Thursday, July 5, 2018

Show Me The Money


Jane Friedman took a look at the Guardian Article on Author income last week and has written a thoughtful response to it. Are Author Income Surveys Misleading? This is a comprehensive look at data and reports... Have authors ever earned enough to live on from their books in the past...?

David Gaughran has written a great article on granular targeting of advertising for authors. He pulls out some of the gems from his recent book Strangers to Superfans. If you are trying to make sense of your ideal reader... it is a must read.

Are you responsible for your own decisions? If you write a book everybody loves, can you say I write a damn fine story? Kris Rusch has a great post on why writers find it so hard to own up that they made great decisions...

Australian Dixie Carlton has written a case study on how the changes in the publishing industry over the last decade have affected her business. This is an interesting reflection on how much has changed in a short time.

Elizabeth Spann Craig has a great article on how to use Goodreads giveaway's and widgets effectively on your website. Goodreads have recently changed their Giveaway rules and now it costs... but it can still be effective.

If you are a picture book writer... or know one... point them in the direction of this one day conference just for them. It’s online... so you can attend from anywhere.

In The Craft Section,






Formatting a book for large print- Excellent resource- Bookmark


In The Marketing Section,

Taking control of your metadata- Joel Friedlander- Bookmark

Ebook formatting using MS Word- Molly Greene- Bookmark

Sell your books with collaborative marketing- Alli- Bookmark... Must Read!


Universal Book Links – Draft2Digital... Very useful


To Finish,

Rejection. All writers deal with it. If you are smarting under the rejection sting... Read Nathaniel Tower’s plea to publishers about why different types of rejection drive author's nuts.

If it all gets too much... change your name. Have fun with this pen name generator.

Maureen
@craicer

In my monthly newsletter, coming soon, I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. 


Pic: Flickr Creative Commons- tax credits

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