Going boldly into the unknown...a weekly roundup of writing tips and trends from a NZ children's writer.
Comments always welcome. (Image is of two galaxies colliding. Images Courtesy NASA/JPL-Caltech.)
This week I have spent a lot of time
staring out through car windows as we have traveled the length of the North
Island. We don’t usually travel this trip in mid winter and the familiar summer
landscape morphed into unfamiliar with ice and snow touches which generated
lots of interest inside the car. The volcanoes looked spectacular and we
detoured to give the kids an hour playing in the snow.
My reward for driving the tricky mountain
icy road and taking lots of pictures of my snow loving family was to spend a
good hour chatting with my fellow FaBo writing team member Kathy White as we
plotted dastardly twists that we could put into the next FaBo
Today I have been thinking about the
marketing options writers have with movies....I hear you all saying WELL DUH!
but it is bigger than that. Popular teen authors have this whole movie buy in
sorted. They get their fans to come up with dream casting of their favourite
characters... promote and discuss these...and if they have a film option
generate hype for every little piece of news...this of course feeds into the
books...with competitions for best fan book cover, best fan book cover for
movie tie in...movie poster art with your dream cast...etcetc. What makes this
a marketing mania tour de force is that the books titles are constantly being
talked about in a sort of sideways move.
Today Cassandra Clare, having a keen finger
on the fan pulse, had a pivotal piece of news to share with her fans on the casting
of a major character in the City Of Bones movie. She told her fans she wouldn’t
reveal it until they made it a trending topic in Twitter. One hour later it was
the worldwide trending topic and she had to spill the beans. Cassandra is
generating huge hype for the movie but at the same time those books are getting
pushed in front of everyone. Not bad when she has two more books to go to wrap
up two series and launch a third.
Both of these posts look at author
marketing in a slightly different way. The next two links help you to
understand what is going on. Betty Ming Liu teaches social media in her
journalism class and she has put together the guide to the best way to use Twitter. This is how I use Twitter and how I tell others to use this tool.
Catherine Ryan Howard talks Google and SEO which is something that authors need to understand...especially Metadata. How
does a search engine even find your book?