community, Sharjah, Shanghai, and Author Nation and all of them addressed the AI conundrum. Do we? Don’t we? and How much is too much?

 

One of the keynotes of Sharjah was an address by Keith Riegert about AI tools. Publishers Weekly reports on this with the title When It Comes To AI, Adapt or Die. This is stark look at the AI tech disruption in publishing. Keith Riegert says we should treat AI as “a very intelligent but inexperienced assistant.”

 

Adding his ten cents into the mix is Mark Williams explaining that book sellers did embrace AI tools back in 2023 then walked back from it. 

 

So where does that leave us at the end of 2025. Publishing Perspectives has an article on using AI for marketing, including the recording of a panel discussion at Frankfurt. Not using it is not an option, according to the panel discussion. 

 

In my opinion, if you pass lots of junior publishing jobs to AI, how will the juniors know when AI gets it wrong or how to do the job without AI? We could lose a lot of knowledge if we let a computer do the thinking. In the publishing office it should be what is the best use of my assistant’s time? Do they understand enough about my business to use AI to my best advantage? The value of AI is speed in marketing, analysis, and productivity tools. But it is a very poor replacement for creativity. It’s the doubling down on being human that distinguishes us from a machine.

 

Publishers Weekly has an article on what’s happening in children’s publishing in China.

They are not having a fantastic year. The stats are reflected throughout the world as everybody is struggling to find children’s audiences. Where are they all and who is the competition? When I was talking to children at a recent market, they all said they read graphic novels. Producing a graphic novel is time consuming and expensive. A conundrum for the children’s publishers.

 

Joanna Penn is back from Author Nation the world’s biggest indie author conference. They had over 80 presentations and every major vendor was in attendance. Joanna gives a run down on the big topics of conversation. 

 

Richard Curtis has an excellent post on the profit and loss statement. For many in the publishing world this is the most important piece of paper in the office. And one that is not talked about. Understanding this document is key to every publishing decision.

 

Rachel Thompson has an excellent article on subscribers and their importance in marketing. I was recently talking to a publisher about owning your audience and Rachel’s article explains how your free newsletter subscribers are just as valuable as your paid ones. 

 

Michelle Barker (writing on the dream teams blog) has an excellent article on the qualities of a successful writer. It is not about sales. 

 

Dave King has an interesting article on Writer Unboxed about Redshirts. This is shorthand in the writing community for the character that is only there to die. If you are thinking about killing off a character, are you using their death wisely? 

 

In the Craft Section,

Microtension- a must in fiction- C S Lakin- Bookmark


Character layer by layer reveals-Patricia CrisaFulli- Bookmark


Crafting memorable sidekicks- Elizabeth Spann Craig


Is your protagonist the main character- September Fawkes- Bookmark


3 things silent movies can teach you- Janice Hardy

 

In the Marketing Section

Bookmarketing requires patience- Sandra Beckwith


Free Bookfunnel marketing guides- Bookfunnel- Bookmark



22 ways to grow your email list- Bookbub- Bookmark!


Strategies to get into libraries- IngramSpark


Author branding – Kindlepreneur- Bookmark

 

To Finish,

It’s that time of year where everywhere you look there are Black Friday deals along with Cyber Monday deals. It’s a sign of cultural capitalistic dominance when a holiday only relevant in America spreads around the world as an exhortation to spend money as a way of celebrating the Thanksgiving holiday. Why not flip this on its head and show your thanks to your fellow authors by reviewing their books or subscribing to their patreon or buying them a coffee. If you are hanging out for Black Friday deals for writers then the dream team Angela and Becca have great website discounts. Katie Weiland has a discount on all her courses and books. Women in publishing has collected a long list of other writerly Black Friday discounts. 


Go Forth and Give Thanks.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the free Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by Jess Bailey on Unsplash

Thursday, November 13, 2025

Creator Imposter Syndrome


 

 

In Publishing News this week

 

As you read this the Shanghai Bologna Children’s Book fair gets underway in Shanghai. It is billed as the largest Asia Pacific region book fair dedicated to children’s books. Looking at the geographic representation… there are a lot of Asian countries quite a spread of European countries but none from the lower Pacific Rim. Is it geopolitical politics that is keeping them away?

