Being Social In The Media

This week I have been thinking about the Author and Social Media.

Publishers are seeing Social Media as a tool for marketing their Authors and Authors are being told that they have to be on Social Media. But which Social Media is best for you?

Should you Blog, Tweet or Facebook and if you do what sort of platform should you have?

Platform? I hear you squeak! 

If writing is a business (which it is) what does your business stand for? Are you a purveyor of finely crafted gentle bedtime stories for the under fives or a rip roaring paranormal farce for the fifteen plus age group. Do you write edge of your seat thrillers or explorations of the teenage psyce? Is your writing home in Non Fiction for kids or Fantasy Fair? Or are you all of these?

If you can define your platform for your readers then you have an easier time using Social Media to promote your brand of writing.

Three different ways that some Authors are using Social Media.

Sean McManus has an interesting article about using Twitter-Can you tweet your way to a bestseller?

Mary L Tabor blogged her second book as a way of coming to terms with a significant event in her life and this turned into a book deal.

Hire some actresses to read your book in prominent places. Ok it isn’t social media but it is social...

One of the key things about using social media is that to use it effectively you must add value.

Writing about your cat obsessively unless your writing platform is tied up to your cat in some way is not enough. However if you are a cat whisperer....and you have written a series of tween novels about the adventures of a spy who whispers to cats...then maybe you have a valid social media platform.

Jody Hedlund has an excellent post on social media for those people who think they have no platform.

If you are using Social Media already and are looking for another challenge Indie reader has a great article on podcasting your book, Books for your ears. More people are turning to podcasting as a way of getting the word out there about their work.

Seth Godin and Tom Peters were interviewed recently about blogging. Should we do it?

Two links on writing to think about.

Publetariat has a great list of links to help you critique better. This is good news for me as I start to pull apart my own work before sending it to a new critique partner.

Bob Mayer has an excellent article on pitching based on your goals. Bob has written some great thrillers and teaches a popular writing course based on Special Forces goal setting. As a former Special Forces Agent he knows of what he speaks.

Guy LeCharles Gonzalez was interviewed recently by bookviewcafe about where he thought digital publishing was headed. Guy is one of the founders of the Digital Book World conference and he sees the future of publishing as looking extremely bright.

So Authors...You  may as well get digital savvy because to take advantage of publishing in the future you have to be Social In The Media.

Over on Craicerplus (My Amplify page) there are articles on

For the closet geeks out there....How To Write Silly Science Fiction

Plot to Puctuation has a great article on What Star Wars Teaches On Character Introductions

Digital Book Covers...lets make them interactive...

What To Ask The Agent When You Get The Call...(pinup on your wall)

Adventures in Publishing are doing a great conference roundup over on their site (see my blog roll in the 

sidebar) There is a must read article on middle grade writing there with Linda Sue Park.

And now you have finally come to the end of this long post...to celebrate here is a joke for you.

 Guysread.com put together this great video to promote their children’s author collective.

Enjoy

maureen

Memorable ideas

We came back from holiday late on Tuesday and I opened my in box on Wednesday and it spilleth over with emails...

It is funny when you take a break from the internet. You might be going through minor withdrawal symptoms...but it is not! Working my way through the inbox has taken a few hours and I don’t get anywhere near the amount my husband gets at work on a daily basis. Needless to say he is not looking forward to opening up his inbox when he gets back.

The holiday had some memorable moments...

The major car breakdown on the way up the country. Ending up in a motel which did not have chocolates on the pillows...(Mum! Fifi Colston said in her book, Glory, that motels have chocolates on the pillows...Thanks Fi! Beer and chips are Taihape’s chocolates...not the same!)

Seeing the whole family altogether (first time in 6 years and very new niece)

Having coffee with Melinda Szymanik. This was interesting as Melinda and I know each other primarily through blogging. At Spinning Gold I talked with her for about 30 seconds and wished ever after that I had had more time...(actually I wished that all the time at Spinning Gold, not enough hours in the day...) Melinda is as engaging in person as she is on her blog.

The snowball fight on the desert road on the way back down country. The impossible perfectness of the weather and the scenery, blue, blue sky, warm sun and snow right to the bottom of Ruapehu.

Enough rambling, onto the blog post for the week.

Last night I had the privilege of attending the Fifth birthday of Gecko Press. Julia Marshall has done wonders with her crazy idea of starting a publishing company with no money and one book about two geriatric donkeys with relationship problems written in German. John McIntyre beautifully illustrated his speech about Gecko’s five years in successful business with the plot lines of Julia’s publishing triumphs.

A couple of times I have linked to posts by Mike Shatzkin on where he feels the future of publishing lies. As a publishing futurist who doesn’t pull his punches, Mike is a widely followed commentator on the industry. His message of niche will survive over chain is an important one in children’s publishing.  Children’s publishers and the independent children’s bookstores are the best placed to follow up on his advice. John and Ruth McIntyre of The Children’s Bookshop and Julia Marshall of Gecko Press are doing all the right things according to Mike.

