Thursday, May 16, 2013

Burning Up The Charts



Nothing happens quickly in publishing.... This used to be the mantra. Today the Department of Justice released some of their documents from the Agency Pricing lawsuit against Trad Publishers. An economics  professor did some helpful charts. My Goodness the publishers involved moved at the speed of light!

Across the blogosphere and looking at another lawsuit...Porter Anderson takes a close look at the reporting around the Author Solutions lawsuit...or lack of it. In a case where the number of authors who may have been burnt by the various imprints of this *helpful* publishing company run up past 150,000 how is it that this case is not being widely reported in mainstream media or even in some specialist publishing journals.

Interestingly the same judge is presiding over both cases...wonder if she’ll write a book about her experiences.

What saddens me is how little research is done by potential authors to find out the state of play in publishing right now. 
1. It’s hard to get a traditional deal. 
2. Agents are becoming de facto publishers. 
3. Authors are having some success in self publishing. 
4. Self publishing is a lot of work and you need to know what you are doing. 
5. You will not get rich as a writer.
This is reality. 
In all of the above a publishing firm that tells you that they can dissolve all those barriers... just hand over your credit card...is one to run away from! So many people go into this with their eyes shut...following the dream...which can turn into an ugly nightmare.

Elisabeth Naughton has written about her publishing journey from Trad to Indie and it makes interesting reading. It is a very honest and reflective piece, which mirrors the journey that publishing itself has taken in the last five years.

In April, just before the London Book Fair, the Guardian published an opinion piece on how the rise of self publishing has changed the book world and the implications for traditional publishers.

Russel Blake (suspense writer) has written the definitive post on How To Sell Loads Of Books.
In one post he sets out a career plan and an implementation schedule. (must read post)

Aussie writer Scott Gardner talks about finding an international voice if you live in far flung countries. Interesting comments on this guest piece for Publishing Perspectives.

In Craft,
Elisabeth Spann Craig on the What If method of generating ideas...(this is my preferred method)



Angela Ackerman talks about Donald Maass (uber agent) and his ideas on cultivating the reader...its all about emotional layering....

Layering information in your story...Info with Attitude from the Killzone team.

In Marketing,
Livehacked has got The Marketing Plan...This is long, so set aside some time for this one. It is the guide to marketing self published books.


13 Timeless Lessons On Marketing from the father of advertising, David Ogilvy. You will never look at an ad the same way again.

To Finish,
Neil Gaimen’s Make Great Art, book of the sensational speech from last year, is out and I have held one in my hands. It is a thing of beauty. Brainpickings has Neil's 8 Rules for Writing, which you can follow and have chart topping success like Neil.
To write...
you 
have
to
put
one
word
after
another.

maureen 

Pic fromFlickr/Jorel....so geeky.  (hehehehe... a pie chart)

Thursday, May 9, 2013

Angst And The Writer



The publishing blogosphere has been angsting this week over the demise of the Tools Of Change Conference. In an unexpected move Tim O’Reilly decided that publishing knew all about digital and he had other things to do with O’Reilly Media. This came as a big shock to the community which didn’t agree with Tim’s viewpoint. Has publishing really embraced digital? What about the community aspect of TOC ? What replaces all those cutting edge conferences just before Bologna? Brian O’Leary looks at Tim’s decision and wonders if he just sold himself out.

Two of the hardest working people in community building for TOC are now out of a job. Joe Wikert wonders what he should do now, given what he knows.

Google are finally in court to answer the big question... where are those royalties from all those books that you digitised? The second attempt by the Writers Guild class action lawyers to finally get some answers may have worked.

Maureen Johnson took alook, this week, at gender bias in book covers. Did having a female or male name as the author on the cover change the way it was marketed regardless of the content? She asked her followers to flip the covers to reflect the opposite gender and opened a can of worms on twitter. Women authors seem to be getting a girly cover treatment on their book which doesn’t warrant it given the subject matter inside it...Great article...and check out the book covers that her followers came up with.

Rachelle Gardner had the comments flying with her blog post Will My Publisher Let Me Self- Publish too? Her post looking at what was in it for the Traditional Publisher struck a real chord among Hybrid authors and there were many arguments for and against her views and much anguish over non compete clauses in contracts. Take the time to read the comments. Self Publishing could be seen by your Trad publisher as competition...which means contract breaker....

Passive Guy takes Mike Shatzkin to task over the next Publishers Launch conference, Scale. Has Mike missed the boat completely with his focus on big publishing companies changing publishing in the future...in the tech world it’s the little guys who scale up successfully.

In Craft,
Be Your Own BookDoctor...Janice Hardy tells you what to look for.

In Marketing,
Who are you Online and is it different from who you are. An interesting article on the effects of marketing yourself from the Literary Journal VQR.
A list of children’swriters who blog...and how they approach their audience.

To Finish,
Hugh Howey seems to be the flavour of the month for journalists trying to understand what’s happening in publishing. As he wanders Down Under (NZ and Aussie) he is being hounded for press interviews by the folks back home.
His replies add to their angst.


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