 

African publishing is having a geopolitical publishing problem, reports Publishers Weekly. The problem is Wakanda. This mythical nation is being seen as the default African experience by international publishers There are 53 nations in Africa, apparently they all sound like Wakanda, and look like Wakanda. African publishers are trying to separate themselves and be true to their own voices.

 

Scotland libraries have highlighted a real crisis happening at home and across the world, the closure of libraries. They are calling for more financial and contextual support for libraries. What happened to the billionaires who funded libraries? Where are they now?

 

Mark Williams reports on Audible’s huge investment in Harry Potter, specifically a full dramatized audiobook production. A cast of hundreds, a fan base of millions, a match made in heaven or at least the accounting ledger. He sounds a warning to others who might think this is a good idea.

 

Publishing’s survival depends on data, says the Elsevier chairman Y S Chi. He was speaking at Sharjah Publishers Conference and knows what he is talking about. This is a fascinating article from Publishers Weekly. He gives publishing five years before it is irrelevant if they don’t take action now with their proprietary data. I wonder how many publishers still have their head in the sand on this. Data and what you can learn from it is one of the big discussions in the independent publishing community.

 

Amazon has a news release that they have Kindle Translate in Beta. They are just looking at Spanish and German translations at the moment. I wonder if they picked those two because of the huge book selling markets they have.

 

There are still 200,000 books unclaimed in the Anthropic settlement. Writer Beware is warning of scam law firms who want to help you get your payout. This is really annoying the actual lawyers who are overseeing this case and the payout. Not every law firm is your friend especially if you might be coming into money. 

 

The terrible, horrible, no good, very bad imposter syndrome crisis writes Rachel Toalson for Writer Unboxed. (I don’t know a single good writer who doesn’t suffer from this.) Why is this such a problem in the writer community? Rachel suggests we get out of our own head.

 

Anthologies. It’s lovely to be asked to contribute to these. But there are some pitfalls out there for the unwary author. Matty Dalrymple and Mark Leslie Lefavbre have a chapter from their excellent short story writing craft book on Jane Friedman’s blog. Before you say yes to the anthology.

 

Joanna Penn recently had a great interview with Wendy Dale on Memoir and why structure matters more than you think. For anyone writing or editing a memoir, this is a must read.

 

In The Craft Section,

The art of intimacy in writing- Sarah Hamer- Bookmark


How to mine early memories for children’s stories- Marilyn June Janson


Secondary characters should have motivation- Anne R Allen- Bookmark


Stop labeling the process and trust the story- Yasmin Angoe


Is your writing good enough- Suzy Vadori- Bookmark

 

In The Marketing Section

How I use Bookbub ads to market full price books- Mathew Holmes -Bookmark


The Instagram Glow Up – Sandra Beckwith


The power of the prequel- Written Word Media- Bookmark


Book Promo ideas- Penny Sansevieri- Bookmark


Wither Social Media -James Scott Bell- Interesting 

 

To Finish

 

Rachel Thompson’s posts on book marketing are always must reads for me. Her latest post Why Creators Fear Bad Reviews and How That Fear Makes Us Better is one of her stand out articles that all writers should read. She explores the psychology behind creator fear and how we can harness it to turn it into creative fuel. 

Creative fuel comes from many sources. The Storybundle collection of writing craft books is only available for another three weeks so go check it out. You will kick yourself if you miss out.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the free Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

 

Photo by Llanydd Lloyd on Unsplash

 

Thursday, November 6, 2025

Standing Out

 


 

In Publishing News this week,

 

The Sharjah Bookfair is on. As Publishers Weekly explains it centers on the Global South, Africa, Asia, India, and the Middle East. That’s a fair chunk of the world catering to a young demographic. Over 118 countries and over 2,300 publishers represented. It’s a networking extravaganza.

