Thursday, August 1, 2019

Book Battles


In publishing news this week …
Oh, the excitement… Dean Koontz has taken a deal with Amazon Publishing. Industry pundits are interested in Mr Koontz comments about the new and exciting times ahead for him. They are also interested to see whether the bookseller chains who would not stock any books from Amazon are now going to change their tune.

Also in bookseller news is the Green Manifesto created by the UK Booksellers Association which seems to be getting traction in other countries. The booksellers are to commit to recycled paper and less wasteful packaging and returns. The big word in that sentence is RETURNS. Booksellers have always sent back stock to the publishers. Is this the end of the Return system?

While Booksellers are wrestling with these questions, Macmillan has fired a shot at libraries with a change in their ebook lending terms. They join other big publishers who are upping the ebook price, delaying the availability and limiting how many borrows before the library has to buy another copy. I can’t help thinking that we are supposed to nurture our readers in this multimedia entertainment marketplace. I‘m not sure if the publishers have thought this through.

Kris Rusch continues her look into licensing options for authors. This week she realises that art that is commissioned for books can also be licensed. This opens up another potential marketing stream. Interior art branded products… cover pictures… posters.

Ruth Harris has a great blog post on the art and craft of the elevator pitch. That moment when you have to say what your book is about. Give them the old razzle-dazzle… Ruth points out how to construct a good pitch. This is a must-read.

How is your self-care as a writer? Could it be better? Are you looking after yourself? Elizabeth Spann Craig has a good post on keeping on top of your writer health.

Jami Gold has the quintessential master publishing plan. This was published on Janice Hardy’s blog two years ago and is still relevant so take a look.
While you are thinking about master publishing plans take a look at this excellent post on the Alli blog on Book Metadata. All the things you should know about your book. Grab this useful template to help you understand it. Great Resource!

David Gaughran has a great post on understanding how to craft a Bookbub ad. David has written a book on the subject but here he shares some great tips. (His book is great too.)


In The Craft Section,

Story Tropes- make them resonate – Jami Gold- Bookmark

So-called screenwriting rules – Scott Myers – Bookmark

7 tips to write funnier fiction- The Creative Penn blog

Writing captivating characters- Shaunta Grimes- Bookmark

Three lesser-known archetypes- Angela Ackerman


In The Marketing Section,

How authors use Instagram- Bookbub- Bookmark

Convert readers to subscribers- Bookworks- Bookmark

Book launch- party if you want to- 

3 ways to use language to sell more books-Rob Eagar- Bookmark

How to reach influencers- Jane Friedman


To Finish,

The Guardian books page recently had an article on the top ten fictional libraries… and I was shocked that Unseen University library did not make the list. Hmmm. The librarian must be jumping up and down with rage. The omission is as bad as calling him a monkey. Check out which libraries did make the list…

If you want to travel the literary tube in London check out this version of the famous London Underground Map

And finally, feast your eyes on the top 5000 bestselling book covers…. You can filter the search by genre, gender, mood…. Go down that rabbit hole… into L space.

Maureen
@craicer


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Pic: Ook by Paul Kidby – Discworld Librarian.

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