This week Mike posted an article on the future of the brick and mortar store as it applies to ebooks, which has had over a hundred comments, including many from children’s bookstore owners and publishers. It is well worth a read.

Stroppy Author has a no nonsense article up on her blog today. The publishing world has changed...get over it!

The L A Times has posted a fabulous article about Janet Fitches 10 Rules for writers. This is great advice. 10 pithy rules that will sharpen up your writing and your attitude, (I like number 10 even tho I have a hard time doing it...I may be too nice....)

 On Marketing

Hope Clarke has reprinted Chris Brogan’s should do social media list if you are an author. It is good to have a look down it and see how you are doing and maybe jog some ideas loose about things you could do.

Harold Underdown one of the leading lights in American Children’s publishing is doing something new in Social Media. He is tweeting parts of the 3rd Edition of his book The Complete Idiots Guide to Publishing Children’s Books. Greg Pincus interviews Harold about the ongoing project.

Often I come across marketing strategies that are just perfect for the non fiction writer. Some can be adapted for the fiction writer, even fewer for the children’s writer. Today I found a great article on what one fiction writer did to market her book by Author Marketing Experts, who have some great ideas about getting noticed.

Our FaBo project is also getting noticed which is gratifying. The general comments from teachers seem to be 'what a great idea...'

It all starts next week...We’re nearly ready! We have some great prizes and giveaways lined up....oooooooooh.

Over on Craicerplus (my Amplify page) I have articles on

The Art Of Query Wars...(the rules of engagement)

Nathan Bransford - You Tell Me Why Is It So Hard To Tell If Our Writing Is Any Good?

Rachelle Gardener-How Do Agents And Publishers Make Decisions (what you always wanted to know)

Twitters #dearpublisher  hashtag takes off...(a very interesting idea)

 I am a sucker for creativity sites and I found one today listing five sites that are tops in sparking creativity. After all I have to get in training for the FaBo project. Only 1 week to go....

 enjoy,

maureen


P.S
Gecko Press have put together a cute little video about themselves...

Battling time....

Time, time, time, see what’s become of me....

This week it’s all about time and the battle for creative space.

Either bloggers and friends (and blogger friends ) are moaning about time suck or they are being held up as super people, for being super busy and still managing to write their novel, thereby showing the rest of us up.

So how do you set a realistic achievable goal of carving out space to be creative..? What has to give?

This question is one of the tough ones... right up there with global peace, renewable energy targets and finding the missing puzzle piece in my child’s room.

First, think seriously about what activities you are doing in your life? Can you drop something and devote that time to writing? If so great.

If not...Is there down time that you can mine....waiting in the car for children to finish activities... (I try to scribble plot points and scenes down in my writing pad...when stuck with this activity.)

Can you get up earlier... go to bed later....? (heck no... family will complain as monster from hell needs 8 hours at least.)

Unplug the phone...disconnect the internet....shut the door on the world...gag the preschooler...

When you do find the time then you have to have the dedicated space...it helps if you have a regular writing corner... (move the washing from it...) now sit down and WRITE.

AND STILL THOSE LITTLE DISTRACTIONS KEEP INTERFERING....

What to do...

Well Dr Wicked has the answer.

Shelftalker recently profiled the WRITE OR DIE programme from Dr Wicked.

You can use Write or Die for free online, or pay $10 and download the program. The download version has some perks: customizable font and font color, a fullscreen mode, the ability to keep the window on top of all other windows. You can also choose to disable certain functions on your computer—like the backspace button—to further motivate you to keep writing. No backspacing! Ack! That’s great for those endless line-by-line polishers who never seem to make it to the second chapter, or the ends of their novels; not that I personally have any experience with that. Ahem.You can also alter the consequences. Oh, okay, I’ll spill a little here. Let’s say you stop typing for more than five seconds. You can either stick with the violin skreeks or crying babies Dr. Wicked has programmed into Write or Die to annoy you back into writing, or you can set up something even worse: for example, an mp3 of a song you hate..

Shelftalker also profiles another programme that freezes up your computer only allowing you to do certain applications...available for Apple users called Freedom.

If you are being honest with yourself and you find that writing is giving way to social media exploration here are a few tips from Social Media Examiner that can help you deal with social media to stop it being a time suck...basically decide what you want and why. They also have a nifty post on finding the time to take part in social media....

It is a great day when I get an hour to write but I do feel happier... the unfolded laundry, and dusty surfaces are justified because I was WRITING.

and ten points on the oneupmanship scale if you recognise the first words of this post.....

maureen

P.S. Philipa Werry has joined the New Zealand author website community with her very cool website...so thats what you were doing over summer...nice....

Who are you?

This week I have been thinking about the author presence and the fundamental who-ness of public and private life.

Who are you,

on facebook?

on twitter?

on your blog?

on your website?

in the bookstore?

in person?

to your fans?

Are any of these seperate whos, the same person? Are you such a split personality that you need therapy?

I have been talking with friends about the public private life of the author...much like teachers...when their students discover them in the supermarket. (OMG Miss Crisp eats the same apples I do...or she’s seen me being whiney, now I know she will hate me...)