In an interesting side event at Sharjah the PublishHer- Women In Publishing, networking event was held over three days. Publishing Perspectives reports that the mood was upbeat. ‘What a time it is to be a publisher,’ said Gvantsa Jobava, president of the International Publishers Association.

 

Dan Holloway reports on the European and International Booksellers Federation’s new AI charter. They have a list of 11 points that they want to make clear to the technological industries. Dan makes a good point about the confusion between assistive AI and generative AI. The 11 points are easy to understand and a good guideline for the publishing industry.

 

Everybody seems to be launching a website company for authors. Publishers Weekly reports that Tertulia book discovery platform is launching a website building platform for authors that will instantly populate their books and sell them using Ingram for shipping. It’s in Beta at the moment, but with the current move to direct selling it looks like a good solution to an author problem.

 

A while ago (Before Covid) I delivered a big speech on the future of publishing where I talked about the potential of blockchain technology. At the time many people shook their heads and muttered that it was all too much for them to understand. It was interesting to come across this company who want to take the concept of books on the blockchain and run with it. Publishing Perspectives writes about the Written site. It’s a pity that their website is so horrible though. 

 

Writer Beware has the best guide to the Anthropic AI case. This is a what you need to know, all the links you need to claim compensation, timeframes etc. If you still are wondering how to claim your $3000 from the settlement this is required reading.

 

Kevin Kelly, of 1000 true fans fame, has an interesting take on AI. Paying AI’s to read my books. This is a completely opposite idea to the prevailing concerns in the publishing industry. If AI is going to be the search engine for everything don’t you want your books and ideas inside the box being discovered? A fascinating point of view here.

 

Gabriele Pereira has a great article on DIYMFA- Two Things AI Can’t Take Away From You. This is a good reminder that the importance of your voice and how you write is what distinguishes you from every other writer out there.

 

Agent Richard Curtis has an interesting article on the Droit Moral clause and what happens when you waive it in a contract. This is eye opening. This is a clause that is in contracts for film rights. If you waive the clause – the film can do anything they like to the story.

 

Rachel Thompson has a great post on writers block. If you are settling in for Novel November this is the last thing you need. Rachel writes that it’s not your muse that has gone missing but something else in your life.

Ellen Buikema continues this theme with a look at writer self doubt. She has some great tips to get over your fear of not being good enough.

 

Chelle Honniker of Indie Author magazine has a sideline in devising author automations. She is an expert at streamlining author business with innovative uses of software. I was intrigued with her post on branding. She dives into things I never thought of before on author branding. 

 

Cathy Yardly writes on The Art of Propulsive Fiction for Writer Unboxed this week. This is the fiction that sits between pure commercial and literary. Is it plot driven or character driven? Cathy writes that this is the wrong focus. It’s about the goal of the main character. Sometimes that gets lost in the story.

 

In The Craft Section,

Five commandments of Storytelling- StoryGrid- Bookmark!


Connecting points keep the story moving- K M Weiland- Bookmark


6 tips for creating great character chemistry- Becca Puglisi- Bookmark


Crafting real relationships between characters- C S Lakin


The fastest way to make a character sympathetic- September Fawkes

 

In the Marketing Section,

3 common book marketing tactics that are useless- Sandra Beckwith


Book marketing Blueprint- John Kremer- Interesting


Author event ideas that sell books- Penny Sansevieri- Bookmark


Adventures at book signings- Terry Odell- Bookmark


 

To Finish,

Elizabeth Spann Craig has been writing great articles for years on her author blog. It’s a great blend of her cozy mystery books and her articles for writers. Recently she had an interesting article on the importance of author promo instead of book promo. She writes “Readers remember the author who taught them something or made them laugh, not the author who just posted cover reveals.” This is a great mantra to remember as we head into the Christmas selling season.


Maureen

@craicer

 

It's nearly time for my monthly newsletter? You can subscribe here to join our happy band and get the best of my bookmarked links.

If you want the weekly blog in your inbox subscribe to the free Substack version.

If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

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