Wednesday, October 21, 2009

And the theme this week is....

This week I want to take some time to explore theme weeks as it pertains to author marketing. (finally getting back to reason I blog every week)

In particular I want to introduce you to Readergirlz and the YALSA theme week.

Readergirlz are a group of young adult authors who were looking for a way to connect with their readers..thinking teenage girls, where they could talk about writing...books....inspiration and reaching out to others in the community. The Readergirls Divas the five host authors have fourteen books between them and are active bloggers and social media players as they do a superb job at connecting with their audience. Check out their website and have a look at their support crew...

This week the Readergirls have got behind YALSA the Young Adult Library Services Association Teen Read Week. The theme is Read Beyond Reality and the Divas are hosting live chats throughout the week. They are also hosting Justine Labalestier on the blog and they have an author in residence on their website.

Take some time to see how this group of authors have used all sorts of ways to market to their audience and promote others and themselves in side by side marketing....and making it cool to be a Readergirl...there are also spin off groups affiliated with them.

Here is their promo trailer for the live chat sessions.

By having a theme week or getting behind and promoting a theme week for someone else...there is a win win situation set up for marketing. The bang is bigger for the bucks and it is spread further and wider than just one persons blog post saying ‘and I really support this worthy cause.’ Of course like Readergirlz you can have a whale of a good time promoting the cause and yourself along with it.

The other interview of note is on Shelli Johannes Market My Words blog with Michael Stearns of Upstart Crow Literary.

Upstart Crow has been in business Ten Weeks! In that time they have doubled their agent staff and sold six big deals. Shelli interviewed Michael about the three things every author should and must do to promote themselves and their books.

This was interesting as first up Michael said a web presence and yes he googles potential author clients to see how web savvy they are. One of the best things he has seen is groups of debut authors like The Class of 2K8 and 2K9 which I have talked about before and Readergirlz getting together to promote themselves.

As Michael says

Seriously, in web searches I look to see what I can learn about the author—crazy as a soup sandwich? (as Harlan Ellison might say); secret author of porn?; star of her own reality television series? It’s all part of the research to see who I am dealing with. As for “platforms,” If the core audience for your platform is 500 people who read your blog, that’s great but hardly something that will sell a books. If your core audience is, however, five million, then that’s something else entirely.

Finally here is a link to the New Yorker who currently has a sharply humorous piece on author marketing just to keep it all in perspective.

have a themed week...(CNZ report theme for me)


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