This week’s blog post looks at some of the latest comments on branding being talked about in the fiction writing world.
Jane at Dear Author has been looking at book branding. She has posted an interesting article on publisher brands and author brands....with a host of spot the difference visuals...She asks the question
With an increasing number of books on the market, the biggest challenge a reader has is finding a good book to read. Do you rely on Author branding? Do you look to see who the publisher is? Does it matter to you? How long does it take you to associate something (either negative or positive) to a book brand, whether it be author or publisher (i.e., 1 book, 2 books, etc.)?
And the comments came thick and fast...there is much food for thought in our own sphere of children’s books. I know authors who grab each new Gecko Press book released by Julia Marshall. We don’t know the authors but the expectation that the standard will be high is the pick up factor. Great publisher branding!
Guy LeCharles Gozalez of Loudpoet predicts that the publishers are going to increase their publisher brands...i.e. become more visual on the cover (think orange and white penguin classics)
Guy has an interesting discussion going after his post about book publishing being a business decision verses an artistic decision.
Something I’m sure all authors must mull over...Am I an arteest or am I in it for the money?
If you are in it for the money(ha.ha.), Coree Silvera has a post on her blog - marketlikeachick on marketing yourself as your main product...this post has been tweeted all over the place....(ahhh new verbs... )
Personal branding is now more important than ever in communities. People are buying you. If I don’t like you, I’m not only NOT going to from you, but I am blocking you and telling all my friends what I think of you too. (Hmmph!) That’s the power of social networking. We all talk and word of mouth can be your best friend or your worst enemy.
Editorial Ass (aka Moonrat) has done a fabulous series of posts on The Perfect Author, the Dream Editor and she has just finished up with the Absolute Agent. Moonrat is ‘a tell it like it is’ writer. Her blog is one of the gems out there.
I love her description of herself in the About Me sidebar....coffee and gin survivalist...that’s me going into the last week of school...various end of year shows to get kids to rehearsals and performances, Christmas present angst and my heart is sinking just thinking about Christmas music practice...I might locate my spouse by Christmas...I think he lives here? (Year End projects mean he works late... leaves early...hopes his washing is done and there is food in the fridge...)
Yup... what I want for Christmas is a wife!
pic is called Bombay Gin!