Since I started blogging on author marketing and other musings...learning in public about this tricky promotional world... I have seen the internet face of people change, about as fast as some publishing houses....From a few years ago when people put their whole lives out there, to now, where suddenly the public private balance is swinging more to private. (it’s about time.)

If you want to live your life in public, fine, but remember the people who live with you might not want to have public lives.

I admire the third child of Sharon and Ozzy Osbourne who refused to have any part of the publicity show that her mother cooked up to revive Ozzys career. (What? You didn’t know there was a third child?) That is a brave stand to take and I hope that aspiring authors are keeping an eye on their families reaction to publicity. Is it fair to the kids or is it emotional exploitation that will come back to haunt you....

People occasionally ask my advice on website content...the first thing I tell them is to decide who YOU want to be in public. This colours everything you do online. Because once you click that post button it is out there for the world to see...and even if you remove it later... it will remain search viable in archived threads. Ouch.

For myself I try to keep my family hidden from view (mostly because I can’t remember their names and it’s embarrassing to say thingumie in public) and myself too. (coz I hate pictures of me)

I am on twitter purely to keep up with blog posts...twitter is great for this. I use a feed that posts my blog titles to my twitter followers and receive tweets of blogs that I follow. I also use Alltop which creates a virtual magazine of up to the minute content drawn only from blogs and websites that interest me...astronomy, space tech, gadget tech, children’s publishing, marketing, commentators that I like...great for researching.

I blog, so that my name is searchable and that any kids who stumble across my book and do an internet search can find me and get to the Bones book website if they want. And for anyone else out there who stumbles across me, I hope that they find something interesting and relevant on author marketing to think about.(waving to my hidden followers....)

I privately email and play on a wordpress site...that one day may morph into a public website (or not...depending on whether any publishers pick up any of my novels currently languishing on their desks...)

Nathan Bransford has bogged on author privacy recently here. A great post as ever...there is a comment on Neil Gaiman’s fiancé Amanda Palmer who lives her life on line purely for marketing purposes as a musician....as Neil blogs and tweets obsessively I guess he is fine with it...although he has kids....(hmmm one of my novels deals with the fall out of a parents famous public life on a child...)

The great Jane has blogged on two wonderful posts I recommend you read on writing, for the money? Jennifer Topper on why she has a free ebook novel...and Mark Barrett has a fabulous post on a new interpretation of Yogs law - that money should flow to the writer not away from the writer. It has a whole new perspective on the changing face of the middlemen in publishing...ie how content gets to readers...Go read and ponder...

To answer my own question at the beginning...

It’s a wysiwyg. (what you see is what you get)

I don’t think I’m any different on line.....hahahahahahahahahaha. ducking now.....

maureen

PS Alice Pope Of CWIM fame posted this video on her blog...take it away Erin.....

Being Social...the latest trend...

This week I have been mulling over trends. As the mailbox begins to fill up with junk mail advertising pre Christmas sales and this years hot trends for presents. To live a fulfilled life...it’s all about having the latest gadget...I was interviewing children this week about Christmas and they basically quoted their want list from the Dick Smith catalogue, starting with a new laptop and cell phone...these were 9yr olds!

I remember thinking at nine that a holiday would be fantastic and maybe a new book...

This week Publishers Weekly came out with a very comprehensive survey on What Teens Want based on a surveyTeenreads.com took with over 3000 teens. There is some surprising information in this report and some very valuable information to authors- for instance this little quote

We asked teens how they like to interact with their favorite authors. More than eight out of 10 (85%) visit the Web sites of their favorite authors for information about upcoming titles, and 65% would like to interact with an author at an in-store event. Other choices: library events (55%), book festivals (54%), in-school events (44%) and blogs (32%); and book and reader blogs (31%). Social networking sites like Facebook, Good Reads and My Space come in at 19%, lower than we expected

The kind of information that this article is stuffed full of should be passed around among all the children’s lit authors. It is invaluable.

So if you were wondering about whether you need to up your game in the online world the answer is Yes because generally where the teens lead the mid grade follow...after they get over the interactive fairy and pony web games.

You do need a website and some sort of interactive presence. Social media sites? Maybe a presence there, but not an all consuming live my life daily there presence, according to how I am interpreting the report.

Here in New Zealand we are lucky in that we do have time to mull over what we might do, and or how to approach this social media online public lifestyle. Our teens generally follow on a bit later from North American teens.

The speed of change means that we need to be giving some serious thought to our online presence.

Colleen Coble, multi published author, wrote a guest post on Michael Hyatts blog about using Social media to build the author brand. She has an interesting list of things that she is doing with social media and how it is impacting her visibility in the world. She has some good advice which is worth taking the time to think about. And the following video shows the speed of change that we have to be aware of....

In another trend, yesterday, Random House announced that they had bought Longacre Press.

I saw the press release on Beatties BookBlog...No one saw that coming a month ago.

It does change the shape of children’s publishing here in New Zealand, with only one independent left.

Much food for thought this week...

maureen

pic is the cover of my business card...blurry sorry...it is the barred spiral nebula.